The annual report, launched by SquirrelPR, now tracks digital media performance across 13 African countries, up from five markets last year. 

It examines traffic, trust signals, audience behaviour, search influence and platform authority across the continent.

Speaking at the launch of the Ranked 2026 report, Jonah Solomon, co-founder and chief executive officer of SquirrelPR, said the project began after an overseas user asked a question about which Nigerian journalists should receive a press release.

“When we started Ranked report, it was after we launched SquirrelPR, and a user overseas called us and said, I see over 1000 journalists on this platform, but who should I send my release to in Nigeria?”

He said what began as a manual solution later became a structured ranking product first focused on Nigeria before expanding across Africa.

“We started with Nigeria and when we rolled it out, we realised that the publishers themselves found it more valuable than even the PR managers were targeting.”

This year’s edition covered Nigeria, South Africa, Egypt, Ghana, Kenya, Ethiopia, Rwanda, Tanzania, Democratic Republic of Congo, Côte d’Ivoire, Senegal and Tunisia, among others.

Traffic Falling, Influence Shifting

Presenting the keynote address, Keni Akintoye, CEO and lead strategist at KT Communications, said the media industry must stop relying only on traffic numbers to judge success.

“For years, we understood digital media performance through a familiar lens, which is traffic, reach impressions, bounce rates,” he said.

“But today, the signals are different.”

Akintoye said audiences now consume information through search summaries, social feeds, aggregated platforms and algorithmic recommendations, usually without visiting the original publisher’s website.

“The consuming content, forming opinions, doing all they used to do without arriving at the source.”

He added that influence has not disappeared, but moved.

“It is no longer who publishes. It is who is believed.”

According to him, credibility is becoming more valuable than clicks in an era impacted by artificial intelligence and fragmented attention.

“The future of African media will not be defined by who is loudest. It will be defined by who is most intentional.”

What the Data Showed

Solomon said the Ranked 2026 report used 12 months of historical data sourced from Similarweb, Ahrefs, Google Analytics, Google Trends and other tools.

A total of 131 news platforms were tracked. Across Nigeria, combined traffic dropped from more than one billion visits to 769 million visits.

He said the decline should not be seen as newsroom failure.

“It simply means that the audiences have moved upstream, and you need to find out how to reach them.”

He added that domain authority, a measure of how trusted and established a website is in search ecosystems, was stronger and more stable than traffic, making it a more reliable indicator of influence.

“Traffic becomes less reliable, then Domain Authority has emerged as the most consistent indicator of influence.”

The report also found that several major Nigerian publishers now receive a notable share of traffic from outside the country, while entertainment and cultural sites continue to attract stronger local audiences.

Nigeria Category Leaders

In entertainment and lifestyle, leading names included Google, BellaNaija and other established outlets.

In technology media, Techpoint Africa was the traffic leader, followed by TechCabal and emerging platforms such as TechNext and Techeconomy.

In business and finance, Nairametrics led.

For general news and current affairs, Vanguard topped traffic rankings, ahead of Punch, Legit, Sahara Reporters and The Nation.

SquirrelPR 2.0 Unveiled

The event also featured the launch of SquirrelPR 2.0, a rebuilt version of the company’s communications platform.

James Ezechukwu, co-founder and chief technology officer, said the upgraded system now includes an AI press release generator, language translation tools, media discovery, instant journalist messaging, project management functions and client management features for PR agencies.

“Our goal as SquirrelPR is to be the core operating system for PR in Africa,” he said.

The company also introduced a monitoring solution designed to help organisations track media mentions and public conversations in real time.

The event, which was planned for 60 attendees, had guest registrations exceeding 80, showing an increasing interest in data-led communications and media intelligence.

Closing the event, Ezechukwu said: “The reward for good work is more work.”

The thanksgiving gathering was held at Ekeh’s residence and was organised by his wife and children, with opening prayer led by Reverend Father Francis Ike of the Church of Assumption, Falomo, Ikoyi. Obasanjo attended with his wife.

Speaking at the event, Obasanjo described Ekeh as “an achiever and a very kind man who deserves to be celebrated.” He said Ekeh was among those who took advantage of opportunities created during his administration between 1999 and 2007.

According to him, it is one thing to create opportunities and another to identify and use them. He said Ekeh was one of the people whose success made it possible for others to credit his government with encouraging investment and wealth creation.

Obasanjo said he was proud of Ekeh’s achievements and urged Nigerians to continue seeking opportunities despite economic challenges. He added jokingly that Ekeh would celebrate 80, 90 and 100 years, drawing laughter from guests.

Also present at the event was veteran journalist and Vanguard publisher Sam Amuka. Former Lagos State Governor Babatunde Raji Fashola attended with his wife.

Other dignitaries included former INEC Chairman Professor Maurice Iwu; Chairman of MTN, Dr. Ernest Ndukwe; Founder of Stanbic IBTC Bank, Mr. Atedo Peterside; Chairman of Fidelity Bank, Mrs. Amaka Onwughalu; Managing Director of Fidelity Bank, Dr. Nneka Onyeali-Ikpe; and Chairman of Seplat Energy, Mr. Udoma Udo-Udoma.

Secondary school classmates of Ekeh, including entertainer Charles Oputa, were also in attendance. Ekeh’s elder brother, HRM Eze George Ekeh, traditional ruler of Ishi Ubomiri Autonomous Community in Imo State, performed traditional rites welcoming him into the community’s elders’ circle.

In his remarks, Ekeh thanked Obasanjo for his support over the years and described him as a leader who created room for entrepreneurs to grow. He said he attributed his success to faith, discipline and trust.

Ekeh recalled starting his career as a mass servant and chorister. He said he chose early in life not to drink alcohol or smoke and has kept to that decision. He also spoke about starting his technology business with his school fees at a time when the sector was still developing in his home state.

He said trust and integrity had guided his business decisions and helped him build credibility with partners and institutions.

Ekeh also acknowledged the support of his wife, describing her as a key pillar in his personal and professional life.