The company says its system replaces traditional marketing agencies with a network of AI agents that manage SEO, paid advertising, GEO and website optimisation end-to-end, helping businesses grow without the cost and complexity of agency support.

The funding round was led by Goodwater Capital, with participation from Andreessen Horowitz, Atreides, SignalFire and Kearny Jackson. The round also drew backing from WNBA stars Diana Taurasi, Breanna Stewart, Kelsey Plum and Nneka Ogwumike.

Brooklyn-based Mega says it is targeting a long-standing problem faced by smaller businesses trying to compete in the digital marketplace.

Many SMB owners rely on marketing agencies but usually find it hard to see clear returns. Agencies can be expensive, results vary widely, and campaigns typically require manual execution and long turnaround times.

At the same time, the rapid growth of AI marketing tools has created another challenge, where many platforms still require business owners to learn complex software before they can see results.

Mega says its platform is designed to remove that limitation by delivering marketing execution directly through software.

The company’s core product is an AI-powered growth engine built for businesses generating between $500,000 and $20 million in annual revenue. It operates through a network of specialised AI agents that handle SEO, paid advertising, generative engine optimisation (GEO) and website management.

According to the company, the system plans, executes and continuously optimises campaigns while generating performance reports automatically. In practice, Mega says a business can sign up and still see its marketing run in the background even if the owner never logs into the platform.

The company’s entry into the marketing technology space happened almost by accident. During the COVID-19 pandemic, the founding team had been building a video game company. When ChatGPT launched, they began experimenting with AI tools to improve their own marketing efforts.

The results were striking. Organic traffic to their projects increased more than 100-fold, while paid customer acquisition costs dropped by around 80%.

When co-founder Lucas Pellan shared the tools with other founders, demand quickly followed.

“We realised early that business owners do not want another AI chat tool that requires hours of prompting,” Pellan said. “What they want are customers. So we built a system that actually does the work. Our AI agents execute marketing tasks end-to-end and continuously improve performance so SMBs can achieve predictable growth.”

Mega says about 55% of its marketing work is fully automated, while 35% is mostly automated with human oversight and the remaining 10% handled entirely by human specialists. The company says this hybrid approach allows it to scale operations while maintaining quality control.

Each campaign also feeds data back into the system, allowing the platform to improve ad targeting, creative generation, bidding strategies and optimisation across its entire customer base.

The company’s own growth has been fast. Mega says it expanded from zero to $10 million in revenue within 10 months. Its customers include home services companies, law firms, healthcare providers, ecommerce brands and software businesses.

In one case, Mega helped a Texas-based medical spa increase search traffic by 174 times, while a personal injury law firm saw its search visibility grow 243 times, pushing several key terms into the top three search rankings.

A direct-to-consumer health brand using the platform generated $120,000 in website revenue and surpassed its sales performance on Amazon without increasing advertising spend.

Darin Chase, a home services business owner who uses the platform, said the system has simplified his company’s marketing operations.

“Since working with Mega we finally have a predictable flow of leads,” he said. “We’re also able to focus on other projects because Mega handles the marketing side.”

Mega believes the opportunity in the SMB market is huge. Tens of thousands of marketing agencies currently serve smaller businesses across North America, however, many companies still see difficulty with inconsistent lead generation, limited transparency on results and weak returns on marketing spend.

With digital marketing channels becoming more competitive and expensive, the company argues that AI-driven automation can help narrow the gap between small businesses and large enterprises.

“Mega represents a fundamental shift in how SMBs approach marketing, moving from paying for effort to paying for measurable, repeatable growth,” said Vivek Subramanian, partner and chief product officer at Goodwater Capital.

“We’re excited to support Lucas and the team as they build an AI-native growth engine that businesses can deploy easily.”

With the funding, Mega plans to expand its platform beyond SEO, paid advertising and websites. The company is developing tools to manage the full revenue engine for SMBs, including email marketing, outbound campaigns, organic social media, lead qualification, sales operations and reporting.

Its long-term goal is to provide a fully automated growth infrastructure that allows small and mid-sized businesses to compete with enterprise-level marketing capabilities without the associated cost and complexity.

The company, co-founded by Elias Malm and Mo Elkhidir, is developing multi-agent AI systems capable of running entire marketing operations, from campaign setup to optimisation and reporting. 

The seed round was led by Lightspeed Venture Partners, with additional backing from EWOR, Entourage, and several high-profile angels, including the former CMO of Booking.com.

In only twelve weeks since its creation, Epiminds has already attracted top agencies managing more than 240 brands to its platform. The startup aims to tackle the inefficiencies affecting agencies today, slow decision-making, fragmented insights, and limited scalability, by introducing a self-learning AI workforce.

At the core of Epiminds’ technology is Lucy, an AI marketing manager designed to lead a team of over 20 specialised agents. This digital team handles all aspects of campaign management, including reporting, bidding, budget pacing, creative analysis, and more. 

Agencies can onboard clients in under 30 seconds and immediately gain access to a ready-made marketing team powered by AI.

“Marketers are under more pressure than ever to do more with less,” said Mo Elkhidir, co-founder of Epiminds. “Lucy and her team take on the busywork so that marketing talent can do their best work. This is not about replacing creativity; it’s about giving it room to flourish.”

The idea for Epiminds was born out of the founders’ frustrations with inefficiencies in modern marketing. Malm, who previously worked at Google overseeing agency partnerships across the Nordics, saw creative teams stuck in repetitive operational work. 

Elkhidir, a Sudanese-born machine learning expert who led technical teams at Spotify and Kry, had long explored how AI agents could collaborate to solve complex tasks. 

Their vision came together after a project simulating Sweden’s 10.8 million citizens in AI, where they identified 23,400 simulated marketers, inspiring the concept of AI-powered marketing teams.

Early adopters are already seeing results. Agencies report quicker onboarding, improved performance, and reduced ad spend wastage. The system not only executes tasks but also learns from each agency’s operations, proactively detecting risks and providing actionable insights.

John Axelsson, founder and CEO of BBO, shared: “We’ve integrated EpiMinds into our advertising workflows. It has really started transforming how our specialists work by automating analysis and surfacing deep actionable insights, while we remain in control of strategic decisions. The result is faster optimisation, more effective collaboration between human expertise and AI, and ultimately better outcomes for our clients.”

Jenny Dettervik, media lead at Remotion, added: “EpiMinds has become a valuable part of our workflow. By automating parts of our agency’s know-how through AI agents, we can get insights faster, optimise more efficiently, and deliver higher quality to our clients.”

Lightspeed Partner Paul Murphy explained the firm’s investment rationale, saying: “As a former founder who relied heavily on performance marketing, I saw firsthand how difficult it is to scale campaigns across dozens of channels and geographies. 

“Epiminds’ multi-agent approach directly tackles that challenge, transforming the way agencies and brands operate. It’s rare to see a team build something this ambitious, and we believe Epiminds has the potential to redefine how marketing gets done in the AI era.”

Since joining EWOR’s accelerator programme, Epiminds has achieved commendable traction. Daniel Dippold, co-founder and CEO of EWOR, said: “Elias and Mo are the rare kind of founders that have what it takes to take a company from 0-1M ARR, from 1-100M, and from 100-infinity. They have both hustle and leadership, both speed and perfection, and both aggression and empathy. On both a rational and irrational level, I think and feel they will go far.”

Pieterjan Bouten, partner at Entourage, added: “Elias and Mo embody the urgency and operational excellence we look for in founders building in the AI era. A massive wave of innovation is reshaping how leading marketing agencies operate, and Epiminds is poised to be at the forefront of that transformation. We’re thrilled to back these two exceptional founders early as they pursue this massive opportunity.”

The company plans to expand Lucy’s features through increased integrations, improved autonomy, and advanced self-learning features. Each upgrade is designed to make the platform smarter and more efficient across all connected agencies.

“Our vision is simple,” said Elias Malm. “We’re building Epiminds because we see where marketing is headed. The future is about dynamic, agentic teams that analyse, plan, execute, and improve in real time. Every marketer should have access to a 24/7 AI workforce that frees up their time for creativity and strategy. Our goal is to give them that future, today.”

Slug: Epiminds Launches with $6.6 Million to Power AI Marketing Teams
Meta Description: Swedish startup Epiminds, founded by ex-Google and Spotify professionals, launches with $6.6 million to build AI-driven marketing teams led by multi-agent system Lucy.

Her session, titled “The Future of Influence: How Digital Culture Shapes Trust, Adoption, and Growth,” is scheduled for Wednesday, October 8, 2025, at the Landmark Event Centre, Victoria Island, Lagos. 

She will explore how AI is transforming storytelling, influencing culture, and enabling companies to build authentic relationships that drive business growth.

At the core of Mracajac’s address is CyBrixTeam.ai, the world’s first AI Agentic Integrated Marketing Environment (IME), a platform developed in partnership with NVIDIA and powered by marketeam.ai. 

Exclusively available in Nigeria through Northbrix, CyBrixTeam.ai integrates strategy, content creation, performance tracking, social engagement, influencer management, and analytics into a single intelligent system.

The platform’s goal is to help brands work faster and smarter using predictive intelligence and autonomous agents. It brings together every function of modern marketing into one AI-driven environment, allowing businesses to run campaigns, analyse data, and make decisions in real time. With this, marketing becomes operational and strategic, a true engine for growth.

Mracajac’s career reveals a long-standing focus on driving digital innovation. With almost two decades of global experience across Europe, Asia, Latin America, and Africa, she has helped in the evolution of digital finance. 

As the founding CEO of 9 Payment Service Bank (9PSB), she led inclusive technology designed to expand financial access across Nigeria.

Through Northbrix and CyBrixTeam.ai, she now focuses on enabling African organisations to simplify marketing complexity and build stronger, data-driven strategies.

“I’m delighted to be joining Nigeria Fintech Week 2025, a space where the future of Africa’s digital technology is being shaped,” said Branka. “For us at Northbrix, AI is more than technology — it’s a catalyst for transformation. With CyBrixTeam.ai, we’re showing how AI can reshape marketing from a cost centre into a true engine of growth, strategy, and innovation.”

With Branka Mracajac participating at Nigeria Fintech Week 2025, she stresses a goal to align African enterprise with the next phase of digital transformation. Her message will focus on how AI can bridge the gap between technology and culture — and help African brands lead with creativity, intelligence, and purpose.