Accessible to all Verto customers worldwide, this new infrastructure simplifies the operational, regulatory, and cost challenges of international transactions, particularly in high-growth emerging markets.

Africa has long faced fragmented financial systems, with complex regulations, limited local banking access, high operational costs, and volatile currencies, making it extremely hard to move money.

Atlas removes these barriers, providing instant access to local accounts, deep FX liquidity, and compliant infrastructure across 49 currencies.

This enables businesses to expand into and out of Africa, process payments across the region, and unlock new opportunities for growth and cross-border trade.

‘Atlas for Fintechs’ enables fintechs, banks, and other financial institutions to integrate Verto’s banking, FX, and payment infrastructure directly into their platforms, eliminating the need to build internal solutions or secure multiple local licenses.

Through a single integration, financial institutions can now offer local virtual accounts to their customers in over 12 markets, execute FX 24/7 and instantly between 49 currencies, and make international payments to over 100 countries – with payments coming out in their businesses’ names.

Similarly, ‘Atlas for Platforms’ enables non-financial businesses – such as marketplaces, or e-commerce platforms, to embed financial services directly into their existing products by leveraging Verto’s licensing and infrastructure.

This enables any business to seamlessly embed payments, banking, and FX, eliminating the need for licensing, expertise, and in-house development.

‘Atlas for Platforms’ also provides white label brokers a rapid, cost-effective path to offering Africa-focused financial services to their clients. The solution enables them to offer Verto’s services under their own brand and markup FX at their desired rate, creating a powerful new income stream without the operational burden.

Speaking on the launch, Ola Oyetayo, CEO of Verto said;

“We have seen firsthand how complex and costly it is for businesses to expand into new markets and move money, especially across Africa. Atlas is a game-changer, removing these barriers and giving our partners the freedom to grow.”

With the advanced embedded financial capabilities, businesses can open local collection accounts across Africa, manage multiple sub-accounts with centralised treasury tools, and move seamlessly between currencies with built-in FX options.

The solution will also support last-mile payouts, enabling remittance providers and payroll companies to execute mass payments instantly via bank transfer or mobile money – all fully compliant with regional regulations.

Readily accessible, this new solution is now being leveraged with companies such as Triply, a  Kenyan based travel-tech platform offering an operating system for travel businesses.

Triply leverages Verto to seamlessly embed cross-border payment capabilities into its platform, giving customers faster, more reliable, and fully compliant financial services across multiple currencies and markets.

This transition is aimed at enhancing seller performance, improving customer experience, and accelerating Jumia’s advertising monetization strategy through AI-powered sponsored product ads.

Jumia and Mirakl Ads: Powering the Future of E-Commerce Advertising in Africa

With retail media projected to hit $204 billion globally by 2027 and grow at a 17.2% CAGR, Jumia’s integration of Mirakl Ads positions the company at the forefront of this explosive trend.

The partnership delivers enterprise-grade ad technology, enabling sellers, both large brands and small vendors, to boost visibility and sales across Jumia’s markets in Nigeria, Kenya, Ghana, Uganda, Egypt, Senegal, Ivory Coast, Algeria, and Morocco.

“Advertising is a key growth lever in our marketplace strategy,” said Francis Dufay, CEO of Jumia. “Partnering with Mirakl allows us to scale quickly, offering smarter advertising tools to sellers and a more personalized shopping experience to customers. This directly supports our goal to grow gross profit and accelerate our path to profitability.”

Faster, Smarter, and More Profitable Advertising

In just two months, Jumia successfully launched Mirakl Ads, demonstrating the platform’s rapid deployment capabilities and ease of integration. Now live, the solution delivers:

• AI-powered optimization for smarter targeting
• Automated campaign management for faster execution
• Improved product discoverability for higher conversion rates
• Advanced analytics to track ROI and ad performance

These tools empower sellers to run high-impact advertising campaigns directly within the Jumia marketplace, reaching millions of active online shoppers across Africa with relevant, personalized product recommendations.

Unlocking Revenue Streams and Seller Growth

This replatforming to Mirakl Ads is more than a tech upgrade—it represents a strategic shift in how Jumia monetizes its platform while deepening its relationships with sellers and customers. With personalized ad placements, real-time bidding, and data-driven insights, the advertising experience becomes more seamless and ROI-focused.

“Jumia’s decision to adopt Mirakl Ads validates our platform’s ability to deliver measurable impact at scale,” said Adrien Nussenbaum, co-founder and Co-CEO of Mirakl. “Together, we’re unlocking new levels of growth for African sellers and delivering a more engaging shopping experience for consumers.”

A Milestone for E-Commerce and Digital Innovation in Africa

The partnership marks a milestone in the evolution of retail media in Africa, bridging global technology and local market expertise. As Jumia continues to expand its digital services ecosystem, from payments to logistics and now advertising, it solidifies its position as Africa’s leading e-commerce and digital services platform.