QNET, a global leader in wellness and lifestyle direct selling, is pioneering Science Dialogue at Covenant University, one of Nigeria’s top universities, located at Ota, Ogun State.

The event is themed “Demystifying the Science around QNET Products” and will showcase groundbreaking research led by Professor Abiodun Humphrey Adebayo, director of Research, Innovation & Discovery at Covenant University, Fellow of the Nigerian Academy of Science, and a distinguished member of the QNET Scientific Advisory Board.

Professor Adebayo’s expertise in phytomedicine and biochemical toxicology has played a vital role in evaluating the efficacy of QNET ‘s Amezcua wellness products, including BioDisc 3, ChiPendant 4, and BioLight 3.

These innovations utilize structured water, infrared light, and positive electromagnetic forces (EMFs) to promote natural healing and restore cellular balance.

Designed to support holistic well-being, the products have shown potential benefits such as stress reduction, improved sleep quality, relief from joint discomfort, and enhanced digestion—issues that are especially relevant to households across Africa.

QNET’s sustained investment in scientific research underscores its commitment to fusing traditional wellness wisdom with modern innovation for optimal health outcomes.

According to the World Health Organisation (WHO), over 74% of global deaths are caused by non-communicable diseases (NCDs) such as cardiovascular conditions, diabetes, and chronic respiratory illnesses, many of which are closely linked to lifestyle and environmental stressors.

In Sub-Saharan Africa, increasing urbanisation and limited access to preventive healthcare are intensifying these challenges.

This growing burden of lifestyle-related ailments underscores the urgent need for innovative, science-backed wellness interventions.

Commenting on the event, Mr. Biram Fall, QNET’s regional general manager for Sub-Saharan Africa, says,

“This dialogue underscores QNET’s unwavering commitment to offering science-backed wellness solutions that empower individuals to lead healthier, more balanced lives. By bridging the gap between innovation, research, and everyday well-being, we continue to demonstrate that quality and credibility are at the heart of everything we do. Collaborations with esteemed researchers like Professor Adebayo allow us to deepen trust in our products and reaffirm our purpose – to improve lives through holistic, evidence-based wellness.”

The Dialogue will be hosted by Professor Timothy Anake, vice-chancellor of Covenant University, and will feature keynote remarks by Theodocia Naana Quartey, QNET’s Senior Legal Counsel, SSA.

Designed primarily for students of the institution, the event offers attendees a firsthand opportunity to engage with QNET’s wellness technologies and gain meaningful insights into the company’s product portfolio, business model, and entrepreneurial opportunities in the direct-selling industry.

Speaking ahead of the event, Professor Abiodun Adebayo shared his excitement,

“This dialogue represents a pivotal moment in bringing together academic research and real-world application. My research has long focused on the potential of structured water and light-based therapies to enhance cellular health and restore energetic balance. I am particularly excited to share the science behind QNET’s Amezcua products with the next generation of scientists and entrepreneurs, and to contribute to a more informed conversation about wellness in Africa.”

The (QNET) Amezcua Scientific Dialogue aims to deepen public understanding of the science behind QNET’s wellness innovations, reinforcing the company’s commitment to delivering life-enriching products that support holistic well-being across diverse communities.

As a global direct selling company operating in over 25 countries, QNET advances wellness through high-quality solutions that embody scientific integrity, sustainability, and people-centric innovation.

By combining entrepreneurship with credible research and international expertise, QNET continues to offer integrative health products designed to enhance everyday living.

==============================================

Since 1998, QNET’s innovative products and e-commerce-driven business model have helped build a global community of satisfied customers and microentrepreneurs, who are driven by the mission of RYTHM – Raise Yourself To Help Mankind.

The post QNET to Spotlight Scientific Research Behind Amezcua Products at Covenant University appeared first on Tech | Business | Economy.

This was the emphasis of the Africa Tech Alliance Forum (AfriTECH 4.0), held recently in Lagos, where industry experts, policymakers, and SMEs discussed innovative strategies for leveraging technology to leapfrog into the digital future.

Themed “Leapfrogging Digital Transformation for Future of Africa’s Economy,” AfriTECH 4.0 accentuated the indispensable role of SMEs, which form the backbone of Africa’s economy. 

According to the International Finance Corporation (IFC), SMEs contribute approximately 90% of businesses and 50% of employment across the continent.

Yet, many face challenges in accessing the tools and opportunities necessary for growth. 

The lessons from AfriTECH 4.0 provide a guide for SMEs to build resilience and promote innovation while staying competitive globally.

Financial Inclusion: Empowering SMEs Through Technology

Mr. Biram Fall, regional general manager, QNET sub-Saharan Africa, highlighted the massive possibility of financial inclusion in Africa, noting that “with over 350 million unbanked adults, there is a significant potential for financial inclusion and digital solutions for Africa.” 

He stressed the transformative power of fintech in providing essential financial tools like savings accounts, credit, and insurance, all of which are important for SMEs seeking economic independence.

The demand for financial inclusion aligns with projections of a $75 billion e-commerce market in Africa by 2025, driven by internet access and smartphone adoption. However, Fall cautioned against infrastructural and cultural obstacles: “Limited banking infrastructure and high cash dependency hinder digital engagement.” 

SMEs can benefit by embracing mobile wallet solutions, which simplify transactions and boost consumer trust, thereby opening access to a wider e-commerce market.

With over 60% of Africans under 25, young entrepreneurs are leading digital growth by building scalable tech solutions, as emphasized by Jude Ozinegbe, founder/convener at Cyberchain. 

Similarly, women-focused programmes and local initiatives supporting female entrepreneurs ensure inclusivity. In empowering these demographics, SMEs can benefit from diverse perspectives and creative solutions, boosting innovation and long-term growth. 

These will go beyond bridging gender gaps to also stimulating a culture of innovation that strengthens local economies.

Blockchain and AI: Redefining SME Operations

In his keynote, Kashifu Inuwa Abdullahi, director-general of the National Information Technology Development Agency (NITDA), emphasized the disruptive capability of blockchain and artificial intelligence (AI). 

He stated, “Blockchain and artificial intelligence are powerful technologies that offer Africa unprecedented opportunities. By strategically integrating these technologies, we can propel Africa forward as a dynamic leader in the global digital economy.”

For SMEs, blockchain presents avenues to secure transactions, ensure transparency, and reduce operational inefficiencies. 

Abdullahi projected that blockchain could contribute $300 billion to Africa’s GDP by 2025, especially through financial inclusion and governance applications. 

Meanwhile, AI-powered tools offer SMEs the ability to optimize resources, automate operations, and drive productivity, particularly in sectors like agriculture, healthcare, and education.

Challenges SMEs Face in Adopting Emerging Technologies

While the prospects of digital transformation are evident, SMEs often encounter limitations:

• Digital Literacy: Many SME owners lack the skills needed to effectively use advanced technologies.
• Cost of Technology: Financial restrictions limit access to tools like AI and blockchain.
• Resistance to Change: Traditional businesses often hesitate to digitise operations.
• Infrastructure Gaps: Limited connectivity in rural areas affects adoption rates.

Addressing these issues requires collaboration between governments, the private sector, and educational institutions. Through training, subsidies, and partnerships, these challenges can be mitigated to enable SMEs to unlock their potential.

Cybersecurity: Safeguarding the Digital Future of SMEs

Dr. Obadare Peter Adewale, chief visionary officer of Digital Encode Limited, addressed the increasing risks accompanying digital transformation. 

He noted, “The rapid pace of technological advancements has introduced new cybersecurity threats and challenges.” For SMEs, which often operate with limited resources, powerful cybersecurity frameworks are essential to protect against cyberattacks and fraud.

Obadare highlighted that “Healthcare, financial services, and cloud providers remain prime targets, with attacks on critical infrastructure and IoT expected to intensify.” 

The takeaway for SMEs? Adopting a security-first culture, supported by partnerships between governments and private sectors, is essential to ensuring resilience in a digitally interconnected economy.

Useful Tips for SMEs

SMEs looking to make maximum use of technology can follow these steps:

1. Start Small: Begin with low-cost digital tools like WhatsApp Business or mobile payment systems.
2. Leverage Training Opportunities: Join government or private sector training programmes focused on digital literacy and entrepreneurship.
3. Collaborate with Fintechs: Partner with startups that can provide tailored solutions for SME needs.
4. Explore Funding Options: Tap into grants and microfinance opportunities aimed at promoting tech adoption.

Digital Payments: A Game-Changer for SMEs

Mrs Ebehijie Momoh, CEO of AfriGoPay Financial Services Limited, stressed the growing importance of digital payments in facilitating financial inclusion. 

She noted that “Nigeria’s digital payments landscape is experiencing rapid expansion, with 2023 alone seeing an estimated $730 billion in transactions.” 

For SMEs, innovations like the AfriGo card, which processes transactions in local currency, reduce reliance on foreign exchange and enable faster capital turnover.

Momoh underlined the need for accessibility, affordability, and product diversity in digital payment solutions. She added that “fintech companies are critical in ensuring affordable and accessible services, supported by regulations and a robust digital infrastructure to enable responsible and sustainable financial growth.” 

SMEs that leverage these tools can simplify operations, reduce costs, and expand their market reach.

Policy and Accountability: Bridging the Gap for SMEs

Muhammed Rudman, CEO of the Internet Exchange Point of Nigeria (IXPN), critiqued the contrast between policies and their execution. He stated, “We have excellent policies, but when it comes to implementing those policies, we are really, really lagging behind.” 

Policy implementation is necessary for SMEs to access the infrastructure and services needed for digital transformation. Rudman called for tougher penalties for non-performance to ensure government accountability, a measure that could directly benefit SME growth.

Collaboration: The Key to Digital Transformation

A recurring theme at AfriTECH 4.0 was the importance of partnerships. From QNET’s financial literacy programmes that promote entrepreneurship to NITDA’s focus on digital literacy, collaboration between governments, private sectors, and SMEs was deemed essential. 

“True progress requires collaboration,” stated Mr. Biram Fall, emphasizing the role of cross-sector partnerships in building a digital economy that is inclusive and resilient.

The insights from AfriTECH 4.0 reiterates that SMEs are at the heart of Africa’s digital transformation and financial inclusion, leveraging emerging technologies like blockchain and AI, adopting strong cybersecurity measures, and utilizing innovative digital payment systems, will help SMEs drive economic growth and resilience.

However, the journey requires accountability, supportive policies, and strategic collaborations to reach Africa’s goal of a competitive digital economy. 

“Africa’s potential in the digital age is boundless… We are not just spectators in the digital revolution; we are pioneers. Let us seize this moment to place Africa at the forefront of global innovation.” – Kashifu Abdullahi.

The post AfriTECH 4.0 and Lessons for SMEs in Africa appeared first on Tech | Business | Economy.

The event brought together distinguished guests, esteemed partners, members of the press, and key stakeholders, highlighting the companies’ shared commitment to empowering lives and fostering well-being in Nigeria.

A Year of Empowering Partnerships

The conference commenced with an introduction from Mr. Abiodun Akeem Ajisafe, CEO of Transblue Nigeria Limited, celebrating the one-year alliance between QNET and Transblue. 

This partnership has been driven by the synergy of local expertise, navigating regulatory compliance, and strengthening distribution networks to ensure seamless product delivery. Notably, the collaboration extends beyond business goals, emphasizing social impact achievements that uplift communities and bring about meaningful differences in Nigeria’s society.

“We stand united in our commitment to empowering lives and fostering well-being in Nigeria through the robust Transblue-QNET partnership,” Mr. Ajisafe stated.

Impactful Social Initiatives

Under the banner of social impact, QNET and Transblue have spearheaded several initiatives that have touched the lives of many Nigerians. One notable success is the FinGreen program, which provided financial literacy training to over 600 youths, empowering them to make informed financial decisions and avoid fraud. 

Additionally, the companies have displayed unwavering corporate philanthropy, extending generous donations to Bab Es Salaam Orphanage and The Little Saints Orphanage. Their dedication to nurturing local talent was demonstrated through the Manchester City Football Clinic, benefitting 26 young footballers with coaching by Nigerian football legend Johannes Bonfrère.

QNET Product Expo: A Gateway to Holistic Well-being

During the conference, Mr. Biram Fall, Regional Manager for Sub-Saharan Africa representing QNET, shared the company’s regional perspective and reaffirmed QNET’s commitment to providing high-quality products that promote well-being and enrich lifestyles. 

Mr. Fall underscored QNET’s adherence to the highest ethical and legal standards in all the countries they operate, emphasizing the company’s efforts to address any misinformation and maintain open communication with stakeholders.

Excitingly, Mr. Fall announced the forthcoming Product Expo, scheduled for August 5th to 6th, at the 10 Degrees Events Centre in Lagos. The Expo promises an array of life-enhancing wellness and lifestyle products, showcasing QNET’s commitment to empowering independent entrepreneurs worldwide. Attendees will have the opportunity to experience the latest offerings and demos, embracing a holistic approach to wellness and personal development.

“The Product Expo will showcase some of our life-enhancing wellness and lifestyle products, providing our distributors and stakeholders the opportunity to see and see our products and watch the demos. After 25 years, QNET remains passionate about building a network of independent entrepreneurs who love our products and advocate for their life-enhancing benefits,” Mr. Fall said.

Introducing Amezcua: Innovative Lifestyle Enhancers

Dr. Shafi Shaik, Product Specialist for Energy, introduced the Amezcua product line, reflecting on its key milestones and technological advancements over the years. 

Amezcua Chi Pendant 4

The star of the show was the Amezcua Chi Pendant 4, powered by the proprietary Amezcua Resonance Technology (ART). 

Within its unisex design, featuring the sacred geometry of the Flower of Life pattern, the Chi Pendant 4 harnesses subtle energies that harmonize and balance the wearer’s biofield, promoting whole-body health and optimal performance for today’s busy lifestyles.

Enhancing Wellness with Amezcua Bio Disc 3 and Amezcua Bio Light 3

Amezcua Bio Disc 3, another remarkable offering, has revolutionized water enhancement and cell detoxification. With its biophoton technology, this product reflects different states of health and diseases, enhancing overall well-being and extending the shelf life of various products.

Amezcua Bio Light 3, on the other hand, embraces a spectrum of colors, each with its unique therapeutic benefits. From elevating mood to improving blood circulation and easing pain, the Bio Light 3’s ergonomic design and versatility make it a valuable wellness companion.

Transforming Lives Today

The QNET-TRANSBLUE Press Conference in Lagos, Nigeria, has marked a significant milestone in the journey of empowering lives and fostering well-being. As these transformative products make their way to the Nigerian market, they hold the promise of uplifting communities, transforming lifestyles, and creating a positive impact in the lives of countless Nigerians. With the Product Expo just around the corner, individuals from all walks of life have the opportunity to experience the future of holistic wellness, one breakthrough product at a time.

Facts about QNET

• QNET is a global direct-selling company that provides high-quality products in diverse industries, from health and wellness to personal care and lifestyle. 
• With a mission to enable individuals to lead better lives, QNET empowers entrepreneurs worldwide through its grassroots business model, rooted in ethics, transparency, and sustainability.

The post QNET Unveils Innovative Products to Enrich Lifestyles of Nigerians  appeared first on Tech | Business | Economy.