With a commitment to excellence and customer satisfaction, LG’s latest washing machines are designed to enhance your laundry experience from the inside out.

With school and extracurricular activities back in session and holidays just around the corner, staying on top of the at-home to-do list may have you wishing for extra hours in the day.

As the pace of life accelerates, appliance makers such as LG Electronics (LG) are incorporating smart technology into their products to help you keep pace with household tasks—from cooking to vacuuming to doing laundry—as they pile up.

“One feature spearheading this innovation is the addition of artificial intelligence Direct Drive Motor (AIDD) to front load washing machines. We at LG strive to build innovative solutions to revolutionize daily chores like washing clothes. Our diverse washing machine range becomes even better with AI Direct Drive Washing Machines”.

The new AI Direct Drive Motor technology we have at LG uses artificial intelligence and advanced fabric care to deliver unrivaled performance, speed, and convenience says Nollywood actress and LG home appliances brand ambassador, Rita Dominic. It can be termed the most advanced innovation in the industry that provides optimal results.

Users purchase a washer based on a variety of factors such as automatic washing machine price and features. However, there are some essential washing machine features that can truly affect a buyer’s purchase decision, like AI Direct Drive (AI DD) technology.

AI Direct Drive (AI DD) intelligent technology makes washing easy. LG’s Smart Washing Machines with AI DD can automatically determine the best settings based on the weight and softness of your fabric for an optimal wash.

The AI DD technology has matured over 20 years of advancements, observations, and experiments by LG to deliver effective and efficient washing.

Experimenting with different cycle settings can also save time and household energy in the long run, continued Rita Dominic. “That’s huge! My machine also offers a Quick Wash function, so if I have something I need cleaned really fast, it’s a 39-minute cycle that gets the job done in next to no time.”

“My washing machine boasts a suite of features that make doing the laundry a cinch. Its headliner here is the eponymous AI DD (Artificial Intelligence Direct Drive), which doesn’t just measure a laundry load’s weight but also the fabrics’ softness. Based on LG’s accumulated data, the wash cycle is then adjusted for each load to better protect its fabrics and extend their longevity,” She said.

Various other features complement this. TurboWash360°, for instance, uses four directional 3D multi-nozzles to reach every part of the laundry for a thorough wash that’s also faster. Steam+, on the other hand, comprises an integrated steamer that enhances hygiene by killing off dust mites while also relaxing fabrics to make them less wrinkled and easier to iron.

“We are more likely to do something if it is easy and repeatable, so we don’t have to use up a ton of mental energy to get the job done,” says Brian Kang, General Manager, Home Appliances Division, LG Electronics West African Operations. “I find that having the right products and tools makes doing laundry every week a lot easier.”

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Announcing the next phase of its groundbreaking Fresh Start Initiative Campaign, LG Electronics Nigeria has highlighted proofs-of-concept for innovative technologies and business ideas that will pave the way to a more environmentally friendly, accessible and connected future in the Home Appliances division for the new year.

General Manager, Home Appliances Division, LG Electronics West African Operations, Mr. Brian Kang said the Fresh Start Initiative reflects the vision, strategy and purpose of today’s LG, which reinforces our focus on innovation and collaboration to create a long-lasting value for consumers while helping them address their most pressing business issues.

Showcasing the Home Appliances, their features, innovative technologies and benefits, LG Home Appliances Brand Ambassador, Rita Dominic gave insights on the everyday usage of the kitchen appliances.

ALSO READ: Making Energy-efficient, Eco-friendly and Smoother Garment Care Possible With LG’s Latest Washing Machines

Outlining every home appliance category, she said, every well-equipped kitchen is never without a refrigerator that’s important for keeping foods fresher and lasting longer, with the bonus of making sure all nutrients are kept intact.

LG will be showcasing its 2022 new Freezers in the Nigeria Market in few months’ time and it is an upgrade of what they have presently.

The new model delivers a more sustainable kitchen with LG’s 10-year warranty on its Compressor, an upgraded internal compartment and the company’s cutting-edge ‘freshness’ technologies, including LinearCooling.

Likewise, no proper household is complete without a Microwave to prepare warm meals and produce oven-fresh baked goods for the family. On Washing Machine, upgrade your Laundry with a high efficiency washer from LG. They are also releasing new top load washer and dryer models to offer consumers an array of options to suit their laundry needs.

These latest laundry solutions feature LG’s exclusive TurboWash 360° and TurboSteam technology along with a variety of tech-forward features to make laundry routines effortless.

More exclusive treats, prizes!

Until January 31st, catch the Fresh Start Prizes! To qualify, all you have to do is click the link in the bio of Rita Dominic on her Instagram page: https://www.instagram.com/ritadominic/ and register to win cool LG products. Stay connected with www.lg.com/africa for more interesting news and information to be shared to all loyal fans of the LG brand.

The LG Brand Differentiation – LG is not any other brand

Contrary to the opinion that the LG brand has an associated brand, a growing myth in the electronics world is that South Korean electronics company, LG and some other brands are the same, in some of the other tales, you will hear that LG acquired other brand to produce and market low-budget appliances to their mid-income customers.

But the simple truth is that LG does not own another brand and they are from other countries.

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