“MultiversX has created the perfect island, but nobody really knows about it. My role is to be the tourist board – to attract millions of visitors,” says Adam.

“MultiversX can already do 72k tps and accelerate throughput of existing L2 blockchain networks by up to x100. And that is a story that needs to be told.”

Previously, Adam helped make Cardano a top 30 brand that ranked above Bitcoin, BMW and Nestle for brand intimacy. 

Other notable career wins include creating the biggest hybrid marketing event in the crypto space, winning Fast Company’s ‘Top 10 Most Innovative Companies’ award, featuring Cardano’s CEO Charles Hoskinson, live on Fox News, Yahoo Finance, Bloomberg and in Rolling Stone Magazine, and creating the Cardano 360 news show which grew community audiences 25x in 3 months. All of which helped ADA value increase 20x.

As a major proponent of blockchain tech and its everyday merits, Adam added,  “Blockchain can and must bring trust to the masses to revolutionize industries like AI, finance, healthcare, voting, social media and more. Only a limitlessly, scalable blockchain like MultiversX with record-breaking tps, which can also dramatically accelerate throughput for all chains, can do this. This unselfish mission resonated deeply and attracted me to MultiversX.”

In addition to blockchain, Adam brings a wealth of brand experience to drive mainstream blockchain adoption, having overseen major marketing campaigns for Fortune 500 companies such as Virgin Airlines, Barclays, Paralympics, Emirates, Lego, Mercedes-Benz, Porsche and Samsung among others. 

Adam was also a Director at the global marketing group BBDO in London for 11 years, working with over 300 offices worldwide, giving him a comprehensive understanding of cross-border collaboration.

Beniamin Mincu, CEO of MultiversX, said: “A great idea is only as powerful as its reach. Adam Bates’ proven ability to drive brand recognition and achieve strategic milestones is exactly what we need to showcase our strengths. 

He’ll be instrumental in conveying that we’re not here to compete—we’re here to empower the entire blockchain industry with the scalability it needs for mainstream success.”

Adam’s appointment is yet another progress made in MultiversX’s mission to harness top-tier talent, positioning blockchain as the catalyst for innovation across countless industries.

The goal is to refine the way products are developed by emphasizing collaboration rather than competition.

Jointly supported by the MultiversX Foundation, Hatom, XOXNO, and the Injective Foundation, the first-of-its-kind Collabathon brought together 14 top-level Web3 builders from across the world with skills ranging from coding to marketing and business development, to solve pressing industry challenges related to singular user identity across multiple blockchains. 

With a background in building 11 different companies and winning 15 hackathons, the Collabathon’s participants deployed a fully-functioning MVP of Helios Connect in 8 days, with a clean interface and Smart Contracts deployed on mainnet on both the Injective and MultiversX blockchains. 

Simultaneously, all content and related documentation were posted to ensure the product has visibility and is usable afterwards, resulting in Helios Connect acquiring active users already. 

As a fully open-source product, Helios Connect is a groundbreaking cross-chain wallet verification and identity dApp, allowing users to create a singular, unified identity across multiple blockchains, addressing a significant challenge of User Fragmentation in the decentralized ecosystem. 

By simplifying and securing identity management, Helios Connect is set to become a building block for a plethora of applications that strengthen connections between different ecosystems.

Alongside building the product, the Collabathon hosted networking events and four workshops, hosted by Robert Sasu (Core developer of MultiversX), Joan (product manager of Injective Labs), Alex Radu (CEO of Astrarizon), and Sergi & Jose (founders of Moonlorian).

Robert Sasu, Core Developer of MultiversX, who supported the Collabathon on-site, shared his thoughts: “I am truly impressed by how much the team accomplished in just 10 days, proving how this Collabathon can bring viable products with real use cases to market whilst sparking innovation between communities.”

Kevin Lydon, co-founder and managing director of Helios Staking shared his excitement: “The Helios Collabathon has proven to be a huge success, not only in achieving our technological goals but also in creating a spirit of collaboration. We are looking forward to developing the concept further and pushing the boundaries of what is currently thought possible.”

Open Source For The Community

In a commitment to supporting innovation, Helios Connect’s open-source feature paves the way for integrated cross-chain use cases, such as cross-chain identity management. 

This approach is designed to provide a platform where cross-chain products and services can grow and thrive, enabling the wider Web3 ecosystem to benefit from this cutting-edge technology.

Helios Connect will serve as a foundational tool that many applications can be built on top of, such as cross-chain governance applications, tax tooling, ticketing, an anti-scam scanner and more.

The MultiversX Foundation continues to support teams and initiatives that are at the forefront of innovation to accelerate blockchain adoption and ecosystem growth by creating meaningful products that benefit the entire Web3 ecosystem.