MEA Smartphone Shipments Fall 7% as Budget Sales Collapse 41%
Samsung and Apple grew strongly, while HONOR recorded triple-digit growth as premium demand held up
Samsung and Apple grew strongly, while HONOR recorded triple-digit growth as premium demand held up
Smartphone shipments in the Middle East and Africa grew 5% in Q4 2025, with HONOR rising 83% and Apple 21%
Sub-$100 5G smartphones from TECNO, OPPO, and itel were key drivers, particularly in Nigeria, Egypt, and Kenya
