Ultimately, streaming event data is important as it helps to understand the context in which customers are viewing a brand message or product.
ARTICLE BY CONRAD STEYN, Chief Technology Officer at Cisco South Africa
Article by Victor George
With the rising cases of transmission, high records of deaths, extremely stretched health care systems, the second wave of covid-19 looks like playing 2020 over again...
Article written by Ayomide Oriade
Data Top Ups (70%), clothing (63%), and groceries (52%) top the virtual shopping list in the region 66% of consumers have embraced online banking, and...
Many will agree that the stock of digital businesses have risen tremendously in the wake of Covid-19 pandemic
BY: Ayomide Oriade The advent of the novel coronavirus disease, also known as COVID-19, into the country seems to have destabilized our social norms and behaviour....
Although there is no denying that online shopping has brought much convenience to people’s lives, the issue poses a great challenge for retailers as there is...
Online shopping is no longer a stranger in Nigeria. Nigerians are now used to buying and even selling online. Despite this, some Nigerians still question...
