The fund will support the development of local digital production capacity, encourage the adoption of modern creative technologies, and promote the responsible use of Artificial Intelligence (AI), to strengthen Nigeria’s creative value chain.

The initiative directly supports the priorities of the UK‑Nigeria Economic Transformation and Investment Partnership (ETIP) Creatives Working Group launched in March 2025 and the delivers on commitments made during President Tinubu’s State visit to the UK in March 2026.

It is designed to ensure that high potential creative projects can access the technical talent, tools, and resources required to produce, scale and complete their work locally.

Funded by the UK-Nigeria Tech Hub, under the UK Government’s Digital Access Programme and implemented by Tech4Dev, the Creative Fund responds directly evidence gathered through the State of the Creative Innovation Ecosystem in Nigeria, study in 2024.

Drawing on over 1,700 survey responses, and fieldwork across seven states, the research showed that Nigeria’s creative economy employs approximately 4.2 million people and contributes around US$3 billion to GDP annually.

Despite this scale, the sector continues to face structural constraints – over 80% of practitioners are self-taught, fewer than 10% have access to formal financing, and high-value technical work is routinely outsourced outside the country. The Creative Fund is a direct response to these gaps, and central to the work of the ETIP Creative working Group.

Oyinkansola Akintola‑Bello, director of the UK‑Nigeria Tech Hub, said:

“Nigeria’s creative sector already delivers real economic value, and both governments have committed under the UK‑Nigeria Economic Transformation and Investment Partnership to supporting its growth. Through the ETIP Creatives Working Group, we are moving from ambition to action. The Creative Fund is a practical first‑phase intervention that addresses critical gaps in skills, infrastructure, and access to advanced tools, enabling Nigerian creatives to produce and scale high‑quality work locally.”

The Fund will support high-potential creative projects covering three industries; Film, Fashion, Music and will focus on initiatives that demonstrate strong potential for impact, scalability, and job creation. It will subsidise projects that need to close technical gaps including critical specialists like VFX artists, sound engineers, post-production editors, and design professionals, or the digital tools and resources that make professional-quality work possible locally, for example digital asset management systems, content delivery tools, Digital Rights Management solutions, and AI-driven production technologies. The aim is straightforward; Nigeria’s best creative work should be made in Nigeria.

Abraham Akpan, Tech4Dev’s country manager for Nigeria and Sub-Saharan Africa said:

“The Creative industries are a core part of the digital economy, bringing together technology, culture and entrepreneurship. This Fund is about ensuring that Nigeria’s creative success is underpinned by sustainable local talent and capacity, while deliberately expanding access to tools, skills and finance for those who have been historically excluded. By prioritising women-led enterprises, youth-led ventures, and underrepresented groups, the fund embeds inclusion into every stage of delivery.”

The Fund is open to creative companies, studios, production houses, fashion enterprises, and music labels leading projects with clear technical needs.

Applications will be assessed on project quality, its potential for local and international impact, and the applicant’s level of commitment to co-investment.

The initiative also encourages the responsible use of emerging technologies, including artificial intelligence with selected projects expected to explore its application in production, storytelling, and innovation.

How to apply:

Applications are open now and will be accepted on a rolling basis throughout the programme period.

Application link is here.

While digital downloads declined and ad-supported streaming faltered, total recorded music revenue hit a record-breaking $17.7 billion, up 3% from the previous year. 

The driver, as revealed in a new report by the Record Industry Association of America (RIAA), was a mix of streaming power, an unstoppable vinyl resurgence, and changing listener habits that impacted the industry’s revenue streams.

Streaming: A 100-Million-Subscriber Juggernaut

Streaming wasn’t just the biggest piece of the music industry, it was the music industry. 84% of all revenue came from streaming, showing how deeply embedded digital listening has become. 

Paid subscriptions crossed the historic 100 million mark for the first time, leading to $11.7 billion in revenue, a 5% increase over 2023. This accounted for nearly two-thirds of the industry’s total earnings.

However, not all streaming categories thrived. Ad-supported streaming, including platforms like YouTube’s free tier and Spotify’s ad-supported service, declined by 2% to $1.8 billion. Consumers were willing to pay for music, but they weren’t as willing to sit through ads.

Vinyl’s so-called “revival” has now lasted longer than its original golden era, marking its 18th consecutive year of growth. 

In 2024, vinyl sales surged another 7%, reaching $1.4 billion. The format now makes up nearly three-quarters of all physical music revenues, and for the third year in a row, vinyl albums outsold CDs in sheer units—44 million versus 33 million.

Meanwhile, CDs managed to eke out a 1% revenue increase, bringing in $541 million, but they remain a shadow of their former dominance.

A decade ago, digital downloads accounted for 43% of recorded music revenue. Today? Just 2%. In 2024, revenue from digital downloads collapsed another 18%, dropping to $336 million. Single-track sales fell 19%, while digital album downloads slid nearly 18.6%.

The era of ownership is over. Streaming didn’t just disrupt—it decimated.

Even with digital downloads crumbling and ad-supported streaming taking a hit, the music industry is healthier than ever. Total physical and digital revenues grew by 3.3%, proving that consumers are still willing to pay for music—just not in the ways they used to.

The real story? Listeners are driving the industry’s growth. They’re ditching ad-supported services, moving toward paid subscriptions, and embracing vinyl as a statement of nostalgia and authenticity. If 2024 showed us anything, it’s that the music business isn’t just surviving, but thriving in unexpected ways.

And for the first time in history, 100 million people are willing to pay for the soundtrack of their lives.

If burnout were a disease, it would be an epidemic. Yet, instead of a cure, many professionals are stuck in an endless cycle of stress, exhaustion, and the occasional weekend nap that does little to restore sanity.

So, what’s the secret to avoiding professional combustion? From successful entrepreneurs, the answer lies in an unexpected mix of music, sports, and, in Elon Musk’s case, slaying digital demons.

1. Music: The Business of Beats

If you think corporate suits and DJ decks don’t mix, think again. David Solomon, CEO of Goldman Sachs, doesn’t just balance billion-dollar deals—he also mixes beats to keep burnout at bay. Science backs him up. Chronic stress increases cortisol, a hormone that can weaken the immune system and cloud mental clarity. Playing music helps counteract this by triggering dopamine release, offering a natural antidote to workplace-induced fatigue.

2. High-Adrenaline Sports: Racing Past Stress

When stress levels skyrocket, some entrepreneurs opt for extreme sports to reset their focus. Racing, skydiving, and other adrenaline-heavy activities demand full concentration, forcing the mind to temporarily forget about endless Zoom meetings. The result? A sharper, more strategic approach when returning to work. For professionals drowning in responsibilities, perhaps the solution isn’t another productivity hack but a literal leap of faith—preferably with a parachute.

3. Video Games: Elon Musk’s Mental Escape

Aside from meditation—Elon Musk swears by gaming as his go-to stress relief. The billionaire, known for launching rockets and rewriting the rules of transportation, turns to video games to combat mental fatigue. “Killing the demons in a video game calms the demons in my mind,” he once revealed. Scientific research discloses he might be onto something. High stress can lower vasopressin, a hormone essential for focus and emotional stability. Engaging in digital battles may offer a much-needed mental reset.

4. Tennis and Other Sports: Outrunning Burnout

For those who prefer a more traditional approach, physical sports remain a tried-and-true method for stress relief. Tennis, in particular, challenges both the body and the mind, improving coordination and strategic thinking. The repetitive motion of hitting a ball can serve as a metaphor for resilience—keep swinging, and eventually, you’ll score.

Finally: The Art of Knowing When to Pause

For many entrepreneurs, the key to long-term success isn’t working harder but knowing when to step back. Vahan Poghosyan, CEO of Linkee, captures this sentiment perfectly:

“Entrepreneurship is a constant balance between vision and exhaustion. In a world that always pushes for more, the real power comes from knowing when to pause, reset, and protect what drives you. It’s not about doing less—it’s about being intentional.”

In the end, whether it’s music, sports, or digital combat, the message is that burnout isn’t a badge of honour. Perhaps the real productivity hack isn’t found in another 5 AM routine, but in simply knowing when to log off—before the system crashes.

But navigating the music industry’s complexities can feel daunting – especially without the right know-how and tools. That’s where Gemini, Google’s collaborative AI-powered tool, steps in as your ultimate guide.

Imagine having an always-available industry insider at your fingertips. Whether it’s demystifying music royalties, staying ahead of Afropop trends, or strategizing your next creative move, Gemini empowers you with the knowledge and insights you need to make your mark.

Ready to unlock your global music potential?

Here are 6 ways Gemini can be an ally on your journey:

1. Building Your Tribe:

In vibrant music communities like the ones in Lagos, Johannesburg and Nairobi, it’s not just about who you know, but how you connect.

Gemini helps you go beyond networking basics.  Instead of just attending events, let’s get strategic.

Ask, “How do I initiate meaningful conversations with music producers online?” or “Help me write an application essay for an artist mentorship program.”

2. Igniting Your Creative Spark:

Facing a creative block? Gemini can reignite your inspiration.  “Suggest lyrical rhymes for a song with an empowering theme.”  Need to broaden your sonic palette?

“I’m feeling musically adventurous! Suggest some unusual traditional African instruments I could play around with”  Gemini is your brainstorming partner, ready to push your artistic boundaries.

3. The Power of Your Story:

Your brand is more than a logo. It’s how you connect with your audience.  Gemini can help you find your voice:

“Help me craft an artist bio that captures my passion for social change through music.”  Need to up your social media game? “Show me how other African artists effectively use TikTok.”

4. Decoding the Music Business:

The music industry can feel like a maze – contracts, copyright laws, and navigating key players often requires insider knowledge. Instead of feeling overwhelmed, ask Gemini to break it down.

Ask straightforward questions like,  “If a song plays in a movie. Does the singer get paid for that?

Explain like I’m 5?” and let Gemini explain it in a way that you’ll understand. Use the Google “G” button to double check if you need extra help.

5. Owning Your Look:

In the world of music, your style speaks volumes. Gemini helps you explore: “How can I blend traditional Nigerian textiles with contemporary fashion trends?”

Need inspiration? “Burna boy and Sho Majodzi are famed for their unique fashion sense. Help me find a bold, colourful outfit inspired by their style. I am 6ft tall and love hats.”  Let Gemini be your image consultant.

6. Beyond the Music Videos:

In the digital age, visuals amplify your message. Gemini can spark your video concepts.  “Brainstorm music video ideas that celebrate the everyday beauty of Lagos.”  Need help with the nuts and bolts?  “What are the basic elements of a music video treatment?”

The Journey is Yours, Gemini’s Got Your Back

Becoming a global music star demands talent, grit, and the willingness to learn along the way.  Gemini can’t guarantee fame, but it can provide knowledge, fuel your creativity, and help you tap into the resources needed to propel your career forward.

So the next time you’re researching artist contracts, building your fanbase, or brainstorming your next music video, open your browser and type gemini.google.com, and Gemini will be your guide and partner in this thrilling musical adventure.

A new study has revealed that Utah is the most likely state to use Artificial Intelligence (AI) in the US.

The research carried out by AI-driven website builder YACSS examined Google Keywords data of search terms frequently used by people interested in Artificial Intelligence (AI) over the past 12 months.

These terms were combined to find each state’s average monthly search volume for AI-related terms per 100,000 people and each state’s most common uses.  

Utah is the state most likely to use AI, with 202.9 searches per 100,000 people for Artificial Intelligence and AI-related tools. These tools are used the most for art and, secondly, for voice generator (generates human voices for games/films). The third most popular use for AI in Utah is for music, animation, and resume writing.

Oregon is the second most AI-interested state, with 192.2 searches per 100,000 people for AI and AI-related tools.

Oregon uses Artificial Intelligence the most for art, then voice generator, thirdly music, then animation, and finally, resume writing.

Washington is the third state most likely to use AI for art the most, followed by voice generator, music, animation and resume writing. Washington has an average of 187 searches per 100,000 people for AI and AI-related tools per month.

The fourth most AI-interested state is Vermont. Vermont uses AI the most for art, voice generator, music, text-to-video and animation. Searches for AI and AI-related terms average 173.08 per 100,000 people per month.   

Colorado is the fifth state most interested in AI, with an average of 170.03 searches for AI and AI-powered tools per month per 100,000 people. The state uses AI the most for art, followed by voice generator, music, animation and resume writing.

The sixth most AI-interested state is Alaska, with its main uses being for art, voice generator, music, and animation, followed by text to video. Its monthly searches for Artificial Intelligence and AI-powered tools average 169.03 per 100,000 people per month.

New Hampshire uses AI the most for art, voice generator, music, animation, and text-to-video. Searches for AI and AI-powered tools average 164.13 per 100,000 people per month, ranking the state seventh.

Idaho is the eighth state most likely to use AI, with searches for AI and AI-powered tools averaging 159.87 per 100,000 people, per month. The state uses AI the most for art, voice generator, music, animation, and, finally, resume writing.

Wyoming is the ninth most AI-interested state, with an average of 158.24 searches for AI and AI-powered tools per month per 100,000 people. The state uses AI the most for art, music and voice generator, followed by marketing and animation.

The tenth state most likely to use AI is Maine, which uses it the most for art, voice generator, music, marketing and animation. Monthly searches for AI and AI-powered tools average 156.64 per 100,00 people.

Overall, the most common use of Artificial Intelligence in the US is for art. Its second most popular use is voice generator, followed by music, then animation.

A spokesperson for YACSS, Luca Hogan, commented on the findings:

“The use of Artificial Intelligence in the US is on the rise, and it’s clear to see why.

It is frequently used to reduce time spent on tedious tasks as well as provide users with endless creative possibilities, and this is all available at the touch of a button. The most recent surge in popularity of ChatGPT has caused millions of Americans to use the tool in everyday life, introducing them to AI.

Artificial Intelligence is excellent for improving accuracy and precision while reducing common errors in writing. As well as introducing a whole industry of new jobs alongside aiding huge sectors such as education, healthcare, finance, marketing, cybersecurity and many more.”

Yet, research has shown that not only does music have a positive impact on a variety of skills but supports educational processes and the development for children as well. 

Therefore, shouldn’t the argument be made that the most vulnerable children in our communities are overwhelmed with an abundance of resources that would help place them on a competitive footing with their peers in more affluent communities?

That’s exactly the question that struck musician and composer Roland Moses. Moses was dropping his daughter off at  her upper-middle class school when he noticed a taxi full of school children disembarking at the nearby state-run high school.

The juxtaposition of these very different worlds was overwhelming for Moses because as a child he’d been one of the children piling out of the taxi. 

Moses grew up in Phoenix in Durban, cited as the largest Indian townships outside of India, where at a very young age he started playing the piano for church services. Moses was mostly self-taught and started receiving formal music lessons at the age of 17 under the guidance of Dr Chloe Timothy who opened a whole new world for him. Moses said it was like a switch being turned on when Dr Timothy taught him the major scale – something that had puzzled him for some time. “It was then,” says Moses, “that I quickly realized the value of formal music education and wished that I had this learning opportunity when I was younger.” 

Roland had received a bursary to study computer science at university but when he learned he could study music instead, he auditioned and when he got in, switched over to music. After which he completed a Doctorate in Literature and Philosophy (DLitt et Phil) in Musicology and MMus (cum laude) in Jazz Performance, Composition and Arranging.

He also attended Goteborg University in Sweden as part of a student exchange programme and was selected as the pianist/composer/arranger for the Standard Bank National Youth Band.

Moses has received various awards and prizes; performed at numerous local and international Jazz festivals; presented master classes, lectures, and solo concerts at renowned universities abroad; and recorded as a sideman on a range of albums.

This harkening back to his own youth as he saw the children in the taxi galvanized Moses into action and he started brainstorming ways in which he could help children in townships experience that spark of passion for music he had as a child. “Due to the poor socio-economic conditions, low household income, and living in a township, it was impossible for me (and others like me) to access formal education.”  

He chose to focus his efforts on Nokuphila School, a programme of The Love Trust. By coincidence, Moses met Eustace Wilken, a fellow musician and product manager for Yamaha South Africa, at a music festival abroad  for advice. Wilken introduced him to the programme which had been running for a few years in Kwa-Zulu Natal. 

 Together Roland and Wilken set up the music programme at Nokuphila School in Thembisa. The programme includes teacher training, which Yamaha teachers train teachers on the primary musical skills in combination with how to play the recorder. Only once the teachers have completed the training are they allowed to teach the children themselves. 

The enthusiasm and joy that this brought to the staff and learners is hard to express in words. It was like an electrical current that shot through everyone and electrified the staff and soon there were requests coming in from other Nokuphila staff (the gardeners, the kitchen staff, the cleaners, and the principal) all wanting to learn to play the recorder – and they did!

Children looked forward to their music lessons and the chance to play the recorder because the simple truth is that they would never get the chance to play such an instrument anywhere else.

Moses has taken it upon himself to finance the development of a sustainable music programme at Nokuphila School through sales of his CD Paths of Light, (a compilation of some of Moses’s compositions which strongly focus on the healing power of music – its influence on the mind, body, and soul).

All proceeds will go towards the purchase of recorders, books, keyboards, and computers for learners to have access to formal music lessons encompassing a holistic approach to music education.

Should you be interested in learning more about the Yamaha Recorder Programme and how you can get involved, then contact Eustace Welkin.

More specifically, its research shows that blood flows more easily when music is played and that it can help relieve symptoms of depression.

Not that we needed an excuse to put on those pumping summer beats. We all love music. And whether we can do so in tune or not, we sing and hum along when our favourite track hits the radio.

But why wait for a chance when HUAWEIMusic gives you the perfect platform to listen to those tunes that get your heart pumping and blood flowing?

Blame our physiology. The human brain and nervous system are hard-wired to distinguish music from noise and to respond to rhythm and repetition, tones, and tunes. Some researchers even suggest that music may enhance our health.

For example, one of the world’s oldest and best-known general medical journals, The Lancet, found that patients who were played music were less likely to need pain medication and had higher overall satisfaction post-surgery than those who did not listen to music.

And thanks to HUAWEI Music, you can experiment for yourself and see just how much music can benefit your life.

There’s no arguing the fact, thatmusic motivates movement. After all, that’s what it’s designed to do. Music can either fuel the desire to ‘get jiggy with it’ or to relax.

Listening to music during sports activities or workouts can inspire you to do one more rep or to run that extra kilometre.

The Adrenaline Workout playlist in HUAWEI Music, for example, features 47 adrenaline-filled tracks guaranteed to get you to keep pushing yourself. And then there is the Jogging Mix playlist that keeps you focused when hitting the asphalt for kilometres on end.

Beyond lifting weights and jogging, yoga and meditation also rely on music during sessions. With HUAWEIMusic, you can get the perfect audio selection to help your body and mind immerse completely and get the most from your quiet time.

The Classical Yoga playlist soothes the mind, body, and soul for those more contemporary-minded listeners. Meanwhile, the Ayurveda Yoga playlist contains an eclectic mix of Eastern tracks for those so inclined.

Regardless of your exercise routine or mood, HUAWEIMusic has the perfect playlist for you. For example, the Happy Beats playlist is a joyful selection of foot-tapping rhythms to get your groove going. For those times you are more pensive, check out the Blues Classics playlist that will help keep you relaxed and your thoughts focused.

There is also a radio feature that gives you access to a wealth of tracks that are recommended based on your likes and moods.

So, whether you want to live healthier, push yourself with that next exercise routine, relax, or party this New Year, click here to download and explore the world of HUAWEI Music today.