With the internet taken over by bots, synthetic content, and financial fraud, the US-based firm is building the invisible foundation for proving authenticity online. 

Its new platform integrates cryptographic verification into existing digital systems, allowing developers, brands, and enterprises to confirm that users are human, content is genuine, and credentials are valid, all without disrupting user experience.

Founded four years ago by Anthony Anzalone, XION seeks to tackle online doubt. “We’re not a crypto company; we’re a trust company,” Anzalone stated. The company’s technology operates in the background, validating digital interactions in real time while remaining seamless for users.

The need for such technology has never been greater. According to Gallup, media trust in the United States has fallen to a 50-year low of 28%. 

MIT research shows that false news spreads six times faster than the truth and is 70% more likely to be retweeted. Meanwhile, Imperva reports that nearly half of global web traffic comes from non-human sources, with 32% identified as malicious bots.

The cost of this erosion of trust is appalling. Juniper Research estimates that between 2023 and 2028, synthetic identity fraud will cost financial institutions over $362 billion, while ad fraud already drains around $100 billion annually. 

Analysts also warn that by 2026, up to 90% of all online content could be synthetic, a reality that threatens global economies, political stability, and personal well-being.

“These aren’t just numbers. They’re failed businesses, abandoned dreams, and broken promises,” said Anzalone. “Furthermore, these are fabricated realities that harm mental health, destroy families and communities, have the power to change the course of a country’s history and certainly cause companies to close their doors forever.”

Beyond Reactive Tools

Tech companies have long attempted to combat fraud and misinformation, but most solutions are reactive or user-hostile. CAPTCHAs test humans after a bot arrives. Onboarding checks verify identities once and never again. Blockchain-based verification often requires new wallets or complex mental models.

However, as AI-powered attacks grow more sophisticated, increasing by more than 700% in the second half of last year, these fragmented defences are quickly becoming obsolete. 

According to Gartner, enterprise AI adoption will surge over the next five years, but deception tools are advancing faster than verification tools, creating a dangerous imbalance.

XION’s Distinctive Approach

What makes the XION verification infrastructure system different is its invisibility. Its verification engine operates at the architectural level, rather than as an added feature, and does not rely on blockchain jargon or wallet-based authentication. 

It is MiCA and eID regulation-ready, offering seamless integration with familiar logins like Apple ID, Android, and other standard authentication methods.

This backend-level infrastructure allows for human verification, content authenticity checks, credential validation, and privacy-preserving proofs, all functioning quietly beneath the surface of everyday applications.

Scaling Global Adoption

XION verification infrastructure layer is already being deployed across multiple sectors, with over 150 global brands and more than one billion users engaged with its ecosystem. The company is targeting 47 million developers worldwide, far beyond the narrow confines of the Web3 developer base.

The technology’s applications span marketing, loyalty programmes, travel, gaming, and events. For instance, event organisers can now eliminate ticket fraud, ensuring users don’t pay exorbitant resale prices. 

Marketers can measure verified engagement. Employers can authenticate credentials before hiring. Brands can reward real human actions, not bots or fabricated identities.

“Trust has become the scarcest resource in digital environments,” said Anzalone. “Verification is now table stakes for any company that depends on attention, engagement, or transactions. XION is building the infrastructure layer that makes proving authenticity as fundamental as encryption. The internet’s next infrastructure layer isn’t about moving information faster. It’s about proving it’s real.”

XION’s message to stakeholders is:

• Developers should embed verification at the architectural level, not after fraud is detected.
• Brands should focus their budgets on verified attention and authenticated engagement.
• Users should begin to expect authenticity as a default experience.

In a world focused on communicating with the digital native Generation Z and tech-savvy Millennials, who were born into the digital era, are we leaving the elderly out of the conversation, especially when it comes to online security? 

Carey van Vlaanderen, CEO of cybersecurity firm ESET Southern Africa says that although the younger generations still form an easy and larger target audience for fraudsters, as technology advances and more services move online, more people from older generations are connecting and, as a result, becoming victims.

“Elderly users of the internet, or ‘silver surfers’, though perhaps fewer in number, are often more vulnerable than their younger counterparts, having grown up in a physical rather than digital world. They also tend to be more trusting, making them enticing targets and often have more to lose financially than younger generations,” says van Vlaanderen.

This grey digital divide, as it is known, needs to be bridged, especially in a country that has the sixth-highest number of cybercrime victims worldwide, according to recent research conducted by cybersecurity firm Surfshark. “The COVID-19 pandemic only amplified the problem as many people suddenly had to work from home on unprotected computers and mobile phones.”

Van Vlaanderen cites alack of education and proper governance as the main reasons that South Africa has become an attractive target for cybercriminals. “As a country, our government and the police force are just not equipped to assist people who have been scammed in the same way that they can assist communities on the ground.”

Some of the ways we are falling behind include:

• Lack of investment in cybersecurity. Not all businesses and individuals have sufficient funds to make provision for cybersecurity and there is a shortage of trained cybersecurity practitioners. Some choose not to spend funds and resources on cybersecurity due to inexperience or lack of knowledge of the threat landscape. This is particularly true for the elderly.
• Slow development of cybercrime legislation and law enforcement training. The Cybercrimes Act was only adopted in January 2020. This legislation empowers our police to act against cybercrimes, but the lack of training is causing issues.
• Poor public knowledge of cyberthreats. In a recent report, iDefense, an Accenture security intelligence company, found that South African internet users are inexperienced and less technically alert than many users in other countries. 

While fraud has been around in various forms for centuries, the digital age has given rise to more sophisticated versions of longstanding schemes, giving scammers opportunities to target more victims, more easily.

Statistics are likely to represent only a fraction of the actual damage to seniors as many victims are too embarrassed to come forward and admit that they have been taken in by scammers.

We all have digital seniors in our lives, so how can we protect them in our tech-first society? ESET shares five tips that can help them – and, for that matter, you – stay safe online:

Question everything

Be cautious of everyone you interact with online or via email. People you think you know well can easily be impersonated to persuade you to give out important information.

Be on the lookout for anything unusual in an unsolicited email – the address could have one digit or letter altered, or the tone of the message could be off.

Be cautious about clicking on links or opening attachments in emails, no matter how official the correspondence looks.

Be wary of freebies

It is wise to remember the age-old advice that there’s no such thing as a free lunch. If you receive an email congratulating you on winning a competition that you never entered or saying you were picked randomly to win an improbable amount of money, be on guard.

These scams will often ask for personal details or a payment upfront for your prize to be released, with an accompanying sense of urgency so that you don’t ‘miss out’.

Don’t fall for the rom-con

Online dating or romance scams are the costliest kind of fraud affecting the older generation today, with fraudsters exploiting their generally more trusting natures and oftentimes their loneliness.

When visiting online dating platforms, be aware of photos that look too good to be true.

An image search on Google can help you determine if the photo is authentic or a stolen or stock photo. Other red flags include a request for private information such as a mobile phone number so you can talk in a more personal way, a profession of love alarmingly early in the relationship, or a request for money to help them out of a situation.

Put the phone down

Tech support scams targeting seniors are on the rise, where fraudsters phone or even email the target to convince them that there is an issue with their device and to ask for permission for remote access so they can fix the problem. Never allow an unknown person to access your computer.

Speak up

We need to keep an open dialogue with the silver surfers in our lives to ensure they are aware of the threats we are all facing, and how they can avoid them. If you or someone you care about does fall victim to a scam, it is important that you report it to the South African Police Service. If you’ve sent money to someone, contact your bank’s fraud prevention department.

They can try to limit further damage by cancelling your cards and stopping additional transactions. If you used your credit card you may be able to request a chargeback.

“By being made more aware of the dangers of the online world, and how to deal with them, seniors are likely to feel more engaged and less alone, which will go a long way to helping them stay safer online,” says van Vlaanderen.