As the curtain rose on the 4th NEFT Emerging Film Talent International (N.E.F.T.I.) competition, a wave of cinematic joy and festive excitement swept through the radiant Landmark Event Centre, Lagos.

The NEFTI competition, originally developed by NEFTI Founder Paul Robinson with NEFT VODKA, aims to challenge aspiring filmmakers across Nigeria to showcase their innovative and creative skills while embracing their uniqueness.

With this spirit, the LG OLED Audience Choice Awards made its debut at the festival this year, joining hands with NEFT Vodka and AFRIFF (Africa International Film Festival) to not only support the film industry but promote rising directors and young African filmmakers.

LG presented two awards at the film screening and award ceremony to acknowledge outstanding innovation in visual aesthetics. The LG OLED Award gives recognition to the best emerging Nigerian filmmaker.

A panel of judges from the film and content creation industries, consisting of three leading film industry professionals—acclaimed actress Vivica A. Fox, Tony Award-winning producer Bruce Cohen, and President of Post-Production 21st Century Fox/Disney Ted Gagliano, alongside Moreetsi Gabang, 2023 NEFTI Africa winner, collaborated to determine the recipients of the distinguished awards. After careful deliberation, Cheyi Okoaye emerged as the winner of the LG OLED & NEFTi Short Film Competition which was announced at AFRIFF.

Cheyi was rewarded for his exceptional work titled “Don’t Think Too Much About It,” earning him the grand prize of $5,000 and a 55’’ LG OLED evo TV for his cinematic talent. Hassan Tha Kreator and Joanna Okey-Ogunjiofor secured the coveted LG OLED – NEFTI Audience Choice Award for their short film titled “Dream of the Weave,” winning $2,000.

In his welcome address, NEFTI founder and Chief Creative Officer of NEFT Vodka, Paul Robinson, expressed delight at the success of the competition. “NEFTi is not just about competition; it is about education and providing filmmakers with opportunities to acquire skills that are invaluable to their craft. One of the highlights of this NEFTI Africa competition is getting to work with so many talented filmmakers. There is such a diverse group of largely underrepresented talent on the African continent, and bringing an opportunity to showcase their stories is what the NEFTI Competition is all about.”

Big thanks to our partners, LG Electronics, mentors, and judges for their exceptional work during this competition. Paul further said that NEFTI Nigeria 2024 will be bigger and better.

“Through the establishment of the LG audience choice award, we are supporting the independent film creators in Nigeria to try new technical attempts in their artwork,” said Paul Mba, Marketing Manager, LG Electronics Nigeria. We will continue to inspire movie fans around the world to experience the infinite possibilities of visual artistry with LG OLED TVs that offer differentiated viewing experiences.”

By partnering with NEFT in this competition, LG had the opportunity to open possibilities for talented film directors around the continent while also showcasing the technological prowess of LG OLED TV’s Film Maker Mode. A feature that affords movie producers and directors the opportunity to showcase the original intent of a movie producer. The feature has been chosen by many filmmakers as a reference display for their projects, thanks to LG OLED’s contrast and unparalleled color representation.

At the ceremony, the LG OLED evo 65-inch C3 model played video clips to showcase the Filmmaker mode.

The post NEFT Competition: Winner Takes Home $5,000, LG OLED TV appeared first on Tech | Business | Economy.

The partnership aims to provide aspiring filmmakers with the necessary tools and resources to bring their creative visions to life.

LG Electronics, a global leader in technology and innovation, is offering the finalists of the NEFTI Competition a cutting-edge production TV each to facilitate the production of their short films.

This collaboration signifies a significant step forward in nurturing and promoting the talents of emerging filmmakers, aligning with NEFT Vodka’s mission to provide a platform for artistic expression and global recognition.

Folake Steaze Johnson, Head of Brands and Marketing at Enstore, distributors of NEFT Vodka in Nigeria, emphasized the importance of this partnership, stating;

“Our collaboration with LG Electronics marks a pivotal moment in the NEFTI Competition. By equipping the finalists with state-of-the-art LG OLED TVs, we are enabling them to harness their creative potential and bring their cinematic endeavors to life with unparalleled visual quality.”

Mr. Paul Mba, the Marketing Manager, LG Electronics, said the partnership with NEFT Vodka Nigeria for the NEFT Emerging Film Talent International Short Film (NEFTI) Competition denotes our dedication to empowering Nigerians with the tools they need to bring their visions to life.

“One major picture setting on our TV is the Filmmaker mode, designed to preserve the visual intent of the content creator, bringing the home viewing experience as close as possible to that of an actual theatrical release”.

We are proud to provide our Filmmaker mode TVs to the finalists, enabling them to craft captivating visual narratives that resonate globally. Together, we are fostering a new wave of cinematic innovation and creativity.”

The NEFTI Competition, renowned for its dedication to nurturing emerging talent, provides an extraordinary opportunity for filmmakers to not only showcase their creativity but also to receive mentorship from industry experts.

The post LG Electronics Partners NEFT Vodka to Raise Movie Stars in Nigeria appeared first on Tech | Business | Economy.