For years, Apple’s main OLED suppliers have primarily been Samsung, from the iPhone X era to the current Pro models. However, a new player is now taking on a bigger function.

According to new industry reports, Apple and BOE Technology Group are deepening their partnership, targeting the shipment of 35 million OLED panels for iPhones throughout the year.

Apple began using BOE display panels in 2021 before later expanding their use across some standard iPhone models, including the iPhone 12, 13 and 14 series.

While the Chinese company initially struggled to meet Apple’s quality standards, it eventually became a regular supplier of some lower-tier iPhone models. Now, the partnership appears to be expanding further.

Currently, BOE has solidified its position as the primary supplier for legacy models and entry-level iPhones including the new 17e.

By scaling with BOE, Apple gains greater bargaining power, ensuring no single supplier can dictate pricing or create problems in the global distribution of its most popular devices.

The 35 Million Display Target is Not Random

Being one of the most important tech companies globally, Apple cannot just hand over the supply of 35 million OLED panels to a supplier unless they have passed years of testing, calibration, and manufacturing scrutiny.

BOE’s expected 35 million panel allocation is likely linked to Apple’s more mainstream iPhone lineup. Devices like the upcoming standard iPhone models and future “e” variants are expected to benefit the most from this partnership expansion.

Unlike many Android manufacturers that aggressively market AMOLED saturation with high peak brightness, Apple’s philosophy has always been about a balance of colour, power efficiency and long-term reliability.

This approach has become highly important in regions where millions of users keep their devices longer than before.

The more Apple distributes OLED panel production across multiple suppliers, the stronger its bargaining position becomes.

However, this does not imply that Samsung is suddenly out of the picture.

Samsung Display is still expected to be Apple’s primary supplier, particularly their most advanced niche OLED panels, especially in areas where manufacturing complexity is higher.

This includes displays for Pro iPhone models, high-refresh LTPO panels, ultra-thin OLED architectures, and potentially Apple’s rumoured foldable iPhone.

What Apple is doing is not replacing Samsung, but redistributing responsibilities and reducing overall dependence on a single supplier.

This strategic seasonal initiative promises to deliver exceptional value to Nigerian consumers through mouthwatering deals across multiple categories, offering Nigerians a timely opportunity to shop genuine products and celebrate the season for less.

The Easter Homecoming campaign represents Konga’s strategic response to the seasonal surge in consumer demand as Nigerians prepare for Easter festivities and family reunions.

Recognizing that homecoming periods create unique shopping needs, from gifting tech and entertainment upgrades, to fashion refreshes and kitchen essentials.

Konga has curated a comprehensive promotional calendar designed to address every aspect of the Easter celebration experience.

Commenting on the launch, a Konga representative noted that the campaign goes beyond discounts.

“Easter Homecoming is about creating meaningful value for our customers. We understand the importance of this season, and we are committed to making quality products more accessible while delivering a convenient and reliable shopping experience.”

Positioned as one of Konga’s flagship seasonal campaigns, Easter Homecoming reflects the company’s continued commitment to driving affordability, accessibility, and innovation in Nigeria’s retail ecosystem.

With consumer spending typically rising during the Easter period, Konga is leveraging its robust infrastructure and strategic partnerships to provide customers with compelling offers that meet both everyday needs and aspirational desires.

At the core of the campaign is a strong value proposition built on variety, pricing, and trust. Shoppers can expect significant discounts on a wide range of products, including electronics, home appliances, fashion, beauty, and fast-moving consumer goods.

These deals are carefully curated to ensure that customers enjoy both quality and value, without compromising on authenticity.

In addition, Konga’s marketplace will feature exclusive brand partnerships, giving customers direct access to genuine products from leading global and local manufacturers.

This not only guarantees product authenticity but also reinforces consumer confidence, an increasingly critical factor in today’s digital commerce environment.

Shoppers can also enjoy significant discounts on Starlink and massive savings across the official stores of global brands like Samsung, LG, Anker, Black & Decker, TGI, Unilever, Nivea, CeraVe, and La Roche-Posay.

By purchasing through these official storefronts, customers are guaranteed 100% authentic products with the deepest price slashes of the season.

The campaign is strategically timed to give Nigerian shoppers ample opportunity to plan and finalize their purchases well ahead of the holiday.

By leveraging KongaNow, customers can bypass the typical logistical hurdles of the season, ensuring families can receive all orders delivered before the Easter weekend so families can focus entirely on their celebrations.

The Konga Easter Homecoming campaign also complements Konga’s broader mission of democratizing access to quality products and services across Nigeria.

By delivering exceptional value during a culturally significant period, Konga reinforces its position as more than a commercial platform, it’s a partner in Nigerian celebrations and family moments.

As Nigeria’s premier e-commerce destination, Konga continues setting industry standards for customer value, service excellence, and innovative shopping solutions.

The Easter Homecoming campaign exemplifies this commitment, transforming seasonal shopping from a stressful obligation into an enjoyable, rewarding experience.

Shoppers are encouraged to visit the Konga platform to explore the full range of offers and take advantage of these limited-time deals.

• Brand rewards customers through its Ramadan double-digit giveaway with appliances, vouchers, and gift items
• Initiative promotes nourishment, innovation, and meaningful connections with Muslim faithful

LG Electronics (LG) has reaffirmed its commitment to community, compassion, and shared prosperity as it joins Muslim faithful across Nigeria in celebrating the holy month of Ramadan.

Through its annual “Share The Life’s Good” campaign, the brand continues to create meaningful impact by organizing Iftar outreaches in mosques and community centres across key cities. The initiative provides meals to fasting Muslims, fostering a spirit of togetherness and reinforcing the values of giving and unity that define the season.

Ramadan, a period of spiritual reflection, devotion, and generosity, offers an opportunity for individuals and communities to reconnect and support one another. LG’s intervention aligns with these values, ensuring families can experience comfort and nourishment during the fasting period.

Speaking on the initiative, Mr. Hyoung Sub Ji, the managing director, LG Electronics, described Ramadan as a time that strengthens human connection and shared purpose.

“Ramadan is a sacred period marked by prayer, fasting, and reflection. It brings people closer and reinforces the importance of kindness and community. Through our Share The Life’s Good initiative, we are proud to support families and deepen our connection with consumers during this special time,” he said.

Furthermore, Public Relations & CSR Manager, LG Electronics, Moses Osime added that LG’s presence spans beyond community outreach to in-store engagements and curated experiences, including special Iftar gatherings for customers and partners, all designed to celebrate the essence of the season.

As part of its Ramadan activities, LG also rewarded customers through its ongoing double-digit campaign, offering washing machines, shopping vouchers, and gift items to consumers who purchased LG products during the period. This initiative not only incentivizes patronage but also extends the spirit of giving to customers.

According to Osime, the company leveraged multiple platforms throughout Ramadan to engage Muslim faithful, providing support that ranges from practical solutions for meal preparation to inspirational content that resonates with the season.

With long fasting hours requiring proper nourishment, LG highlighted the role of its home appliances in making meal preparation easier and more efficient.

The brand also collaborated with influencers and culinary experts to develop nutritious recipes, showcasing how LG microwave ovens and kitchen solutions can help families prepare balanced Sahur and Iftar meals with ease.

“Ramadan gives us the privilege to celebrate community, and LG is proud to be part of that story,” he added.

Through these initiatives, LG continues to strengthen its relationship with Nigerian consumers, delivering not just innovative products but also meaningful experiences that enrich lives and uphold the true spirit of Ramadan.

]]> https://techeconomy.ng/lg-gives-muslim-faithfuls-a-ramadan-to-remember/feed/ 0 https://techeconomy.ng/step-into-tomorrow-lgs-2025-tvs-redefine-home-entertainment/ https://techeconomy.ng/step-into-tomorrow-lgs-2025-tvs-redefine-home-entertainment/#respond Wed, 20 Aug 2025 07:19:13 +0000 https://techeconomy.ng/?p=165483 LG Electronics has unveiled its most advanced and intelligent home entertainment lineup to date, featuring the groundbreaking OLED evo, the innovative QNED, and the much-loved NanoCell TVs.

This trio of cutting-edge technologies marks a bold new chapter in TV evolution uniting cinematic picture quality, AI-driven personalization, and industry-first wireless capabilities.

While each product line is tailored to suit different viewing preferences and lifestyle needs, they all share a single mission: to redefine the future of television through immersive visuals, intelligent sound, and seamless smart home connectivity.

From the refined elegance of OLED to the vibrant brilliance of QNED, and the proven performance of NanoCell, LG continues to set the standard in premium viewing experiences offering something extraordinary for every type of viewer.

“Whether it’s the cinematic mastery of OLED, the bold brilliance of QNED, or the vibrant clarity of NanoCell, LG’s 2025 lineup is designed to reflect the way people live, play, and connect today,” said Mr. Choongbae Seok, general manager, Media Entertainment Solutions, TV Division, LG Electronics West Africa. “We’re not just building televisions; we’re creating personal entertainment ecosystems for every Nigerian home.”

A Tale of Two Titans: OLED evo vs QNED

At the core of LG’s 2025 TV offerings are two powerhouses: the OLED evo, known for its self-lit pixel precision and cinematic blacks, and the QNED, which pushes the boundaries of LCD through Mini LED backlighting and LG’s proprietary Dynamic QNED Color technology.

Though different in their technological foundations, both platforms are unified by LG’s latest Alpha AI processors and webOS 25, delivering smarter, more personalized user experiences.

OLED evo: The Gold Standard in Picture Precision

For the purist, LG’s OLED evo models now led by the G5 and C5 series are unrivaled in delivering perfect blacks, infinite contrast, and award-winning design.

Powered by the Alpha 11 AI Processor Gen2, the OLED evo TVs boast Brightness Booster Ultimate, achieving brightness levels three times higher than traditional OLEDs.

Certified by UL and Intertek for Perfect Black and 100% Colour Fidelity, these displays promise breath-taking realism in any environment.

Gamers will especially value the OLED evo’s 4K 165Hz VRR, a world first, along with NVIDIA G-SYNC and AMD FreeSync Premium certification, ensuring tear-free, ultra-responsive gameplay.

Additional creator-focused tools like Dynamic Tone Mapping Professional and Filmmaker Mode with Ambient Light Compensation position OLED evo as both a home theatre essential and a creator’s canvas.

QNED: Next-Level LCD with a Premium Edge

For those seeking a high-performance alternative to OLED, the QNED series delivers striking visual depth through Mini LED and Dynamic QNED Color, replacing traditional quantum dot technology. With precise light control managed by the Alpha AI processor, these TVs offer brilliant contrast and clarity, rivaling OLED’s excellence in large, well-lit environments.

The 2025 QNED models also shine in the gaming arena with 4K 144Hz support, low latency, and a built-in LG Gaming Portal featuring native apps and cloud services, no console required.

And with sizes extending up to 100 inches, QNED brings ultra-large cinematic viewing to a wider audience, making it ideal for modern family rooms and smart homes.

NanoCell TV: Feel the essence of Pure Colours

If you’re after a TV that delivers rich visuals and smart features without overwhelming complexity, the LG 75Nano80A NanoCell TV is a standout choice.

From resolution that is four times that of full HD to Nano Colour technology designed to change the way you view everything, LG’s NanoCell TV is raising the standards in TV innovation.

Powered by webOS 25, this TV brings a smooth, personalized experience to your living room with helpful AI suggestions, effortless navigation, and seamless integration with your favourite apps and devices.

From movie nights to music streaming to smart home control, the NanoCell 75Nano80A makes every day viewing feel refreshingly premium.

Whether you’re streaming Netflix, playing music via AirPlay2, or syncing with your smart home devices, NanoCell makes it all simple and beautiful.

A Choice of Excellence

The 2025 OLED evo and QNED lineups underscore LG’s ambition to cater to every home entertainment preference, whether you crave the flawless precision of OLED or the luminous vibrance of QNED.

Each brings its own strengths, yet both share the same DNA: advanced AI, cutting-edge wireless innovation, and unmatched personalization. With LG, the future of TV is not just seen as it’s lived.

Visit your nearest LG authorized dealer today to experience the future of TV. Your next favourite screen is waiting. For more information just click here.

The new panel comes with a maximum brightness of 4,000 nits, a 33% improvement over the previous model, making it the industry’s brightest OLED display to date. 

This is made possible by LG Display’s proprietary Primary RGB Tandem structure, which uses independent layers of red, green, and blue light elements. Unlike previous designs, this panel incorporates two layers of blue elements and separate layers for red and green, significantly enhancing light production and overall brightness.

In addition to its amazing brightness, the panel achieves a colour brightness of 2,100 nits, a 40% increase from earlier versions. In separating the primary colours into distinct layers, the display is sharper with more vivid visuals, ensuring true-to-life picture quality even in bright environments. 

The panel also includes ultra-low reflection technology, which eliminates 99% of internal and external light reflections, allowing for perfect blacks and superior contrast, even in well-lit settings.

Energy efficiency is another great feature. The panel is designed to meet the high power demands of advanced AI-powered TVs while consuming 20% less energy compared to its predecessor. 

These improvements make it a sustainable choice, with over 90% fewer plastic raw materials used in its production and a recycling rate of over 92.7% for its components.

LG Display also prioritised user health and comfort with the new OLED panel, reducing harmful blue light emissions to just 45%, way lower than the levels emitted by traditional LCDs. This makes the display safer for extended viewing, reducing strain on the eyes and minimising disruptions to sleep patterns.

The fourth-generation OLED panel will initially be featured in LG Display’s premium TV range, including models from Panasonic and LG Electronics. Plans are also underway to incorporate this technology into high-end gaming monitors, offering features like rapid refresh rates, enhanced response times, and bendable designs that adapt to the content being displayed.

Hyeon-woo Lee, senior vice president and head of the Large Display Business Unit at LG Display, described the innovation as a leap forward in display technology. “This panel represents the essence of innovation, surpassing the limitations of existing displays. With unmatched picture quality and user-friendly features, we aim to redefine the viewing experience while maintaining our leadership in OLED technology,” he said.

This soft landing which heralds the resumption of another academic year across the country is the authentic sales campaign aimed at ameliorating the financial stress thrown up by high inflation to meet the diverse needs of the educational sector.

The campaign, set to launch on Monday, August 19, promises to be a game-changer for the educational community from the youngest learners to tertiary-level students.

The company has curated an extensive range of genuine products across multiple segments, as it is its hallmark, ensuring everyone can find what they need to prepare for the new academic session.

To this end, Konga will be offering an extensive array of educational materials ranging from backpacks, laptop bags, notebooks, electronic devices, lunch packs and stationeries, among others, to students of all ages to prepare them for an excellent academic year.

Parents of younger children are not left out in this exclusive offer, as Konga has in stock for them items like diapers, wipes, mats, and toys, among others to help ensure that even the littlest learners are comfortable and engaged as they begin their educational journey.

Konga’s back-to-school celebration, also has teachers and school administrators covered. The sale will include supplies such as, classroom furniture, and decorations to make classrooms feel cozy while practical items as notebook covers, class records, and lesson books will also be available, helping educators stay organized throughout the academic year.

At a time when safety and security are of concern, Konga is also offering smart security and surveillance gadgets suitable for school environments.

These cutting-edge devices will provide peace of mind for both parents and school officials.

Recognizing the need for personal hygiene and care, particularly in communal settings like schools, beauty and health items and toiletries are also tops on the sale chat.

This category will help students and teachers maintain good health practices throughout the session.

This back-to-school sales transcend traditional school supplies. Konga will as well be offering a wide range of products across other categories, including groceries, computing, fashion, mobile phones and accessories, and electronics.

This diverse selection ensures that families meet multiple needs in one convenient shopping experience.

The outstanding mark of Konga’s back-to-school campaign is the promise of best-in-market prices across all product categories which is hinged on the company’s strategic partnerships with original equipment manufacturers like Samsung, HP, Starlink, LG, iTec, Apple, Unilever, L’Oreal and Hisense.

While the details of the sale are yet to be revealed, insiders suggest that Konga may be planning special deals and promotions for the upcoming campaign.

Shoppers are therefore, advised to keep an eye on Konga’s website and social media channels for updates, exclusive offers and deals throughout the event.

The timing of Konga’s back-to-school sale is strategic, giving families and educators ample time to prepare for the new academic year without the last-minute rush. By offering such a comprehensive range of products, Konga is positioning itself as the destination for all back-to-school needs, potentially saving customers time and effort in their preparations.

LG Electronics (LG) has announced its new campaign of short videos under the “Life’s Good” brand slogan, titled Get More Care, following the success of previous themes “Get More Love” and “Get More Magic”, aimed at highlighting how LG products enable small gestures of love and care among family members so that they can enjoy true “Life’s Good” moments amidst unforgettable experiences.

Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives through the brand’s innovative technology intricately interwoven into its customers’ everyday lives, by chasing their vicarious football dreams or simply following their favourite teams in 4K clarity.

A key highlight of the campaign is the immersive family viewing experience provided by LG’s groundbreaking OLED screens – such as the LG Signature 97-inch OLED M3 4K Smart TV, offering a portal to new universes.

With unparalleled picture quality and vivid colors, and sound refinements of α9 AI Processor 4K Gen6, LG OLED screens transform an otherwise ordinary viewing into an unforgettable experience of resplendent immersion, bringing families closer together.

Additionally, the campaign will showcase the convenience of LG’s WebOS, a smart platform that offers seamless access to a wide range of entertainment options and smart home features. Whether it’s finding the perfect movie or the latest TV shows for family night, explore a vast array of content with built-in streaming services such as Netflix, Prime Video, Disney+, YouTube, and Apple TV+.

LG’s intuitive WebOS interface also means receiving personalized sports updates and tailored content recommendations is as easy as accessing further built-in apps like Music and Sports, making family time entertainment effortless and enjoyable.

The cutting-edge InstaView knock-knock feature is another standout in the campaign, perfect for revealing those sometimes hidden signs of love.

This technology, available on LG’s latest refrigerators and ovens, allows users to see inside with a simple knock, making meal preparation more interactive and fun. Families can easily decide what to cook from the fridge or check on the progress of a juicy roast in the oven, all without opening a door.

“We are excited to introduce ‘Get More Care’ as our new brand campaign,” said Mr. Hyoung Sub Ji, Managing Director, LG Electronics West African Operations. “Through these heartwarming short films, we aim to show how our products make everyday moments more special and meaningful. At LG, we believe that technology should enhance the way we care for each other, and this campaign perfectly encapsulates LG’s ‘Life’s Good’ vision.”

LG’s commitment to human-centered innovation and user-centric design is at the forefront of this campaign, demonstrating how the company’s products contribute to a more connected and caring lifestyle. By showcasing the practical benefits and emotional value of LG’s technology, “Get More Care” aims to resonate with families across the region.

The four-episode Get More Care video campaign, which launches in this month of July, showcase fun and touching stories in the home, and ties in effortlessly with LG’s brand direction and visual identity, while maintaining and reiterating the brand’s core values of ‘Uncompromised Customer Experience’, ‘Human-centered Innovation’, and ‘Warmth to Power a Smile’.

The award, organized by the Society of Air-Conditioning and Refrigerating Engineers of Korea (SAREK) HVAC Design Award Committee and sponsored by LG Electronics, aims to provide a fair, ethical, and competitive platform to highlight, incentivize, and advocate good HVAC designs and bring subsidiary consultants with different experience levels and diverse disciplines across Asian countries, the Middle East & Africa, Latin America, and the Caribbean.

The award provides an impressive platform for HVAC designers, consultants, and companies to express the value of optimised and efficient HVAC design, categorized by four key elements: Needs, Approach, Benefit and Differentiation.

The end point of the designs should be to understand the needs and pain points of the end-user business, suggest appropriate solutions that add value through distinctive quantitative benefits, and, ultimately, realise satisfaction for HVAC customers.

Speaking at the ceremony, Mr. Joonkyu Song, General Manager, Air Solution, LG Electronics West African Operation, said this accolade is a testament to their unwavering dedication, creative problem-solving, and ability to seamlessly integrate cutting-edge technology into HVAC systems. Their impact extends beyond the confines of buildings, influencing our broader commitment to energy efficiency and environmental consciousness.

“Let us applaud our HVAC consultants Kenbis Technical Services and Teknoconsult Engineering Management for their outstanding contribution, which has not only attracted the Bronze Award but has set a benchmark for excellence in the industry. We continue to hope for more successes to inspire us all to strive for innovation and sustainability at every level of our endeavour”, he said.

We are very fortunate to have received two bronze awards out of the lot, said Mr. Vinoth Sankar, Commercial Air Conditioner Assistant Manager. This is the first time the Africa region is participating, and the consultants gave it their all. “With the three thousand dollars’ worth of products, they can choose whichever product they want, and it will be delivered to them”.

In his acceptance speech, MD/CEO Technokonsult Engineering & Management Consultants Ltd., Engr. Shehu Mukaila Yusuf, expressed gratitude for the honour, pledging his allegiance to the company and ensuring more businesses and collaboration with other consultants to fly the flag of LG. On his part, Engr. Femi Fasasi, the MD/CEO of Kenbis Technical Services, was elated about the award and spoke about the past and current projects embarked upon with LG products used in all.

LG Air Conditioning Technologies is a leading player in the global HVAC market. With a robust commercial HVAC system lineup that includes the award-winning VRF Multi V series, both ducted and duct-free indoor units, Dedicated Outdoor Air System (DOAS) options, and leading-edge controls, LG offers the convenience and flexibility to design a complete end-to-end HVAC system solution that’s best suited for your next project.

Earning the AHRI Performance Award for a fifth consecutive year is a testament to the quality, performance, and reliability built into every LG HVAC solution.

A total of 55 LG HVAC solutions across six categories passed AHRI’s stringent evaluation process, marking the third year in a row that all products submitted by LG have done so.

The tested models belong to the following categories: Variable Refrigerant Flow (VRF) systems, Unitary Small Heat Pumps, Air-Cooled Chillers, Water-Cooled Chillers, Packaged Terminal Heat Pumps, and Room Fan Coil Units.

The HVAC Consultants Award Ceremony celebrated the accomplishments of heating, ventilation, and air conditioning (HVAC) contractors who showed exceptional expertise in the program.

Mr. Joonkyu Song, the General Manager of Air Solution at LG Electronics West Africa Operations, expressed his delight at the success of Nigerian HVAC consultants. In his welcome address, he noted the importance of the HVAC design award, stating, “The competition was entered into by all HVAC consultants, designers, and companies across LG subsidiaries, and it grabbed my heart to see two of our consultants emerging as the winners.”

He commended the awardees for their dedication, creative problem-solving, and seamless integration of cutting-edge technology into HVAC systems. Mr. Song acknowledged the impact of their success on energy efficiency and environmental consciousness, urging continuous innovation and sustainability in the industry.

Vinoth Sankar, the Manager of Air Conditioning in Nigeria, shed light on the journey of the consultants to the competition. He explained how, in response to a lack of submissions from West Africa in the previous year, efforts were made to encourage consultants to participate actively. Sankar showed satisfaction with the increased number of submissions and highlighted the success of the top two, who secured the bronze award.

Mr. Song and Mr. Vijay Bakshi, Part Leader of Commercial Air Conditioner in Nigeria and West Africa, presented the award and gifts to the winners. Mr. Vijay encouraged further participation in future events, stating, “We encourage you and other consultants in the market to participate more in the next year.”

Engineer Seun Yusuf of TechnoKonsult Engr & Mgt Consultants Ltd expressed gratitude for the award and reflected on the long-standing partnership with LG. He highlighted the collaborative design process, saying, “A lot of work from other manufacturers, but we chose LG because we believe it is one of the best.” Yusuf assured continued collaboration and thanked LG for the encouragement the award provided.

Engineer Femi of Kenbis Technical Services appreciated LG’s recognition and pledged to continue using LG products in the company’s projects. Showing gratitude, he stated, “We will continue our projects, putting them to an excellent finish, and they don’t have to worry about flaws.”

Mr. Vijay discussed the plans for the coming year, revealing, “We have two grants from reality, and there are some other funding sources they have completed by next year also.” He hinted at the possibility of gathering in Korea for the 2024 HVAC Design Award, expressing optimism for the future.

The HVAC Consultants Award Ceremony celebrated the achievements of the winners and also the collective progress and dedication of HVAC professionals in West Africa. The event highlighted the importance of innovation, sustainability, and collaboration in the HVAC industry, setting a benchmark for future competitions and endeavors.

Just imagine the convenience of being able to control and monitor your household appliances—like the refrigerator or washing machine—remotely via an app on your phone while away from the house.

With rising adoption of Smart Living solutions and products, the market is recording noticeable growth. Industry stats indicate that the number of active households with Smart Home (or Living) devices and appliances is expected to reach about 93.6 million by 2027, while the average revenue per installed Smart Home unit is currently expected to amount to $546.50.

The revenue is expected to show an annual growth rate (CAGR 2022–2027) of 10.22%, resulting in a projected market volume of $52.19 billion by 2027, according to Statista.

And device and household appliance manufacturers, having recognised this trend, are aligning their future plans and strategies to target and address the needs of this growing market. And among these companies keenly taking aim at the Smart Living industry is LG Electronics.

In early August, LG Electronics announced that it aims to become a Smart Living solutions company that connects and expands customers’ diverse experiences by 2030.

To achieve the vision, the South Korea-based company plans to invest more than Kshs 5.48 trillion by 2030 for the qualitative growth of the business, including the advancement of the business portfolio led by the three new growth engines: transitioning to a platform-based service business model, accelerating B2B business, and procuring new growth engines.

The move will see the company record an estimated global annual revenue of up to Kshs 10.96 trillion, even as it evolves from its current position as a top global home appliance brand.

“LG will continue to pursue its bold vision to transform and leap forward as a smart life solutions company that connects and expands customers’ various spaces and experiences, rather than resting on its current position as the best home appliance brand that provides quality products,” said CEO Cho. “We will establish a brand-new LG by reinventing the way we work and communicate toward this goal.”

And to further outline its Smart Living Solutions vision, LG introduced its latest energy-efficient technologies and products to reaffirm its commitment to achieve a sustainable future at IFA 2023 in Berlin, Germany.

Showcased to the media during the LG briefing at IFA 2023 was the LG Therma V R290 Monobloc Air-to-Water Heat Pump (AWHP), which comes with powerful heating capability to help create a warm, comfortable indoor environment within the household.

The AWHP is equipped with an array of efficiency-boosting LG technologies and utilizes R290 refrigerant, which has a Global Warming Potential (GWP) of only three.

The solution also ensures convenient maintenance with a remote support feature that enables quick software updates and the easy application of installer settings.

Then there’s the LG SIGNATURE second-generation washer-dryer, which features the brand’s own inverter heat pump drying module that boosts energy efficiency, improves drying results, and reduces fabric damage.

And to control and monitor these appliances even remotely, LG’s own smart home platform, LG ThinQ, enables users to seamlessly connect all of their household appliances for a smarter, more convenient user experience.

The ThinQ app makes it possible to effortlessly control each appliance, manage the entire HVAC system, and monitor energy storage and consumption in real-time.

“Highly energy efficient, LG’s home appliances support households to save energy, shrink their utility costs, and lower their carbon footprint,” said Kim Dong Youn, MD, LG Electronics West Africa Operations.

“We will continue to leverage our industry-leading core technologies to create products that make people’s lives better and have less impact on the planet.”

The extensive lineup of home appliances offering A-grade (and above) energy efficiency in the ‘Net-Zero House’ at IFA 2023 is designed for a more sustainable life.

The company’s latest kitchen, laundry, and living solutions respond to the growing need to reduce power consumption, running costs, and environmental impact.

The lineup includes; energy-efficient laundry solution with AI Optimization LG’s new front-loader washer and dryer – the pair gets laundry clean and dry without running up the power bill.

LG energy-efficient Refrigerator with strong performance is another highly efficient performer, the new LG bottom freezer refrigerator has an A-20 percent energy rating.

Elevate your Kitchen with LG’s Door-in-Door Refrigerator, Offering 10-Year Warranty & Unmatched Cooling Efficiency

The fridge is powered by the company’s Smart Inverter Compressor, which provides impressive energy efficiency by adjusting speed to actual conditions and comes with a 10-year warranty. Incorporating the company’s power-saving Inverter Direct Drive Motor, the LG QuadWash dishwasher provides A-10 percent energy efficiency and sparkling clean dishes. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ app, allowing users to conveniently control and monitor operation, download new cycles, and resolve minor issues with Smart Diagnosis.