Following the Week 11 and Week 12 draws held on March 19 and March 26, respectively, more winners have continued to emerge nationwide, reinforcing the credibility and widespread participation that have defined the campaign since launch.

Among recent standout winners are Tahir Tijani Sa’id from Lagos and Orukpe Friday Abumere from Benin, Edo State, who each won ₦1,000,000 after purchasing their regular NIVEA products.

Reacting to his win, Tahir described the experience as unforgettable.

“I honestly didn’t believe it at first. Buying my regular NIVEA lotion has brought me this huge luck. This is something I will always remember, and I’m grateful for the opportunity,” he said.

For Orukpe, the surprise reward turned an ordinary purchase into a life-changing moment.

“I bought NIVEA because I trust the brand, but I never imagined I would become a millionaire through it. This reward has come at the perfect time for me,” he shared.

With twelve successful draws now completed, the promotion has produced well over 700,000 winners nationwide.

So far, 120 consumers have won ₦1 million each, 300 winners have received ₦50,000 Jumia shopping vouchers, while over 1.2 million consumers have enjoyed ₦1,000 instant airtime rewards, demonstrating the massive scale and accessibility of the campaign.

Now entering its final stretch, NIVEA is calling on consumers across Nigeria to take advantage of the last opportunity to participate.

The promotion officially ends on Wednesday, April 8, 2026, making this the decisive final week for Nigerians to buy, scratch, and win.

Participation remains simple: consumers purchase any NIVEA 400ml Body Lotion variant, Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep, locate the unique code on the pack, scratch and dial 7022code#*, then follow the prompts to instantly receive ₦1,000 airtime while gaining automatic entry into the final draws.

The Grand Prize Draw, scheduled for Thursday, April 9, will reward lucky participants with the campaign’s biggest prizes yet – three brand-new SUVs, ten all-expense-paid trips to Spain to watch Real Madrid live, and major cash prizes of ₦5 million, ₦3 million, and ₦2 million.

Speaking on the milestone and the final push toward the grand finale, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, emphasized the urgency of participation.

“This is the final call for consumers to take part in what has become one of Nigeria’s most rewarding consumer promotions. Over the past weeks, we have celebrated hundreds of thousands of winners, but the biggest rewards are still ahead. We encourage Nigerians everywhere to buy, scratch, and win now because every purchase could unlock instant rewards or a chance to drive home an SUV, travel to Spain, or win life-changing cash prizes,” she said.

The “Double the Care, Double the Glow” campaign combines everyday skincare with tangible rewards, reinforcing NIVEA’s commitment to delivering value beyond products while creating memorable experiences for loyal consumers.

The ₦3 Billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring transparency and consumer confidence throughout the campaign.

As the countdown begins, NIVEA urges Nigerians not to miss the opportunity to be part of the grand finale.

With only days remaining before the promotion closes, now is the time to buy, scratch, and win for a chance at the ultimate rewards.

This strategic seasonal initiative promises to deliver exceptional value to Nigerian consumers through mouthwatering deals across multiple categories, offering Nigerians a timely opportunity to shop genuine products and celebrate the season for less.

The Easter Homecoming campaign represents Konga’s strategic response to the seasonal surge in consumer demand as Nigerians prepare for Easter festivities and family reunions.

Recognizing that homecoming periods create unique shopping needs, from gifting tech and entertainment upgrades, to fashion refreshes and kitchen essentials.

Konga has curated a comprehensive promotional calendar designed to address every aspect of the Easter celebration experience.

Commenting on the launch, a Konga representative noted that the campaign goes beyond discounts.

“Easter Homecoming is about creating meaningful value for our customers. We understand the importance of this season, and we are committed to making quality products more accessible while delivering a convenient and reliable shopping experience.”

Positioned as one of Konga’s flagship seasonal campaigns, Easter Homecoming reflects the company’s continued commitment to driving affordability, accessibility, and innovation in Nigeria’s retail ecosystem.

With consumer spending typically rising during the Easter period, Konga is leveraging its robust infrastructure and strategic partnerships to provide customers with compelling offers that meet both everyday needs and aspirational desires.

At the core of the campaign is a strong value proposition built on variety, pricing, and trust. Shoppers can expect significant discounts on a wide range of products, including electronics, home appliances, fashion, beauty, and fast-moving consumer goods.

These deals are carefully curated to ensure that customers enjoy both quality and value, without compromising on authenticity.

In addition, Konga’s marketplace will feature exclusive brand partnerships, giving customers direct access to genuine products from leading global and local manufacturers.

This not only guarantees product authenticity but also reinforces consumer confidence, an increasingly critical factor in today’s digital commerce environment.

Shoppers can also enjoy significant discounts on Starlink and massive savings across the official stores of global brands like Samsung, LG, Anker, Black & Decker, TGI, Unilever, Nivea, CeraVe, and La Roche-Posay.

By purchasing through these official storefronts, customers are guaranteed 100% authentic products with the deepest price slashes of the season.

The campaign is strategically timed to give Nigerian shoppers ample opportunity to plan and finalize their purchases well ahead of the holiday.

By leveraging KongaNow, customers can bypass the typical logistical hurdles of the season, ensuring families can receive all orders delivered before the Easter weekend so families can focus entirely on their celebrations.

The Konga Easter Homecoming campaign also complements Konga’s broader mission of democratizing access to quality products and services across Nigeria.

By delivering exceptional value during a culturally significant period, Konga reinforces its position as more than a commercial platform, it’s a partner in Nigerian celebrations and family moments.

As Nigeria’s premier e-commerce destination, Konga continues setting industry standards for customer value, service excellence, and innovative shopping solutions.

The Easter Homecoming campaign exemplifies this commitment, transforming seasonal shopping from a stressful obligation into an enjoyable, rewarding experience.

Shoppers are encouraged to visit the Konga platform to explore the full range of offers and take advantage of these limited-time deals.

At the draw held on February 19, 10 more consumers won ₦1 million each. Among them are Ismaila Ayinde Omoshalewa from Ibadan and Okereke Happiness Chidinma from Delta State, both of whom have received their prize money.

Ismaila said the win came at a necessary time for his family.

“This money has really come to solve major problems for my family. I’m spending part of it to complete my children’s school fees, pay our rent, and I’m putting the rest in my wife’s business,” he said.

Chidinma also spoke about the moment she got the call.

“I was amazed to have won because I just thought of trying out the product, then I got a call that I won. My husband and I already made a plan about how to expend the prize money,” she shared.

With seven draws completed, the company says more than 450,000 Nigerians have won different rewards since the promotion began.

So far, 70 consumers have won and redeemed ₦1 million each. More than 350 winners have received ₦50,000 Jumia shopping vouchers, while about 450,000 participants have enjoyed ₦1,000 instant airtime.

The promotion runs for 12 weeks. Participants who buy any NIVEA 400ml Body Lotion variant such as Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep, can find a unique code on the pack, scratch it, and dial 7022code# to enter.

Each valid entry provides ₦1,000 airtime instantly and qualifies the buyer for the weekly draws.

Beyond the weekly prizes, bigger rewards are also on offer. At the end of the campaign, participants stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium.

Fiyin Toyo, marketing director for Central, East & West Africa (CEWA) at Beiersdorf, said the response has been strong across the country.

“Entering Week 7 and seeing the excitement continue to build across Nigeria is incredibly inspiring for us. What stands out most is the consistency – Nigerians are winning every single week, and the process remains transparent and verifiable. 

“This promotion was created to genuinely reward our consumers at scale, and we still have several weeks and major prizes ahead. There are many more opportunities to win, and we encourage everyone to keep participating.”

She added that every eligible purchase gives instant value and more chances to win before the promotion ends.

Regulators have approved the promotion. The National Lottery Regulatory Commission, Lagos State Lotteries and Gaming Authority, and the Federal Competition and Consumer Protection Commission are overseeing it.

With five weeks left, the company says entries are still open nationwide and more winners will emerge in the coming draws.

The month-long shopping festival will run from Saturday, November 1st to Sunday, November 30th, 2025, promising shoppers across Nigeria a more exciting, rewarding, and value-packed experience than ever before.

To build anticipation, Early Bird Deals kicked off on October 26th and will run through October 31st, giving early shoppers a head start on some of the year’s most incredible bargains. This exclusive pre-sale window allows customers to secure limited-time offers before the official Yakata sale commences.

Since its inception, Konga Yakata has redefined Black Friday shopping in Nigeria. Evolving beyond a retail event, it has become a nationwide celebration of value, convenience, and trust, firmly positioning Konga as the go-to destination for millions of Nigerians seeking genuine products at the best possible prices.

According to the management of Konga, the 2025 edition of Yakata will surpass previous years with new innovations, expanded product categories, richer customer experiences, and unmatched discounts.

This year’s event will feature engaging activities such as Treasure Hunts, Combo Day, Week of Wonder, Flash Sales, Live Auctions on Konga Radio 103.7FM, Giveaways, Freebies, and the same-day delivery option on KongaNow items, ensuring every shopper enjoys an unforgettable experience.

The campaign will also extend across multiple channels, online and in Konga Retail Stores nationwide, offering customers flexible shopping options and exclusive in-store deals.

A wide range of products will be available across various categories, including Laptops, Desktops and Accessories, Mobile Phones and Tablets, Home and Kitchen Appliances, Electronics, Fashion, Groceries, Baby, Kids & Toys, and Wines & Spirits.

Shoppers can expect massive discounts on top brands, including HP, Samsung, Apple, Haier Thermocool, iPower, Tecno, L’Oréal, Zinox, Nexus, Infinix, Nokia, iTec, Polystar, Nivea, and Lenovo, among others.

In line with its mission to promote financial inclusion and digital convenience, KongaPay is offering shoppers an instant 10% discount when they pay with their KongaPay wallet during the Yakata sale.

The company has also encouraged customers to download and activate their KongaPay app ahead of the sale for a seamless checkout experience, extra savings, and exclusive wallet-based deals.

Speaking on the upcoming sale, the management reaffirmed Konga’s commitment to customer satisfaction, genuine products, and affordable pricing.

“Konga Yakata is not just a sale; it’s a celebration of trust and value,” a company spokesperson noted. “Our goal is to ensure that every Nigerian, regardless of their location or budget, can experience the joy of shopping for authentic products at unbeatable prices. This year, we are going even further with more deals, more engagement, and more innovation to delight our customers.”

Over the years, Konga Yakata has become an integral part of Nigeria’s retail calendar and is widely regarded as the benchmark for Black Friday sales in Africa. It has empowered millions of customers to access premium products, strengthening Konga’s position as a trusted household name in e-commerce.

As the countdown begins, Nigerians are urged to stay alert, prepare their shopping lists, and keep their devices close. Shoppers are also encouraged to follow Konga’s social media channels for firsthand updates, flash alerts, and exclusive Yakata offers.

The campaign, which began on Sunday, June 1st and runs through Monday, June 30th, 2025, has established itself as the biggest discount event in the first half of the year.

This year’s festival has been themed ‘Oversabi Deals’ and it promises to be a month-long celebration of extraordinary savings, significant price reductions, and exclusive offers for millions of shoppers nationwide.

This annual shopping extravaganza presents a valuable opportunity for both individual shoppers and corporate customers to stock up on top-quality products at unbeatable prices.

Categories include electronics, computing, mobile phones, fashion, home and kitchen appliances, FMCG, beauty and personal care, and more. Shoppers can also expect to find deals on popular products from top brands such as Starlink, Apple, Samsung, HP, Infinix, iTec, Lenovo, TECNO, Haier Thermocool, Nivea, L’Oreal, Garnier, and iPower.

The festival represents a strategic initiative to democratize access to quality products while stimulating economic activity through increased consumer spending.

It is also a way of delivering exceptional value to Nigerian consumers while supporting the growth of digital commerce across the country.

This year’s Mid-Year Festival is further boosted by Konga’s ongoing Beauty and Wellness Campaign, launched in May in partnership with L’Oréal. Every shopper receives a free premium skincare product.

Konga has also included free delivery on purchased Starlink kits and select items across major cities like Lagos, Abuja, Port Harcourt, Kano, and Ibadan, ensuring savings and smooth delivery.

“The Mid-Year Shopping Festival exemplifies our commitment to providing Nigerian consumers with unparalleled access to premium products at competitive prices,” stated Onochie Melvin, Head of E-commerce and Commercial Planning at Konga.

“This edition builds upon the tremendous success of previous festivals, incorporating enhanced features and expanded product offerings such as skincare products to meet the evolving needs of our diverse customer base.”

In addition to the massive discounts, the Mid-Year Shopping Festival will feature dynamic events including Flash Sales with limited-time offers, interactive Treasure Hunts with exclusive rewards, and Live Auctions scheduled on specific campaign days.

By tuning in to Konga Radio 103.7FM, shoppers can gain access to special discounts before they are available elsewhere. These engaging activities are designed to enhance the shopping experience while providing additional savings opportunities for participating customers.

The Mid-Year Shopping Festival reinforces Konga’s position as Nigeria’s premier e-commerce destination. Konga remains committed to consistently delivering innovative retail solutions that combine convenience, quality, value, and trust for its customers.

*For more information about the Mid-Year Shopping Festival, shoppers are encouraged to visit the Konga platform (www.konga.com) or their official social media channels.

Dr. Ekeh positioned what he termed the “Last Mile Takeover” as the critical differentiator for business success in Nigeria’s evolving commercial landscape.

The event, themed “Consumer Last Mile Takeover – The New Key”, brought together entrepreneurs, marketing executives and brand managers from leading corporations to explore innovative approaches to consumer engagement.

Ekeh, renowned for his transformative ventures in Africa’s digital space, emphasized that the final point of contact between brands and consumers represents the most valuable real estate in modern commerce.

In his address, Leo Stan charged entrepreneurs who are serious about growth to focus on that last engagement point, as the critical pivot.

According to him, that is “where trust is built, loyalty is secured, and value is delivered.”

Dr. Ekeh believes that the media is the strongest link between brand and consumers, and his vision for deeper, more meaningful brand-consumer relationships is what gave birth to KongaFM.

Konga 103.7FM is the latest addition to the Konga Group driven by cutting-edge technology and artificial intelligence.

Earlier in her welcome address, Ifeoma Ajumobi, head of KongaFM, detailing the station’s unique architecture as a robust platform designed with robust support frameworks for brands and businesses, while delivering premium entertainment.

Since its launch in January 2025, the station has experienced remarkable growth, steadily expanding its fanbase and establishing itself as a powerful medium for consumer engagement.

The initiative garnered significant praise from brand representatives across various sectors, including those from Samsung, Nivea, Checkers Custard, Kenya Airways, Emzor Pharmaceuticals, Xiaomi, and LG, who frequently referred to KongaFM as a game-changing platform.

Their positive feedback underscored the station’s emerging role as a critical tool for brand communication, particularly in terms of boosting FMCG visibility and fostering direct connections with consumers.

Peggy Abengowe, marketing manager, Checkers Custard Africa, applauded the station’s impact on distribution and visibility, while Oge Maduagwu of Samsung Electronics West Africa praised its innovative blend of commerce and technology.

Rachael Okeke, Marketing Executive, Emzor Pharmaceuticals, in her words, described the establishment of KongaFM as a “win-win for brands and consumers”.

The event concluded with a unified call to action for businesses to leverage the unique opportunities offered by KongaFM, with Leo Stan reinforcing the importance of boldness in business.

Konga 103.7 FM is Nigeria’s first hit music and commerce radio station, designed to connect brands with consumers through music, storytelling, and targeted promotions.

A brainchild of the Zinox Group and Konga, KongaFM is redefining the role of radio in Nigeria’s digital commerce era.

Businesses interested in exploring partnership opportunities with KongaFM can connect via the station’s social media handles @Konga103.7FM or stream live programming 24/7 through its official website for a firsthand experience of this innovative platform.

As aptly described by the age-old adage, “Two heads are better than one,” the concept underscores the profound significance of collaboration, especially in the realm of ecommerce.

At its core, building strategic partnerships provides companies with leeway to leverage the complementary capabilities of like-minded institutions — granting small, medium, and large organisations alike the access they need to expand to new markets, harness avant-garde infrastructure to meet overarching goals and targets, as well as a safety net to reduce risks.

In the vast landscape of ecommerce, where competition is fierce and consumer expectations continue to evolve, success is not just about having a great product or a sleek website anymore.

It is about forging strategic partnerships that amplify strengths, drive sustainable growth, and address consumers’ needs.

The digital realm is evolving at breakneck speed, and in this ever-changing landscape, collaboration emerges as the linchpin for success.

A recent study conducted by IBM’s Institute for Business Value revealed that 54% of executives view strategic partnerships as critical for their organisation’s digital transformation efforts.

In addition, a report by Kearney, a global consulting firm, highlights that well-executed strategic partnerships can create sustained value for both brands and consumers.

As these statistics highlight the impact of strategic partnerships: How can eCommerce platforms leverage collaborative initiatives to meet evolving consumer needs?

Collaborations to broaden the eCommerce Ecosystem

Take the case of Jumia Nigeria, the leading pan-African ecommerce platform. Since its inception, Jumia has been at the forefront of innovation, continuously striving to enhance the shopping experience for millions of customers across Nigeria.

Yet, in an industry marked by rapid evolution and ever-changing consumer preferences, staying ahead requires more than just ingenuity – it demands collaboration.

In recent years, Jumia Nigeria has embarked on a journey of strategic partnerships, forging alliances with a diverse array of stakeholders ranging from local businesses to global brands.

These partnerships have not only expanded Jumia’s product offerings but have also enriched its ecosystem, offering customers unparalleled choice and convenience.

A good reference point is its partnership with leading manufacturers and brands like Adidas, Infinix, Oraimo, Binatone, Haier Thermocool, Diageo, and Nivea.

These brands have official stores on Jumia where consumers can get easy access to their favourite products, and the brands offer special promotions to reward their consumer base for their loyalty.

Another strategic move by the company to further enhance customer satisfaction is its partnership with Mastercard and Providus Bank to introduce the Jumia Mastercard, an innovative payment card that elevates the shopping experience of its customers.

Through this partnership, the company introduced a customer reward system which will serve to multiply purchasing power and foster lasting customer loyalty on Jumia’s platform throughout the year.

With these partnerships, Jumia provides customers with access to the latest products while enabling the company to expand its market presence and attract new customers.

In another thoughtful partnership, Jumia partnered with Starlink to deliver the satellite terminals and kits in Nigeria and Kenya, deepening broadband connectivity in African communities.

Through this partnership, Starlink was able to harness Jumia’s elaborate delivery network to expand its reach in Africa.

Companies such as Jumia understand that building strategic partnerships is not just about the numbers; it is about creating a powerful ecosystem of collaboration that fuels mutual growth and customer satisfaction.

When done right, partnerships forged will transform the ecommerce landscape and empower customers.

Together, companies can rewrite the rules of success and create a future where strategic partnership can be a cornerstone for business growth.

This year’s campaign, aptly tagged ‘Let Your Pocket Breathe,’ is a declaration of Jumia’s unwavering commitment to helping consumers access quality products at the best prices, even in the face of soaring inflation.

Beyond that, it’s an opportunity to empower small and medium-sized enterprises while connecting renowned brands with millions of Nigerian consumers through the online platform.

The campaign, which kicks off on Friday, November 3rd, 2023, will run till Thursday, November 30th, 2023.

During this month-long shopping event, consumers across Nigeria can expect massive discounts across different product categories, ranging from electronics, phones, fashion, beauty, home appliances, and much more. In addition, this year’s Jumia Black Friday is in partnership with top brands such as Xiaomi, Diageo, Oraimo, Nivea, Adidas, Haier Thermocool, Pernod Ricard, Chi Limited, Infinix, Tecno, Bacardi, Defacto, LeDrop, Binatone, and Itel

“We are thrilled to commence our annual Black Friday event, a shopping event that has become a staple in the hearts of Nigerians. We fully understand the constraints faced by today’s consumers – the desire for quality products that are still affordable. This year’s theme reflects our unwavering commitment to delivering exceptional deals to our cherished consumers, granting them the freedom to enjoy top-tier products and services without straining their finances. As we embark on the 10th edition of our Black Friday campaign, we are delighted to have partnered with some of the most renowned household brands and small and medium-sized enterprises to deliver the best offers to consumers,” stated Massimiliano Spalazzi, CEO, Jumia Nigeria.

The Black Friday campaign, now a household name in Nigeria, was first introduced in the country and Africa in 2014 by Jumia. This annual commercial event continues to grow in popularity, playing a pivotal role in promoting nationwide e-commerce adoption. It also reaffirms Jumia’s commitment to providing a convenient and dependable online shopping experience.

“We are delighted to partner with Jumia for this year’s Black Friday event. We are rolling out the best deals and discounts on a wide range of our products from the Xiaomi series, Xiaomi T series, Redmi Note Series to our Redmi Series. We are aware of the current economic challenge in the country, which is why we are offering our customers the best prices and fantastic offers this season. At Xiaomi, we remain committed to providing Nigerians with smart and innovative technology for a better life,” stated Bright Okere, Communication and Strategy Manager, Xiaomi Nigeria.

The campaign will feature Treasure Hunt, Brand Days, Flash Sales and Jumia Games, where consumers can win exciting prizes and get further discounts on several products. In addition, there would be free shipping on a wide range of products to consumers within Lagos, Abuja, Ibadan, Warri, Benin, Abeokuta, Akure, and Port Harcourt.