The official unveiling took place at Four Points by Sheraton, Victoria Island, where the company introduced AdvantageConnect as an application designed to connect individuals with dedicated life planners, offering tailor-made life insurance solutions.

Daniel Larbi-Tieku, Group CEO of Enterprise Group, shared the company’s journey and vision during the launch. He emphasised Enterprise Life Nigeria’s commitment to being a  trendsetter in the insurance industry. Larbi-Tieku stated, “We’ve been very determined from day one to be different and better, with a clear focus to usher in a new era in the insurance industry, deliver a new experience and redefine the way insurance is packaged, sold and delivered to Nigerians.”

Highlighting the company’s mission, he added, “Our mission has always been to provide our customers with their desired advantage, hence our continued strive to constantly innovate and remain the best in our field.”

Recognising the critical importance of financial inclusion, Larbi-Tieku addressed the issue of limited access to financial solutions, including insurance, in Nigeria. He noted, “Financial inclusion is so critical to building wealth. Many Nigerians do not have access to financial solutions, including insurance. Insurance penetration in Nigeria is less than 1% of the population because many still believe that insurance is an afterthought or something for the old.“

In response to this challenge, he affirmed the company’s commitment to changing perceptions, stating, “We are affirmative to changing that perception by deploying and creating products that put minds at ease because we do not sell insurance but offer you an advantage to keep you ahead in life.”

Funmilayo Omo, Managing Director/CEO of Enterprise Group Nigeria, reiterated Larbi-Tieku’s notion, pointing to the significance of AdvantageConnect in the insurance sector. She shared insights into the company’s history and dedication to providing affordable life solutions. Omo emphasised the need for innovative solutions, stating, “Roadblocks, of course, we know is inappropriate pricing. In this day and age, a lot of us who are actors, allies solutions, we don’t want you to just go to something.”

Omo further highlighted the challenges faced by traditional distribution channels, including distance, traffic congestion, and changing consumer behaviour. She then introduced AdvantageConnect, describing it as “a digital solution for everyone ready to take a shot and willing in life.” The platform was characterised not just as an app but as a dimension and lifelong friendship prioritising the customer’s life and dreams.

The digital solution involves life planners, and individuals dedicated to guiding customers through life’s journey. Omo shared, “At the heart of AdvantageConnect are life planners, dedicated individuals who don’t just sell insurance but become your allies on life’s unpredictable journey. As you cross each hurdle, life planners are there crafting more than policies. They’re crafting security, peace of mind, and a shield for your loved ones.”

The flexibility of AdvantageConnect was highlighted, catering to customers through in-person meetings, video interactions, and even self-service portals. Omo stressed the importance of aligning with customers’ preferences and providing convenience, especially for the digitally savvy younger generation.

“Our life planners are available in person and that’s why we use the geolocation technology. They are also available by video, we have digital tools.” 

Olorundare Sunday Thomas, Commissioner for Insurance, lauded Enterprise Life for its innovative approach and expressed confidence in the success of AdvantageConnect. Thomas acknowledged Enterprise Group’s pedigree and emphasised the importance of value-driven products like AdvantageConnect in the insurance sector.

“Enterprise Group is a veteran when it comes to the management of life insurance, its pedigree goes beyond Ghana and is one to be reckoned with. The birth of AdvantageConnect is to further use technology to deepen insurance penetration and deliver real advantages to every Nigerian. Launching a product like this is going to place us in a good state to be able to position ourselves and derisk the economy.”

In his closing remarks, Keli Gadzekpo, Chairman of Enterprise Group, expressed immense pride in the launch of AdvantageConnect. He highlighted the user-friendly and reliable nature of the app, emphasising its ability to connect customers with highly trained life planners. Gadzekpo thanked partners, the media, and everyone who contributed to making AdvantageConnect a reality.

Enterprise Life’s AdvantageConnect represents a paradigm shift in Nigeria’s insurance and financial planning sector. In leveraging technology, personalised approaches, and a commitment to customer-centric solutions, the company aims to bridge gaps in financial inclusion and change perceptions about insurance. 

AdvantageConnect is not just an app but a lifelong partnership offering customers their desired advantage in life. Enterprise Life seeks to deepen insurance penetration and contribute to the economic vision of a $1 trillion economy in Nigeria.

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The ceremony witnessed the presence of key figures in the industry, including Olorundare Sunday Thomas, the Commissioner for Insurance.

The Commissioner took the opportunity to address the pressing issues within the insurance sector and shed light on the role of insurance in achieving the ambitious economic vision set by President Asiwaju Bola Ahmed Tinubu.

“One of the things that seem to be lacking in the insurance sector is having to case that needing awareness to give to the people the value that we sell. We are not selling cost, we are selling value, and that is what I think the AdvantageConnect is doing,” Commissioner Thomas emphasised during the launch. He noted the importance of creating awareness about the value proposition of insurance products, especially in a market that may not fully grasp the significance of risk mitigation and financial planning.

The Commissioner expressed his optimism about the newly launched AdvantageConnect aligning with the sector’s plans, particularly in reaching the N1 trillion insurance premium mark this year. He highlighted the comprehensive approach of the product, from conceptualisation to customer maintenance, claims processing, and post-claims services. “Looking at it from the conceptualisation of the product to the maintenance of the consumers, to delivery in terms of claims and even after claims, I think it’s just ideal for our time,” he remarked.

The Commissioner for Insurance went on to emphasise the need for the insurance industry to align with national economic programs. He pointed out that President Tinubu’s vision of achieving a $1 trillion economy within the next seven years requires a collective effort. “We must key into the National program. The regime of his excellence, Mr. President Asiwaju Bola Ahmed Tinubu has a vision of an economy of $1 trillion within the next 7 years. What is the place of insurance in this vision?” The Commissioner questioned. He sees insurance playing a key role in positioning the economy and mitigating risks.

“I believe that launching a product like this is going to place us in a good state to be able to position ourselves and derisk the economy,” Thomas affirmed. He expressed his commitment to supporting initiatives that contribute to the growth of the insurance sector, stating, “It is important for us that we begin to drive this as many initiatives of this nature that I will have the advantage to approve, I will not waste any time to give the needed advantage for you to ride, and we will support you all the way.”

In the context of servicing consumers, he highlighted the importance of delivering value through various insurance products. “It is important that we service the consumers, we must deliver goods and services to these consumers, it is important that we service these consumers. Let them know the value that we are delivering via the different products that we are giving,” he emphasised.

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