Leveraging Infobip’s CXOP platform and WhatsApp conversational assistant, the campaign introduces a gamified quiz experience that redefines how fans interact with their favourite team.

With a shared commitment to engineering excellence and digital innovation, Infobip and MoneyGram Haas F1 Team are pushing boundaries both on and off the track.

The new campaign invites fans to participate in a three-round quiz: Practice, Qualifying, and Race! mirroring the excitement of a race weekend.

Fans compete for the chance to win a MoneyGram Haas F1 Team cap and replica polo signed by Esteban Ocon and Ollie Bearman, with the highest score and fastest time in the Race round taking the prize.

Infobip’s technology enables seamless engagement across multiple digital touchpoints, including Facebook and Instagram ads and direct WhatsApp messages for opted-in fans. The quiz, hosted on Infobip’s CXOP platform, challenges fans to collect points and race against the clock while providing valuable insights into their behaviour and preferences.

Ante Pamuković, President of International Business at Infobip, said:

“Infobip is revolutionising fan engagement through innovative technology. Our partnership with the MoneyGram Haas F1 Team demonstrates how gamification and conversational AI can create memorable, interactive experiences that simulate the excitement of a race. By leveraging our CXOP and WhatsApp technologies, we’re not only enhancing the fan journey but also providing valuable insights into fan behaviour and preferences.”

The partnership is designed to enhance the overall fan experience during the racing season, grow the MoneyGram Haas F1 Team’s fanbase, and strengthen both brands’ presence in the digital space.

Infobip will provide ongoing support, consultancy, and analytics to track engagement and optimise future campaigns, while MoneyGram Haas F1 Team delivers exclusive content and prizes to fans.

By collecting fan data and opt-ins, the campaign lays the foundation for future personalised communications and engagement initiatives, showcasing Infobip’s commitment to leveraging technology to create meaningful connections between brands and their audiences.

Infobip was recently awarded Silver at The Drum Awards in the B2B Partnerships and Collaboration category, recognizing the success of our MoneyGram Haas F1 Team launch campaign and the strength of the partnership.

Infobip’s technology will power a new era of digital engagement, delivering real-time, personalized experiences that bring fans closer to the action.

With a shared commitment to engineering excellence and innovation, the partnership brings together two performance-driven teams focused on pushing boundaries, on and off the track.

Infobip, America’s leading messaging platform, will help the MoneyGram Haas F1 Team create richer, more interactive fan journeys combining platforms like Rich Communication Services (RCS), WhatsApp, and in-app messaging with the power of agentic AI.

Infobip’s rich messaging channels, such as RCS, are becoming increasingly popular, with demand surging in North America and globally.

These channels are well suited to deliver richer, more interactive experiences across every touchpoint, from marketing to fan engagement and customer support.

Ultimately, Infobip’s technology will help the MoneyGram Haas F1 Team to connect with fans in new, personalized ways, driving loyalty on and off track. For example, fans could learn more about their favourite driver through conversational AI, which would answer questions and provide interactions over WhatsApp and other messaging platforms.

Infobip is Croatia’s first unicorn company with revenue exceeding €1.8 billion in 2024. It provides communications tools to some of world’s biggest online companies such as Google and Uber, enabling customers to leverage various channels like WhatsApp, RCS and Apple Messages for Business.

It is also heavily involved in the automotive sector, helping manufacturers like Toyota, Nissan, and Mahindra transform the customer experience during the purchasing process using AI.

The partnership with America’s only Formula 1 Team, headquartered in Kannapolis, North Carolina, will begin at the Miami Grand Prix on 2-4 May and continue throughout the season.

The MoneyGram Haas F1 Team, currently sixth overall in the Constructors’ Championship, returns to the Miami Grand Prix for Round 6 of the 2025 FIA Formula 1 World Championship – hosted at the Miami International Autodrome in Miami, Florida, 2-4 May.

Ayao Komatsu, Team Principal at the MoneyGram Haas F1 Team, said:

“As an engineering firm at heart, Infobip understands what it takes to continue to innovate and deliver results week in, week out. Infobip has grown quickly and has become a global leader. Such drive is something we appreciate, given our ambitions as a team with a growing global fanbase.”

Ivan Ostojić, Chief Business Officer at Infobip, said:

“From Austin to Miami, Infobip helps brands stay in pole position by providing rich conversational experiences that enhance customer loyalty and drive growth. Our data shows that RCS traffic has grown exponentially over the last two years in North America and globally, and the channel has the potential to be transformational for customers. By supporting the team in using such channels and providing richer and more interactive experiences, we will help bring fans closer to the action.”