Against this backdrop, QNET, a global wellness and lifestyle company, says it is repositioning ethical direct selling as part of the solution, not as a quick-income promise, but as a regulated, transparent pathway into micro-entrepreneurship, as it outlines its Nigeria-focused strategy heading into 2026.

With nearly three decades of experience in the wellness and lifestyle segment, QNET has operated in Nigeria through independent distributors and digital sales channels. QNET has been officially operating in Nigeria since  April 2021.

In recent years, regulators have intensified oversight of informal and semi-formal business models amid growing concerns around consumer protection, transparency, and fraud, reshaping expectations for how direct-selling companies operate in the country.

For Nigeria, where millions of young people rely on informal income streams, the distinction between legitimate direct selling and fraudulent schemes has become a policy and consumer-protection priority.

“Against this backdrop, QNET’s 2026 strategy for Nigeria will place integrity, strict regulatory compliance, and responsible stakeholder engagement at the centre of its operations. As the company adapts to tighter oversight and evolving market conditions, we believe ethical entrepreneurship must be anchored in transparency and accountability if it is to remain a credible pathway for economic participation, particularly for young Nigerians facing limited formal employment opportunities,” says Ayokunmi Solesi, general manager for QNET in Nigeria.

At the core of QNET’s direct-selling model are product value, transparent compensation structures, and strict adherence to consumer protection standards, principles aligned with the global direct selling industry’s performance as reported in the WFDSA 2024 STATS Report, which showed the channel generating around $164 billion in retail sales and supporting more than 104 million independent representatives worldwide.

QNET’s model ensures that Independent Distributors (IDs) earn solely from verified product sales rather than recruitment-based incentives, reinforcing the distinction between legitimate direct selling and illicit schemes.

This distinction, earning from products rather than recruitment, is widely recognized by regulators as the primary line separating ethical direct selling from pyramid-style schemes.

By prioritizing verifiable product demand and transparent earnings, QNET supports sustainable income opportunities and professional skill development that contribute positively to Nigeria’s formal economy.

Product innovation remains a key pillar of QNET’s 2026 outlook in Nigeria. Through its partner Transblue Limited since 2022, the company has hosted workshops and expos, such as the 2025 Lagos Product Expo, to promote innovation and youth opportunities.

These events showcased certified wellness products while addressing misconceptions, with over 8,000 attendees at the Abuja edition alone.

QNET’s product portfolio spans health, wellness, personal care, home living & living. At the heart of its wellness category are the Amezcua range of products – including the Amezcua Bio Disc and Chi Pendant  – which remain among the company’s most recognised offerings and are widely used for personal well-being and lifestyle optimisation. Complementing these are timepieces and accessories under the Bernhard H. Mayer brand, including the OMNI Watch, which earned a Silver Stevie Award in 2025 for its sustainability-forward design.

Together, these products reflect QNET’s continued emphasis on certified wellness, durability, and long-term consumer value within Nigeria’s growing lifestyle and wellness market.

Beyond product innovation, consumer protection is expected to be a central pillar of QNET’s strategy, amid rising financial fraud in Nigeria.

Building on recent advocacy and enforcement efforts, the company says it is expanding both preventive and defensive measures to safeguard consumers.

In an environment where financial fraud continues to undermine public trust, QNET says consumer education and institutional accountability must go hand in hand.

The company’s “Say NO!” public awareness campaign, launched in 2023, focused on helping citizens identify fraudulent schemes through mass outreach and community engagement across Nigeria and other West African markets.

This effort was reinforced through structured collaboration with Nigerian authorities, including the Economic and Financial Crimes Commission (EFCC) and the Federal Competition and Consumer Protection Commission (FCCPC), aimed at disrupting impersonation networks and protecting the integrity of legitimate entrepreneurship.

Such measures place QNET among a small group of direct-selling firms in Nigeria publicly aligning enforcement, education, and regulator engagement as part of their operating model.

In addition to external advocacy, the company believes ethical direct selling must be enforced from within. Between 2022 and 2023, QNET suspended more than 80 distributor accounts across Sub-Saharan Africa for ethics violations, underscoring its zero-tolerance approach to misrepresentation and misconduct.

Continuous monitoring of digital platforms for brand misuse further reflects QNET’s view that compliance is not a one-time response, but an ongoing responsibility essential to sustaining trust in the direct-selling sector.

Complementing these legal efforts are educational programmes, such as QNET’s signature financial literacy programme, FinGreen Programme, launched in 2022 in partnership with Transblue Limited, which has trained over 1,500 young people and women across Nigeria in budgeting, saving, responsible spending, and digital financial literacy skills to avoid exploitation.

Moving forward, QNET aims to strengthen its role in Nigeria’s formal economy by positioning ethical direct selling as a viable pathway for micro-entrepreneurship, income diversification, and skills development, particularly among young people navigating an increasingly competitive labour market.

As Nigeria’s gig economy matures under tighter regulation, QNET argues that the future of direct selling will be decided less by scale and more by trust, measured in transparency, consumer protection, and the economic literacy of those it empowers.

The post How QNET is Reframing Direct Selling in Nigeria ahead of 2026 appeared first on Tech | Business | Economy.

The two-day event took place on Saturday, November 29 and Sunday, November 30, 2025, drawing a large crowd as the company showcased its latest line of wellness, lifestyle and personal care products.

Some of the products displayed during the expo include:

• Amezcua Bio Light 3: Supports cell regeneration, relaxes the nerves, and promotes skin healing.
• Bio Disc 3: Energises water for better hydration, improves the nutritional value and shelf life of fruits and vegetables, aids detoxification and supports immunity.
• HomePure Rayn: Moisturises, hydrates, and protects the hair and scalp.
• HomePure Nova: Helps families stay hydrated with PI-water, reduces 99.99% of bacteria and viruses, contains PI-Water ceramics for stronger antioxidants and nourishments.
• Pro Spark Toothpaste: Supports stronger teeth and a brighter smile, with a vegan formula, natural colour, and a fresh mint flavour.
• Belite 123: Helps manage weight, cholesterol, and sugar levels.
• EDG3 Plus: Supports overall wellness.
• E-GuardX: Helps reduce exposure to electromagnetic radiation and may reduce headaches and fatigue.
• Bernhard H. Mayer Watches: Luxury timepieces crafted with precision.
• Chi Pendant 4: Supports energy levels and provides personal EMF protection.
• QVi Vacay: A travel and vacation service offering hotel stays worldwide.
• QLearn: An online learning platform designed to build practical skills.

QNET also maintains a strong presence in sports through its partnerships with the Confederation of African Football (CAF) and Premier League champions Manchester City.

Speaking at the event, Regional Strategy and Marketing Manager Bernie Gaksch explained the benefits of the products, particularly the HomePure Nova air filtration system.

“Our air filter has a filtration system that removes and kills the COVID-19 virus. It’s CE-certified. The first layer is a pre-filter that takes out pet dander and dust. Once the air passes through, a special filter captures the virus.

“Inside, we have an electrostatic section that is electrically charged, so it zaps anything that gets trapped inside. Is it 100%? No. It’s about 99.94% because the virus mutates constantly,” he said.

Gaksch also clarified misconceptions about the company’s travel offering. “QVI is a vacation plan. We don’t handle flight tickets or visas. You still have to get your visas, passports, and flights. But we have hotels across the world. In Thailand, where I live, we have two resorts in Phuket and one in Koh Samui,” he added.

Speaking on the toothpaste, he noted its unique formulation: “We added astaxanthin. It’s great for blood flow and helps with bleeding gums and inflammation. One of our colleagues with a toothache has been using it and says the pain has eased.”

Commenting on QLearn, he stressed the platform’s function in supporting young entrepreneurs. “Many young people, especially Gen Z, don’t want traditional 9–5 jobs. They want to build businesses. But at 18 or 19, most lack business sense. QLearn gives them the foundation they need to start something of their own through online learning.”

QNET operates a multi-level marketing model where representatives earn commissions by selling products and recruiting new distributors.

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The session gave journalists an opportunity to explore the company’s wellness portfolio and gain clearer insight into its operations and the direct-selling industry.

The media workshop took place at the Shoregate Hotel, Ikeja, where QNET’s executives walked participants through the firm’s model and demonstrated its range of products.

Founded in 1998 and owned by the QI Group, QNET offers health and wellness items, home and personal care products, and services such as e-learning and travel. The company operates a multi-level marketing model, where representatives earn commissions from product sales and by recruiting new distributors.

Speaking at the event, Ayokunmi Solesi, the general manager of QNET Nigeria, noted that many people confuse direct selling with Ponzi schemes. He stressed that the firm has operated for nearly three decades with a solid global record.

“Last week, we had a successful product expo in Abuja, with more than 8,000 people in attendance. We want to keep that momentum going as we bring our independent distributors together to see our products,” he said.

He added that QNET has spent 27 years empowering young people across different countries through its business model.

“I know one of the biggest challenges in our industry is that people mistake us for Ponzi schemes. They think we don’t sell products. That is why we invited the media, to hear us, to understand what our products do, and to help correct the narrative.

“We do not give commissions without product sales. We are not here to recruit people for recruitment’s sake; we are here to sell products.”

General Manager, QNET Sub-Saharan Africa, Cherif Bassirou Abdoulaye, said the company’s work has repeatedly been misrepresented, leading to accusations that it runs illegitimate schemes. He added that this has prompted strict internal action.

“Our business is about products. We have invested heavily in building a portfolio of quality items. Yes, we have faced accusations in some African markets, but we have consistently shown that our model is product-driven.

“In 2025, our anti-scam campaign helped dismantle networks misusing our name, and we terminated more than 400 unethical representatives across 22 countries. We do not promise visas or job placements. We offer a transparent pathway to entrepreneurship.”

He said the company’s FieldWing Programme has already trained more than 1,500 young Nigerians in practical financial literacy to reduce vulnerability to misinformation and economic scams.

QNET, he added, continues to push for stronger industry regulations, including mandatory product registration, codes of conduct, and penalties for misrepresentation.

Regional Strategy and Marketing Manager, Bernie Gaksch, spoke on the benefits of products such as Biodisc, Chi Pendant and eGuard X, explaining that they support better sleep, hydration, stress relief, and protection from harmful frequencies.

“Our products combine natural science with daily wellness solutions. Health today goes beyond the physical; it includes mental, emotional, and environmental balance,” he said.

He added that research partnerships with global experts, including Dr Beverly Rubik of NASA and Prof. Dr Konstantin Khorkov of the Russian Cosmonaut Programme, and local collaborations with Covenant University were key to validating product performance.

The post QNET Brings Wellness to the Fore, Tackles Industry Myths at Lagos Product Workshop appeared first on Tech | Business | Economy.

But on Wednesday, October 15, 2025, during QNET’s exclusive webinar themed “Beyond VCON: Media Insights from VCON 2025”, a group of Nigerian journalists sought to challenge that instinct with first-hand experiences from the company’s V-Convention in Penang, Malaysia.

The webinar, held via Zoom, brought together journalists, editors, and media executives who attended QNET’s flagship convention, a global event that hosted over 10,000 entrepreneurs, business leaders, and innovators from more than 50 countries. 

The webinar was a post-convention reflection space for participants to share their experiences, discuss lessons on ethical business practices, and explore the future of direct selling within Nigeria’s digital economy.

Moderated by Thelma Ilems, the webinar featured seasoned journalists Sulaiman Aledeh, Adeyemi Adepetun of The Guardian, and Juliet Umeh of Vanguard Newspaper. Also present was Ayokunmi O. Solesi, QNET’s general manager for sub-Saharan Africa.

Ayokunmi O. Solesi, in his comments, outlined QNET’s three guiding pillars: empowerment, community, and innovation. He described the convention as “a celebration of entrepreneurship, innovation, and purpose,” adding that QNET’s mission goes beyond selling products.

“QNET isn’t just about selling products; it’s about building responsibly, sharing success stories selflessly, and ensuring we lift others as we grow,” Solesi said. “That’s what true entrepreneurship means, creating opportunities, adding value, and helping others rise.”

QNET Wins Gold Stevie Award for Anti-Fraud Campaign Protecting Consumers Across Africa

He also noted that QNET’s Gold Stevie Award for Consumer Protection stands as proof of its commitment to transparency and ethical business practices. Solesi further hinted at new product innovations aimed at enhancing wellness and improving energy and balance without addiction.

Describing the event as “not a make-believe session, but an avenue to relive and recount authentic experiences from Malaysia,” Thelma stressed that QNET’s purpose was to give room for transparency, ethics, and the real essence of direct selling.

Sulaiman Aledeh, sharing his experience, spoke about QNET’s innovation and product quality. “Never in the life of anyone have we seen one company with so much all about elevating,” he said. He commended QNET’s product range, from skincare to air purifiers, and urged Nigerians to embrace the direct selling opportunity.

Journalists’ Firsthand Experiences

Recounting his trip, The Guardian’s Adeyemi Adepetun described VCON 2025 as “a sublime experience.” He further noted: “The hospitality was awesome. From the airport to the hotel, everything was well-coordinated.” 

He commended the sheer scale of the event, attended by over 10,000 people, and expressed admiration for QNET’s efficiency and product innovations in wellness and energy solutions.

“There is an unusual energy around me since returning,” he added, referencing QNET’s pendant and wellness patch products.

Adepetun also acknowledged the company’s collaboration with Nigerian regulators and law enforcement agencies, including the Economic and Financial Crimes Commission (EFCC), to tackle misinformation and fraudulent activities in the direct selling space.

For Vanguard’s Juliet Umeh, the experience was equally memorable. She spoke about QNET’s authenticity, saying, “If you were there, you would know that QNET is real,” she stated, stressing that the public must end the act of speaking without facts.

She spotlighted the company’s collaboration with local authorities and regulators to ensure ethical practices. Sharing a lighter moment, she recalled the hospitality and cultural exposure: “The Malaysians made us feel at home. The food, the people, even the driver, everyone made sure we didn’t frown for once.”

Juliet also highlighted how QNET’s philosophy of “Raise Yourself to Help Mankind (RYTHM)” translates into its empowerment and wellness initiatives. She applauded the company’s wellness-focused products, including the Amezcua Chi Pendant 4, Amezcua Bio Disc 3, Q Alive, and E-Guard, which she said help consumers mitigate radiation exposure, restore energy balance, and promote healthy living.

Both journalists described visits to Penang Hill, Quest International University, and QNET’s product exhibition, where they saw firsthand how technology and wellness intersect in the company’s portfolio.

Addressing Industry Misconceptions

During the Q&A session, a participant asked how QNET addresses public scepticism about direct selling. Responding, Solesi explained that the company continues to engage with institutions like the EFCC and the Nigerian Police Force to fight fraud and misinformation.

“We’re not into recruitment; we sell real products that people benefit from,” he said, reaffirming QNET’s stand against Ponzi schemes.

He added that QNET’s growing partnerships with regulators and the media are part of its mission to promote ethical entrepreneurship and restore public trust in the direct selling industry.

In her closing statements, Thelma commended QNET and Newmark for sustaining open dialogue with the Nigerian media. “This webinar reinforces what we already know, transparency and storytelling go hand in hand,” she said. “It’s not just about selling; it’s about empowering.”

“It gets better each time. We should do a revisit; I think we all deserve another round of VCON,” Sulaiman Aledeh stated.

Since beginning operations in Nigeria in 2022, QNET has continued to drive empowerment through initiatives such as FinGreen, which promotes financial literacy, and partnerships with orphanages including Little Saints Orphanage and Babe Salaam.

Participants agreed that engagements like the Beyond VCON webinar are essential for strengthening transparency, building public trust, and promoting responsible entrepreneurship across Africa’s growing direct selling ecosystem.

The post QNET Sets New Standard for Ethical Entrepreneurship, Strengthens Media Alliance to Rebuild Trust in Direct Selling appeared first on Tech | Business | Economy.

The campaign, launched in Ghana in 2024 and later expanded to Senegal and Sierra Leone, was designed to tackle the misuse of QNET’s name by fraudsters posing as company agents. 

It has now earned QNET three honours at the 2025 IBAs — a Gold Stevie Award for “Rebuilding Trust Through Crisis Communication and Public Education in Ghana” under the Brand/Reputation Management category, a Silver Stevie Award in the Public Service category, and a Bronze Stevie Award for its flagship event, V-Africa 2025, recognised under Corporate & Community – Community Engagement Event.

Through the QNET Against Scams campaign, the company sought to restore public trust by clarifying its direct selling business model and educating the public on how to spot fraud. 

The initiative combined radio and television messaging, social media engagement, billboard placements, and even creative street activations such as roller-skating teams that captured attention in major cities.

The campaign’s success was also rooted in its partnerships with key law enforcement and regulatory agencies, including Ghana’s Economic and Organised Crime Office (EOCO), the Ghana Police Service, the Ghana Immigration Service, and Nigeria’s Economic and Financial Crimes Commission (EFCC). Together, these institutions worked to curb fraudulent activities and promote financial awareness.

Beyond public education, QNET introduced a Scam Alert portal, designed to help consumers verify company information, identify fraudulent claims, and report suspicious activity. The initiative was amplified through extensive media coverage, compliance programmes, and grassroots events that connected with tens of thousands of people across communities.

The company’s drive for transparency comes as global figures have become more alarming. According to the 2024 Global State of Scams report by the Global Anti-Scam Alliance (GASA) and Feedzai, global financial losses linked to scams reached an estimated $1.03 trillion within 12 months, a statistic that stressed the urgency of corporate-led consumer protection initiatives.

“These awards are a validation of our efforts to fight back against those who misuse our brand name to defraud others,” said Trevor Kuna, chief marketing officer of QNET. “We are determined to protect the communities in which we operate and rebuild trust with our customers and stakeholders. Together, they affirm our commitment to responsible entrepreneurship and the values that drive us forward.”

QNET’s recognition at the IBAs places it among leading global brands celebrated for their commitment to integrity, communication excellence, and social responsibility.

Since its establishment in 1998, QNET has leveraged direct selling and e-commerce to distribute wellness and lifestyle products globally, building a vast network of entrepreneurs and customers. 

The company is a member of several direct selling associations and maintains partnerships with major sports organisations, including Manchester City Football Club and the Confederation of African Football (CAF), reflecting its growing international footprint.

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The event, endorsed by Tourism Malaysia, welcomed over 10,000 independent distributors from more than 30 countries, serving as a powerful testament to the company’s global community and the significant economic benefits of its flagship events.

Held for the 13th consecutive year in Penang, the five-day convention underscored Malaysia’s position as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.

The partnership with Tourism Malaysia highlighted how major corporate events drive tourism, hospitality, and local economic activity.

A Global Stage for Innovation and Culture

The convention opened with a vibrant celebration of Malaysian culture at the SPICE Arena, featuring music, dance, and the appearance of ‘Wira’ and ‘Manja’, the Malayan sun bear mascots for the upcoming Visit Malaysia Year 2026 campaign. This fusion of global business and local tradition set the stage for an event focused on empowerment and connection.

Driving Entrepreneurship with Cutting-Edge Products

V-Malaysia 2025 served as the launchpad for QNET’s latest innovations designed to enhance personal wellness and lifestyle. Key launches included:

• Harmoniq-Snooze: An adhesive bio-signaling patch designed to promote deeper, restorative sleep.
• Qwik-Vibe: A clean, fast-acting oral strip for instant energy and mental focus.
• The Bernhard H. Mayer PTLuxe & Insignia Collections: New lines of platinum jewellery symbolizing resilience and style.

“For 27 years, QNET has been about empowering individuals to take control of their health and financial future,” said Trevor Kuna, Chief Marketing Officer at QNET. “V-Malaysia is the physical embodiment of our mission—a place where innovation meets culture, inspiring our entrepreneurs from Sub-Saharan Africa, the Middle East, Central Asia, and Southeast Asia to achieve more.”

Inspiring a Global Audience with a Story of Resilience

A defining moment of the convention was the keynote address by Sparsh Shah, a global youth icon, motivational speaker, and recording artist.

Born with Osteogenesis Imperfecta (Brittle Bone Disease), Sparsh has overcome profound physical challenges to become a beacon of resilience and determination.

He captivated the audience of thousands by sharing his life’s journey, weaving his powerful narrative with his original music. His message urged every participant to recognize their own unique potential and to harness an unstoppable mindset in the pursuit of their ambitions.

“Having Sparsh Shah share his incredible story was a deeply moving experience for our global community,” said Trevor Kuna, Chief Marketing Officer at QNET. “He embodies the very essence of RYTHM, rising above circumstances to inspire others. His presence reminded us all that entrepreneurship is not just about business success, but about the power of the human spirit to overcome any obstacle.”

A Legacy of Empowerment and Economic Partnership

Beyond the celebration, QNET used the occasion to announce its next major regional convention: V-Africa 2026, scheduled for the first quarter of 2026 in Ghana.

This strategic move signals QNET’s commitment to fostering entrepreneurship and contributing to economic development in key growth markets.

“Our conventions are more than just meetings; they are economic partnerships with host nations,” Kuna added. “The success of V-Malaysia demonstrates how business tourism creates a positive ripple effect. We are thrilled to build on this legacy and bring the same energy and opportunity to Ghana with V-Africa 2026, further solidifying our commitment to empowering entrepreneurs across the African continent.”

V-Malaysia is rooted in QNET’s mission of RYTHM – Raise Yourself To Help Mankind, serving as a global platform for entrepreneurship, personal growth, and community.

The post QNET Celebrates 27 Years, Leads Global Direct Selling Market appeared first on Tech | Business | Economy.

One company that has often found itself unfairly entangled in public confusion is QNET, a global direct-selling company providing lifestyle and wellness products.

Despite QNET’s clearly defined product-based business model and regulatory presence in many countries, it continues to be misrepresented, particularly in parts of Africa and Asia, as a scam.

This mislabeling is not only unjust but dangerous. It undermines the credibility of genuine businesses and hinders opportunities for thousands who earn a livelihood through legal, structured network marketing.

Across Nigeria, scam syndicates continue to exploit the dreams of countless job seekers, tarnishing the reputation of QNET in the process.

Now, the company is fighting back with unrelenting determination to protect its name, its legitimate entrepreneurs, and vulnerable Nigerians from the clutches of fraudsters.

A National Crisis that requires a multi-pronged approach

The scale of the problem is staggering. According to the Nigeria Inter-Bank Settlement System (NIBSS) landscape report, in Nigeria, the annual fraud count increased by 112% from 44,947 in 2019 to 95,620 in 2023, while the amount lost to fraud grew by 496% from N2.9 Billion to N17 billion. 

Furthermore, the CBN Financial Stability Report 2024 highlights a 45% increase in financial fraud cases, with 70% of losses attributed to digital channels, including unregulated virtual asset platforms.

Additionally, the SEC and other agencies have flagged over 30 Ponzi-style investment schemes exploiting digital currency narratives. These numbers paint a grim picture: scam syndicates are not just a nuisance; they’re a national crisis preying on economic desperation.

In a recent interview, Mr. Biram Fall, Regional General Manager for QNET for Sub-Saharan Africa, indicated that the company is ramping up its national crackdown on impersonation scams, fake job offers, and fraudulent investment schemes that exploit its brand name and target vulnerable Nigerians.

Working closely with the Economic and Financial Crimes Commission (EFCC), Federal Competition and Consumer Protection Commission (FCCPC), and various police commands, the company continues to demonstrate a zero-tolerance policy towards misinformation, exploitation, and criminal deception.

In March 2023, QNET  launched a nationwide Social Awareness campaign that reached over 50 million Nigerians, reinforcing the message that QNET does not offer jobs or investment opportunities, only legitimate, ethical business built on the sale of real products.

As part of its grassroots efforts, QNET launched billboard and radio campaigns across Lagos, Ogun, and Rivers States, distributing over 3,000 public awareness pamphlets on fraud sensitization.

“We won’t stand by while fraudsters exploit trust and economic hardship,” said Biram Fall, QNET’s Regional General Manager for Sub-Saharan Africa. “Our business is built on transparency and real product value, not recruitment or investment promises. That’s why we work with regulators to expose bad actors and ensure Nigerians know the truth about who we are.”

QNET operates on a product-based direct selling model, where Independent Distributors earn commissions from product sales—not from recruitment or investments.

Despite QNET’s proven product-based business model, confusion persists in regions affected by Ponzi schemes and financial scams. Mr. Fall addressed this concern by citing the March 2025 EFCC report, which listed 58 Ponzi-related companies; QNET was not among them.

Between 2022 and 2023, QNET investigated and terminated 81 Independent Distributor accounts in Sub-Saharan Africa that had breached its Code of Ethics. 

In November 2023, the company also launched its flagship Say NO! campaign in Nigeria, Burkina Faso, and Senegal to raise awareness and dismantle fraud networks posing as legitimate businesses.

Reaching millions through grassroots activities—local-language radio jingles, comic-style pamphlets, billboards, WhatsApp hotlines, and public-sector partnerships—the campaign empowers at-risk communities to spot red flags such as unsolicited job offers or demands for upfront payments, protecting countless individuals from scams.

Beyond awareness, QNET’s alliances with Nigeria’s top regulatory bodies have fueled joint investigations, leading to the shutdown of over 50 fake recruitment websites and the arrest of 30 impostors in 2024 alone. 

In March 2024, QNET partnered with the Lagos State Consumer Protection Agency (LASCOPA) to mark World Consumer Rights Day under the theme “Fair and Responsible AI for Consumers.”

LASCOPA’s General Manager, Afolabi Solebo, praised the collaboration, saying: “Our partnership with QNET strengthens our resolve to combat unfair practices and uphold transparency and justice in the marketplace. Together, we are setting a new standard for consumer protection, ensuring the rights of Lagosians are safeguarded in this digital age.”

Building on this success, QNET and LASCOPA reunited for World Consumer Rights Day 2025, reinforcing QNET’s long-term commitment to protecting consumers, promoting ethical business practices, and fostering trust in Nigeria’s marketplace.

QNET also collaborated with the Federal Ministry of Labour and Employment (FMLE) in July 2024 to train 50 unemployed youths in identifying fraudulent job schemes. As part of its proactive strategies, the company is also tackling financial vulnerability through education.

Its signature financial literacy programme, FinGreen, launched in 2022 in partnership with Transblue Limited, has trained over 1,500 young people and women across Nigeria in budgeting, saving, responsible spending, and digital financial literacy. 

Rebuilding Trust, Restoring Dreams

For QNET, this fight transcends corporate reputation. It’s about safeguarding the aspirations of honest entrepreneurs and consumers who believe in ethical direct selling.

The company has overhauled its internal compliance systems, introduced rigorous agent training, and launched clearer brand messaging to separate fact from fiction. 

These coordinated efforts across consumer protection, policy engagement, internal enforcement, and public education reaffirm QNET’s long-term commitment to ethical entrepreneurship and community safety. 

The company remains steadfast in its mission to empower individuals, combat misinformation, and build a more transparent, opportunity-driven Africa.

The post Fighting Back: How QNET Is Collaborating with Nigerian Authorities to Combat Job Scam Syndicates appeared first on Tech | Business | Economy.

The online session featured Nigerian journalists who travelled to Malaysia for QNET’s flagship V-Convention (VCON) and returned with firsthand perspectives on the company’s operations.

Ayokunmi Solesi, QNET Nigeria’s general manager, opened the conversation by addressing the core reason behind the webinar: public scepticism. He stressed that misinformation is rampant, and it’s damaging. 

“QNET invited journalists who had personally attended VCON to share their unfiltered accounts. These journalists saw things for themselves, asked questions, had honest conversations and experienced the events firsthand,” he said.

Solesi reiterated QNET’s guiding principle: Raise Yourself To Help Mankind (RYTHM). He explained that this philosophy is more than a slogan,  it’s a call to personal growth that, in turn, uplifts others.

”When we rise and grow individually, we should also create room for others to rise with us, not only in business, but in impact and also in purpose,” he said.

Solesi made it known that personal growth means little if it does not empower others. He described QNET as a platform designed to enable entrepreneurship, promote sustainability, and deliver long-term impact. 

He didn’t shy away from the controversies surrounding the brand, acknowledging the flood of misinformation online. His message encompassed the fact that truth cannot come from speculation, it must be seen, experienced, and told without filters.

At the heart of the webinar was something companies rarely rely on; raw, personal narratives from independent observers. Rather than polished press statements, QNET leaned on those who had walked the grounds of the Spice Arena in Penang, Malaysia, and interacted with the company at its core.

One of the journalists, Precious Igbonwelundu, head of City Crime Defence and assistant head of Investigation at The Nation newspaper, recounted her experience:

“My experience at VCON exceeded all my expectations. I have covered QNET in Nigeria before, but I never realised the scale of the company. The crowd I saw at the Spice Arena in Penang was incredible. I saw thousands of people from India, the Philippines, Africa, and the Middle East, all working toward a common goal. They all understood they were not employees; they were individual business owners, focused on rising and helping their downliners rise with them.”

She didn’t stop at numbers and stage presentations. What shifted her perception, she said, were the open doors QNET offered — including access to Quest International University (QI University), where access was unrestricted and eye-opening. She witnessed medical training facilities, including cadavers used for experiments.

“A lot stood out for me, especially the level of transparency. We have heard many negative things about QNET in Nigeria, but when they took us to places like the Quest University, we were given unprecedented access. We even saw the cadavers used for medical experiments. I don’t believe a fraudulent or faceless business would grant that kind of access. This gave us a firsthand view of how real the company and its sister businesses are, and the impact they are making on society.”

She also commented on QNET’s corporate structure and ethical expectations. According to her, there’s more to the company than products and marketing. There are systems in place to guide representatives, including ongoing training and mandatory assessments.

“I was also motivated by their ethical approach and strong corporate governance. I saw that they are a company focused on giving value, not just making money. They motivate people and ensure that their representatives follow laid-out procedures, even requiring them to take examinations from time to time to stay in the system.”

Kayode Bakare, group head of Programmes at RHYTHM FM Nigeria, also spoke during the session. He reiterated the transformational nature of the trip, highlighting both logistical excellence and transparency.

“The sheer magnitude of VCON, with its thousands of attendees, left a profound impression on me. We were also taken to the QI University, where we met the vice-chancellor and toured the entire campus, including the medical and radio facilities. This helped us understand that some people in Nigeria had created a fake campus to scam others.”

Bakare directly addressed the long-standing doubts about QNET’s authenticity.

“In one word, it was an amazing and delightful experience. We now know for sure that QNET is a legitimate company, and they are actively working to address the actions of dishonest individuals who use their name.”

The moderator, Veronica Dan-Ikpoyi, ensured the discussion stayed focused on the journalists’ testimonies rather than corporate talking points. Her role helped amplify the message that perception must change, and that the truth about QNET is best understood by those who’ve seen it up close.

In an economy like Nigeria’s, where entrepreneurship is usually the only escape route from unemployment, platforms like QNET are bound to attract both fair and unfair reviews.

The company knows this, but rather than retreat behind generic PR, it has chosen to show its hand and invite the world to see for itself.

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QNET, a global wellness and lifestyle company headquartered in Hong Kong, has congratulated Professor Abiodun Humphrey Adebayo, an esteemed member of the QNET Scientific Advisory Board and Director of Research, Innovation & Discovery, Covenant University, on his prestigious induction to the Nigerian Academy of Science.

The recognition honors Prof. Adebayo for his lasting impact on biochemistry, especially his groundbreaking research at the intersection of traditional medicine, phytochemistry, and alternative wellness sciences which aligns closely with QNET’s commitment to offering scientifically informed wellness solutions for communities across Africa.

The Nigerian Academy of Science (NAS) is the foremost independent scientific body in Nigeria. Its mission is to promote the growth, acquisition, and dissemination of scientific knowledge, and to facilitate its application in solving national and global challenges. A not-for-profit organisation, NAS comprises distinguished fellows elected through a highly competitive process. It is uniquely positioned to inform national policies and drive the advancement of science, technology, and innovation in Nigeria.

Globally, chronic stress and non-communicable diseases are increasingly linked to environmental and lifestyle factors such as air pollution, poor diet, and sedentary urban living.

The World Health Organization estimates that lifestyle diseases account for over 70% of global deaths WHO, 2024.

In sub-Saharan Africa, stress-related ailments like migraines, fatigue, and digestive issues are widespread due to limited access to preventive health, and in Nigeria, rising cases of these symptoms linked to electromagnetic field exposure highlight the growing need for holistic, preventive wellness solutions (PubmedCentral,2021; 2022).

“As a company driven by innovation, QNET is honoured to have Prof. Adebayo serve on our Scientific Advisory Board,” said Mr. Biram Fall, regional manager, Sub- Saharan Africa, QNET. “His recent induction into the Nigerian Academy of Science validates the depth of his scientific integrity and contribution. At QNET, we remain committed to offering integrative wellness solutions that resonate with communities across Africa. Our continued research collaboration ensures that products like the Amezcua BioDisc 3 and Chi Pendant 4 meet the evolving health needs of individuals, especially those experiencing lifestyle-related discomforts that are too often overlooked.”

Prof. Adebayo’s research in phytomedicine and biochemical toxicology has been instrumental in evaluating the impact of Amezcua’s wellness products such as the BioDisc 3, Chi Pendant 4, and BioLight 3 which harness structured water, infrared light, and positive electromagnetic forces (EMFs) to support natural healing and cellular balance.

These products are known to support overall wellbeing by mitigating stress, improving sleep, alleviating joint pain, and aiding digestion, a critical concern in many African households.

With structured research protocols and independent validation, Prof. Adebayo has helped establish scientific research around these innovations, helping bridge the gap between alternative wellness and academic credibility.

“Innovative and evidence-based approaches to wellness are more crucial now than ever,” said Prof. Adebayo. “My research has consistently explored the biochemical underpinnings of plant-based medicine and alternative health technologies. Through my work with QNET’s Scientific Advisory Board, particularly on the Amezcua product line, we are uncovering how subtle energy science can offer impactful solutions to everyday health challenges faced by millions in Africa.”

This latest recognition is more than ceremonial; it reflects the shared vision of QNET and Professor Adebayo to drive scientific discovery that serves people.

With over 80 peer-reviewed publications, extensive mentorship of postgraduate researchers, and international accolades including fellowships from the Chinese Academy of Sciences and the African Academy of Sciences, Prof. Adebayo embodies a commitment to research excellence.

His leadership in evaluating non-conventional approaches to wellness including the role of infrared and blue light in pain relief and sleep enhancement continues to open up new frontiers in preventive health.

As part of its long-term commitment to wellness innovation in Africa, QNET, guided by the insights of experts like Prof. Adebayo on its Scientific Advisory Board continues to invest in rigorous, science-driven research aimed at improving lives and advancing well-being across the continent.

Nigerians, and Africans more broadly, are encouraged to engage with QNET’s wellness education initiatives and explore how evidence-based solutions can support healthier lifestyles.

Together, we are building a healthier Africa, one solution, one study, one story at a time.

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These concerns have resurfaced following the arrests of several suspects in Niger State and the Federal Capital Territory, Abuja. 

QNET commends the Economic and Financial Crimes Commission (EFCC) for its actions in apprehending those responsible and is actively supporting the authorities to prevent further misuse of its brand.

QNET Says NO to Brand Misuse and Criminal Misrepresentation

QNET is a 27-year-old international direct selling company offering wellness and lifestyle products through a network of independent distributors.

These individuals are customers who have purchased QNET products and have chosen to build their own direct selling business using the company’s platform. They operate independently and are not employees of QNET.

Unfortunately, certain third-party entities such as Mighty Infinity Millionaire Ltd, that have no affiliation to QNET, “and operate without our oversight or recognition,” have grossly misrepresented the QNET business model and acted in a manner that is in no way a representation of QNET business ethics or values.

“We unequivocally state that such entities and individuals are not affiliated with or endorsed by QNET. QNET reiterates that Transblue Nigeria Limited remains our sole partner in Nigeria.”

Operating Within Legal and Ethical Boundaries

In Nigeria, QNET operates strictly within the legal and regulatory frameworks through its official local partner, Transblue Nigeria Limited.

“We remain committed to ethical business practices and protecting both our brand and the public from exploitation. We urge members of the public to remain vigilant, verify the authenticity of individuals or entities claiming affiliation with QNET, and report any suspicious activity to the appropriate authorities.”

Statement from QNET’s Regional Leadership & Legal Nigerian Partner

Responding to the fraudulent activities being perpetrated in QNET’s name, Biram Fall, regional general manager of QNET for sub-Saharan Africa, states,

“We are extremely disturbed by the way unscrupulous individuals have misused the QNET brand to deceive innocent Nigerians with false promises. At QNET, our values are rooted in honesty and empowering people to build better lives through genuine means. We remain committed to supporting law enforcement agencies in their efforts to bring these fraudsters to justice and encourage the public to verify any claims of affiliation with QNET before getting involved.”

To avoid further confusion, QNET wishes to emphasize the following:

• QNET does not operate or endorse any physical or online university under the name “Q-University” in Nigeria. QNET is part of a larger business conglomerate that operates the Quest International University in Malaysia, which does not have any overseas campus. 
• QNET is not involved with online medical courses or academic institutions in Nigeria.
• QNET does not support or condone recruitment-driven models that promise employment, scholarships, or guaranteed returns unrelated to the legitimate sale or purchase of QNET products.
• QNET strongly condemns the unauthorized use of our intellectual property – including company logos, founder portraits, and promotional materials – by fraudulent actors aiming to mislead the public.
  

QNET’s Awareness Creation and Consumer Protection Efforts

Since entering the Nigerian market in 2022, QNET with the support of its local partner, Transblue Nigeria Limited, have prioritized financial literacy and consumer protection.

In November 2023, the direct selling company launched the Say NO! Awareness Campaign to educate the public about scams and promote responsible entrepreneurship. The campaign has reached thousands through multilingual billboards, radio messages, educational pamphlets, and online platforms.

As part of this campaign, the Federal Ministry of Labour and Employment (FMLE) and the Lagos State Consumer Protection Agency (LASCOPA) were also engaged.

Cooperation with Law Enforcement

QNET expresses its full support and appreciation for the EFCC’s efforts to protect citizens and crack down on cyber and financial crimes. We are actively cooperating with the Commission in its investigations and are committed to further educating the public on the nature and values of QNET’s legitimate operations.

Public Advisory: How to Stay Safe

To protect yourself from scams falsely linked to QNET:

• Verify all QNET-related information here
• Report suspicious activity via email: network.integrity@qnet.net or WhatsApp: +233 256 630 005
• Learn how to identify scams here

QNET remains fully committed to ethical business practices and transparency. We stand with Nigerian authorities in protecting citizens from fraud and will continue to cooperate fully to bring those misusing our brand to justice.

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