Love makes and keeps you innovative

The future of any business hinges largely on its ability to innovate and stay innovative. The whole essence of innovation in business is the creation of new value for the customer, and also to generate financial value for the enterprise.

Love makes you innovative. Love for the customer is the springhead of the cascade of innovation.

At the core of business innovation, whether small or large enterprises, it’s about value addition to whatever we are offering to our principal, the customer.

Love generates passion and creates the energy and enthusiasm to overcome all the barriers and hurdles that will be placed in the way of innovation activity. When your heart is filled with love, you will resist narrowing the scope, reducing the expectations, and accepting the status quo but will rather focus on customers’ value innovation.

It’s when you love your customers that you care about them, strive to create innovative value for them, and also strive to make their life happier, comfortable, joyful, and more fulfilling through what you offer them. You will also go ahead to become a relentless value innovator, and keep creating new great products and services that they will love.

When your enterprise is ladened with the culture of love, your team are unconsciously pumped up to do and give more than they are paid for. Inspired workforces are more innovative and creative, and they always give the customers remarkable experiences that they will never forget.

Customers will, in turn, reciprocate with their money, loyalty, and of course, refer their friends and families through word-of-mouth. And word-of-mouth is a priceless asset for any business, and ithands-down the most effective and reliable type of marketing that would lead to your business growth. I’m sure you wouldn’t want to miss that.

There is a call for us to rediscover our humanity in business, which has its root in love. Love is an investment that can produce huge returns in every business. The full benefits we receive by adding more love to a business may be beyond comprehension. 

When you serve your market with love, the market will love you for it, and you will get paid well for it with rivers of revenue. Why not make love the core of your business culture today?

It’s a universal law that the things you pay a lot of attention to and value most of all tend to increase in value. When love becomes part of your enterprise’s framework, where all your business stakeholders feel genuinely valued, they demonstrate more loyalty to what you stand for.

I will love to hear your thought on how you are using the culture of love to grow your business in the comment section. Should you need some help on this subject, fill free to contact me.

About the Author:

Tony Ajah is a Business Growth Strategist, and the author of BUSINESS SENSE, and ON BECOMING AN ENTREPRENEUR.

He maintains a personal blog, where he shares proven business ideas and principles for SMEs.

They can better be addressed or turned into a business when your heart is filled with love. You can only see problems as opportunities with the eyes of love. Love can cause a huge mindset shift.

Love can cause a huge mindset shift

Without love, no one would care about making life better for others. Without love, there will be no true entrepreneurs. At best, we would complain and think only about our survival. With love, you see situations differently. If you can’t see them differently, your response won’t be different.

Love makes us develop a mindset that is different from others. No one can provide a solution to the problem he or she doesn’t see differently. If your mind is filled with love, it can’t see much to complain about but opportunities in a seemingly hopeless situation.

The eyes of love are required to see solutions, hence business opportunities that are hidden in every human challenge, problem, and chaos, and to provide answers to them. Without love, you can’t see a beautiful butterfly in the creepy ugly caterpillar.

Love delivers a better result

The key to making your product or service meaningful is to make your target market discover how your product or business changes people’s lives for the better. It doesn’t pay to run a me-too business anymore, and not even at this age. Love engineers better business solutions.

All that is left for you to do is to come into your industry with more love than anyone else, and it’s sure to make your business exponentially better than the rest.

‘Love-for-the-ideal’, Henry Harrison Brown a thought leader said, ‘leads to desire. Desire leads to action, and action converts untoward conditions into the actual ideal’.

If you care to create a business that matters, get ready to run your enterprise from the fullest expression of love. No entrepreneur can succeed without love in him or her.

Love makes you empathetic

A crucial part why you are in business is to understand what the customer is trying to accomplish, and this requires a deeper and more empathetic understanding of his or her needs.

Empathy is a foundation to meeting any market need. You simply cannot solve a problem or design a solution if you do not deeply understand those that will use it. If your enterprise is going to really understand customer needs and wants, then it needs to be able to connect and empathize with the situations that your customers face.

Love makes you empathetic, and it makes you to put first whoever is going to experience your creation – your products or services. It helps you to put yourself in someone else’s shoes and to better understand your customer’s perspective or point of view, wants and unspoken desires.

With empathy, the lives of the people you do business with would be understood and highly regarded.

There is no way you can understand and respond to the market’s wants and needs without being empathetic. And when you do, it turns ordinary customers into loyal customers whose patronage and devotion to your business would lead to greater business success.

To be Continued…

About the Author:

Tony Ajahis a Business Growth Strategist, and the author of BUSINESS SENSE, and ON BECOMING AN ENTREPRENEUR.

He maintains a personal blog, where he shares proven business ideas and principles for SMEs.

The growing love economy

The love economy is gradually growing and businesses all over the world are embracing it. The business of the future, and the future of business is love. That is to say, if love is missing in your business, your business may not survive in this future.

The author and entrepreneur Daniel Priestly’s remark on this subject is worthy of note: ‘The companies that will do well in the future are the ones that discuss love in the boardroom. They will ask questions such as: “How can we build this business in such a way that people will love working with us, love shopping with us, love supplying us, love talking about us, and love to see us doing well?”

He continued, ‘Talking about growing sales, beating the competition, and dominating the market will not get any of those things achieved. Talking about ‘love’ will. Love is about passion, love is about care, love is about intimacy, love is about… love.’

This love must first be in you and then oozes out to touch every aspect of your business, and those who benefits from it. First, you must demonstrate love to your two principal stakeholders if you want to thrive in this love economy, and they are your internal and external customers (employees). Let’s look at them briefly.

Love your customers

People are talking about building a customer-centred enterprises, but when you get right down to it, only few enterprises are actually doing it. Like you already know, your business success will depend on how well you put your customers’ needs at the forefront of everything you do.

If you want to give your customers (and potential customers) what they want most, you have to first find out what that is. Love makes you focus on customers, and on what they care about.

It makes you walk a mile in their shoes to understand their needs better so that you can create amazing solutions for them. When you love your customers, it’s easy for you to take care of them and make their business experiences with you much better and remarkable.

Your love for your customers will make you listen to them, talk to them, and treat them like you would treat special friends or royalties that they are.

You might even start by calling them something other than a customer, and become more connected with what they are thinking and feeling.

Love for the customer builds human-to-human connection, which no advancement in technology can replace in business. When you love your customers, they will love you back by preferring to do business with you than whosoever that is out there.

You will notice that they will reciprocate that love, and will practically fall in love with your business.

This, of course, will make you happy. The happier you are, the better you can take care of them, which, of course, they will love and reciprocate again, which will result into your business growth.

Love your employees

In the case of employees, love means genuinely caring about them, their happiness and well-being. Love will make you help your team to learn new skills, take on new responsibilities, and grow. More so, it will make you build a culture that inspires them and gets them excited and fully engaged in their work.

All healthy relationships are, in one way or another based on love. When you genuinely love your team, they will love working with you.

Healthy employee relationship and customer retention, combined with the growth and abundance that aligns with love-based decisions, makes for a healthy and successful business. 

Employees who feel love perform better. This performance results in higher engagement, and higher engagement means increased productivity, and that leads to higher productivity and performance, and increased profit.

You ought to take time to care for your business and everyone involved. Remember, business is about relationships—the relationships with all the people we work with, buy from and sell to. It’s when you do what you love in the service of your key stakeholders that most of them will love what you do and give that love right back to you and your business. 

To be continued…

About the Author:

Tony Ajahis a Business Growth Strategist, and the author of BUSINESS SENSE, and ON BECOMING AN ENTREPRENEUR.

He maintains a personal blog, where he shares proven business ideas and principles for SMEs.