The Public Relations Consultants Association of Nigeria (PRCAN) extending its heartfelt congratulations to Bayo-Ajayi describer her election as historic.

In a statement signed by Dr. Nkechi Ali-Balogun, chair/CEO of PRCAN, the association described Mrs. Bayo-Ajayi’s election as a landmark achievement and a significant moment in the history of the marketing and communications profession in Nigeria.

“On behalf of PRCAN, I extend our warmest congratulations to Mrs. Bolajoko Bayo-Ajayi on her historic election as the first female President of the National Institute of Marketing of Nigeria. Her emergence is not only a celebration of professional excellence but also a beacon of inspiration to practitioners across the integrated marketing communications industry,” Dr. Ali-Balogun stated.

She further noted that Mrs. Bayo-Ajayi’s distinguished career and consistent dedication to the development of the marketing profession have earned her this well-deserved recognition.

“Her leadership comes at a critical time in Nigeria’s evolving marketing and communications landscape. We are confident that NIMN will continue to thrive under her visionary guidance, championing innovation, professionalism, gender inclusion, and sustainable growth in the sector,” she added.

PRCAN expressed optimism about strengthening institutional collaborations between NIMN and PRCAN to advance professional development and capacity building in Nigeria’s integrated marketing communications ecosystem.

“We look forward to deeper synergy between our two organisations as we collectively strive to elevate standards, empower practitioners, and shape the future of our industry,” the statement concluded.

PRCAN once again congratulates Mrs. Bayo-Ajayi on this outstanding achievement and wishes her a successful and impactful tenure.

Emosim eSim provides borderless connectivity enabling Nigerians to stay connected while travelling to other countries with one sim globally.

The Enosim’s service offers voice, SMS, and data services to Nigerians even while abroad.

Delivering his speech during the launch on Wednesday, May 28, 2025, Jimmy Eboma, chairman and founder, Emosim, highlighted the recurring challenges Nigerian travelers and entrepreneurs face while they travel to other countries such as long queues to get a new sim, difficult verification exercise, and inability to connect with family and friends, all of which Emosim is solving.

Eboma, a firm believer in Africa’s unstoppable rise, said he foresees a continent where challenges ignite innovation, and where solutions born here redefine possibilities for the globe.

“Let me paint a picture many of you know too well. Imagine stepping off a plane in Dubai, London, or New York, thinking your phone will be buzzing with calls from loved ones, emails from clients, and instant access to maps to guide you.

But instead of connection, you face silence, roaming charges that drain your wallet, SIM cards that demand hours in foreign queues, and fragmented networks that leave you stranded. For too long, this has been our reality.

Today, that story changes. Emosim is not just a product. It is a revolution built on a simple truth: connectivity is not a luxury; it is a lifeline. With one tap, Nigerians and beyond now activate instant access to the world. No swaps. No shocks. No borders.

“Our Emosim connects you seamlessly across 190 countries with 600 connectivity, turning complexity into simplicity, and frustration into freedom. This is not magic but Nigerian ingenuity, engineered for reliability, designed for you”, he said.

Prof. Umar Danbatta, former executive vice chairman of the Nigerian Communications Commission (NCC), highlighted how Emosim’s solution aligns with Nigeria’s communication goal and its contribution to the Nigerian economy.

He said:

“Your work aligns perfectly with the broader strategic goals of the NCC and the Federal Ministry of Communications, innovation, and Digital Economy. It also supports the goals of the Ministry of Trade, as digital connectivity increasingly plays a critical role in commerce and economic inclusion.”

Danbatta expressed delight over the uniqueness of the solution for Nigerian travelers as it allows travelers to stay connected without the hassle of changing sim cards, and with a simple QR code scan or app-based activation, travelers can stay connected.

Also speaking, Bayo Adedeji, the group chief executive officer of Wakanow, stressed how the need to stay connected has continuously increased the foreign exchange outflow, emphasizing that Emosim’s solution will contribute significantly to the Nigerian economy, reducing the country’s foreign exchange outflow.

In his words:

“Companies like ours we buy the eSIM from another company outside Nigeria. We bleed foreign exchange to that country. We buy it and then we resell it to travellers living in Nigeria. The Nigerian customer pays me naira. I pay the company that I buy the eSIM from in US dollars.

“Now, with a local organization, having that solution, it’s about 1.5 billion customers at Wakanow.com. It means that I can give that product to 1.5 billion customers and reduce the foreign exchange bleed out that happens in Nigeria.”

On his part, Dr. Jobson Ewalefoh, director general of ICRC, urged the government to create an environment for business to thrive, “to remove the barriers for business to grow, to create new conditions that allow you to be self-sufficient, which has nothing to do with dividing the willies of others, and for them to be able to succeed in what they do”.

“The way Tata, the global giant in telecommunication, has believed in us and has partnered with us, I would like to look at that as a thrust that Nigeria is able to build across the globe, and Nigeria is looked at as an opportunity, and at the same time, seen as one of the leading emerging market countries”.

Also, Tony Agenmonmen, the immediate past President of the National Institute of Marketing (NIMN) congratulated Emosim for coming up with a solution to a common problem that confronts every traveler.

“And the fact that this is coming from a Nigerian company, by Nigerians, of course, with the support of Tata, I think it brings a kind of confidence that good things can come from Nigeria. And indeed, good things can come from our country”, he said.