The month-long shopping festival will run from Saturday, November 1st to Sunday, November 30th, 2025, promising shoppers across Nigeria a more exciting, rewarding, and value-packed experience than ever before.

To build anticipation, Early Bird Deals kicked off on October 26th and will run through October 31st, giving early shoppers a head start on some of the year’s most incredible bargains. This exclusive pre-sale window allows customers to secure limited-time offers before the official Yakata sale commences.

Since its inception, Konga Yakata has redefined Black Friday shopping in Nigeria. Evolving beyond a retail event, it has become a nationwide celebration of value, convenience, and trust, firmly positioning Konga as the go-to destination for millions of Nigerians seeking genuine products at the best possible prices.

According to the management of Konga, the 2025 edition of Yakata will surpass previous years with new innovations, expanded product categories, richer customer experiences, and unmatched discounts.

This year’s event will feature engaging activities such as Treasure Hunts, Combo Day, Week of Wonder, Flash Sales, Live Auctions on Konga Radio 103.7FM, Giveaways, Freebies, and the same-day delivery option on KongaNow items, ensuring every shopper enjoys an unforgettable experience.

The campaign will also extend across multiple channels, online and in Konga Retail Stores nationwide, offering customers flexible shopping options and exclusive in-store deals.

A wide range of products will be available across various categories, including Laptops, Desktops and Accessories, Mobile Phones and Tablets, Home and Kitchen Appliances, Electronics, Fashion, Groceries, Baby, Kids & Toys, and Wines & Spirits.

Shoppers can expect massive discounts on top brands, including HP, Samsung, Apple, Haier Thermocool, iPower, Tecno, L’Oréal, Zinox, Nexus, Infinix, Nokia, iTec, Polystar, Nivea, and Lenovo, among others.

In line with its mission to promote financial inclusion and digital convenience, KongaPay is offering shoppers an instant 10% discount when they pay with their KongaPay wallet during the Yakata sale.

The company has also encouraged customers to download and activate their KongaPay app ahead of the sale for a seamless checkout experience, extra savings, and exclusive wallet-based deals.

Speaking on the upcoming sale, the management reaffirmed Konga’s commitment to customer satisfaction, genuine products, and affordable pricing.

“Konga Yakata is not just a sale; it’s a celebration of trust and value,” a company spokesperson noted. “Our goal is to ensure that every Nigerian, regardless of their location or budget, can experience the joy of shopping for authentic products at unbeatable prices. This year, we are going even further with more deals, more engagement, and more innovation to delight our customers.”

Over the years, Konga Yakata has become an integral part of Nigeria’s retail calendar and is widely regarded as the benchmark for Black Friday sales in Africa. It has empowered millions of customers to access premium products, strengthening Konga’s position as a trusted household name in e-commerce.

As the countdown begins, Nigerians are urged to stay alert, prepare their shopping lists, and keep their devices close. Shoppers are also encouraged to follow Konga’s social media channels for firsthand updates, flash alerts, and exclusive Yakata offers.

This is, as it introduces new features in to game. The highly anticipated games return for its 9th season on 28 July.

This season introduces an electrifying twist: For the first time ever, contestants will enter the game as pairs, setting the stage for unprecedented alliances and thrilling competition. The theme for the season will be unveiled at the premiere.

This season intends to inject new energy into the show, offering viewers a fresh take on the competition. With each duo bringing unique dynamics to the house, audiences can expect intense rivalries and unexpected friendships to unfold.

A diverse lineup of duo housemates has been chosen to participate in the show’s 71-day run, and N100 million worth of cash and prizes will be won.

Busola Tejumola, executive Head of Content and channels in West Africa at MultiChoice, expressed enthusiasm for the season ahead, emphasizing the show’s commitment to delivering unparalleled entertainment.

“Big Brother has gone beyond the realm of TV and has become a phenomenon. It is, without a doubt, the biggest reality TV show in Africa. Over the years, it has evolved into a platform that entertains and generates conversations. We see all the conversations that go on on the streets of social media.”

Speaking further at the media briefing, Ms Tejumola unveiled some details about #BBNaija9 (Big Brother Naija Season 9).

She said:

‘‘The theme for this season will be announced at the premiere as housemates enter the house in pairs. This innovative format promises to deliver fresh dynamics and unforgettable entertainment.

“We are pleased to welcome Guinness as our gold sponsor this season. Other sponsors include Pepsi, Indomie, Airtel, Tecno, Zandas, Arla, Golden Penny, Gracias Planta, Amatem Softgel, Nexus, Travel Beta and Innoson Motors. Get ready for an exhilarating journey with Big Brother Naija Season 9!”

Viewers can follow all the drama and excitement on DStv Channel 198 and GOtv Channel 29. You can also join the conversation on social media using the hashtag #BBNaijaS9.