Red Bull Archives | Tech | Business | Economy https://techeconomy.ng/tag/red-bull/ Tech | Business | Economy Fri, 15 May 2026 18:34:42 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png Red Bull Archives | Tech | Business | Economy https://techeconomy.ng/tag/red-bull/ 32 32 Experts at Glovo Retail Media Day Highlight Massive Growth Potential in the Ecosystem https://techeconomy.ng/experts-at-glovo-retail-media-day-highlight-massive-growth-potential-in-the-ecosystem/ https://techeconomy.ng/experts-at-glovo-retail-media-day-highlight-massive-growth-potential-in-the-ecosystem/#respond Fri, 15 May 2026 18:34:42 +0000 https://techeconomy.ng/?p=181676 Experts in the Q-commerce ecosystem, including Glovo, have highlighted significant growth potential in the global retail sector. This was part of the submissions made by speakers at the recent annual Retail Media Day hosted by Glovo in Barcelona. The event featured a wide-ranging discussion from industry experts on major industry trends and developments, including Glovo’s […]

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Experts in the Q-commerce ecosystem, including Glovo, have highlighted significant growth potential in the global retail sector.

This was part of the submissions made by speakers at the recent annual Retail Media Day hosted by Glovo in Barcelona.

The event featured a wide-ranging discussion from industry experts on major industry trends and developments, including Glovo’s growth plans for the coming months.

According to a report from IAB Europe’s Retail & Commerce Media Committee, 2026 is expected to be a defining year for retail and commerce media across Europe, driven by increased investment, AI-enhanced personalization, and growing demand for clearer measurement standards.

Leading the discussion, Glovo co-founder, Sacha Michaud, explained that retail media is becoming an increasingly core pillar of the modern digital advertising ecosystem, with advertisers now seeking more accountable, commerce-led media strategies.

“People realize that they can order from local stores through Glovo, a snowball effect will happen: we will become top of mind,” he said.

In a joint presentation delivered by trio of Connie Kwok (VP of Q-commerce), Alex Menal (VP of Marketing), and Victor Roca, director of Ads Product and Retail Media, they discussed Glovo’s approach to strategic themes such as product, customer understanding, and Q-commerce leadership while presenting the new value proposition for brands to advertise through four new in-app advertising opportunities: segmentation, direct links, video stories, and product cross-sell.

One of the presenters, Kwok, who leads Q-commerce for one of the leading global companies driving industry innovation, defined Glovo’s value proposition as providing ultimate convenience and choice, stating that “having the mall in your pocket” is the final goal.

Speaking during the session, Menal highlighted how Glovo has successfully marketed itself to customers worldwide, positioning itself as a global leader in Q-Commerce.

He shared a very ambitious vision of how Q-Commerce could equal the value that Food currently provides to Glovo’s business, based on its growing run rate, new feature opportunities, and AI applications.

Also speaking, Andrea Di Fonzo, founder of Adcelerator and the former CEO of Publicis Group, said experience was needed in scaling complex service platforms and driving sustained growth for companies in the retail sector.

Fonzo stated that brands have to ensure their advertising is placed in places they don’t know, because if they only communicate in the stages they know, they will miss out on a whole new set of audiences looking elsewhere.

He further noted that in this era of messy communications, platforms like Glovo offer a massive opportunity for brands, as they can rent a virtual space with millions of customers looking in the right place, at exactly the right time: when customers are ready to purchase.

In the closing session, Roca and Anaut underscored the significant role Glovo played in helping brands like Heineken, PepsiCo, and Revolut grow exponentially through tailored, smart in-app and off-app media placements.

In recent years, Glovo has partnered with retail industry giants such as Coca-Cola, Nestlé, PepsiCo, Red Bull, Unilever, and more, helping them maximize their retail media strategies.

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Café One and Filmhouse Lead Transformative Conversations at TEDx Admiralty Way https://techeconomy.ng/cafe-one-and-filmhouse-lead-transformative-conversations-at-tedx-admiralty-way/ https://techeconomy.ng/cafe-one-and-filmhouse-lead-transformative-conversations-at-tedx-admiralty-way/#respond Wed, 26 Nov 2025 05:45:14 +0000 https://techeconomy.ng/?p=171682 This year’s International Men’s Day in Lagos won’t be forgotten for a long time. It came to life at TEDx Admiralty Way, where hundreds gathered to challenge old narratives, rethink masculinity and celebrate men in a refreshing and honest way. Held at Filmhouse Cinemas, Lekki Phase 1, the event brought together leaders, innovators, and changemakers […]

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This year’s International Men’s Day in Lagos won’t be forgotten for a long time. It came to life at TEDx Admiralty Way, where hundreds gathered to challenge old narratives, rethink masculinity and celebrate men in a refreshing and honest way.

Held at Filmhouse Cinemas, Lekki Phase 1, the event brought together leaders, innovators, and changemakers under the theme “Transforming Masculinity Through Infrastructure.”

What unfolded was one of the most emotionally charged and impactful TEDx editions the city has seen.

From the moment doors opened, the atmosphere carried a rare mix of vulnerability and excitement. Supported by headline sponsors Café One and Filmhouse, the event created the perfect environment for introspection, storytelling, and bold conversations about the future of masculinity in Nigeria.

When asked what the vision was behind TEDx Admiralty Way 2025, one of the conveners, Kelechi Nwaozuzu, said:

There are a lot of events celebrating women, and I love them, I’m a woman. But we looked around and saw that there are not many events celebrating men or pointing them in the right direction… There’s a wrong definition of masculinity, so rather than wait for someone to redefine it, we will take the bull by the horns and redefine masculinity.” 

As conversations around gender evolve globally, Nigerian men face a unique set of pressures: to lead, provide, succeed, and remain emotionally guarded.

TEDx Admiralty Way carved out space to interrogate these expectations, giving room for honest storytelling, evidence-based ideas, and reflection.

The event emphasized how infrastructures: physical, cultural, emotional, and digital, shape the way men are raised, perceived, and supported.

The speakers, each distinguished in their field, offered powerful insights on redefining modern masculinity in a fast-changing Nigeria. They invited the audience to re-examine the “hard guy” narrative and embrace a healthier definition of male identity.

Key Moments From the Stage

Abubakar Suleiman, MD of Sterling Bank, spoke on leadership and vulnerability, stating that ‘The current definition of masculinity is outdated and needs to change’ and imploring all men to decide what makes them a man.

Olushola Olaleye, a serial entrepreneur, spoke about the anachronistic mentality of masculinity and how it has affected men’s success in business. He said, ‘We think that for you to be a man, you have to dominate, but what it takes to build successful empires is a level of emotional intelligence and collaboration.

Obinna Ukachukwu, an Executive Director at Sterling Bank, explored the negative impacts of men hiding pain, loneliness and feelings of inadequacy. He explained that “Real masculinity is the courage to be whole, not perfect.”

Tunde Onakoya, Founder of Chess in Slums Africa, moved the audience with stories of young boys who found identity and healing through chess, reminding everyone that “every boy child  is like a pawn on a chess board, but when he is enabled on his journey of becoming and makes it to the final square, he becomes powerful.”

Each speaker reinforced a unifying message: Masculinity is evolving, and society must evolve with it.

The success of TEDx Admiralty Way was made possible by a coalition of visionary sponsors who believe in the power of ideas and community transformation. They are; Cafe One, Filmhouse Cinemas, Quilo, Visionary Studios, Sterling Bank, BayRoyal International Ltd, Kaldi Africa, Hollandia (Chi), Red Bull, Fruta Jugo, Kaddos Cakes, Cake Mayor, One Bank, Coca Cola(NBC), Boshan, Nutrisnax, and McVities.

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Their support enabled a world-class experience and helped amplify a conversation that will shape generations.

A New Chapter for TEDx Admiralty Way

As conversations continue long after the final talk, one thing has become clear: The world is ready for a more compassionate, more balanced, and more intentional definition of manhood.

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