The acquisition follows Landbase’s $30 million Series A funding and is another step in its bid to dominate the go-to-market (GTM) technology space. 

Adauris is known for building intent signal systems that help B2B companies identify and convert high-intent leads through distributed content. Its tools have reached over 10 million impressions monthly and identified more than 45,000 potential prospects daily.

According to Landbase Chief Executive Daniel Saks, “We’re building the future of GTM: intelligent, connected, and deeply multimodal.” 

He described the integration as a key driver for the company’s “Vibe AI” vision, a software approach that allows users to express marketing goals in plain language, leaving execution to intelligent systems without the need for complex interfaces or manual processes.

With this deal, Landbase gains an experienced founding team:

• Logan Underwood, former Adauris CEO, will lead partnerships and oversee collaborations with agencies.
• Tina Haertel, former COO, will direct inbound marketing product development.
• Griffin Cook, former CTO, will head engineering for the inbound product line.

Former Adauris CEO, Underwood said, “We joined Landbase because it’s solving a critical market pain point: providing a unified approach to GTM, and combining inbound and outbound into single omni-channel campaigns. We saw the power of Landbase as a customer and a partner, and the impact is undeniable.”

The Adauris team has already contributed to Landbase’s first inbound-focused feature, a LinkedIn thought leadership posting tool. It allows GTM teams to publish signal-based content, track real-time buyer engagement, and strengthen market presence directly from the platform.

Haertel noted, “Everyone wants more visibility, but most teams don’t know what to say or who’s listening. This feature makes it easy to publish with purpose and connect content to demand, and it’s just the beginning of Landbase’s inbound roadmap.”

Landbase plans to expand its inbound offering with more publishing channels, deeper engagement analytics, and automated signal-based content creation, positioning itself as a central operating system for GTM.

Trusted by thousands of SMB and enterprise brands including Shopify and eBay, the acquisition will enable Leadpages drive leads through conversion-optimized landing pages.

“Right now, AI is democratizing technology through point solutions, but that’s only compounding the long-standing challenge entrepreneurs and SMBs face in juggling multiple platforms to build a campaign,” said Michael Sacca, CEO of Leadpages. 

“With this acquisition, we’re providing all marketers the ability to design, build, and launch high-converting marketing campaigns from one unified platform.”

Glorify’s design tools are now integrated into the Leadpages platform, streamlining campaign creation by enabling users to design visuals, build landing pages, and launch campaigns faster within a single workflow. The move simplifies conversion-driven marketing and eliminates the need for multiple platforms, offering a no-code solution to attract, engage, and convert customers.

“Marketers invest heavily to attract customers across paid channels like social and search, but personalization often ends at the click,” said Omar Farook, CEO of Glorify. “With budgets under pressure, this merger brings together two performance marketing leaders to help brands of all sizes scale full-funnel experiences to drive revenue.”

The combined platforms serve more than 300,000 brands, agencies, and entrepreneurs, who can expect a seamless transition with expanded access to the full suite of tools for conversion-driven campaigns. The acquisition also sets the stage for future innovations, including AI-powered design automation and smart content suggestions.

Leadpages, and now Glorify, are part of the Redbrick portfolio, known for building, acquiring, and supporting innovative businesses. This marks Redbrick’s third acquisition of 2025, following its acquisitions of pioneering digital media company Quartz and programmatic newsletter platform Paved.