Before now, Samsung usually reshuffles top roles in December, but this recent decision came midyear. The company did not give a reason.

Won-jin moves into the role from Samsung’s Global Marketing Office. Before joining the company in 2014, he worked at Google, where he held senior positions, including a leadership role in Korea. 

Over the years, he has been linked to the growth of Samsung’s TV and mobile services operations.

His appointment also breaks the tradition of placing engineers in charge of Samsung’s TV division. This time, it has chosen someone with a background in marketing, content and services.

Samsung’s TV business is facing slower demand and higher costs. The company said last month that profit from its TV segment fell in the first quarter, as material expenses increased and sales did not keep pace.

Competition is also getting worse as Chinese brands such as TCL Electronics and Hisense are expanding quickly, helped by strong domestic demand and lower pricing. At the same time, Sony has entered a new partnership in home entertainment, adding pressure across the market.

Samsung still leads global TV shipments, a position it has held since 2006. However, the gap is narrowing with Chinese manufacturers gaining share and expanding into more markets.

Inside the company, the TV and home appliance division recorded losses in late 2025, including a sharp deficit in the fourth quarter. It returned to profit in the first quarter of 2026, but the recovery is still fragile.

In response, Samsung is adjusting its strategy, cutting back on lower-margin production and focusing on markets where it performs better, including the United States. Reports have also shown the company may scale down or stop TV sales in China this year.

At the same time, Samsung is putting more weight on services. Platforms such as Samsung TV Plus and its Art Store are expected to generate steady income beyond the hardware sales business. The company is also expanding artificial intelligence features across its TV range, from premium models to entry-level sets.

Marketing will play a bigger role as well, with major events like the 2026 FIFA World Cup approaching, Samsung is likely to step up promotions to drive demand.

This landmark partnership brings Nollywood’s biggest stories directly to millions of Samsung Smart TV households, and other Samsung device users, across the UK, marking one of the most significant expansions yet for AMC’s rapidly growing FAST footprint.

The launch further strengthens Nolly Africa HD’s position as the most widely distributed Nollywood channel globally, across major connected TV ecosystems, reinforcing AMC’s leadership in delivering premium African storytelling to international audiences.

Mirroring the structure and quality of AMC’s established premium Pay TV brand, AMC HD, Nolly Africa HD delivers a curated 24/7 schedule of Nollywood blockbusters, immersive series and compelling unscripted entertainment.

The channel also features titles from AMC’s original production arm, AMCOP (African Movie Channel Original Productions), offering exclusive Nollywood content not available elsewhere.

As the UK FAST market continues its rapid growth, with ad-supported streaming becoming an increasingly central part of viewer consumption, the launch of Nolly Africa HD positions Nollywood prominently within one of the most competitive and commercially dynamic connected TV ecosystems in Europe. Audiences can now enjoy round-the-clock access to premium Nollywood entertainment, via Nolly Africa HD, directly through their Samsung Smart TVs and other Samsung devices, no subscription required.

‘Yinka Mayungbo, CEO of AMC, said:

“Launching Nolly Africa HD on Samsung TV Plus UK is a significant strategic achievement for AMC and for Nollywood globally. Samsung is one of the biggest Smart TV and connected device platforms in the world, and securing our presence within its UK customer base reflects both the strength of our brand and the rising international demand for premium African storytelling. FAST is no longer an emerging opportunity, it is a defining pillar of modern television distribution. Our focus remains clear – to ensure Nollywood is not peripheral but positioned at the centre of global connected TV growth.”

With seamless integration into Samsung TV Plus, viewers across the UK can now enjoy free, high quality Nollywood entertainment directly through the Samsung TV Plus app on their Samsung Smart TVs and compatible Samsung devices.

This launch reinforces AMC’s leadership in scaling Nollywood within the world’s fastest-growing streaming environments.

Nolly Africa HD is available on channel 4208 on Samsung TV Plus.