Tag: Marketing

A new global benchmark report by Outcomes Rocket reveals that 84% of organisations expect public relations to contribute more directly ...

Netcore released its Netcore Agentic Predictions 2026, a data-driven thought-leadership on agentic marketing report outlining how autonomous AI agents will ...

By 2028, 60% of brands will use agentic AI to facilitate streamlined one-to-one interactions, according to Gartner, Inc, a business ...

The Nigerian tech ecosystem is a vibrant and rapidly expanding landscape, with Lagos emerging as the world's fastest-growing tech hub, ...

Customer expectations are evolving fast, and data-driven customer insights are critical to stay one step ahead in the marketplace. According ...

Flam is already being used by 100+ global brands including Google, Samsung and Emirates who are embracing engaging media at ...

Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial return ...

The digital C-Suite – Chief Information Officer, Chief Data Officer, Chief Analytics Officer – has to solve for the business. ...

The bottom line of any business is to make money, and marketing is an essential channel to reach that end goal. If you must ...

The more data accumulates, the greater the likelihood that additional services and applications will access this data. However, the uncontrolled ...

They include; Accountant, Executive Assistant, Financial Analyst, Product Manager, others

Africa’s startup ecosystem has come of age in the last decade. Founders are building products that solve meaningful problems at ...

If your marketing decisions are not backed by data-driven insights and analytics, you’re essentially operating in the dark

By Terrena Rathanlall Marketing is vital for small business owners looking for market access as it creates visibility, helps attract ...

The Internet is arguably the greatest invention of all time with so many endless possibilities. Beyond all doubts, it has ...