Before an investor signs a term sheet or a high-value hire accepts an offer, they do one thing: they search for you.

If page one of Google is a ghost town, you’re already starting the conversation from behind.

For years, PR in Africa has been a game of who you know. Access to top-tier media was locked behind opaque agencies, relationship-dependent, and unpredictable timelines.

Olanrewaju Alaka, the founder of Laerryblue Media, saw this bottleneck and decided to build a platform to break it.

Enter Pressdia, a startup aiming to turn PR from a luxury service into scalable infrastructure.

Moving away from the Black Box of PR

Traditional PR is often a black box. Pricing is arbitrary, and the middle layers between a brand and a newsroom can make execution feel like a marathon. Alaka’s new venture, Pressdia, is designed to productize this experience.

“Brands were not failing because they lacked results. They were failing because the system made it hard to choose the right platforms, compare options, and execute without too many middle layers,” Alaka told the press.

Instead of heavy monthly retainers, Pressdia offers a portal that works 24/7, allowing startups and SMEs to select outlets based on specific goals, whether that’s recruitment, thought leadership, or regional expansion.

The Google Test as a Business Metric

Alaka argues that in the digital age, credibility is no longer a “nice-to-have” marketing perk; it’s a prerequisite for business.

“The internet is the new first impression. If people search you and find nothing credible, you start every conversation from behind, even if your business is strong.”

By categorizing global and local outlets with transparent pricing, Pressdia is targeting the missing middle startups and SMEs who need the credibility of a Tech news platform or a Bloomberg mention but can’t afford a $5,000-a-month agency.

PR as Infrastructure

The launch of Pressdia signals a shift in how African founders are approaching brand building. As the ecosystem matures and competition for global capital intensifies, shouting into the void” of social media isn’t enough.

Alaka’s vision is to make media proof a utility rather than a privilege.

Transparency: Clear pricing replaces the “quote on request” culture.

Scalability: Agencies and marketing teams can manage multiple distributions through one dashboard.

Access: Small-scale founders get the same seat at the table as established corporations.

“Africa’s next growth wave will reward brands that treat credibility like infrastructure,” Alaka says. “We built Pressdia so visibility is not a privilege.”

The Big Picture

As a reputation consultant who has advised public figures across Africa and the UK, Alaka is betting that the future of PR is self-service and data-driven.

While Laerryblue Media continues to handle high-stakes crisis comms and executive positioning, Pressdia is his play for the mass market.

In an era where fake news and deepfakes are on the rise, verified, third-party media mentions are becoming the most valuable currency a founder can hold. Alaka isn’t just selling articles; he’s selling the infrastructure for trust.

It is the first platform of its kind in Africa, giving startups, entrepreneurs, and established companies the ability to manage their entire press release distribution process with one simple checkout.

Built by Laerryblue Media, a leading African PR and reputation management agency, Pressdia is designed to make PR services in Nigeria and across Africa faster, more transparent, and accessible to everyone. The goal is simple: to put media visibility in the hands of those who need it most.

Instant PR for Modern Brands

Until now, most press release services across Africa required lengthy back-and-forth communication, often delaying campaigns and limiting reach. Pressdia eliminates that challenge by combining verified media partnerships with an automated system.

Users can explore curated press release packages, pay online, and get their stories featured across top local and international outlets, all in as little as 24 hours.

This automation is supported by a professional editorial team that reviews and ensures every story meets publication standards. The result is a streamlined, credible, and user-friendly PR distribution platform built for Africa’s fast-growing business landscape.

A Platform That Rewards Collaboration

Pressdia is not only changing how businesses publish but also how the PR ecosystem earns. Through its affiliate feature, consultants, agencies, and marketing professionals can earn commissions from successful publications made via their referrals.

This turns Pressdia into both a press release service in Nigeria and a business opportunity for communication experts looking to expand their income through media coverage services.

Giving Every Brand a Global Voice

According to Olanrewaju Alaka, founder and CEO of Laerryblue Media, Pressdia was created to “give African businesses a fair chance at global visibility.” From press release distribution in Nigeria to press release distribution across Africa, the platform bridges the gap between local brands and international exposure.

Whether it’s a fintech startup in Lagos or a fashion label in Nairobi, Pressdia connects brands to global media exposure with clarity and confidence.

This approach reflects a shift in how African entrepreneurs engage with the media. By replacing delays with instant publishing and replacing proposals with transparent pricing, Pressdia is redefining what modern PR services in Africa should look like.

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More about Pressdia

Pressdia.com is Africa’s first automated PR engine and digital PR marketplace, offering instant press release distribution with guaranteed placements. Created by Laerryblue Media, it enables brands to choose packages, pay instantly, and publish across trusted media outlets locally and internationally. With transparent pricing, affiliate payouts, and fast results, Pressdia is setting a new standard for PR platforms in Africa, giving every brand, big or small, the power to tell its story on a global scale.

His innovative approach and dedication have made him a leader in the industry, pushing the boundaries of what’s possible in public relations.

His vision and expertise are shaping the future of the field, and his impact is undeniable. Let’s explore the journey that led to his success.

Olanrewaju Alaka, also known as Laerryblue, is a seasoned professional with a background in public relations and brand management.

Boasting over 8 years of hands-on experience, he has earned widespread recognition and numerous awards in the industry, to date, he has penned and successfully published more than 3,000 press releases and orchestrated over 300 media campaigns.

Olanrewaju embarked on his journey at Obafemi Awolowo University in Nigeria, where he began organizing parties and promoting clubs.

It was there that he discovered his passion for solving communication problems in whichever industry he finds himself. He’s been able to effectively and strategically use PR to build mutually beneficial relationships between organizations and their audiences.

With a diverse background that spans various industries, Olanrewaju has enriched his profile with an abundance of practical knowledge.

His portfolio includes leading high-profile projects with organizations such as Providus Bank, Keystone Bank, MTN, Veritasi Homes, Landwey Investment, Axon Analytics, Tenece Group, and Poshglowskincare.

Academically, he holds an MA in Public Relations from Sheffield Hallam University, United Kingdom, complemented by a BCS in Business Analysis.

Further enhancing his academic portfolio is a BA in German Language which he acquired from Obafemi Awolowo University and the Institute of International Communication in Berlin, Germany.

Equipped with expertise in public relations strategies, brand and talent management, Olanrewaju is primed to make significant contributions to company development in his forthcoming endeavors.

He has been featured on both local and international platforms, showcasing his expertise in the industry.

Olanrewaju specializes in public relations and brand management, offering tailored strategies for both B2B and B2C clients.

His impressive track record includes over 3,000 press releases and 300 media campaigns.

He is committed to delivering powerful strategies that enhance brand communication both online and offline, leveraging PR, content marketing, and social media to maximum effect.