Northbrix – Tech | Business | Economy https://techeconomy.ng Tech | Business | Economy Tue, 14 Oct 2025 16:55:22 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png Northbrix – Tech | Business | Economy https://techeconomy.ng 32 32 Branka Mracajac to Unpack the Power of AI-Driven Marketing Strategy at Moonshot 2025 https://techeconomy.ng/branka-mracajac-to-unpack-the-power-of-ai-driven-marketing-strategy-at-moonshot-2025/ https://techeconomy.ng/branka-mracajac-to-unpack-the-power-of-ai-driven-marketing-strategy-at-moonshot-2025/#respond Tue, 14 Oct 2025 16:54:47 +0000 https://techeconomy.ng/?p=169310 Branka Mracajac, founder & CEO of NorthBrix, the parent company of CybrixTeam.ai, will host a technical workshop at Moonshot by TechCabal on Wednesday, October 15, 2025, at the Eko Convention Centre, Victoria Island, Lagos.

Her session, “AI-Driven Multi-Channel Campaign Planning: From Strategy to Execution,” will show how CyBrixTeam.ai helps organizations plan, simulate, and coordinate campaigns across strategy, content, social, SEO and Optimization (AIO), and paid media – so brands can move faster, work smarter, and unlock growth.

CyBrixTeam.ai is the first Agentic Integrated Marketing Environment (IME) – a unified, AI-managed system where intelligence, creativity, and execution operate as one. It brings market intelligence, strategy orchestration, content and creative production, social and influencer activation, and analytics into a single environment, replacing fragmentation with integration and speed.

Inside the workshop, Branka Mracajac will demonstrate how specialized AI agents – covering brand analysis and trends, strategic planning, SEO and content, social and influencer programs, and performance marketing – orchestrate together to deliver consistent, data-driven outputs while freeing human teams to focus on higher-value decisions.

Attendees will see practical flows for going from market signals to channel plans, calendarized execution, and measurable outcomes.

“Marketing no longer scales through headcount – it scales through intelligence,” said Branka Mracajac. “With CybrixTeam.ai, teams operate in one coordinated environment that simplifies complexity and accelerates execution. Our goal is to empower organizations to turn every marketing move into measurable growth.”

Exclusively available in Nigeria through NorthBrix, CyBrixTeam.ai uses technology provided by Marketeam.ai and is developed with NVIDIA, bringing a globally proven AI marketing engine to Nigerian businesses.

Branka’s participation at Moonshot 2025 underscores NorthBrix’s commitment to advancing AI-driven solutions that help African organizations innovate, scale, and lead in the digital economy – without the overhead and inefficiency of disconnected tools and processes.

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CyBrixTeam.ai is the world’s first Agentic Integrated Marketing Environment (IME) – a one-in-all platform where data, strategy, creativity, and execution move as one.

More than a platform, it’s an operating system for the future of marketing: helping organizations simplify complexity, accelerate execution, and dominate their markets.

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Branka Mracajac to Spotlight AI-Driven Marketing Transformation at Nigeria Fintech Week 2025 https://techeconomy.ng/branka-mracajac-ai-marketing-nigeria-fintech-week-2025/ https://techeconomy.ng/branka-mracajac-ai-marketing-nigeria-fintech-week-2025/#respond Mon, 06 Oct 2025 12:33:06 +0000 https://techeconomy.ng/?p=168790 Branka Mracajac, founder and CEO of Northbrix, will headline this year’s Nigeria Fintech Week (NFW) 2025 with a keynote on how artificial intelligence is enhancing marketing and how African businesses connect with consumers.

Her session, titled “The Future of Influence: How Digital Culture Shapes Trust, Adoption, and Growth,” is scheduled for Wednesday, October 8, 2025, at the Landmark Event Centre, Victoria Island, Lagos. 

She will explore how AI is transforming storytelling, influencing culture, and enabling companies to build authentic relationships that drive business growth.

At the core of Mracajac’s address is CyBrixTeam.ai, the world’s first AI Agentic Integrated Marketing Environment (IME), a platform developed in partnership with NVIDIA and powered by marketeam.ai. 

Exclusively available in Nigeria through Northbrix, CyBrixTeam.ai integrates strategy, content creation, performance tracking, social engagement, influencer management, and analytics into a single intelligent system.

The platform’s goal is to help brands work faster and smarter using predictive intelligence and autonomous agents. It brings together every function of modern marketing into one AI-driven environment, allowing businesses to run campaigns, analyse data, and make decisions in real time. With this, marketing becomes operational and strategic, a true engine for growth.

Mracajac’s career reveals a long-standing focus on driving digital innovation. With almost two decades of global experience across Europe, Asia, Latin America, and Africa, she has helped in the evolution of digital finance. 

As the founding CEO of 9 Payment Service Bank (9PSB), she led inclusive technology designed to expand financial access across Nigeria.

Through Northbrix and CyBrixTeam.ai, she now focuses on enabling African organisations to simplify marketing complexity and build stronger, data-driven strategies.

I’m delighted to be joining Nigeria Fintech Week 2025, a space where the future of Africa’s digital technology is being shaped,” said Branka. “For us at Northbrix, AI is more than technology — it’s a catalyst for transformation. With CyBrixTeam.ai, we’re showing how AI can reshape marketing from a cost centre into a true engine of growth, strategy, and innovation.”

With Branka Mracajac participating at Nigeria Fintech Week 2025, she stresses a goal to align African enterprise with the next phase of digital transformation. Her message will focus on how AI can bridge the gap between technology and culture — and help African brands lead with creativity, intelligence, and purpose.

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