The event took place on Saturday, December 9, 2023, at the Landmark Event Centre in Lagos.

The company’s impactful consulting services over the past twenty years, along with its acknowledgement as Nigeria’s largest PR consultancy firm, by size, earned recognition from Businessday, the leading Nigerian newspaper specializing in market intelligence and business news.

The NBLA, an annual event hosted by Businessday, recognizes exceptional business leaders and organizations that have contributed significantly to the Nigerian economy.

At this year’s ceremony, John Ehiguese, the Group Chief Executive Officer (GCEO) of Mediacraft Associates, received the distinguished award on behalf of his company.

Frank Aigbogun, organizer of NBLA and publisher of Businessday Newspaper, emphasized the significance of the awards, stating;

“The Nigerian Business Leadership Awards honours private sector leaders who have made significant contributions to the Nigerian economy, shaping it through homegrown innovation, visionary capacity, and nationalism, thereby enhancing Nigeria’s standing in global competitiveness rankings.”

In addition to this recent recognition, it is noteworthy that Mediacraft Associates clinched two prestigious awards earlier this year.

The agency was honored as the ‘Iconic PR Agency of the Year 2023’ at the Brand Communicator Awards and its Group CEO,  John Ehiguese, received the award of the ‘MARKETING EDGE PR ICON OF THE DECADE’ at the Marketing Edge 2023 Awards. These accolades reinforce Mediacraft’s commitment to excellence and innovation in the integrated marketing communication and public relations landscape.

Marking its 20th anniversary this year, Mediacraft Associates remains devoted to delivering unparalleled services in integrated marketing communication and public relations.

John Ehiguese expressed his excitement at the award, stating, “This recognition underscores our commitment to assisting our growing local and global client base in effectively engaging with their target audiences. It motivates us to elevate our efforts and continue contributing to the growth of the public relations industry.

“The public relations industry is in a constant state of evolution, adapting to new technology, innovation trends, and strategic thinking. We, as a business, remain agile, consistently adjusting our methodologies to stay competitive. Through this approach, we’ve empowered our clients to build brand awareness, drive product visibility, and sustain market relevance.” Ehiguese added.

Mediacraft Associates anticipates the future with a renewed commitment to excellence and innovation, maintaining its position as a leader in the dynamic field of integrated marketing communications and public relations.

The allowance is to help alleviate the impact of the current economic difficulties many in the country are facing during these challenging times, specifically the challenges related to the cash and petrol scarcity. The company made the announcement on Thursday in a release signed by its General Manager/Chief Operating Officer, Laura Oloyede.

Mediacraft said it understands the significant impact the current economic climate has on the livelihood and welfare of its employees and is committed to supporting them in every way possible.

As a result, the company has provided financial aid to all its staff, including cash gifts, more flexible work arrangements, and other essential items. These measures have been made available to all employees, regardless of their position within the company.

John Ehiguese, Mediacraft CEO, said: “As an organisation, our people are our most treasured asset. As such, we recognise the challenges our employees face at this time from fuel crisis, currency swap issues, and rising costs of household items, and we are committed to supporting them to alleviate these challenges in any way we can.

“We believe that it is our responsibility to help our staff and their families during these difficult times. Our employees are the backbone of our organisation, and their well-being is our top priority.”

Mediacraft said it remains committed to its mission of providing a safe and supportive work environment for its employees. The company is continuously exploring new ways to support and empower its staff.

“We want our employees to know that Mediacraft cares about them and that the company will always give them the necessary support because they are the lifeblood of the business. The times are tough and so after careful analysis of the situation, we decided to make sure that our staff have the resources they need to weather this storm,” said Oloyede. “We hope that this special allowance, along with our other incentives, will help ease the burden on our staff and provide some relief during this period.”

Mediacraft Associates has continued to show industry leadership, and command respect in the Nigerian PR industry and among leading brands in the country due to the quality of its work and impactful contributions.

It has managed or is currently managing some of the most coveted accounts in the PR industry in Nigeria. Multinationals such as the Stanbic IBTC Group, Olam Group, Interswitch Group, Boston Consulting Group (BCG), Western Union, Master Card, Nigerian Breweries Plc, Mobil, Nike, and UBS are some of the high-profile accounts to have benefitted from Mediacraft’s cutting-edge services.