As of June 30, 2025, the company boasts 84.7 million total subscribers, marking a 6.7% increase, a net gain of 3.8 million users in just six months.

Growth despite Regulatory Headwinds

This remarkable rise comes amid tighter regulatory controls, including a Q1 industry directive limiting third-party agents to a single SIM registration per customer.

While this policy posed short-term challenges to gross connection growth, MTN’s strategic response, including onboarding more strategic agents, is helping the company maintain strong subscriber momentum.

“The SIM registration reforms are about quality, not just quantity,” said CEO Karl Toriola. “And our ability to grow our base despite this speaks volumes about the resilience of our commercial strategy.”

Data Demand Fuels Engagement

Out of the total subscriber base, active data users jumped by 11.8%, reaching 51 million users. This growth in data users reflects both the hunger for connectivity and the success of MTN’s network expansion efforts. Data traffic surged by 41.2% year-over-year, pointing to deeper digital engagement and stronger mobile-first lifestyles among Nigerians.

The phased rollout of new pricing across voice and data bundles contributed to this uptick, alongside robust customer value management strategies.

Investing for Deeper Reach

MTN Nigeria isn’t just adding subscribers, it’s investing heavily to keep them. With ₦565.7 billion in capital expenditure (excluding leases) in H1 alone, a 288.4% increase, the company is expanding network capacity, improving coverage, and enhancing the overall user experience.

From urban centers to remote regions, this infrastructure investment aims to ensure that every new subscriber gets more than just a signal, they get a reliable digital lifeline.

Looking Ahead

MTN expects continued growth in subscribers through H2 2025 as it expands its strategic agent network and adapts to regulatory changes.

With strong commercial execution, dynamic customer engagement, and a commitment to digital inclusion, MTN Nigeria is poised to deepen its connection with millions more in the months ahead.

The post MTN Nigeria Gains 3.8 Million New Subscribers, Surpasses 84.7 Million Users in H1 2025 appeared first on Tech | Business | Economy.