In commemoration of World Pizza Day, Glovo, a multi-category app, has revealed insights into the consumption habits of one of Nigeria’s favorite meals, Pizza.

The data, which reflects the consumption habits of Nigerians in 2023, reveals an astonishing 1,222% increase in Pizza orders delivered via the Glovo app vs. 2022.

This catapults Nigeria to the fastest-growing country globally for Pizza consumption, followed by Tunisia and Armenia with 262% and 164% increase respectively.

In 2023, chicken-based Pizzas were heavily consumed, representing 44% of all deliveries. Notable shifts in consumer preferences were seen in specific Pizza recipes, with Pizza containing beef and sausages having a remarkable 14,471% and 4,141% surge, respectively.

Examining size preferences among Nigerians, “Large” Pizzas were favorites, accounting for 45% of total orders, while “Regular or “Medium” and “Small” sizes closely followed with 28% and 27%, respectively.

Glovo recorded the highest Pizza orders in 2023 on  Saturday, 28 October. On that day, Nigerians ordered x4 more pizza orders than the average Saturday in 2023.

In terms of cities, while Lagos dominated Pizza orders with a 57% share, the record for the most expensive pizza order, totalling NGN 136,240, was recorded in Abuja, Nigeria.

Commenting on Nigeria’s Pizza consumption trend, Lamide Akinola, general manager, Glovo Nigeria, expressed the company’s commitment to being the preferred choice for Nigerians in the multi-category app space.

“We’ve remained steadfast in our commitment to being the preferred choice for Nigerians. The wide variety of options available for this product, coupled with a 195% increase in pizza partners in 2023, underscores our support for SMEs,” she remarked.

With a commitment to providing the best services to its users, Glovo, remains a leading multi-category platform, ensuring Nigerians have seamless access to a world of diverse culinary delights.

Currently active in Lagos, Abuja, and Ibadan, Glovo users can order their favorite Domino’s, Cold Stone, and Pinkberry’s products through the app and ensure they receive their orders with swift and seamless delivery. Through this partnership, customers are poised to enjoy a seamless experience from the point of purchase to the point of delivery, in line with the joint goal of delivering an excellent customer experience.

Commenting on the partnership, Lamide Akinola, General Manager, Glovo Nigeria said that this collaboration is in line with Glovo’s goal of making meals more accessible to consumers through its app. “We are excited to partner with Eat n Go which has for years maintained the standard for quality and taste. This collaboration is a seamless match with our objective to offer customers a wide range of options and unparalleled convenience. Alongside our current selections, customers now have the opportunity to savor the excellence of the three brands, elevating their dining experience to new heights of enjoyment.“

Patrick McMichael, Group Managing Director and Chief Executive Officer of Eat ‘N’ Go Limited, explained that this partnership is a bold step towards innovating and creating a new way for customers to enjoy their premium products. “We have decided to work with Glovo to expand our offerings to our customers, in line with our dedication to innovation and providing continued convenience to our valued customers. Together, we’re delivering not only great food but also exceptional experiences, redefining the way people enjoy their favorite meals,” he said.

This partnership further solidifies Glovo’s status and its rise to the top of the multicategory app ecosystem in Nigeria. It comes just weeks after Glovo became a preferred delivery option for Chicken Republic, in the country. Customers can look forward to a streamlined ordering process and reliable delivery service, making their pizza indulgence effortless and delightful.

Glovo’s partnership with Eat ‘N’ Go Limited is a significant step towards providing Nigerians with fast and convenient delivery of their favorite meals. With this partnership, Glovo is set to redefine the way people enjoy their favorite meals, making it more accessible and convenient.

• Glovo reveals trends and insights on pasta consumption in Nigeria.
• Nigeria witnessed a 320% increase in pasta units delivered via Glovo, marking it as the third-fastest-growing country in the world for pasta consumption behind Kyrgyzstan and Tunisia.
• In the past year, Glovo delivered one pasta dish every four minutes, unveiling the nation’s deep-seated love for this cherished Italian dish.

As the world comes together to celebrate World Pasta Day, Glovo, the leading multi-category app, has revealed insights into the consumption habits of one of Nigeria’s favorite meals, Pasta.

#WorldPastaDay

A report reveals that Nigeria witnessed a 320% increase in pasta units delivered, marking it as the third-fastest-growing country in the world for pasta consumption.@Glovo also witnessed a 173% surge in customers placing pasta orders, making Nigeria the leading… pic.twitter.com/TYMjbBsaf8

— Techeconomy (@TecheconomyNG) October 24, 2023

Amongst other interesting insights, the report reveals that Nigeria witnessed a 320% increase in pasta units delivered, marking it as the third-fastest-growing country in the world for pasta consumption.

A Year of Pasta Delight

In the last 12 months, Glovo has recorded an impressive delivery rate of one pasta dish every four minutes.

This data unveils the nation’s deep-seated love for this cherished dish. Glovo also witnessed a 173% surge in customers placing pasta orders, making Nigeria the leading country globally in terms of the frequency of pasta purchases.

Lunchtime takes the crown as the preferred time for pasta consumption among Nigerians. With a 27% increase compared to the global trend, 12 pm sees the highest pasta consumption, signifying a lunchtime affinity.

This is a unique difference from the global trend as pasta peaks during dinner hours, typically around 8 pm.

Pasta consumption is notably linear throughout the week, with Thursday emerging as the peak day, accounting for 16% of the weekly consumption. Interestingly, weekday consumption (Monday to Friday) surpasses weekend consumption by 28%.

In terms of cities, Lagos Island ranks first with 39% of the total pasta consumption (units) delivered via Glovo, followed by Lagos Mainland with 25%.

In the last 12 months, the Glovo customer who placed the most pasta orders in Nigeria is located in Lagos (Island), with a remarkable total of 144 orders. The most expensive pasta order placed was by a user on Glovo Bargain, the Glovo-owned supermarket, amounting to NGN 192,300.

Top 5 Most Consumed Pasta Recipes

Despite its Italian origins, pasta has captured the hearts of Nigerians with its taste and versatility. The top five most consumed pasta recipes in Nigeria include:

1. Stir-Fried Pasta (with Nigeria ranking #1 globally at 97% consumption)
2. Salad Pasta
3. Beef Pasta
4. Jollof Pasta (with Nigeria ranking #1 globally at 96% consumption)
5. Chicken Pasta

When it comes to pasta variety, Nigerians also demonstrate a particular fondness for spaghetti, covering 78% of all pasta consumed in the country. Nigeria leads the world in both the highest spaghetti share and purchase frequency. This data firmly establishes Nigeria as the world’s biggest fan of spaghetti on Glovo.

“We are thrilled to see the astounding growth in pasta consumption on our platform and delighted that our partnerships within the pasta category have thrived, with a 239% increase in partners offering pasta-related products. This partnership growth extends significantly to Small and Medium Enterprises (SMEs) underscoring Glovo’s commitment to supporting local businesses. This reiterates our dedication to not only providing a wide range of options to our customers but also in nurturing and empowering local businesses. We believe that Glovo plays a vital role in connecting Nigerians with the flavors they love and in facilitating the growth of our partners, whether they’re established restaurants or emerging SMEs,” said Lamide Akinola, General Manager, Glovo Nigeria.

Join the Pasta Party

Restaurants including The Place, Chicken Republic, Sweet Sensation, Opvine, and Awoof Berekete are the top destinations for pasta orders in Nigeria.

This World Pasta Day, Glovo invites all Nigerians to indulge in the joy of pasta and discover the diverse pasta options available on the Glovo app.