According to a research by MarketsandMarkets, the agentic AI security market is projected to grow from USD 1.65 billion in 2026 to USD 13.52 billion by 2032, at a CAGR of 42.0% during the forecast period.

The report indicates that attackers are increasingly exploiting vulnerabilities in datasets, models, and runtime processes through data poisoning, model manipulation, and inference attacks.

As enterprises rely more on AI-driven decisions, securing these environments becomes critical to ensure accuracy, integrity, and resilience.

Key Players in Agentic AI Security Market

1. Microsoft(US),
2. Palo Alto Networks(US),
3. CrowdStrike(US),
4. Straiker, SentinelOne (US),
5. Okta (US),
6. Cloudflare (US),
7. Cato Networks (Israel),
8. Check Point Software Technologies (Israel),
9. Securiti (US),
10. HiddenLayer (US),
11. Noma Security (Israel),
12. Obsidian Security (US),
13. Mindgard (UK),
14. DeepKeep (Israel),
15. Enkrypt AI (US),
16. Pillar Security (US),
17. Astrix Security (Israel),
18. Natoma (US)

By organization size, the SMEs segment is expected to register the highest CAGR during the forecast period.

SMEs are expected to witness the fastest growth in the agentic AI security market as they increasingly adopt AI-driven tools and autonomous systems to improve operational efficiency and decision-making.

Unlike large enterprises, SMEs are often moving directly toward AI-native applications, including agent-based automation across customer service, marketing, and operations.

This rapid adoption is exposing them to new security risks, including unauthorized agent actions, data leakage, and vulnerabilities in AI models.

At the same time, SMEs typically have limited in-house cybersecurity expertise and resources, making them more reliant on external solutions.

This is driving strong demand for managed security services, AI-native security platforms, and easy-to-deploy tools that can provide protection without requiring deep technical expertise.

As awareness of AI-related risks continues to grow and more SMEs integrate autonomous systems into their workflows, their spending on agentic AI security is expected to increase at a faster pace compared to large enterprises, making this segment the fastest-growing in the market.

By deployment mode, the infrastructure layer segment is estimated to lead the market during the forecast period.

The infrastructure layer segment is expected to hold the largest share of the agentic AI security market, as it represents the foundational environment in which AI models, agents, and applications are developed, deployed, and executed.

Enterprises continue to rely heavily on cloud platforms, data centers, and high-performance computing environments to run agentic AI systems at scale. As a result, securing this layer becomes a priority, since any vulnerability at the infrastructure level can impact the entire AI stack.

Organizations are investing in securing compute resources, containerized environments, and cloud-native architectures to ensure safe deployment of AI workloads.

Additionally, the growing adoption of hybrid and multi-cloud environments further increases the need for consistent infrastructure-level security controls.

This includes runtime protection, workload isolation, and continuous monitoring of infrastructure behavior.

Since all higher layers, including models and agents, depend on this foundation, spending at the infrastructure level remains significant, making it the largest segment in the market.

By region, the Asia Pacific is expected to register the highest CAGR during the forecast period.

Asia Pacific is emerging as a high-growth region in the agentic AI security market, driven by the rapid adoption of AI technologies and increasing exposure to AI-enabled cyber threats.

According to IBM, Asia Pacific recorded the highest average cost of data breaches in several countries, reflecting growing security challenges in digital environments.

AI-driven attacks are also rising across the region, particularly in sectors such as BFSI, telecom, and manufacturing, where automation and AI adoption are accelerating.

According to Check Point Software Technologies, organizations in Asia experience a high volume of weekly cyberattacks, many of which are increasingly leveraging AI-based techniques.

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The market growth is driven by offering (Solutions & Services), Technology (Cloud Computing, Big Data & Analytics, Blockchain, Cybersecurity, AI), Business Function (Accounting & Finance, IT, HR), Vertical, & Region.

Top Eight Companies in the Digital Transformation Market

According to the MarketsandMarkets report, key players in the Digital Transformation Market are;

• Microsoft (US)
• SAP (Germany)
• Baidu (China)
• Adobe Systems (US)
• Alibaba (China)
• IBM (US)
• Google (US)
• Marlabs (US)

As per verticals, thehealthcare, life sciences & pharmaceuticals segment is to grow at the highest CAGR during the forecast period

The healthcare, life sciences & pharmaceuticals vertical is expected to grow at the highest CAGR during the forecast period. Healthcare and life sciences refers to the integration and utilization of digital technologies and solutions to improve patient care, enhance operational efficiency, and drive innovation in the healthcare and life science industries.

It involves the adoption of various digital tools, platforms, and strategies to digitize processes, collect and analyze data, enhance collaboration, and deliver personalized care.

By Solutions, Cloud Segment to grow at the largest market size during the forecast period.

By solutions, the digital transformation market has been segmented into cloud and on-premises.  The cloud offers cost optimization opportunities by reducing the need for on-premises infrastructure and providing pay-as-you-go models that align with business needs.

Overall, these drivers have fueled the widespread adoption of digital transformation and cloud technologies, enabling organizations to streamline processes, drive innovation, and achieve strategic objectives in an increasingly digital world.

During the forecast period, the cloud segment is anticipated to grow at the highest CAGR for the digital transformation market.

By Business Function, the Human resource segment is to grow at the highest CAGR during the forecast period

By business function, the digital transformation market has been segmented into accounting and finance, marketing and sales, HR, IT, and operation. HR is the growing need for organizations to adapt and thrive in an increasingly digital and competitive landscape.

This transformation is fueled by several trends, including the integration of advanced technologies such as artificial intelligence, machine learning, and automation to streamline HR processes, enhance data-driven decision-making, and improve the overall employee experience.

During the forecast period, the human resource segment is anticipated to grow at the highest CAGR for the digital transformation market.

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The major factors driving the market growth include the increase in cyberattacks and concerns related to security and privacy, the growing acceptance of IoT and connected devices, and the increasing adoption of cloud-based solutions in the healthcare sector.

Some of the prominent key players are:

• IBM (US)
• Cisco (US)
• Palo Alto Networks (US)
• Check Point (Israel)
• Fortinet (US)
• Trend Micro (Japan)
• Dell EMC (US)
• CrowdStrike (US) and many more…

Based on the threat type, the ransomware segment is to grow at the highest CAGR during the forecasted period

Ransomware attacks continue to be a significant threat to healthcare organizations. These types of attacks are a major threat that can disrupt patient care, compromise sensitive patient data, and cause significant financial damage.

According to a report, the healthcare sector accounted for 79% of all ransomware attacks in the United States in 2022.

The impact of ransomware attacks on healthcare organizations has been highlighted by some of the high-profile incidents such as the WannaCry attack on the UK’s National Health Service and the NotPetya attack on Merck pharmaceuticals.

These incidents demonstrated the potential for ransomware attacks to cause widespread disruption and underscored the importance of strong cybersecurity measures in healthcare. Thus, the ransomware segment accounts for the highest CAGR during the forecasted period.

By solution type, Antivirus/Antimalware segment to hold a larger market size during the forecast period

Antimalware helps protect healthcare organizations against malware threats such as viruses, trojans, worms, and other malicious software that can compromise the security of patient data and systems, therefore becoming an important aspect of healthcare cybersecurity.

Additionally, antimalware solutions help healthcare organizations detect and prevent malware attacks by scanning for known malware signatures, analyzing behavior patterns, and using advanced technologies such as machine learning and artificial intelligence algorithms to detect and respond to emerging threats. Thus, the segment holds a larger market size during the forecast period.

By region, Asia Pacific is to grow at the highest CAGR during the forecast period

It is projected that the Asia Pacific region would expand at the highest CAGR during the forecasted period. The Asia Pacific healthcare cybersecurity market is driven by the rising incidences and the complexity of cyberattacks in the region.

Additionally, a growing concern about data privacy and safety, continuous technological advancements in healthcare cybersecurity, and collaboration between private and public sectors to strengthen healthcare cybersecurity.

Furthermore, the growing consumerism in the healthcare industry, the accelerated economic growth of countries in the region, and the rising need to control healthcare costs are some of the key factors responsible for the digitization of the healthcare industry in this region, driving the need for healthcare cybersecurity solutions.

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The POS Market report by offering includes Solutions and Services; Organization Size: SMEs and Large Enterprises; Vertical: Retail, Restaurants, and Hospitality, and Region: North America, Europe, APAC, MEA, Latin America.

According to experts at MarketsandMarkets, growing scale of data breaches that involve POS system compromise and compliance with regulations are some of the factors that are driving the market growth.

Some of the prominent key players in POS Security Market are;

• Oracle (US)
• Micro Focus (UK)
• NCR (US)
• Fortinet (US)
• Verifone (US)
• PayPal (US)
• Check Point (US)
• CardConnect (US) and many more…

By organization size, SMEs to grow at the highest CAGR during the forecast period

SMEs play a key role in most economies, particularly in developing countries. They are important contributors to job creation and the global economic development. According to the World Bank’s report, Small and Medium Enterprises Finance, they represent 90% of the businesses and more than 50% of the employment worldwide.

The threat of cybercrime is continuously rising but the general awareness and resilience amongst small and medium enterprises remains low.

One of the obstacles faced by SMEs in growing their business in emerging markets and developing countries is finance. SMEs also lack appropriate security measures deployed to their systems. One of the most common forms of cyber-attacks against SMEs are related to payments.

The methods to steal the confidential data include through malware and skimming. These attacks aim at exploiting the customers’ personal data and payment data. These factors have contributed to SMEs increasingly adopting POS security solutions.

The adoption rate of POS security solutions and services by SMEs is expected to increase over the years.

By vertical, retail segment to hold a larger market size during the forecast period

Retailers are increasingly deploying POS systems to increase the efficiency of their operations. The retail vertical consists of supermarkets/hypermarkets, grocery stores, specialty stores, convenience stores, gas stations, discount stores, department stores, among others.

Greater convenience comes through better connectivity between retailers and customers across multiple checkpoints.

However, growing intensity of cyber threats along with the pressure to keep up with the technology innovation has put retailers in a precarious situation. Moreover, regulatory compliances by the central banks and governments of several countries, including the PCI DSS, has prompted the retail trade owners to adopt POS security products and solutions.

According to the TrustWave Global Security Report in 2018, the retail industry bagged the ‘most compromised’ industry label. The primary target was the payment card data. POS security vendors are increasingly offering solutions in the retail industry.

Tripwire POS threat protection, a part of Tripwire Enterprise, delivers comprehensive POS protection with over 35 policies and 55 tests, and offers early detection, reducing the time for massive damages and the recovery time.

By region, Asia Pacific to grow at the highest CAGR during the forecast period

Asia Pacific is expected to be the fastest growing region in the POS security market. APAC experiences substantial security spending owing to the ever-growing threat landscape of the region.

Digitalization has been impacting countries in Asia and this effect is set to grow in the aftermath of the Covid-19 pandemic. One of the characteristics of this vast and diverse region is the presence of a large SME sector comprising most enterprises in all the region’s economies.

The requirement of large investments acts as a barrier for SMEs to adopt POS security solutions. But factors such as increasing digitalization, high internet usage, and adoption of smartphones are the factors fueling the POS security market. In recent years, Asia Pacific has undergone tremendous economic growth, political transformation, and social change.

Organizations in this region are also increasingly focusing on creating better experiences for their users by providing security to their sensitive payment data.

Organizations that deal with highly sensitive customer data are increasingly adopting POS security solutions.

The governments of the countries in Asia Pacific have also set up regulations and compliances for payment systems including POS terminals, to ensure security.

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