The month-long shopping festival will run from Saturday, November 1st to Sunday, November 30th, 2025, promising shoppers across Nigeria a more exciting, rewarding, and value-packed experience than ever before.

To build anticipation, Early Bird Deals kicked off on October 26th and will run through October 31st, giving early shoppers a head start on some of the year’s most incredible bargains. This exclusive pre-sale window allows customers to secure limited-time offers before the official Yakata sale commences.

Since its inception, Konga Yakata has redefined Black Friday shopping in Nigeria. Evolving beyond a retail event, it has become a nationwide celebration of value, convenience, and trust, firmly positioning Konga as the go-to destination for millions of Nigerians seeking genuine products at the best possible prices.

According to the management of Konga, the 2025 edition of Yakata will surpass previous years with new innovations, expanded product categories, richer customer experiences, and unmatched discounts.

This year’s event will feature engaging activities such as Treasure Hunts, Combo Day, Week of Wonder, Flash Sales, Live Auctions on Konga Radio 103.7FM, Giveaways, Freebies, and the same-day delivery option on KongaNow items, ensuring every shopper enjoys an unforgettable experience.

The campaign will also extend across multiple channels, online and in Konga Retail Stores nationwide, offering customers flexible shopping options and exclusive in-store deals.

A wide range of products will be available across various categories, including Laptops, Desktops and Accessories, Mobile Phones and Tablets, Home and Kitchen Appliances, Electronics, Fashion, Groceries, Baby, Kids & Toys, and Wines & Spirits.

Shoppers can expect massive discounts on top brands, including HP, Samsung, Apple, Haier Thermocool, iPower, Tecno, L’Oréal, Zinox, Nexus, Infinix, Nokia, iTec, Polystar, Nivea, and Lenovo, among others.

In line with its mission to promote financial inclusion and digital convenience, KongaPay is offering shoppers an instant 10% discount when they pay with their KongaPay wallet during the Yakata sale.

The company has also encouraged customers to download and activate their KongaPay app ahead of the sale for a seamless checkout experience, extra savings, and exclusive wallet-based deals.

Speaking on the upcoming sale, the management reaffirmed Konga’s commitment to customer satisfaction, genuine products, and affordable pricing.

“Konga Yakata is not just a sale; it’s a celebration of trust and value,” a company spokesperson noted. “Our goal is to ensure that every Nigerian, regardless of their location or budget, can experience the joy of shopping for authentic products at unbeatable prices. This year, we are going even further with more deals, more engagement, and more innovation to delight our customers.”

Over the years, Konga Yakata has become an integral part of Nigeria’s retail calendar and is widely regarded as the benchmark for Black Friday sales in Africa. It has empowered millions of customers to access premium products, strengthening Konga’s position as a trusted household name in e-commerce.

As the countdown begins, Nigerians are urged to stay alert, prepare their shopping lists, and keep their devices close. Shoppers are also encouraged to follow Konga’s social media channels for firsthand updates, flash alerts, and exclusive Yakata offers.

The campaign, which began on Sunday, June 1st and runs through Monday, June 30th, 2025, has established itself as the biggest discount event in the first half of the year.

This year’s festival has been themed ‘Oversabi Deals’ and it promises to be a month-long celebration of extraordinary savings, significant price reductions, and exclusive offers for millions of shoppers nationwide.

This annual shopping extravaganza presents a valuable opportunity for both individual shoppers and corporate customers to stock up on top-quality products at unbeatable prices.

Categories include electronics, computing, mobile phones, fashion, home and kitchen appliances, FMCG, beauty and personal care, and more. Shoppers can also expect to find deals on popular products from top brands such as Starlink, Apple, Samsung, HP, Infinix, iTec, Lenovo, TECNO, Haier Thermocool, Nivea, L’Oreal, Garnier, and iPower.

The festival represents a strategic initiative to democratize access to quality products while stimulating economic activity through increased consumer spending.

It is also a way of delivering exceptional value to Nigerian consumers while supporting the growth of digital commerce across the country.

This year’s Mid-Year Festival is further boosted by Konga’s ongoing Beauty and Wellness Campaign, launched in May in partnership with L’Oréal. Every shopper receives a free premium skincare product.

Konga has also included free delivery on purchased Starlink kits and select items across major cities like Lagos, Abuja, Port Harcourt, Kano, and Ibadan, ensuring savings and smooth delivery.

“The Mid-Year Shopping Festival exemplifies our commitment to providing Nigerian consumers with unparalleled access to premium products at competitive prices,” stated Onochie Melvin, Head of E-commerce and Commercial Planning at Konga.

“This edition builds upon the tremendous success of previous festivals, incorporating enhanced features and expanded product offerings such as skincare products to meet the evolving needs of our diverse customer base.”

In addition to the massive discounts, the Mid-Year Shopping Festival will feature dynamic events including Flash Sales with limited-time offers, interactive Treasure Hunts with exclusive rewards, and Live Auctions scheduled on specific campaign days.

By tuning in to Konga Radio 103.7FM, shoppers can gain access to special discounts before they are available elsewhere. These engaging activities are designed to enhance the shopping experience while providing additional savings opportunities for participating customers.

The Mid-Year Shopping Festival reinforces Konga’s position as Nigeria’s premier e-commerce destination. Konga remains committed to consistently delivering innovative retail solutions that combine convenience, quality, value, and trust for its customers.

*For more information about the Mid-Year Shopping Festival, shoppers are encouraged to visit the Konga platform (www.konga.com) or their official social media channels.

This is a strategic effort to promote health consciousness and make premium personal care products more accessible.

The initiative, which runs from May 21 to June 30, 2025, represents a strategic move to raise awareness about health and wellness while giving consumers unbeatable value through exclusive offers.

The campaign, which commenced this week, is powered by a major partnership between Konga Health and global beauty industry leader, L’Oréal – the world’s number one personal care and cosmetics company. As part of this collaboration, shoppers who purchase any item on the Konga ecommerce platform automatically qualify to get select products from L’Oréal’s Dermatological Beauty (LDB) brands — CeraVe and La Roche-Posay — at a remarkable 50% discount.

According to Nnenna Emenyonu, senior vice president of Konga Health,

“At Konga Health, we believe that wellness goes beyond medical care—it encompasses personal grooming, self-care, and confidence. We are excited to partner with L’Oréal to lead a campaign that not only promotes wellness but also supports consumers in maintaining a consistent personal care regimen. At Konga Health, we believe everyone should have access to the best in health and beauty.  

In addition to discounted pricing, shoppers will benefit from a suite of incentives including free nationwide delivery on selected L’Oréal brands and exclusive bundle discounts.

This initiative is not restricted to online shoppers alone.

Konga Health has also ensured that Lagos residents can conveniently walk into any of these leading physical pharmacy chains to grab the discounted products. The participating pharmaceutical stores include Medplus, Mopheth, Alpha Pharmacy, Careforte, Fountain Med, Healthrite, Indigo Luxe Wellness, Juli, Livewell, Nett, Phoenix Derma, Pius & Gina, Neubelle Wellness Clinic, Perfect Trust, Purelife, St David, Tanavid, TPS, Rhema Beauty, Sonavine, and Bydow.

Customers can participate in this limited-time offer by visiting Konga.com or using the Konga mobile app. After making any purchase on the platform, they will gain access to the special L’Oréal product discounts.

Those who prefer physical shopping can visit any of the participating pharmacy stores to take advantage of the promotions.

As a leading digital healthcare marketplace under the Konga Group, Konga Health has built a strong reputation for authenticity, reliability, and innovation in Nigeria’s e-commerce healthcare sector.

This initiative further strengthens Konga Health’s growing footprint in the health-tech and pharmaceutical retail space.

It reinforces the company’s mission to make quality healthcare and personal care products accessible to all Nigerians while maintaining the highest standards of service and product quality.

This soft landing which heralds the resumption of another academic year across the country is the authentic sales campaign aimed at ameliorating the financial stress thrown up by high inflation to meet the diverse needs of the educational sector.

The campaign, set to launch on Monday, August 19, promises to be a game-changer for the educational community from the youngest learners to tertiary-level students.

The company has curated an extensive range of genuine products across multiple segments, as it is its hallmark, ensuring everyone can find what they need to prepare for the new academic session.

To this end, Konga will be offering an extensive array of educational materials ranging from backpacks, laptop bags, notebooks, electronic devices, lunch packs and stationeries, among others, to students of all ages to prepare them for an excellent academic year.

Parents of younger children are not left out in this exclusive offer, as Konga has in stock for them items like diapers, wipes, mats, and toys, among others to help ensure that even the littlest learners are comfortable and engaged as they begin their educational journey.

Konga’s back-to-school celebration, also has teachers and school administrators covered. The sale will include supplies such as, classroom furniture, and decorations to make classrooms feel cozy while practical items as notebook covers, class records, and lesson books will also be available, helping educators stay organized throughout the academic year.

At a time when safety and security are of concern, Konga is also offering smart security and surveillance gadgets suitable for school environments.

These cutting-edge devices will provide peace of mind for both parents and school officials.

Recognizing the need for personal hygiene and care, particularly in communal settings like schools, beauty and health items and toiletries are also tops on the sale chat.

This category will help students and teachers maintain good health practices throughout the session.

This back-to-school sales transcend traditional school supplies. Konga will as well be offering a wide range of products across other categories, including groceries, computing, fashion, mobile phones and accessories, and electronics.

This diverse selection ensures that families meet multiple needs in one convenient shopping experience.

The outstanding mark of Konga’s back-to-school campaign is the promise of best-in-market prices across all product categories which is hinged on the company’s strategic partnerships with original equipment manufacturers like Samsung, HP, Starlink, LG, iTec, Apple, Unilever, L’Oreal and Hisense.

While the details of the sale are yet to be revealed, insiders suggest that Konga may be planning special deals and promotions for the upcoming campaign.

Shoppers are therefore, advised to keep an eye on Konga’s website and social media channels for updates, exclusive offers and deals throughout the event.

The timing of Konga’s back-to-school sale is strategic, giving families and educators ample time to prepare for the new academic year without the last-minute rush. By offering such a comprehensive range of products, Konga is positioning itself as the destination for all back-to-school needs, potentially saving customers time and effort in their preparations.

Konga Health, Nigeria’s premier digital healthcare distribution company, has sealed an exclusive partnership with CeraVe, a leading global skincare brand under the L’Oréal Group umbrella, to launch its product in the country.

L’Oréal is the world leader in beauty: makeup, cosmetics, haircare and perfume in terms of quality, efficacy and safety.

Through Konga Health, a technology-driven healthcare solutions company focused on revolutionizing the healthcare value chain and a member of the Konga Group, this exclusive collaboration will debut with the renowned CeraVe line, offering unbeatable prices and free delivery to some locations Nationwide.

This enhanced partnership empowers Konga Health to onboard pharmacists, physicians, and other healthcare providers Nationwide to support the distribution of CeraVe’s product line.

This initiative includes opportunities for recruitment, partnerships, and collaboration to ensure that high-quality skincare solutions are accessible to all nationwide.

This strategic alliance ensures that genuine CeraVe products reach Nigerian consumers swiftly and conveniently, leveraging Konga’s extensive e-commerce infrastructure.

Concerns about counterfeit items that often plague the beauty and skincare market are now a thing of the past, as Konga becomes CeraVe’s official distributor in Nigeria.

CeraVe now boasts a dedicated official shop-in-shop (SIS) on Konga.com, serving as a one-stop destination for all authentic CeraVe products.

Shoppers can directly access top-tier skincare solutions identical to those available globally.

Starting Monday, July 15th, CeraVe’s flagship products, such as the Cerave’s Hydrating Cleanser, Foaming Cleanser, SA Smoothing Cleanser, Fragrance-Free Moisturizer with 3 Essential Ceramides & Hyaluronic Acid, Barrier-Reinforcing Moisturizing Cream, Night Cream with Niacinamide, Exfoliating Salicylic Acid Foot Cream, Retinol Serum, Eye Repair Cream, Facial Moisturizers, Hyaluronic, and Vitamin C Serums, will be readily available on the Konga Health and Konga.com platforms, offering customers a seamless and convenient shopping experience.

Nnenna Emenyonu, Senior Vice President of Konga Health, expressed her excitement about the partnership, stating, “We are thrilled to partner with CeraVe, a brand synonymous with quality and scientific excellence in skincare. This collaboration allows our customers access to top-tier skincare products that are dermatologically tested and proven effective.”

Rabah Deroueche, LID LDB SSA and business development director at L’Oreal, shared similar sentiments, noting, “Our partnership with Konga marks a significant milestone for CeraVe in Nigeria. By leveraging our commitment to quality skincare products and Konga’s platform, CeraVe can reach a wider audience and address the skincare needs of Nigerian consumers. This collaboration ensures Nigerian consumers can easily access our products and experience the benefits of our dermatologist-developed formulations.”

CeraVe has earned its stellar reputation globally through scientifically backed formulations. Developed in close collaboration with dermatologists, CeraVe products meet the highest standards of skincare and are celebrated for using essential ingredients that ensure optimal skin health.

The partnership between Konga and L’Oreal establishes Konga’s standing as a trusted e-commerce platform offering only high-quality products. As the official distributor of CeraVe, Konga is dedicated to maintaining the brand’s integrity by providing shoppers with authentic products that meet their skincare needs.