The company will start notifying users of the update from October 7, 2025, via in-app alerts and emails.

This extends Meta’s long-standing personalisation model. Until now, likes, follows, and other platform activity determined what appeared in feeds and which ads were served. Soon, exchanges with Meta AI, whether by text or voice, will be added as another layer of data.

“If you chat with Meta AI about hiking, we may learn that you’re interested in hiking — just as we would if you posted a reel about hiking or liked a hiking-related Page,” the company explained. That information could then be reflected in feed suggestions, such as recommended groups, trail updates from friends, or targeted ads for hiking gear.

Meta says that conversations covering sensitive topics such as religion, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership, will not be used to target ads. “People’s interactions simply are going to be another piece of the input that will inform the personalisation of feeds and ads,” said Christy Harris, Meta’s privacy policy manager.

The change applies to those who actively use Meta AI across its apps, which already has over 1 billion monthly users worldwide. If accounts are linked in Meta’s Accounts Center, interactions on one app (for example, WhatsApp) may be used to personalise experiences on others, such as Facebook or Instagram. However, encrypted chats will remain unaffected.

Again, users will not be able to opt out of this new data use, though Meta emphasises that tools like Ads Preferences and feed controls will still allow people to manage how recommendations appear.

The rollout excludes the United Kingdom, European Union, and South Korea, where regulatory restrictions remain in place.

The update comes as tech firms increase efforts to monetise AI. Google and Amazon have begun introducing AI-driven services tied to advertising and cloud products, but Meta’s approach, using everyday conversations with its AI assistant as ad signals across multiple platforms, is one of the most extensive attempts yet.

Meta CEO Mark Zuckerberg has said that personalisation is essential to the company’s AI roadmap. At a recent shareholder meeting, he stated that this year’s focus is on “deepening the experience and making Meta AI the leading personal AI with an emphasis on personalisation, voice conversations and entertainment.”

The post Meta to Use AI Conversations for Personalised Ads from December appeared first on Tech | Business | Economy.

The Wall Street Journal reported that by the end of next year, the tech giant plans to let advertisers hand off entire ad campaigns, from creation to targeting, to artificial intelligence.

Meta’s goal is to build an AI-powered system where businesses simply upload a product image, enter a budget, and let the platform generate the ad, image, video, text, then target the audience on Instagram and Facebook. The system will even recommend how much advertisers should spend.

With over 3.4 billion active users across its platforms, Meta sees a massive opportunity. It’s not just about cutting down the workload but scaling ad campaigns with minimal human involvement, tailoring each version of an ad to individual users in real time.

A person in London might see an ad with a rainy backdrop, while someone in Lagos gets the same product in a sunlit setting. All powered by data on location, behaviour, and engagement patterns.

The competitive pressure is real. Snap, Pinterest, and Reddit are pushing their own AI ad tools. And with Google and OpenAI entering the scene with image and video generators, Meta is racing to stay ahead. 

However, not everyone is ready to follow. There are talks among marketers about brand safety and creative control. Will AI-generated campaigns reflect a brand’s voice, or dilute it?

Mark Zuckerberg spoke on his goals. “Advertisers need AI products that deliver measurable results at scale,” he said. He added that Meta is working toward “a single interface where businesses can set their goals, set their budgets, and let the system take care of the rest.”

Still, automating the creative process brings questions no algorithm can yet answer. What happens when a generated ad backfires? How do you trace accountability? And most importantly, who gets the final say when the machine speaks louder than the marketer?

The post Meta to Hand Over Full Ad Creation to AI by 2026 — Here’s What That Really Means appeared first on Tech | Business | Economy.