PR Nightmares: Why Your Client Should Never Find Negative News Before You Do
Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. ...
Tag: Media Monitoring
Why Your Brand Stories Don’t Show Up
In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of ...
The Role of Media Monitoring in Shaping Government Communication Strategies
In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public ...
Navigating the Complexities of Media Monitoring: Strategies for Effective Brand Media Intelligence Gathering
Writer: Philip Odiakose === In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands ...
A Call for the Regulation of the Nigerian Media Monitoring and Intelligence Industry
The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of ...
10 Years in Media Monitoring and Intelligence Profession: Lessons Learned
Article By: Philip Odiakose
2023 Election: The Role of Media Monitoring Services
Article written By Queen Nwabueze
