The campaign features a range of smart home appliances, entertainment systems, and health-focused products all seamlessly integrated into your daily routines through LG ThinQ.

As consumers increasingly prioritize health, personalization, and convenience in their kitchens, LG Electronics continues to lead the way with groundbreaking refrigerator technologies designed to elevate how we store, preserve, and enjoy our food and beverages.

With standout innovations like the LG InstaView Refrigerator and forward-looking concepts such as the soon-to-be-launched MoodUP Refrigerator, LG reinforces its commitment to helping consumers care for what they eat and drink.

These products, along with LG’s broad range of energy-efficient refrigerators, are reshaping expectations for freshness, smart living, and design.

LG’s refrigerators are more than just cool storage units, they are smart, adaptive systems designed to keep food fresher for longer, maintain optimal humidity, and reduce waste.

The MoodUP Refrigerator stands out with its customizable LED lighting that allows users to match the fridge’s ambiance to their mood or kitchen décor, creating a personalized and enjoyable cooking environment.

In the rhythm of daily life, it’s easy to overlook how much your refrigerator does for you. Behind its quiet hum is a silent guardian preserving flavours, extending freshness, and supporting healthier choices. And when that refrigerator is from LG, it’s doing a whole lot more than just keeping things cold.

LG has reimagined the modern refrigerator as an intelligent ally said Mr. Oktai Kim, product director, Home Solutions, LG Electronics West Africa, one that doesn’t just store your food, but actually cares for it.

“Consumers today want appliances that fit seamlessly into their lifestyles while supporting healthy living,” “Our refrigerators are designed to care for your food and your family, combining cutting-edge technology with intuitive usability.”

Step into any kitchen with an LG InstaView Door-in-Door refrigerator and you’ll immediately notice the difference. A gentle knock on the sleek glass panel lights up the interior, letting you peek inside without opening the door. It’s not just a neat party trick it’s a feature designed to reduce cold air loss and keep your groceries fresher for longer.

And speaking of freshness, LG’s LINEARCooling and DoorCooling+ technologies ensure that every shelf receives even, consistent cooling.

Say goodbye to wilted greens or half-frozen dairy in the back corner. This refrigerator maintains optimal temperatures, helping preserve taste, texture, and nutrients so your food not only lasts, but stays as good as the day you bought it.

But what truly sets LG apart is its attention to how you live. Through the LG ThinQ app, your refrigerator becomes a hub of smart convenience. You can receive alerts when the door is left open, adjust temperature settings remotely, or even get notified when it’s time to replace your water filter. Traveling? LG lets you activate vacation mode to conserve energy while you’re away.

And for families with an eye on nutrition, LG’s Smart Care+ feature learns your usage patterns to optimize cooling and energy use based on what you store and how often you access it.

It’s like having a digital caretaker ensuring your milk stays cold, your fruits stay crisp, and your leftovers stay delicious.

Thirsty? LG’s UVnano water and ice dispenser takes hygiene to the next level, using ultraviolet light to sterilize the nozzle regularly. It’s a quiet, invisible layer of protection for every glass you fill.

This is not just a refrigerator, it’s peace of mind. It’s fresher food, smarter living, and a healthier home all wrapped in sleek, modern design because LG believes that taking care of your food is one of the most powerful ways to take care of you.

*Visit any Fouani Showroom nationwide to see LG’s latest refrigerators.

LG recently welcomed its executives, guests and partners for the opening of the LG Showcase Middle East and Africa (MEA) 2023.

The grand event acted as a platform for LG to showcase its latest innovations and solutions, while also providing visitors with the chance for a hands-on experience with each product.

During the course of the event, held in Habtoor City Dubai, over 400 guests got an exclusive look at the latest technological innovations that will be making its way into the MEA region.

The showcase event also featured a dedicated area to exhibit their latest products and solutions that highlight the brand’s approach of creating customer-centered innovations for a better life.

A key focus area during the exhibition was LG’s line-up of home appliance products. Visitors at display zone discovered the latest premium kitchen solutions from luxury built-in brands, Signature Kitchen Suite and LG STUDIO, both of which offer the refined design and personalization options that today’s consumers want for their homes. Other products include; latest InstaView Refrigerator, WashTower, Styler, Washer and Dryer.

Commenting on the event, Brian Kang, General Manager, Home Appliances Division, LG Electronics West African Operations said; “Our products are designed to enhance the lives of our customers, and is at the heart of LG Showcase MEA 2023. Each home appliances product brings practical innovations centered on the lives of our customers. This is part of our goal of creating a better life by delivering smart, stylish kitchen and living solutions designed to enhance consumers’ homes and daily lives.”

Visitors at the showcase had the opportunity to get hands-on with LG’s newest high-end premium products, including the LG SIGNATURE second generation line-up and refrigerator with MoodUP.

LG Refrigerators at LG Showcase 2023

The refrigerator with MoodUP boasts a diverse range of rich, dynamic colors to choose from and provides a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood.

With the arrival of Viva Magenta, a stylish addition brought about by LG’s close partnership with the Pantone Color Institute, the upper door panel of the fridge now offers a total of 23 chic color options.

Owners of the 4-Door French-Door model can mix and match until their hearts are content, with more than 190,000 possible color combinations at their disposal.

MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using the intuitive LG ThinQ app.

Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.

LG’s new InstaView refrigerators now incorporate LG’s UVnano technology which harnesses the power of light to effortlessly and effectively maintain a hygienic and germ-free water dispenser tap. UVnano operates once every hour to remove up to 99.99 percent of bacteria on the refrigerator’s dispenser tap. Every new InstaView product in the lineup incorporate LG’s proven freshness-enhancing systems, LINEARCooling and DoorCooling+.

LINEARCooling minimizes temperature fluctuations, the main cause of food spoilage. Simultaneously, DoorCooling+ cools the entire refrigerator compartment evenly by distributing powerful airflow from a strategically positioned vent.

WashTower Compact Showcases All-in-One Laundry

LG’s new all-in-one laundry solution also boasts a flat, unibody design that provides an optimal laundry experience and brings a subtle, minimalist aesthetic to the home. Located on the front of the appliance in between the washer and dryer, the Center Control lets users easily manage all settings and functions from one convenient place. WashTower Compact can integrate seamlessly with any type of décor or interior style, helping consumers to create a home environment that perfectly reflects their individual tastes.

What’s more, the innovative, new WashTower model takes the user experience – and laundry results – to the next level via the company’s advanced laundry technologies.

Employing the Artificial Intelligence Direct Drive (AI DD), the washer is able to identify the most suitable washing pattern (drum motions, water temperature and wash cycle time) for each load, reducing fabric damage to help clothing last longer.

Meanwhile, the Smart Pairing feature saves users time and hassle by syncing the dryer with the washer; automatically selecting the best drying cycle based on washer load settings. An excellent all-around performer, LG WashTower Compact also cuts down on washing times with TurboWash 360 and drying times via the Prepare to Dry preheating feature.

LG Smart Wi-Fi TrueSteam Clothing Care Styler

A versatile equipment for the family home, the LG Styler Steam Clothing Care System lets you conveniently sanitise, deodorise, dry, and smoothen your coats, uniform, or suits in one user-friendly appliance. Sleek and slimline in design, it blends seamlessly to different décor schemes.

Convenient and practical features have helped it to emerge as an essential home appliance for consumers around the world.

The Styler combines the core technologies of three major home appliances – the steam technology of washing machines, the temperature control technology of refrigerators and advanced air flow control technology – to create a revolutionary new clothing care solution that meets the evolving needs of modern consumers.

LG Washer & Dryer

Modern LG washers tend to focus on providing extra technology to simplify washing and drying your clothes. For example, their Artificial Intelligence Direct Drive technology can identify the weight and sensitivity of your fabrics. Then it uses this information to automatically select the right wash cycle. Another helpful feature is the Turbowash 360 design in newer LG washing machines.

This uses jet sprays to blast away grime from multiple directions. The end result is a shorter wash time.

LG steam washers and dryers have earned the prestigious Asthma & Allergy Friendly Certification. This means they are able to remove pollen, dust mites, and other common allergens. It even comes with a Steam Allergy Care cycle that is specifically designed to remove allergens trapped in cloth fibers. Check HERE.

The LG brand introduces new technology to fight with you in keeping harmful bacteria and viruses at bay in the new InstaView Refrigerator.

LG’s UVnano is a breakthrough that represents the future of personal care. This innovative sanitization technology works to eliminate 99.99% of harmful germs in just a few minutes using ultraviolet light.

About LG’s UVnano Technology

First off, how does the UV disinfection technology work? Simply put, UV products work to inactivate bacteria and viruses. UV light kills viruses by changing their DNA and RNA and destroying their ability to reproduce. The technology is being adapted in many other products now, including those we use at home.

LG has always stood out for their technology innovation, and they haven’t lagged in launching features that promote healthier living at home. LG’s UVnano technology basically uses built-in ultraviolet light to eliminate 99.99% of harmful bacteria and germs in just a few minutes, per LG’s tests.

The latest refrigerator with InstaView Door-in-Door technology that LG introduced to the Nigeria Market in 2022 is among the products that incorporate and highlight this sanitation feature.

How does UV light sanitize drinking water?

There is a type of ultraviolet light that does kill viruses, it’s called UVC. The UVC light is an extremely effective tool against decontamination and sanitization. It is also the best way to kill viruses in water. 

So how does UVC work, and how effective is the use of ultraviolet light in drinking fountains, water refill stations, and dispensers to provide safe drinking water? UVC rays have the shortest wavelength of the three main types of UV rays: UVA, UVB, and UVC.

This also means UVC have the highest energy, and can therefore kill bacteria and viruses, (e.g. pathogens).

It is a powerful tool against decontamination because it destroys molecular bonds that bind the DNA of viruses and bacteria (hospitals have been using UVC light to decontaminate wards and surgical tools for years.)

Ultraviolet light is a natural means of effectively cleaning drinking water without using harsh or toxic chemicals.

The UV light rays with wavelengths of 240 – 280 nanometers destroy approx. 99.9% of the crucial DNA of potential pathogens and thus prevent their reproduction.

How Does the UVnano Water Dispenser Work?

Among the “germiest” items in the kitchen, refrigerator water dispensers proved to grow yeast and mold. The refrigerator water dispenser nozzles should be cleaned weekly to prevent yeast and mold growth.

For 10 minutes every hour, the powerful built-in UV LED in LG refrigerators with UVnano water dispensers automatically operates to reduce up to 99.99% of bacteria (like E. coli, staph, and P. aeruginosa) on the water dispenser nozzle after 24 hours, based on LG’s testing.

If you’ve ever experienced allergies, stomach problems, infections, pneumonia, and other health concerns, you probably know that the bacteria mentioned above are not something to mess with. And if you haven’t, you’d want to avoid them. Being able to drink water without worrying about these bacteria building up in it gives you peace of mind! And knowing that this feature is running around the clock will definitely help put you at ease.

Another good thing is its automatic. Unlike water filters, you don’t have to manually clean your dispenser so often to have a germ-free drink, so there’s less maintenance on your part. Sounds impressive, right?

How Do I Use It?

Let me explain how easy it is to operate this feature. It’s done in two ways–automatically and manually. Without having you lift a finger, the UVnano function will run automatically every 10 minutes per hour.

Want extra assurance? You can activate it manually – just press and hold the Self Care smooth-touch button in the refrigerator’s control panel for three seconds. Such a breeze.

Aside InstaView Door-in-Door refrigerators, you can find this feature in some of LG’s products; Wireless earbuds with UVnano charging case, Wearable air purifier with UVnano charging case and Air conditioners with DUALCOOL technology, using a multi-step filtration process with UVnano (Gencool & Artcool AC)

Studies show that earphones for example, have 2,700x more bacteria than a kitchen cutting board. It’s very hard to clean properly given that it’s delicate and has a lot of nooks and crannies. LG FN7 Tone Free wireless earbuds solves this and gives you peace of mind thanks to its UVnano charging case.

Utilizing built-in ultraviolet light, LG’s slim charging case keeps listeners’ ears cleaner by eliminating 99.9% of bacteria from the non-toxic, hypoallergenic silicone ear gel and inner mesh. The compact charging case provides up to an hour of listening time after only a five-minute charge.

The LG Puricare Mask, which went through the social media rounds last year, also utilizes UVnano technology in its accompanying charging case.

This case is designed to clean and protect the wearable air purifier while charging. It uses UV light to eliminate 99.99% of germs in just 30 minutes and remove bacteria from filters up to 99% using dry mode (4 hrs.). It is a smart, hygienic way to store your wearable air purifier.

For clean air on a larger scale, LG offers UVnano technology in its new air-conditioners as well. After all, with all your precautions, if the air from your air-conditioner is dirty, then the point is moot. LG’s DUALCOOL technology uses a multi-step filtration process with UVnano to reduce allergens and harmful bacteria, ensuring the air you breathe is completely clean. Both innovations work together, keeping your fan 99.99% bacteria free with ultraviolet light.

Consuming more water is proven to build up one’s immune system, as water helps carry oxygen to body cells while removing toxins that could build up and cause health problems in the long run.

Powerful UV-C light eliminates germs from the refrigerator’s water dispenser to give users added reason to drink more water and build up a stronger immune system to fight off infections.

As the old adage goes, an ounce of prevention is better than a pound of cure. LG’s UVnano lets you keep allergies, bacteria, and other pathogens at bay thanks to its revolutionary technology. From wearables to home appliances, LG is always a step ahead in promoting healthier living.

Further Details: https://www.lg.com/africa/refrigerators/lg-gc-x257cses