The planned layoffs, which will affect less than 1% of the company’s workforce, had already been set in motion before Josh D’Amaro stepped in as chief executive in March.

As of the end of the 2025 financial year, The Walt Disney Company employed about 231,000 people.

Inside the company, the changes are tied to an internal restructuring known as Project Imagine. Asad Ayaz, who took on a bigger role earlier this year, is leading the initiative to bring Disney’s marketing teams under a single structure.

The aim is to reduce expenses and simplify how campaigns are run across its film, television, streaming and parks businesses.

This is one of the first major operational steps under D’Amaro’s leadership. He has told staff he wants the business to function as “one Disney”, with closer links between its divisions.

The cuts come at a time when the film and television industry is facing some challenges. Box office earnings have not fully recovered, traditional TV audiences are still falling, and streaming platforms are yet to deliver the level of profit many expected.

Other studios, including Sony Pictures Entertainment which recently said it would reduce its workforce as part of its own restructuring plans, are making similar moves.

Disney has been here before, in the years following Bob Iger’s return, the company cut thousands of jobs as it scaled back spending and reviewed its content strategy.

At the time, Iger said Disney had been producing too many shows and films in its bid to keep pace with streaming competition.

Its theme parks business still brings in strong revenue, but the company has warned of pressure on international travel to its US locations.

As it stands, Disney has not publicly commented on the latest round of expected layoffs.

A source familiar with the matter said the revised bid improves on Paramount’s earlier $30 per share all-cash proposal, which valued the company at about $108.4 billion.

The exact terms of the new offer were not disclosed, but analysts expect it could fall between $31 and $34 per share.

Warner Bros shareholders are due to vote on Netflix’s $82.7 billion cash offer, priced at $27.75 per share, on 20 March 2026. Under the terms of that agreement, Netflix has the right to match any superior proposal.

Warner Bros’ board had asked Paramount to submit its “best and final offer” after rejecting a previous enhanced bid. That earlier proposal included covering Netflix’s $2.8 billion termination fee and adding a quarterly 25-cent per share ticking fee from next year to compensate investors for any delay in closing the deal.

The board said on February 10 that the offer still fell short and set a seven-day deadline for a revised bid.

Neither Warner Bros nor Paramount commented, and Netflix did not immediately respond to a request for comment.

The case centres on some of the most valuable assets in entertainment, including the Harry Potter and Game of Thrones franchises, as well as the HBO Max streaming platform.

Warner Bros also plans to spin off cable television assets such as CNN and HGTV into a separate company, Discovery Global. The company estimates the spin-off could be worth between $1.33 and $6.86 per share.

Netflix argues its proposal offers shareholders additional upside from the planned separation. Paramount, however, has said the cable spin-off that underpins Netflix’s case is effectively worthless.

Regulators are already reviewing the competing bids, with the U.S. Department of Justice examining whether Netflix’s proposal leads to antitrust concerns, including its claim that it needs Warner Bros to compete with YouTube, the most-watched distributor on American television screens.

As part of that review, officials are also looking at whether Netflix engaged in anti-competitive practices.

Paramount says it has secured foreign investment clearance in Germany and is in discussions with regulators in the United States, the European Union and the United Kingdom. The company maintains it has a clearer path to approval than Netflix.

Lawmakers in Washington have also spoken. Some Democratic senators warned that a Paramount deal would give the Ellison family control over CNN and CBS and could concentrate too much power over what Americans watch on television.

Others said either transaction could reduce consumer choice and harm creative workers.

For Netflix, a merger with HBO Max would create the largest global streaming platform, with roughly half a billion subscribers.

Co-chief executive Ted Sarandos has said the combination would be better for Hollywood because it would avoid job cuts in an industry already under stress from fewer productions and uneven box office returns.

He has also said consumers could benefit from lower prices through bundled offerings.

Paramount’s bid is backed by Larry Ellison’s financial support and ties to Oracle. Netflix, by contrast, has pointed to its strong cash reserves and the flexibility to raise its offer if necessary.

Investors such as Ancora Capital have accumulated a roughly $200 million stake in Warner Bros and are urging the board to engage more seriously with Paramount.

The activist investor warned that if the company refuses to reopen discussions, it will vote against the Netflix deal and hold directors accountable at the annual meeting.

Analysts at MoffettNathanson said earlier that an offer around $34 per share from Paramount would likely end the bidding war and “avoid further debate over Discovery Global’s value.”

Shares of Paramount rose 1.3% to $10.70 in extended trading following news of the revised bid.

The outcome now rests with Warner Bros shareholders. A vote in favour of Netflix would move that deal forward, though it would still face detailed reviews by competition authorities in the United States and Europe.

If Paramount’s higher offer is deemed superior, the board will have to decide whether to change its recommendation.

This funding will go directly into film and television content creation over the next four years.

At the company’s Madrid production hub when Netflix’s co-CEO Ted Sarandos made the announcement. 

Speaking in front of Spain’s Prime Minister, Pedro Sánchez, Sarandos said: “Over the next four years we plan to invest over one billion euros in Spain. With this investment, we will be able to contribute even more to the Spanish economy, create more Spanish jobs, tell more great stories made in Spain.”

Sarandos had made a similar declaration earlier this year regarding content production in Mexico. With this Spanish announcement, Netflix wants to strengthen its influence across global entertainment markets through local storytelling.

The location wasn’t a coincidence either as Netflix’s Tres Cantos studio outside Madrid, now a major pillar in its European operations, tells us something. When it opened in 2019, it was Netflix’s first production facility outside the United States. 

Since then, it has grown commendably, with 10 sound stages as of 2022 and has become one of the continent’s busiest content hubs.

Spain has earned its place in Netflix’s global content portfolio. Iconic shows like Money Heist, Elite, and Society of the Snow have made waves and become cultural landmarks. 

Sarandos further stated, “Dali masks, red jumpsuits, Bella Ciao – all of them have become instantly recognisable parts of the global culture.”

He also pointed out the tangible impact: more than 5 billion hours of Spanish content have been streamed on Netflix globally. The numbers speak to how effective the platform’s partnerships with Spanish creators have been.

Netflix claims its operations in Spain already support over 20,000 jobs. With the planned investment, that figure is expected to grow, strengthening Spain’s audiovisual sector while giving global reach to local talent.

Sarandos closed his speech with a nod to Spain’s value in the global media space: “We commend Spain for its efforts and commitment to the audiovisual sector. We look forward to working with you and your teams to grow the economy, create opportunity and bring more of this beautiful, rich Spanish heritage to the world.”

The timing of this pledge coincides with Netflix’s tenth year in the country.

With a goal to separate the high-growth digital business from the weight of traditional TV, one company will handle streaming and studios; the other, legacy television. 

The restructuring will see Warner Bros. Television, DC Studios, HBO, HBO Max, and the company’s extensive film and TV archives form a new entity focused on streaming and content production. 

Meanwhile, CNN, TNT Sports, Discovery Channel, and the rest of the company’s linear television brands, across the U.S. and Europe, will sit under a second company called Global Networks.

The announcement comes as WBD tries to turn around years of financial stress. Since its 2022 merger with WarnerMedia, the company has faced the dual challenge of high costs of streaming and falling cable revenues. 

CEO David Zaslav, who will lead the new Streaming and Studios company, stated in an internal memo: “While the work has been challenging at times, we’ve made strong progress in returning our film and television studios to industry leadership.”

WBD is borrowing $17.5 billion through a short-term loan, aiming to buy back a portion of its $37 billion debt before the breakup. The precise allocation of debt between the two new companies remains unclear, but WBD has indicated the majority will be assigned to Global Networks.

This financial reshuffle has implications well beyond Warner Bros. Analysts are already speculating about possible mergers or partnerships. 

With Global Networks keeping a 20% stake in the Streaming and Studios business, and no final names announced for the spin-offs, it’s not out of the question that WBD could become a player in the next big media consolidation wave.

If Zaslav’s strategy succeeds, the split could shield the fast-growing streaming business from the financial drag of traditional cable TV. But if it doesn’t, WBD could find itself with one company weighed down by debt and another struggling to find direction in the competitive streaming market.

Zaslav said, “By operating as two distinct and optimised companies in the future, we are empowering these iconic brands with the sharper focus and strategic flexibility they need to compete most effectively in today’s evolving media landscape.”

There’s still no word on whether either of the new companies will keep the “Warner Bros.” name. CFO Gunnar Wiedenfels is set to lead Global Networks after the split, while both Zaslav and Wiedenfels will remain in their current roles until the separation is finalised.