The Go M.A.D campaign, which has journeyed through cities like Abuja, Enugu, Calabar, and Ibadan, is designed to celebrate and support Nigerians who are creating positive change in their communities.

In Benin, the campaign stayed true to its mission, one of the most moving highlights at this event was the Icons of Impact session, where local changemakers shared their personal stories of transformation and service.

For local changemaker Princess Omoyemwen Adeyinka Afolabi, a sports enthusiast, life coach, and culture advocate, the MTN Go MAD (Go Make A Difference) message resonated with her journey.

She’s proving that one smile, one act of kindness, and one person’s commitment to change can spark a ripple effect across an entire community.

“Since 2006, I’ve been going into public schools, meeting students who can’t afford to dream big, let alone pay school fees. Sports gave me a future, and I knew I had to pass that on,” she said.

From helping school children stay in school through mentorship and scholarships, to launching the A Child, A Skill Initiative, to founding the Edo Heritage Sports Festival and Carnival, her work blends education, sports, and cultural identity in a way that’s both inspiring and deeply impactful.

Through the MTN Go MAD platform, her story shines a light on what it means to truly “make a difference” especially in tough times.

At the heart of her work is a simple philosophy: putting a smile on one child’s face can set off a ripple effect of hope, strength, and change, and MTN has remained a consistent supporter of her journey. Princess’s journey, amplified by MTN’s Go MAD campaign, is a reminder that the most powerful changemakers don’t always start with grand gestures, they start with heart.

MTN’s Go MAD campaign has already been activated in Abuja, Enugu, Calabar and Ibadan. Benin was another step in MTN’s mission to support and empower everyday changemakers.

This initiative continues MTN’s mission of fostering community impact, digital empowerment, and cultural appreciation among Nigerian youth.

The Benin event promises a vibrant blend of technology, entertainment, and culture. Attendees can look forward to augmented and virtual reality experiences, a flash mob, traditional Edo dance performances, interactive games, and inspiring real-life impact stories.

Other highlights include Kahoot trivia games, a Go MAD puzzle, a pledge wall, and giveaways of MTN-branded merchandise and digital devices.

Launched in 2024, the Go MAD campaign has already visited cities like Abuja, Enugu, Calabar, and Ibadan.

The campaign encourages Nigerians to take small but meaningful actions that positively impact their communities. Each event showcases individuals leveraging MTN Data to drive social change, grow businesses, or share knowledge digitally.

In Benin City, the campaign will also celebrate Edo cultural heritage through traditional performances and symbolic expressions of local identity.

This aligns with its broader goal of inspiring positive action rooted in cultural pride and personal initiative.

MTN’s Go MAD campaign is more than just an event; it’s a movement aimed at youth engagement and national development through technology and storytelling.

By highlighting how digital connectivity can foster personal and community growth, MTN reinforces its commitment to empowering Nigerians.

The Benin activation will also serve as a platform for connecting with MTN customers and engaging the Edo community of content creators, small business owners, and influencers. With plans to expand the campaign to more cities in the coming weeks, MTN continues to build momentum for this impactful initiative.