Peak Milk – Tech | Business | Economy https://techeconomy.ng Tech | Business | Economy Wed, 07 Feb 2024 10:59:14 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png Peak Milk – Tech | Business | Economy https://techeconomy.ng 32 32 Noah’s Ark Elevates Jumoke Akinyele to Business Director https://techeconomy.ng/noahs-ark-elevates-jumoke-akinyele-to-business-director/ https://techeconomy.ng/noahs-ark-elevates-jumoke-akinyele-to-business-director/#respond Wed, 07 Feb 2024 10:59:14 +0000 https://techeconomy.ng/?p=124530 One of Nigeria’s leading creative powerhouses, Noah’s Ark Communications Limited, has announced the promotion of key staff into leadership roles in the company.

The four persons promoted into leadership positions are Jumoke Akinyele, Gabriel Olonisakin, Ugochukwu Ukaogu and Judith Ezeali.

While Jumoke Akinyele and Gabriel Olonisakin were elevated to the positions of  Business Director and Creative Director respectively,  Judith Ezeali moved up the ladder to the position of Deputy Business Director and Ugochukwu Ukaogu was promoted to the position of Associate IT Director.

Speaking on the promotion, the Chief Executive Officer of Noah’s Ark Communications Limited, Lanre Adisa, stated that the elevation is in line with the company’s culture of recognizing high-performing team members while creating the enabling environment for them to develop their skills and collaborating to achieve exceptional performance in their new roles.

Adisa expressed optimism that the promoted staff would bring fresh ideas to reinvigorate the leadership team to record tremendous success in the coming years. He noted that all the elevated team members have put in meaningful years of hard work, loyalty and dedication.

Jumoke Akinyele started her career in the agency in 2010 as a temp/intern and rose to her current role. Until recently, she was the Associate Director and was responsible for managing business processes and cross-functionally working with critical stakeholders and agency teams to solve marketing problems while ensuring profitability for the business.

Jumoke holds a B. A. in English Language from Adekunle Ajasin University, Ondo State and  an MBA from Nexford University, USA.

She is an alumna of the Lagos Business School (Senior Management Programme). An ARCON-certified marketing communications and brand management professional, her industry experience spans several multinational and local brands across various industries and categories, some of which are  Maltina, Airtel, Maggi, Rexona, Minimie, Hacey Initiative, PayAttitude, Fayrouz, Indomie, Paga, SWIFT Networks, Three Crowns Milk, Peak Milk, Travelstart, Hypo, Power Oil, among others.

Similarly, Gabriel Olonisakin joined the company 13 years ago, bringing a unique blend of artistic vision, strategic thinking and leadership prowess into his new role. Throughout his career, he has been instrumental in crafting visually stunning and conceptually compelling campaigns that captivate audiences and drive brand success.

A serial award winner, he has won laurels at global and regional advertising festivals, including the Loeries and Epica Awards. He clinched the first-ever creative effectiveness medal at the Lagos Advertising and Ideas Festival and was recognized for his creativity at the African Cristal Awards.

Judith Ezeali started her career with Brand Communicator magazine in 2008 as an Assistant Editor and Sales Lead before joining 141 worldwide (now Nitro 121).  She left 141 Worldwide as an intern and moved to Bi-Courtney Aviation Services Limited in 2011. In 2014, she joined Noah’s Ark Communications Limited as an Account Executive and rose to become a Deputy Director.

Her work involves business operations, brand management, client servicing and managing the creative processes from start to finish.

Over the years, she has garnered cross-industry experience from working on various brands in diverse categories spanning Telco, FMCG, Insurance, Aviation, Travel, Education, Hospitality and Financial Services.

Ezeali, who holds a B. Sc. in Mass Communication from Olabisi Onabanjo University, is also an alumna of the prestigious Lagos Business School, SMP 80 Class. She is an associate member of ARCON (ARPA) and holds a diploma in digital marketing (DDM) from the Digital Marketing Institute, Ireland.

Ugochukwu Ukaogo is a seasoned professional in IT infrastructure management with a robust experience.

He joined Noah’s Ark as an Assistant Manager and rose to Deputy IT Director before his latest promotion to Associate IT Director.

Before joining Noah’s Ark in 2017, he had worked in different multinational companies, ranging from telecommunications to fast-moving consumer goods.

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ARCON to Penalise Makers of Peak Milk over Illegal Advertisements https://techeconomy.ng/arcon-to-penalise-makers-of-peak-milk-for-illegal-advertisements/ https://techeconomy.ng/arcon-to-penalise-makers-of-peak-milk-for-illegal-advertisements/#respond Wed, 12 Apr 2023 10:42:00 +0000 https://techeconomy.ng/?p=99695 The Advertising Regulatory Council of Nigeria has threatened to sanction FrieslandCampina WAMCO, the makers of Peak Milk, and other companies for running advertisements without permission from the council.

The council announced its decision on Tuesday, against the backdrop of Peak Milk’s provocative Easter advertisement.

ARCON stated that companies would face sanctions for “exposure of incendiary and provocative Easter advertisements.”

In a statement, ARCON’s Director-General, Olalekan Fadolapo expressed its concern about a series of advertisements displayed during the latest Easter celebration by advertisers, media groups (traditional and online), and advertising agencies.

According to him, the advertisements were not only provocative and insensitive, but were also published without approval from the Advertising Standards Panel by the provisions of Section 53(1] of the Advertising Regulatory Council of Nigeria Act No. 23 of 2022.

He said several advertisements were observed by the council during the Easter celebration to be unpleasant, and demeaning to the Christian faith.

The Council said it would take necessary actions to ensure that the rights, sensitivities, and religious beliefs of any sect, or group of people were not disparaged or exploited for commercial gain or otherwise.

The statement read in part, “Advertisers, advertisement agencies, and media owners are strongly advised to desist from exposing any form of advertisement without obtaining the prior approval of the Standards Panel.” “Violators will be sanctioned by the law.”

However, the move by the apex regulatory body for advertising in the country to sanction the dairy company and other offenders followed an outcry by the Christian Association of Nigeria and the Christian community in general, which described Peak Milk’s Easter advertisement as “insensitive, offensive, and unacceptable.”

However, the company issued a public apology to Christians around the country on Tuesday, stating that it was neither intended to make light of the significance of the season nor inordinately exploit the unmatched sacrifice of Jesus Christ.

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