The report positions 2026 as the inflection point where marketing moves decisively from generative AI pilots and proofs of concept to agentic execution at scale.

Drawing on industry research from Gartner, Forrester, McKinsey, Anthropic, HubSpot, and Netcore’s operating insights across global enterprises, the report concludes that consumer agentic marketing in 2026 will be defined by multi-agent systems, Brand Twins, Agentic Commerce, human attention, outcomes-based pricing, and profitability.

Multi-agent systems move from pilots to performance

A core finding of Netcore Agentic Predictions 2026 is the transition from isolated AI assistants to orchestrated multi-agent systems (MAS) that operate across the full marketing lifecycle; content, segmentation, decisioning, optimisation, and insights.

The data points to rapid momentum:

• Multi-agent systems outperform single-agent architectures by 90.2% on complex tasks (Anthropic, 2025)
• 56% of organisations report improved scalability after adopting multi-agent approaches (Forrester, 2025)
• 50% of enterprises say MAS adoption creates competitive differentiation (Gartner, 2025)
• Gartner recorded a 1,445% surge in multi-agent system–related queries between 2024 and 2025

The report notes that specialised agents now operate under an always-on orchestrator, continuously adapting to customer behaviour and business goals in real time.

This replaces fragmented stacks and manual coordination with self-optimising marketing engines.

Brand Twins replace reach with relevance

The report introduces Brand Twins as a defining construct of the consumer agentic era. These are always-on, brand-owned AI agents that deeply understand individual consumers and act on their behalf, moving marketing away from mass outreach toward relevance at scale.

The urgency is driven by attention collapse:

• 73% of consumers skim content, while only 27% engage meaningfully (HubSpot)
• The average human attention span has fallen to 8.25 seconds, lower than a goldfish’s 9 seconds (Samba Recovery)

According to the report, Brand Twins continuously learn consumer intent, preferences, and behaviour, enabling fewer but more relevant interactions. Marketing becomes quieter, more contextual, and increasingly trust-led.

Agentic commerce reaches a tipping point

E-commerce is identified as the first sector to fully feel the impact of agentic AI. Key indicators cited in Netcore Agentic Predictions 2026 include:

• By 2030, AI agents will influence 20% of e-commerce transactions (Gartner)
• By 2028, 33% of organisations will adopt agentic AI
• By 2028, 15% of AI agents will make daily autonomous decisions (Gartner)

The report predicts the emergence of agent-to-agent (A2A) commerce, where brand agents and consumer agents negotiate pricing, promotions, inventory, and recommendations in real time, making commerce dynamic, adaptive, and continuously optimised.

Human attention becomes the ultimate growth moat

As consumers increasingly rely on AI agents to filter choices, the report forecasts a dual-audience reality – humans and AI agents acting in parallel.

This shift elevates attention as the scarcest resource:

• Human attention spans declined from 12 seconds in 2000 to 8 seconds by 2013, and continue to compress
• AI agents act as gatekeepers, screening relevance before humans engage

The report concludes that brands capable of appealing to human emotion and agent logic simultaneously will convert attention into loyalty, customer lifetime value, and long-term growth.

Outcome-based pricing replaces martech sprawl

One of the report’s strongest predictions is a structural reset in how marketing technology is priced and evaluated.

The data highlights widespread inefficiency:

• 55% of marketers are dissatisfied with martech cost versus value (MarTech)
• Martech cost sensitivity rose from 37% in 2023 to 61% in 2024
• 99% of marketers underutilise their martech stack
• 40% cannot measure ROI, and 18% report no clear ROI (SalesManago)
• 47% of leaders cite stack complexity as the barrier to realising value (McKinsey)

The report predicts a shift toward outcome-based pricing, where brands pay for measurable results, conversions, revenue, and customer lifetime value—rather than licenses and usage.

The CMO is redefined

As execution becomes autonomous, leadership accountability moves upstream.

65% of CMOs believe AI will fundamentally change their role within the next two years (Gartner, 2025)

Netcore Agentic Predictions 2026 forecasts the evolution of the CMO into a Chief AI and Chief Profits Officer, responsible for orchestrating AI systems and directly owning growth outcomes.

“2025 was about proving that AI works. 2026 will be about proving that it delivers,” said Rajesh Jain, Founder & MD, Netcore Cloud. “As autonomous agents take over execution, marketing’s real constraint is no longer technology – it’s attention, outcomes, and accountability. Agentic systems fundamentally change the equation by making growth measurable, continuous, and owned. This is not a tooling upgrade; it’s a new operating model for marketing.”

The post Netcore Reveals Why Marketing in 2026 Will Be Run by Agents, Not Campaigns appeared first on Tech | Business | Economy.

Traditional work patterns are falling away, and an economy driven by projects is ascending, shocking many people with the accelerated pace of change.

As these changes are taking place, Africa is facing a future in which it is expected that the continent will produce some 30 million graduates a year by 2050.

Therefore, education, its delivery, and effectiveness will become focal points, says George Asamani, Business Development Leader for Africa at Project Management Institute (PMI).

It is appropriate, he says, that this year the theme for UN’s International Day of Education is ‘Changing Course, Transforming Education.’

One of the areas that Covid-19 heavily impacted and one that is likely to carry long-term consequences is access to education and the enhancement of skills where the focus is on developing professionals who can deliver complex projects in an increasingly distributed environment.

Furthermore, it has also been the dominant force in creating a new work ecosystem in which project management and power skills have become vital.

This has compelled business and society to respond by adopting digital transformation and embracing a project-based approach to their deliverables.

At the forefront of those that must adapt are institutes of higher learning. With African universities facing challenges on the content and delivery of education in a digital world, transforming education will require partnerships with the likes of PMI, a global non-profit membership association, to help meet a future tide of demand for skills and leadership.

“The emphasis, as identified by McKinsey and other global authorities, is that 4 out of 5 companies surveyed are looking for people who are leaders, critical thinkers and decision-makers, and value continuous learning. These are the skills espoused by PMI and valuable for those preparing themselves for the competitive workplace,” says Asamani

The PMI response has included offering free curricula and resources to universities designed on a ‘faculty by faculty’ basis geared to meeting global accreditation (GAC) standards. The second leg of their academic resources is a research funding project that offers USD50 000 to selected recipients.

Giving a practical slant to their involvement is the Certified Associate in Project Management (CAPM) certification offered to students to enable them in the project management industry and connect with professionals already active in the sphere.

Projects are already underway with Mount Kenya University in Kenya and the University of Pretoria in South Africa, where PMI global professional volunteers from the US, Mexico, India, Nigeria, Senegal and South Africa are mentoring first-year BCom students.

“One of our prime focuses through the PMI Education Foundation and chapter volunteers is providing skills training and mentoring to colleges and universities. It is at these institutions where there has been sustained demand for courses and degree programmes in project management to be offered,” adds Asamani.

“Education, as pointed out by the UN, is a key element required for achieving sustainable development goals. We are proud that our efforts at PMI accord with at least three of these goals and that we are part of the vanguard of organisations taking tangible steps to help Africa achieve the greatness and place in global affairs that it truly deserves.”

The post Focused and practical education, vital for Africa to excel in Project Economy – PMI appeared first on Tech | Business | Economy.

With the potential to unlock significant growth and development in key industries across the continent, AI is fundamentally changing how businesses operate, driving innovation, improving efficiencies, and transforming lives.

Businesses of all sizes that have already invested in AI are reaping its benefits, from increasing business productivity and agility to improving customer experience and decision-making with McKinsey noting that AI leaders are outperforming their industry peers by a factor of 3.4.

But if businesses are to make the most of the opportunities offered by AI, it’s also important that it be deployed in the areas where it will have the greatest impact.

Here are some areas and subsequent examples of how businesses can use AI within those areas to drive revenue.

1. Finance and billing

One of the most obvious places AI can help drive revenue in a business is in finances and billing. Having an accurate, up-to-date overview of finances can help an organisation know when to invest in growth, for example. And if a business wants a steady revenue flow, it must send out bills, invoices, and payment reminders on time.

Here, AI can help in several ways. When it comes to expense bills, for example, an AI tool with built-in image recognition would allow a business to scan its bills with the system, then auto-generate the amount, place, date, time, and category of expense, helping save loads of time and effort.

For billing, meanwhile, AI can greatly speed up the onboarding process for new clients by automating large parts of it.

AI-powered tools can also extract relevant information from invoices, including customer details and product descriptions, and automatically populate billing systems, creating further efficiency.

2. Lead prioritisation

Another key area is new business leads. More specifically, AI can help assess the calibre of leads that the sales team is bringing in. After all, two or three great leads can be more beneficial than 10 weak ones.

Using a points-based system, AI can help score leads according to their quality. That allows the sales team to better evaluate which leads are worth pursuing. In turn, that should allow them to make more sales at a more meaningful level.

3. Improved customer experience

Customer experience (CX), rather than product or price differences, has been the major differentiator for businesses for some time now.

Customers are willing to spend more, are more likely to stay loyal, and recommend a business to friends and family if they have a good experience with it.

Businesses, therefore, need to pull out more stops than ever to ensure that their customer experience really stands out. Here again, AI can be helpful.

Take sentiment analysis, for example. AI can help identify the most disgruntled customers, allowing customer success teams to focus on their needs and turn their experience of the business around.

4. Better targeted marketing

The most effective marketing today is highly personalised and targeted. AI can make it significantly easier to achieve the level of targeted personalisation necessary for marketing success today.

Once integrated with a company’s data, an AI marketing tool can create and hone personalised marketing content based on each individual customer’s CRM data.

5. Enhanced employee productivity

There is a strong correlation between employee productivity and revenue. Employee productivity is in turn driven by positive employee experiences.

The more productive your employees are, the higher your revenues and profit margins will be. AI can help improve both productivity and the overall employee experience by automating repetitive tasks, allowing employees to focus on the kind of meaningful work that drives increased revenues.

Embrace AI, but use the right providers

While AI can add immense value when it comes to driving revenue within organisations, it’s also critical that businesses know what they’re getting into when embracing AI.

That means doing comprehensive background research and ensuring that they choose tools that meet their needs and adhere to privacy best practices.

The post 5 Core Business Areas Where AI Can Drive Revenue appeared first on Tech | Business | Economy.

Many migrants living in South Africa trying to send money home have historically experienced several challenges, including unreasonable costs.

Other aspects that impacted the historical experience was the need to wait several days for the money to clear, and a lack of transparency in pricing and knowing where the money was going.

Moreover, one must consider the security risks if a cybercriminal intercepts the cash during the lengthy process it takes to send money across borders.

To make this process easier across Africa, instead of trying to avoid these challenges and informally send cash home via friends or family, one can ensure that it arrives at its intended destination instantly by using a formal fintech provider.

Fintechs, regulated under the Central Bank as a Non-Bank Financial Services Provider, have played a big role in enabling people to join the formal economy where money is protected and secure. They also take trends into account and develop software to match current and future needs.

Fintechs have driven a shift to secure transfers, helping break the pattern of people withdrawing money from bank accounts the moment it lands so they can send it home.

Fintechs in South Africa have also supported the reduction in prices and informality of cross border remittances. The cost has reduced by 50% over the past 10 years.

Interestingly, 43% of South Africans who contributed to a FinScope study conducted in 2022 said they still withdraw money from a bank account as soon as it landed because they needed all of it immediately. Of these, 37% preferred cash.

In this context bank accounts are not generally seen as helpful as they don’t do anything productive apart from being a short-term repository for money. In fact, 19% of South African residents are unbanked, according to FinScope, and 10% see a bank account as being too expensive.

According to the same report, 60% pull cash out of a bank account once a month. There is still a strong reliance on cash in our economy: 25-million adults withdraw cash at least once a month, almost half of those who receive money or income are getting it in cash.

Fintech as a solution

However, when people are given a digital solution, and they use it productively to buy goods or to send money home, it becomes true financial inclusion in its simplest form.

Having a  bank account doesn’t constitute financial inclusion if it is used as a post box and a means to get funds. A bank account is the ‘old’ way of measuring financial inclusion.

Usage of financial services is the new, more relevant, index. The most successful fintechs walk a trust-based journey with their users, enabling them to grow into more sophisticated financial services.

According to McKinsey, fintech and other players are very quickly integrating end points across Africa, which makes it faster and cheaper to send money across borders.

It expects that solutions will continue to scale up across more countries with additional payment methods being added across service providers.

Thanks to fintech players such as ourselves, the cost of sending money digitally is coming down. An International Monetary Fund paper from last year found that the median remittance price of the value transferred dropped from 7.7% in 2011 to 5.7% in 2020.

At the same time, “there has been a broad reduction across the distribution of remittance service fees,” the study noted.

As fintech continues to grow in the remittance and financial services space, and regulations become uniform, even more people will be drawn into the formal economy.

By putting customers front and centre, innovative fintechs make a meaningful contribution to lasting financial inclusion because they enable access for their customers to a suite of financial services.

The post Fintechs Are Aiding Financial Inclusion across Sub-Saharan Africa appeared first on Tech | Business | Economy.

Helping organisations to optimise processes and save costs, outsourcing has evolved alongside the market and enterprise expectations. It is now smarter, says McKinsey, as companies outsource to ‘capitalise on more sophisticated provider offerings’ and thereby open their corporate doors to advanced digital solutions such as AI, robotics, automation, analytics and machine learning.

It also, reminds Mandla Mbonambi, CEO of Africonology, of a strategic way for organisations to remain focused on their core business operations and activities while trusting services and solutions to the capable hands of a trusted service provider.

“Outsourcing can be an invaluable asset,” he continues. “However, it needs to be approached with realism. No solution or service is without its pros and cons, and outsourcing is no different. For an organisation to benefit from an outsourcing partnership, it needs to understand both the benefits and the drawbacks of this approach to ensure value is created.”

The benefits are significant and long-term, particularly if the relationship between the service provider and the company is solid.

Then, benefits such as lower labour costs and reduced labour risks, will be felt by the organisation over the long term.

When a company opts into outsourcing from a service provider to undertake specific tasks, it doesn’t need to hire permanent consultants or skilled employees to bolster its capabilities.

Instead, the service provider steps in with a full crew complement populates short- and long-term projects with the right talent and removes the risks that accompany the management, hiring and engagement of staff.

“The company outsourcing the work doesn’t have to worry about employment benefits, packages or retention, they just hand those problems over to the service provider,” says Mbonambi. “This approach also allows for organisations to focus more on the core of their business while non-core, yet essential, roles and projects are managed externally within specific timelines and budgets.”

Wedded to the management and retention of talent is the delightful benefit that the company no longer has to wade into the battle ring and fight for top-tier talent. Instead, specialised, highly skilled and experienced talent is wooed and curated by the service provider while the company gets all the value from having hands-on access to a smart and capable workforce.

However, stepping into the world of outsourcing does ask that both the service provider and company are aware of the risks.

Sensitive data can be tricky to manage within the context of outsourcing – how should this data be handled by a third party, especially if they’re offshore?

What about the risk of intellectual property? Despite the proliferation of non-disclosure agreements and contracts designed to mitigate this risk, it doesn’t take away the potential for someone to share this information with someone else.

“These are considerations that must be prioritised before stepping into an outsourced relationship,” says Mbonambi. “They will add to the security costs required to protect sensitive data and demand that companies create solid and open channels of communication designed to reduce the risks of information leakage and loss. That said, communication can also be a catch point as some outsourced companies may not share the same culture or language and this can affect the relationship and add to the risks.”

Finally, one of the challenges that needs to be considered by both parties when moving into an outsourced relationship is the contractual agreement.

This includes Non-Disclosure Agreements binding both parties in handling all activities and materials confidential.

These can be rigid and complicated and can require that companies follow stringent legal processes before making any changes or shifting in a new direction.

“This doesn’t mean that outsourcing is going to end up being a complicated tangle of terms and conditions,” concludes Mbonambi. “Understanding the risks and recognising the benefits allows for both company and service provider to approach their relationship intelligently and with transparency. Open communication, clear visibility into services and expectations, agility and flexibility baked into the relationship to allow for shared growth and understanding – these are all key to building a relationship within the outsourced model that will thrive long after the ink has dried.”

The post The Strategic Value of Outsourcing in 2024 appeared first on Tech | Business | Economy.

A report from McKinsey, for example, found that the number of African tech startups tripled between 2020 and 2021.  

Nigeria and Ghana’s West African economic powerhouses are no exception to that economic fervour. World Bank data shows that 97,988 new businesses were registered in Nigeria in 2020, and in Ghana (with a population about a sixth as big as Nigeria’s) 18000 new businesses were forecast to be started in 2022. 

Those businesses will, of course, be crucial to the region’s ongoing economic growth. But if you’re one of the entrepreneurs behind those businesses, you’ll know that success is far from guaranteed.

That makes it critical that you do everything possible to ensure your business is primed for growth. And one of the most effective ways of doing so is to embrace digital marketing and that you get it right from day one. 

Digital is still growing in importance, for everyone 

That’s especially true when you consider how rapidly internet and smartphone penetration has grown in the region in recent years.

Research suggests that there are more than 155 million internet users in Nigeria, representing 55.4% of the population and just under 17 million users in Ghana, representing 53% of the population. And as more and more undersea cables land on the continent, making internet access more affordable and ubiquitous, those numbers will keep growing. 

The same is true of smartphones. According to Statista, smartphone penetration in Nigeria grew 10% between 2019 and 2022, hitting just over 37%, and is set to grow another 10% by 2027. While it’s difficult to find equivalent numbers for Ghana, it’s worth noting that nearly 100% of internet users there have a smartphone. 

In other words, a sizable portion of any Nigerian or Ghanaian business’s customers are already online and an even more considerable portion will be in the very near future. So in order to reach them, that business has to be online too.  

Of course, many early-stage entrepreneurs, in particular, either need help figuring out where to start with digital marketing or feel like they can’t afford it. Those barriers do not, however, have to be challenging to overcome. 

As Gaston Taratuta, Founder and CEO of Aleph Group, Inc points out, you can build up digital marketing expertise relatively quickly. 

“To become an expert in digital marketing, you have to be curious and certify yourself on digital platforms for free,” he says. “Learn things like Google Adwords; learn to do marketing on different social media platforms like Instagram, Snapchat, and TikTok. This can be achieved in more or less six months, and you can then put what you have learned into practice.” 

As he further points out, building this expertise is already key to thriving as an entrepreneur and will be even more important in the near future. 

Additionally, digital marketing is one of the most effective ways for any business to build awareness and engagement with both existing and potential customers. It’s also more targeted, meaning you can get a greater return on investment. 

Using the right partner 

As important as it is for entrepreneurs to understand the effectiveness of digital marketing and at least have a basic grasp of how to use them, it’s also important to remember that they don’t have to do it alone. 

The right media buying partner will help ensure that they’re on the right platforms and are reaching their intended customer bases.

They’ll also understand that a business doesn’t always have a major marketing budget and will get it started advertising with relatively small amounts, keeping costs to a predefined frame. Many partners that Aleph is working with additionally offer ‘trial’ budgets at lower minimum costs to allow new advertisers to give it a go and see if they gain value from it. Remember, if they see the same potential in a business as an entrepreneur, they’ll want to grow with it. 

No reason to wait 

Ultimately, it should be clear that African entrepreneur s can supercharge their growth journeys by embracing digital marketing. Moreover, they can get to grips with it relatively quickly and can affordably get help in maximising their digital marketing efforts.

The post Here’s How You can Digitally Supercharge Yourself as an Entrepreneur appeared first on Tech | Business | Economy.

Africa faces the dual challenge of poor healthcare systems and a high burden of disease, especially among poorer communities.

According to a McKinsey report, the continent bears nearly twice the disease burden of the rest of the world. Ninety-four percent of all malaria deaths occur in Africa, and tuberculosis and HIV/AIDS is widespread. 

Additional pressures from disease outbreaks, such as the Ebola outbreak in Sierra Leone in 2014, often lead to further disruptions to healthcare provision, leaving the most vulnerable without the medical assistance they need. In fact, fewer than half of African citizens have access to the healthcare they need, and when health services are available, they are often of poor quality.

ALSO READ: HealthTech: 10 Startups to Watch in 2023

And following the devastating impact of the COVID-19 pandemic on health systems across the continent, time has arguably arrived to radically rethink the delivery of health services to African citizens.

Digitalisation unlocking opportunities for improved care

One of the most transformative developments in healthcare in recent times is the growing adoption of data and analytics tools to drive improvements across the healthcare value chain.

Demand for targeted analysis of patient data is expected to expand over the coming years as patients increasingly seek transparent access to their healthcare data. In addition, healthcare providers will gather data on patient experiences to continuously improve the delivery of care and other patient-related processes.

For providers, the aim should be to deliver quality accessible healthcare services to anyone regardless of their location or social conditions. Such care should extend beyond patient discharge, with providers using mobile devices and applications to enhance the patient experience and ensure the highest levels of care throughout the healthcare journey.

The rapid digitalisation of the healthcare industry could see value-based care – which improves patient outcomes while driving down costs – dominate the sector by as early as 2025.

Five priority areas & tech’s role

However, to achieve value-based care providers will need to build intelligent enterprise capabilities that enable end-to-end, data-driven healthcare processes focused on enhancing patient outcomes. And doing so will depend on how well providers can leverage technology across five priority areas, namely:

Priority 1 – Operating smartly and efficiently

Healthcare providers are under constant pressure over costs and resource constraints. By removing unnecessary costs, reducing waste and freeing up resources for innovation, providers can deliver better care to patients.

In the coming years, providers will leverage IoT and machine learning for greater automation, with embedded analytics allowing for more agile prediction and simulation capabilities. The use of standardisation using global best practices may also reduce variations in clinical care.

The improved use of analytics and automation can increase accuracy between front-end and back-end processes, reduce revenue leakage by limiting insurance claim denials, and streamline insurance claims to enable faster reimbursement.

Priority 2 – Subscribing to patient outcomes

One of the biggest challenges facing healthcare providers is how to provide services that deliver optimised outcomes for each individual patient. In the near future, patients will be able to see what value each treatment option has based on key performance indicators and assessments of other patients facing similar circumstances.

Self-management options may allow patients to take more informed decisions over their treatment, based on accurate data about other individual patients and their specific context.

This will improve the patient experience and support compliance by ensuring patients know what procedures to follow and documentation to bring to a visit. Reimbursement delays can also be reduced through more accurate data submitted by the patient.

Priority 3 – Enabling data-driven decisions

The shift from mainly experience-based healthcare to delivering care based on real-world evidence will be a top priority for healthcare providers over the coming years. Big data generated by electronic medical records ,apps, wearables, mobile devices, sensors and clinical innovation will create vast amounts of information.

Over the coming years, providers will increasingly gain the ability to monitor patients, collect health information from structured and unstructured sources, and use data analysis to understand and even predict health conditions in real time. Applying AI, analytics and machine learning can further unlock valuable data points that can enable insight-driven healthcare delivery.

This will improve the quality of patient care through real-time access to a broad range of medical, lifestyle and personal experience data, while also reducing overall IT spend by enabling data visualisation across the entire healthcare organisations using a single platform.

Priority 4 – Empowering healthcare workers

The immense pressure under which healthcare professionals work makes it critical that providers find ways to restructure and empower their workforce to allow them to work at their best. The key is to avoid complexity, which drives up costs and slows down progress.

Digital tools can enable healthcare workers to reduce paperwork and free time up to focus on patient care. Mobile devices can improve the speed of communication to enable just-in-time delivery of critical information and results, driving greater flexibility in their work environment.

By adopting a single platform for talent management, learning management and data insights, healthcare organisations can drive improvements across their human capital management functions, from planning, onboarding and recruitment to payroll, expense management and ongoing training and development.

Priority 5 – Improving the patient experience

Healthcare delivery is shifting as patients move away from being passive recipients of health services to active, empowered consumers. Delivering a positive and seamless patient experience across digital and physical interactions will provide a key point of differentiation for modern healthcare providers.

Technology will play a central role, specifically technologies that have been designed with an understanding of patients as the main users of the solutions.

This will improve patient-provider interactions and drive greater convenience for patients across their healthcare experience.

This will increase patient satisfaction by ensuring patients are involved in the decision-making process and more aware of the treatment and resulting outcomes.

By giving patients ownership over different parts of the treatment journey, providers will also improve care efficiency and improve patient outcomes.

The post Five Technology Priorities for Enhancing the African Healthcare Sector appeared first on Tech | Business | Economy.

According to the Project Management Institute (PMI), the global economy needs 25 million new project professionals by 2030, as increasing jobs require project management-oriented skills.

The rapid expansion stems in part from the global economy becoming increasingly project-oriented. 

Demand is especially significant in developing economies like South Africa and NIgeria, with nearly every organisation needing skilled project managers to drive change and innovation.

It will be critical to upskill the current workforce and introduce project management to a new generation of professionals to meet demand.

According to McKinsey, the volume and value of current African infrastructure projects is immense, estimated at some $2.5 trillion in active projects to be completed by 2025. However, it must be noted that not all those projects come to fruition, as more than 50% remain in the feasibility stage of development.

“Every sector you can think of, from healthcare, construction, finance, and manufacturing to information technology and fintech, all require project management talent. The pivotal role played by a project manager and other stakeholders in building infrastructure can raise countries’ productivity and drive the economy,” says George Asamani, MD, SSA, PMI, on International Project Management Day.

The IPMD is marked on the first Thursday of November. 

Project managers make ideas a reality. As organisations strive to remain competitive, project managers have the complex task of executing the strategy. They bring immense value to the business with their ability to see the “devil in the details.” 

“The ability of project managers to manage scope, time, and cost coupled with analytical proficiency, communication, and problem-solving skills has resulted in a surge of hiring in industries traditionally less project-focused like healthcare,” adds Asamani. 

“The pandemic may have caught the world by surprise, but the ensuing race against time to develop, mass produce, and double vaccinate global populations was a success made possible by project managers.”  

Operation Warp Speed was a remarkable project management success that resulted in developing two life-saving Covid-19 vaccines in 11 months! OWP’s accelerated processes for problem-solving can be applied to other projects. 

As workplace roles in healthcare and other industries evolve to center on specific projects rather than static responsibilities, many jobs are becoming project-driven, resulting in greater demand for project management talent. Organisations and governments with a long-term view on infrastructure must recognise the need and move swiftly to address it through upskilling and reskilling. 

Employees with the potential to become effective project managers may jump at the chance when considering the financial benefits of obtaining a job in this high-demand field. A recent PMI salary survey across 40 countries has reported that people with a PMP certification report median salaries that are 16% higher than those without the certification. Half of the respondents (50%) said that their compensation (including salary, bonus, and other cash incentives) had increased over the 12 months before completing the salary survey.

According to the Talent Gap report, in 2019, salaries for project management-related roles in the U.S. were, on average, 78% higher than other jobs in project-heavy industries. 

The increasing complexity of projects and evolving market needs driven by advances in technology approaches and techniques are putting project managers under enormous pressure to stay abreast of new development.

Continuous learning and building on existing knowledge, skills, and the latest best practices enable project managers to flex their muscle memory to drive change and innovation.

“I continue to encourage project managers and budding project managers and those whose success relies on project managers to – keep your skills and knowledge up to date, keep growing your network and keep developing your power skills. Our research shows that project success not only depends on your technical execution and the iron triangle of scope, cost, and time but also on your power skills,” says Asamani. 

The post Africa’s Infrastructure Imperative to Drive Demand for Project Management Skills – PMI appeared first on Tech | Business | Economy.

Infobip, a global cloud communications platform and leader in omnichannel engagement , has strengthened its management with the introduction of a new strategic position to take it into the next phase of exponential growth and global expansion.

Ivan Ostojić has joined Infobip as Chief Business Officer after 10 years at leading global consulting company, McKinsey & Company, where as a Partner he co-founded and co-led McKinsey´s Global Technology Council and McKinsey´s Innovation & New Business building (Leap) practices.

“Infobip’s journey is to redefine and create authentic and safe digital interactions between humans and the world around us.

Technological development is constantly accelerating, which brings Infobip many new business opportunities but also offers us the chance to create new value experiences for companies and their customers.

Ivan’s extensive industrial and consulting experience will help us step into unchartered technological waters that drive business growth and help us achieve even stronger global expansion.

More importantly it means we can bring wonderful, exciting and immersive experiences to connect people around the world with the organisations they love and rely on to live their lives. Our new member of the management board will implement strategic initiatives even faster, especially new go-to-market and business models based on innovation and technology”, said Silvio Kutić

, Chief Executive Officer of Infobip.

One of Ivan Ostojić ‘s main goals will be to further strengthen Infobip’s critical future & market-shaping functions, such as strategy & strategic project office, marketing, Go-to-Market & business model innovation, partnership & alliances, and strategic M&A.

“I am very enthusiastic about leading a team that aims to set long-term Infobip strategy, and accelerate delivery of Infobip`s innovation into hands of our customers. Now that we are entering a new phase of exponential growth there is a huge space in front of Infobip where we can make world-transforming, disruptive new solutions to enable more personalized, faster and more robust communication”, said Ivan Ostojic.

“Today, as a company, we have one of the world’s best technology platforms, and the goal is to make it a key platform for all global companies looking to digitally transform and innovate. In this we see great potential for even stronger growth. Today, advances in technology are happening faster and more often, in combination with increasingly popular tech directions such as Metaverse and artificial intelligence, which Infobip will also explore.“

Ivan Ostojić will be based out of Zurich, Switzerland, where he lives. He holds a doctorate in natural sciences from the University of Basel and a master’s degree in management, technology and economics from the Swiss Federal Institute of Technology.

Ostojic is a new name in a series of prominent appointments to  Infobip’s management in the last year, which is in line with the company’s strategy of strengthening expertise and bringing rich experience for the coming period during which the company will continue to apply an exponential approach to business.

More about Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey.

Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.

With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents.

It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

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