The company surveyed more than 1,800 driver-partners across Nigeria, with 76% of drivers saying rudeness or verbal aggression is the top reason they give low ratings after a trip.

Payment disagreements came next, with 49% of drivers mentioning arguments over fares or payments. Safety followed at 42%, the same level recorded for cases where riders left vehicles dirty or caused damage.

What stands out is this, drivers are not focusing on traffic delays or route choices as much as people assume. Instead, everyday behaviour during the ride appears to be more important.

Speaking on the findings, Bolt’s Senior General Manager for West Africa, Teddy Appa-Dankyi, said: “Many riders are aware they rate drivers after trips, but fewer realise drivers also rate passengers. What this survey shows clearly is that respectful communication and consideration during trips significantly improve the experience for both drivers and riders.”

The survey is part of Bolt’s Driver Rating awareness campaign aiming to remind both sides that ratings go both ways and that small actions during a trip can affect the outcome.

Ride-hailing has become a regular part of city life, with the market valued at over $380 million in 2025 and could reach $477 million by 2029. Nearly half of urban users now rely on these services several times a week.

At the same time, challenges within the system have been increasing. Fuel subsidy removal in 2025 pushed up costs for drivers.

In March 2026, drivers in Lagos and Ogun halted operations over low fares and high expenses. That pressure has made interactions between drivers and riders more sensitive.

Bolt says driver feedback is essential to how the platform maintains trust. According to the company, simple things matter, such as being ready on time, speaking politely, and treating the vehicle with care.

“Ride-hailing works best when both drivers and riders contribute to a positive experience. Simple actions like being polite, ready at pickup, and respecting the driver’s vehicle can make a meaningful difference.”

Ratings go beyond feedback for drivers. They can affect how often they get trips and, in some cases, how much they earn. Bolt said its top 50 drivers earned N9.6 million in the first half of 2025, with strong ratings being a big part in that performance.

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According to a new nationwide study by Ipsos, commissioned by Bolt Nigeria, eight out of ten Nigerians believe ride-hailing is safer than traditional transport.

This captures both the progress of technology, and the gaps in public safety that technology has been able to fill.

The Ride-Hailing Safety Perception Report, presented at the Radisson Blu Hotel in Ikeja GRA, Lagos, revealed that 96% of passengers said they use ride-hailing because it feels safer, while 95% said it is their first choice for late-night trips. 

Based on surveys conducted across major cities including Lagos, Abuja, Port Harcourt, and Ibadan, the report revealed how safety perceptions influence transport choices. Women made up most of the users, and nearly half use the apps several times a week.

Osi Oguah, Bolt Nigeria’s general manager, noted the fine line between innovation and public trust.

“Safety is at the core of everything we do at Bolt. This research gives us valuable insight into how Nigerians experience and perceive safety when using ride-hailing. We’ll continue to invest in technology, partnerships, and awareness to ensure every ride on Bolt is not only affordable and reliable but also safe,” he said.

Lagos State Commissioner for Transportation, Oluwaseun Osiyemi, represented by the Director of Transport Operations, commended the study for both its reassurance and challenge revealed. 

His goodwill message urged ride-hailing operators to collaborate more on data and transparency.

“The decision by Bolt to commission an independent safety perception study is commendable and forward-thinking,” he said. “It demonstrates a genuine commitment to listening to users, understanding their concerns, and continuously improving the ride-hailing experience. This reflects the spirit of partnership that drives our collective progress in the transport sector.”

The need for data sharing was expatiated as a recognition that safety is not limited to apps, but includes visibility, regulation, and accountability. 

Lagos, he said, is already building a more connected transport data system, designed to link operator platforms with government infrastructure.

Weyinmi Aghadiuno, Bolt’s head of Regulatory and Policy, also commented on the findings:

“It’s a landmark study that gives voice to what millions of Nigerians already know. Ride-hailing is changing how people move and it’s making travel safer. At Bolt, safety is not just a feature, it’s a philosophy,” she said. 

This drew attention to interesting data that revealed 97% of riders say safety tools such as GPS tracking, trip sharing, and driver verification make them feel safer.

The Ipsos presentation, led by Stephanie Kanyiri, added more context. The 250-respondent survey showed that two-thirds of Nigerians believe ride-hailing helps reduce drunk driving, as many use apps to get home after social outings. 94% have booked rides for friends or family late at night, a subtle sign of how ride-hailing has become a form of community safety.

“The findings reflect an encouraging trend, Nigerians increasingly see ride-hailing as a trusted and secure mobility option. Safety features that enhance visibility, accountability, and control are major drivers of confidence among passengers, especially in urban centres.”

However, Kanyiri pointed out an awareness gap that could not be ignored. Some riders know the safety features exist but rarely use them. Others misunderstand what “safety” means, linking it to only one function, which is driver ratings or trip sharing, instead of the full ecosystem of in-app tools. 

“Different people attribute safety to different features,” she explained, calling for continuous public education.

While ride-hailing companies celebrate public trust, that trust also reveals how Nigerians distrust the alternatives. However, the report isn’t cynical but corrective. It suggests that when safety is designed, tracked, and verified, people notice. And they reward it with loyalty.

Trust must evolve into structure. That means better data-sharing, wider awareness of safety tools, and more unified regulation, not to limit innovation, but to protect it.

The Ride-Hailing Safety Perception Report provides valuable insights that will guide Bolt’s future investments in safety education, technology innovation, and public awareness initiatives. 

Bolt reiterates that insights from the study will also inform upcoming campaigns to increase understanding and adoption of in-app safety features.

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