The company said businesses will now be able to move, store, and deliver goods using its existing supply chain systems, including ocean freight, air transport, ground haulage, warehousing, and parcel delivery. The service is available to firms across sectors, such as retail, healthcare, automotive, and manufacturing.

Amazon described the rollout as an expansion of tools it has already been using internally and with third-party sellers for years. It pointed to its Fulfilment by Amazon system, which has supported independent sellers since 2006. Those sellers have shipped more than 80 billion units through Amazon’s network.

Over time, Amazon added more logistics functions beyond fulfilment centres. That includes cross-border shipping, customs handling, and bulk storage. The company said it now moves billions of items annually for selling partners.

Peter Larsen, vice president of Amazon Supply Chain Services, said the system builds on long-term infrastructure investment.

“Amazon is bringing the infrastructure, intelligence, and scale of its supply chain services, proven over decades, to businesses everywhere, much like Amazon Web Services did for cloud computing,” he said.

“Supply chain wasn’t just a function at Amazon, it was core to providing an exceptional shopping experience. Our differentiator. The reason we could offer fast, dependable delivery that nobody else could. 

“And with the launch of ASCS, we’re confident we can give any other business access to the same cost efficiency, reliability, and speed that we’ve built for Amazon customers.”

Several large companies are already testing the service, including Procter & Gamble, using Amazon’s freight network to move raw materials and finished goods across its operations.

3M is also using the system to transport products from factories to distribution centres worldwide, while Lands’ End said it is using Amazon’s unified inventory system to manage orders across multiple sales channels.

Again, American Eagle Outfitters is using Amazon’s parcel delivery network for online orders across its brands.

Andrew McLean, chief executive of Lands’ End, said the system improves delivery timing for customers.

“Amazon is one of our key ecommerce partners, and we’re excited to leverage Amazon Supply Chain Services to position inventory closer to customers so we can reach them even faster,” he said. 

“This consistency is central to our solutions-based approach, enabling us to serve customers with confidence and agility, especially during peak seasons.”

Amazon said the system is built around three main services, which are freight transport, inventory distribution, and parcel delivery.

Freight covers movement by air, sea, road, and rail, with tracking and customs support included. Distribution allows companies to store stock closer to demand and fulfil orders across different sales channels. 

Parcel delivery provides nationwide shipping with two to five-day delivery windows, including weekend operations.

The company further noted that businesses will also get access to a central platform to manage services and shipments.

Amazon also highlighted early results from sellers already using its logistics tools, saying some businesses recorded higher sales after integrating supply chain services, alongside lower operating costs.

Independent sellers are a big part of Amazon’s logistics network. They now move billions of products each year through its system, supported by fulfilment centres and transport operations across regions.

Some sellers said the expansion reduces operational pressure. One business founder said:

“Amazon has added value at every stage of our supply chain from cross-border logistics to warehouse storage and parcel shipping,” said Todd Bairstow, founder of Finer Form. 

“We’ve been able to save money, eliminate operational complexity, and it’s given us more time to focus on what matters: building our brand. Honestly, there wouldn’t be a Finer Form without Amazon.”

Amazon said the new service builds on the same infrastructure it developed for its own retail operations, adding that it now wants to make that system available to any business, not just those selling on its marketplace.

From policy implications to economic ties, Trump’s re-entry into the White House holds implications for global geopolitics, especially for Nigeria.

This article explores the Nigerian media’s portrayal of Trump’s return to power, the sentiment reflected in the coverage, and the critical role of continuous media monitoring and intelligence for policymakers, businesses, and global brands operating in Nigeria.

Nigerian media has been abuzz with discussions ranging from Trump’s controversial policies during his first term to speculations about what his leadership could mean for Africa.

During the inauguration, notable themes of economic revival and national pride were underscored, with Trump promising a “golden age“ for America.

(NPR.org) Yet, Nigerian outlets have cautiously emphasized the risks his leadership might pose to U.S.-Africa relations, focusing on issues like trade, immigration, and foreign aid.

Nigerian media monitoring and intelligence consultancy P+ Measurement Services have identified a few critical trends in Trump-related coverage within Nigeria:

1. Media Exposure Share: Analysis shows that 58% of the stories about Trump’s inauguration and its potential impact on Nigeria appeared in major print and online publications such as The Guardian Nigeria, daily.ng, and ThisDay.

Broadcast media accounted for 29% of coverage, while social media discussions made up the remaining 13%. This distribution underscores the importance of print and online platforms in shaping public perception and discourse.

2. Sentiment Analysis: Neutral to negative sentiments dominated the narrative, with 62% of analyzed articles adopting a cautious tone. Coverage focused on concerns over Trump’s history of unpredictable policies, trade wars, and his limited engagement with Africa during his previous term. Positive sentiment accounted for just 21%, largely emphasizing hopes for improved trade relations or potential policy shifts favouring Africa.

3. Earned Media Performance: Media intelligence from P+ Measurement Services highlights that Nigeria generated significant earned media exposure about Trump, with mentions of “Nigeria” in U.S. inauguration coverage up by 19% compared to Biden’s inauguration four years ago. However, much of this media engagement stemmed from concerns rather than optimism.

4. Reputation and Policy Context: Trump’s first presidency saw restrictions on immigration and limited engagement with African development initiatives.

Many Nigerian commentators fear his return could amplify these challenges, particularly around visas, trade agreements like AGOA, and strategic defense collaborations.

The results emphasize the necessity of continuous media monitoring and intelligence for three key stakeholder groups in Nigeria:

• Policymakers: Nigerian government officials must leverage near-real-time media analysis to understand policy shifts in Washington and how they impact Nigeria. With the U.S. being a major trading partner, monitoring Trump’s statements, speeches, and executive orders can provide early warnings about potential changes to tariffs, sanctions, or aid structures. Policymakers can use this data to craft timely responses and maintain Nigeria’s strategic positioning on the global stage.
• Corporate Brands in Nigeria: Companies engaged in sectors such as agriculture, oil and gas, and technology must monitor global economic trends sparked by Trump’s policies. For example, renewed energy dominance strategies by the U.S. may disrupt Nigeria’s crude oil exports. Similarly, stricter immigration laws could limit talent mobility for Nigerian tech firms with global ties.
• Global Brands Operating in Nigeria: Multinationals like Procter & Gamble, MTN Nigeria, and The Coca-Cola Company must consider how Trump’s “America First” policy could impact supply chains, investments, and partnerships. Continuous media sentiment tracking within Nigerian media offers these brands valuable insights into local consumer behaviour and reputation management in response to U.S. policy shifts.

As we look ahead, Trump’s policies and their global implications will continue to shape media narratives in Nigeria.

Nigerian stakeholders—across public and private sectors—must remain agile, leveraging insights derived from structured media intelligence to safeguard their interests and anticipate changes effectively.

*Philip Odiakose is a leader and advocate of PR measurement, evaluation and media monitoring in Nigeria. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC, NIPR and AMCRON

No doubt digital technology is redefining manufacturing, distribution and retailing which in turn reflects on our day-to-day living.

There have been and will continue to be shifts in the way several sectors of the economy operate as the rising emergence of B2C and B2B e-Commerce platforms in Nigeria typifies how digital technology is driving the marketplace.

After the Industrial Revolution of the 18th century, Technology Revolution energised by information and communication technology or digital technology, is another big wave that has had an unmatched impact on the world’s social and economic landscape in the 21st century.

At present, e-Commerce is helping manufacturers, distributors and the retail segment of the Nigerian economy to reach their customers faster, deepen market penetration and reach remote locations more easily.

Adewale Opaleye, CEO of Alerzo, a B2B e-Commerce platform, said his company’s mission is to empower the nation’s $100 million worth retail segment through digital products by equipping them to run as profitable and sustainable businesses.

To this end, the role of tech-driven B2B e-Commerce platforms is especially profound in their support for manufacturers, distributors and retailers by enabling efficient Factory-to-Retail distribution for food and consumer goods companies, thereby helping to bridge disruptions in the supply chain.

Manufacturers and business owners no longer have to wait for customers to walk to the shelf or market stall to buy products, as they are daily meeting buyers and prospective users of their goods and services on the digital space, providing them convenience and uptaking positive user experience.

Through working with fintech companies, payment solutions and financial services providers, B2B e-Commerce companies impact on the national economy by deepening financial inclusion and bridging the gap for the unserved and underserved.