But knowing where to go to stay updated with the latest trends has become an important life skill on its own. Fortunately, Petal Search makes this as easy as opening the app and having all the relevant content come directly to you. Even better, it is completely tailored to what is relevant to you.

Not only does this powerful search engine put the world in the palm of your hand, but it is also packed with lots of splendid features that makes whatever you are looking for or trend-watching a fun-filled experience. But before we get to that, Petal Search is all about making the search experience personal.

This means you can access information from local services. For example, feel like a grabbing a bite and do not know where to go? Just select ‘restaurants close to me’ in the search box and get the best options served up in a flash.

The more you use Petal Search, the more the AI (Artificial Intelligence) algorithm gets to understand your interests better. Just like your friends and family who understands your likes and dislikes, Petal Search can quickly build up a preference profile of how you use the app, what you look for, and the content you like to engage with. Here are some of the few ways it gathers this information

The Petal Search revision

You can now continue your search with a seamless new design, which comes with a more vibrant user-friendly experience through a URL bar-initiated search. The revision feature will allow you to return to a previous search result, even after multiple searches. This makes your search journey quicker and less complex, and as a result, is more likely to improve user retention.

The Petal Search manage interests’ option

Head over to Petal search and select the ‘me’ tab. At the top of your screen, the option ‘interests’ will pop up. This gives you an indication of what you are interested in, what you are following and what you may have disliked, using your search history.

If you haven’t already managed your interests, you also have the opportunity to do so immediately. You can select topics from entertainment, politics, business, tech, health, animals, travel and more.

The Petal assistant

To enhance your user experience, Huawei has enriched what the assistant feature can do in Petal Search. This feature provides users with related content that meets the personal interests of the user.

To activate Petal Assistant, simply open the app, tap and hold the Petal tab. Using your voice or keyboard, you can ask your Petal Assistant to recommend you needs.

The above three intelligent features allow you search for things you like, while Petal Search takes care of the rest. From the information gathered using the three features, Petal Search will show you the latest trends from travel, products, stores, apps, the list is endless.

You do not have to think hard or go through extensive research to find something that suits your fancy. All the magic happens in the background, making your trend-watching and searches something that happens effortlessly.

Petal Search is the perfect companion to create a personalised search experience that is aligned to you, your interest and environment.

Download Petal Search today by clicking here.

The post Stay Current with Petal Search’s Personalised Features appeared first on Tech | Business | Economy.

Petal Search has truly brought value to users, by providing intuitive search experiences that are tailor-made for each unique need.

If you love shopping, we have news for you.

Petal Search has been updated with new features and enhancements to bring you an unprecedented shopping experience. Featuring an elevated all-in-one search experience powered by AI-accelerated intelligent search integration, the search engine provides a full spectrum search experience that allows you to unlock cognitive search capabilities.

Here are 3 ways that you can find your best buys on Huawei’s Petal Search:

1. Visual search – search by image to find similar products

The Petal Search advanced visual search opens you up to a world of curiosity.  Using your Huawei smartphone’s camera, you can now leverage Petal Search’s visual search technology that supports photo search, and reverse image search, to provide a better searching and shopping experience for you.

Simply snap a photo, and Petal Search will identify the object, generate information on it and provide you with a wide range of similar products that you are looking for.

Seen something you want but not sure where to get it?

To search by image, simply open Petal Search, and tap the camera icon in the main search bar. You can take a photo with your camera or choose one from your gallery.

When you search for a product, a coffee table for instance, Petal Search can pick out details of the table from the photo you upload to the engine, and then processes the image data.

It can also provide you with information such as how much it costs, and where to buy it. Fortunately for you, Petal Search can also generate quality recommendations of similar products for you.

2. Voice Search – hand free search results

If you’ve ever tried to search for anything with your hands covered in water, soap, or food, then you’ll know how difficult it is to get this done. With Petal Search, that’s not a problem.

You can now search using your voice, simply say what it is that you require, and the results will pop up in seconds.

Petal Search supports voice searches in a variety of languages. Not only can you shop and find the store that you are looking for, using this method. You can also look up a wide range of content, such as music, news, weather forecasts, and flights, by simply by using your voice.

To perform a voice search, press the mic icon on the display, speak into your device’s microphone, and once you’re done, you remove your finger. Petal Search will then present you with a display of the relevant search results.

3. Recommended for you – a personal browsing journey

The world has diverse items and creations. Huawei recognizes that we each have individual tastes. So, in seeking to bring you the very best display of deviations catered to your tastes, Petal Search has another way in which you can shop – the recommended for you section.

If you want something that is tailored to your experience, trust Petal Search to find what’s best for you. Using AI capabilities, the search engine can single out your preferences and interests from your search history and recommend a list of products and offerings that are suited for you. To use this feature, simply tap on ‘recommended for you’.

To further inspire you to explore Petal Search’s shopping hub, the platform also provides you with products that you are trending. Who knows, you may find the latest fashionable items to up your street cred.

Petal Search AI capabilities bring you an exceptional search experience to help you find what you need. It’s your one-way-stop search engine to elevate your shopping experience, discover new things and shop away this season.

The post Enjoy Unprecedented Shopping Experience with Petal Search appeared first on Tech | Business | Economy.

HUAWEI Ads, gives advertisers the opportunity to transmit key information and implement targeted campaigns that advertise their brands on the extensive Huawei mobile ecosystem, which enables advertisers to rapidly grow their businesses.

Holding an exclusive event at The Galleria, in Sandton, Huawei took South African advertising agencies through an insightful engagement on how their agencies can optimize campaigns on HUAWEI Ads, to differentiate their media strategy amongst competitors.

With a reach of over 8.5million, Huawei device users utilizing smartphones, PCs, and tablets are given access and the opportunity to reach new audiences.

Value-oriented opportunities for businesses

HUAWEI Ads has assisted various brands to thrive in a competitive marketplace, while exceeding their marketing goals. 

This is made possible by the platform’s features which include: 

• Precise user profiling and targeted advertising to reach exclusive Huawei audiences;
• A variety of mainstream ad streams like splash, banner, rewarded, native and interstitial;
• A broad range of Huawei and third-party apps to deliver display, search and app download inventory, and
• And an exclusive agency offer that meets the needs of customized ad campaigns.

HUAWEI Ads is cost effective and provides agencies with bid options that assist   obtaining a high ROI, against their budget.

Expanding the Huawei Ads offering

Huawei thrives to continuously leverage its mobile ecosystem and expand its offering to provide solutions that provide growth opportunities for digital marketers.

In its commitment to enhance partners’ experience on HUAWEI Ads, new ad features are constantly being added to improve ad efficiency and effectiveness.

In addition, HUAWEI Ads uses Huawei’s native app resources such as AppGallery HUAWEI Music, Petal Search, and HUAWEI Video.

There are over 36,000 third-party publishers and SSP platforms aggregated into the HUAWEI Ads network, assisting advertisers to amplify their businesses, products and services across multi-digital touchpoints.

Are you planning a marketing campaign or wish to offer your clients alternative advertising opportunities, then explore what Huawei Ads offers!

For more information, please get in touch with HUAWEI Ads customer service at HuaweiAdsZA@huawei.com

Or interested media partners’ platform here.

The post How Huawei Ads is Enhancing Mobile Advertising appeared first on Tech | Business | Economy.

The change of season brings us the perfect opportunity to rejig our clothes for the colder months ahead.

Of course, trying to keep up with the latest fashion trends can be a nightmare when you’re juggling a full-time job, family time and still finding time for some personal R&R to catch up on your favourite shows next to the fireplace.

Thankfully, this is where Petal Search comes in. Petal Search allows you to quickly find what is causing a buzz in the haute couture circles around the globe.

https://techeconomy.ng/2021/12/petal-search-puts-the-world-in-the-palm-of-your-hands/

In fact, by simply entering ‘fashion trends South Africa 2022’ into the search box gives you enough wardrobe ideas to last all season.

Whether it’s low-impact luxury wear to focusing on African storytelling, there’s an idea to harness the inner fashionista in all of us.

Your own fashion shows

There is no reason to stop there. Hop on over to the ‘Images’ and ‘Videos’ tabs to view winter clothing creativity in full flight. Whether you’re into male or female fashion, the images section has an array of high-quality photographs to inspire.

If you’re more into seeing how fashion comes to life, the videos section enables you to create your own personalised experience. Easily set the duration, length and quality of your visual entertainment. Petal Search enables you to watch fashion shows from New York to London, to Milan and everywhere else in between.

Enjoy a glimpse of fashion education

Of course, there’s the ‘Scholar’ tab to provide you with amazing insights on fashion from an educational perspective. Fancy yourself as a designer or do you prefer to broaden your horizon? Check this section out to learn everything you could possibly want from the fads and trends, the culture and identity and what makes South African fashion great.

Watching and reading about fashion is all good and well but to truly appreciate it and if you want to buy new clothes and restock your wardrobe with the hottest items, shoes, and accessories, Petal Search has you covered.

Access shops galore from within the ‘Shopping’ tab from your couch, to restock your cupboard quickly with everything you need until Spring arrives.

You can even specify size, colour, material and price to conveniently narrow down your search and get the perfect outfit for that night on the town or just a cosy night in.

Petal Search is your trusty assistant when it comes to all things fashion from the palm of your hand.

Click here to download Petal Search.

The post How to Unlock Your Winter Fashion Creativity with HUAWEI Petal Search appeared first on Tech | Business | Economy.

The new HUAWEI Ads platform is a real-time Advertising Exchange through which media companies can bid for ad impressions, app downloads, app installs, search ads and, display ads, using programmatic technology.

As publishers, developers can begin to enjoy a new revenue stream from in-app advertising through our ads kit integration.

The service enables brands to reach users of Huawei devices, third-party apps, and Huawei apps such as HUAWEI AppGallery, HUAWEI Browser, HUAWEI Assistant, HUAWEI Music, HUAWEI Video, HUAWEI Themes, and Petal Search.

This exciting new offering enables both publishers and advertisers to gain exclusive access to a large consumer market that has never been accessible before, while complying with relevant privacy regulations.

HUAWEI Ads also enables publishers to achieve higher fill-rates and eCPM (effective cost per mile), with the potential to increase revenue through yield management based on their ad stack strategy.

Complementing this feature, the self-service demand-side platform (DSP) uses programmatic technology to enable agencies with a powerful tool for their clients’ marketing campaigns.

Advertisers and media planning agencies that register with HUAWEI Ads can take advantage of an exceptional partner program, where they can maximise their returns by leveraging notable features such as unique incentives, performance tracking, and detailed metrics like client retention and more.

Advertisers can also take the opportunity to showcase their outstanding performance as a HUAWEI Ads Certified Partner.

HUAWEI Ads supports diverse media formats, including splash, native, banner, interstitial, and rewarded ads.

Huawei is also working on adding additional device types, including internet-enabled TVs, tablets, PCs and Internet of Things (IoT) devices to be included as part of the offering and  program.

The post Huawei Ads Empowers Advertisers to Reach Millions Using its Smart Device and App appeared first on Tech | Business | Economy.

Just as the spirit of Ubuntu reflects our collective humanity, Huawei’s Mobile eco-system has developed six key platforms to create a world that transcends virtual and physical boundaries that all South Africans can benefit from.

AppGallery

The journey begins with HUAWEI AppGallery. Launched in 2011, this app hosting and distribution platform has more than 530 million active users globally and has topped more than 350 billion app downloads.

Driven by a user’s HUAWEI ID account, which is the central point that opens up the HMS experience, AppGallery is a veritable treasure trove of free applications available for download.

These apps are designed to make people’s lives easier. As part of this, AppGallery provides a safe and secure environment for kids to educate and entertain themselves, while also using sophisticated artificial intelligence algorithms to recommend apps that match a user’s lifestyle and location.

Its expertly curated selections bring people the trendiest apps, as well as the best local content and services.

AppGallery Gaming

Of course, we all need to unwind from time to time.

This is where AppGallery Gaming comes into the equation. Delivering thousands of local and international titles, the gaming selection is sure to appease all the needs of armchair enthusiasts and hardcore gamers alike. Some of the popular games to look out for include Bike racing Rush!, Crazy Cooking and core games like PUBG and FreeFire.

In fact, HUAWEI Gaming links to HUAWEI Mobile Cloud to offer a uniquely integrated experience across all devices, meaning players can remain active regardless of their chosen platform.

Petal Search

Any digital ecosystem is only as good as its search functionality. HUAWEI Petal Search puts the world’s information in the palm of every South African’s hand. Providing a completely personalised experience, users can access information from local services, find apps, and get relevant search results on their queries.

As with all solutions in the HMS ecosystem, Petal Search adheres to stringent privacy and copyright protection standards.

This means it is a secure and safe environment where South Africans can browse with confidence that any illegal and age-inappropriate content gets filtered out.

HUAWEI Mobile Cloud

With HUAWEI Mobile Cloud, South Africans get secure cloud-based backups to all the digital things that matter to them.

Whether these are pictures or videos, contacts or documents, everything is effortlessly kept up to date in a centralised repository that can be accessed from any device using their HUAWEI ID.

Activating automatic backups, cross-device syncing of frequently used data, and even a useful ‘Find Device’ feature, is as easy as selecting the relevant options on the Huawei device.

Every Huawei user gets 5GB of data free on HUAWEI Mobile Cloud, but there are options available to purchase up to 2TB of space at very affordable prices should the need arise.

What South African does not want to explore more of this beautiful country? For that, there is the powerful Petal Maps app, giving users a new way to navigate the world.

Easily navigate wherever you want to go and find nearby spots such as coffee shops, restaurants, petrol stations, cinemas, and more. Users can share road conditions with other users in the event of a problem and navigate without an active internet connection.

Navigating even goes into such detail as the precise lane in which the user needs to be in order to make their next turn.

Ultimately, Huawei has created a completely integrated digital environment that helps South Africans easily find and navigate the things that matter to them.

These are just six of the services that make up the Huawei ecosystem, but there are also many more to explore. Click here to explore additional great apps.

The post We are all HUAWEI within the digital ecosystem appeared first on Tech | Business | Economy.