This groundbreaking event will be held on Tuesday, August 12, 2025, at 10:00 a.m., at the prestigious Radisson Blu Hotel, Isaac John Street, Ikeja GRA, Lagos.

With the theme “Financing as Catalysts for a Thriving Creative Economy,” the summit will bring together a diverse group of stakeholders, including industry leaders, investors, policymakers, and emerging talents, to discuss strategies for accelerating growth in Nigeria’s creative sector.

Olumide Iyanda, founder and chief executive officer of Mighty Media Plus Network Limited, highlighted the vision behind the summit:

“At QEDNG, we are committed to fostering creativity, credible journalism, and human capital development. This summit serves as a platform to address critical challenges and unlock the vast potential of Nigeria’s creative economy.”

Nigeria’s creative sector, comprising film, music, art, fashion, advertising and digital media, contributes significantly to the country’s GDP and cultural identity. However, it faces barriers such as limited funding, technological deficits, and sustainability issues.

The summit will tackle these challenges by exploring innovative funding solutions, fostering partnerships between creatives and investors, and providing tools for effective financial management. It will also serve as a space for collaboration between creatives, industry leaders, and policymakers to drive sustainable growth.

The event is open to a wide range of participants, including artists, filmmakers, musicians, designers, academics, and financial institutions.

It promises to provide attendees with valuable insights and opportunities to build meaningful connections within the industry.

“This summit is a strategic initiative to advance the creative economy,” Mr Iyanda said. “It is designed to bridge gaps, provide resources, and empower stakeholders to drive transformative change. This aligns with QEDNG’s mission to support Nigeria’s cultural and economic development.”

QEDNG continues to be a leading voice in promoting Nigerian culture, creativity, and public affairs.

Through the QEDNG Creative Powerhouse Summit, it aims to contribute meaningfully to shaping a vibrant and sustainable creative economy for Nigeria.

Further details about the summit, including the lineup of speakers and panellists, will be announced in the coming weeks.

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They are expected to leverage different online platforms and technology to promote their products or services and more with their audiences.

Mr Olúmǐdé Ìyàndá, the publisher of the QEDNG, who made the call during his presentation at the capacity-building session of the 8th Annual General Meeting of GOCOP at Reverton Hotel, Lokoja, Kogi State, insisted that media managers should post their stories where their readers can easily read them.

Ìyàndá, who stated that many readers take interest in watching short video clicks instead of reading long texts, urged mediapreneurs to equally include videos and as part of their stories to generate more traffic.

Noting that leveraging on social media goes a long way to promote websites, he called on Publishers to know where their readers have gone to and accordingly plant their stories there.

‘’Internet penetration in Nigeria is about 45.5 per cent. Over 40 per cent of these users engage with news on Facebook, Tik Tok. Yet, 75 per cent of internet users do not go pass first page, so, it is important to use social media platforms to promote content and engage with users,’’ Mr. Ìyàndá said.

Instagram, Facebook, WhatsApp, Tiktok, among others, he said, were variable channels to reach readers.

Speaking further, he urged GOCOP members to now wear the garb of business decision-makers as Chief Executive Officers (CEOs) upon whose shoulders rest the success or otherwise and the fate of their workforce. He said the view the CEOs hold on their role would impact the way they related with their clients.

Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions.

“Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, prioritise  digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Mr. Ìyàndá spoke on “Leveraging Digital Marketing: Strategies For Online Publishers,’’ as part of the general theme of this year’s GOCOP conference titled, Nigeria: Tackling Insecurity, Power Deficit, And Transitioning To Digital Economy.

He urged Publishers to know when to charge for stories and when not, explaining that placing fees for public relations or promotional stories for commercial interests did not breach journalism ethics.

He noted that journalism would not only be seen as a social or humanitarian service but also as a business where bills must be settled by the entrepreneur.

He warned Publishers to beware of other professionals who collect money from their clients to publish stories only to turn round to use subtle methods to slip the stories into the media.

Mr. Ìyàndá, who warned that media professionals should maintain the code of ethics in all they do, urged Publishers to strike the right balance between ethics and demands of business.

Every year, GOCOP embarks on business sessions at its annual conferences where members are brought up to date with latest tech in online publishing as well as focus on means of increasing and generating revenues in online publishing.

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