The session was moderated by Abimbola Aderibigbe, the Registrar Relationship Manager at the Nigeria Internet Registration Association (NiRA), with Mr Peter Oluka, Editor of Techeconomy, explaining the importance of the .ng domain in this period of digital growth.

The in-depth conversation touched on how the .ng domain, as Nigeria’s country code top-level domain (ccTLD), can be a necessary tool for businesses and content creators, providing both local and global advantages.

The .ng Domain: A National Asset and Identity

Mr Oluka explained the indispensable role of the .ng domain as a national asset and a representation of Nigeria’s identity in the digital space. He stated, “.ng gives the user a unique identity. There’s something that points to the word that this platform or this user is actually from Nigeria, or is resident in Nigeria, or is coming from Nigeria.”

He further stressed that the .ng domain goes beyond being just a technical tool, but is also a symbol of national pride. “.ng is our unique national identity in the digital space,” he asserted, noting it as a core part of Nigeria’s online presence.

The Benefits of .ng Over Generic Domains

One of the key points Mr. Oluka highlighted was the branding advantage that comes with using a .ng domain. He explained how it sets businesses apart by strengthening their Nigerian identity. 

He reiterated that the .ng extension can strengthen a brand’s position in the market. “If I ask you about Nigerian banks, anyone who visits a bank’s website using the .ng domain, knows that this is a Nigerian bank,” Mr. Oluka said, stressing the connection between .ng and national recognition.

Again, he pointed out the importance of Search Engine Optimization (SEO). In adopting a .ng domain, businesses improve their visibility within Nigeria. He mentioned Google’s use of google.com.ng as an example of how search engines prioritise location-based domains to deliver relevant results. 

“Why do you think that Google has google.com.ng? Because anything you’re searching for related to Nigeria is filtered to this domain,” Mr Oluka explained.

He also touched on the global benefits. While some might perceive the .ng domain as limiting businesses to Nigerian markets and restricting their global reach, Mr Oluka clarified that it is a stepping stone to global recognition, especially if the content is universally relevant. 

“For instance, for us in Techeconomy, our top five countries for traffic are Nigeria, the US, UK, South Africa, and Ghana. .ng does not limit you to Nigeria alone,” he shared.

The Potential for Startups and Tech Companies

The discussion moved towards the role of .ng domains for startups, particularly in the tech space. Mr Oluka noted that the .ng domain offers startups a distinct advantage in terms of visibility and recognition, particularly for Nigerian investors and stakeholders. 

He pointed to the example of AgriTech startups that could benefit from the visibility provided by a .ng domain, saying, “For startups in areas like health, e-commerce, or AgTech, having a .ng domain helps you get recognised. It’s a unique identity that shows you’re part of the Nigerian ecosystem and helps you attract local and global attention.”

He also mentioned the growing use of .ng domains by well-known platforms such as theguardian.ng and leadership.ng, ascertaining that even large, established brands are adopting the domain to maintain their Nigerian identity online.

Affordability of the .ng Domain

One of the session’s most practical takeaways was the affordability of the .ng domain compared to international generic domains. 

Mr Oluka explained that while registering domains with international providers can be expensive, the .ng domain is more cost-effective, particularly because it allows payments in Naira. 

He said, “If you look at .ng today, the price is quite competitive compared to what you see out there. You’re going to pay in Naira, and that makes it more affordable for Nigerian businesses.”

He also recommended working with local registrars to ensure the best experience and support when registering a .ng domain.

How to Register a .ng Domain

For those interested in adopting the .ng domain, Mr. Oluka provided guidance on how to get started. He advised businesses to visit register.ng, the official portal for registering .ng domains. “It’s your go-to platform for registering your .ng domain,” he urged.

He further explained that businesses should begin by choosing the right name for their domain, one that aligns with their brand and target audience. “Before we started Techeconomy, I had 25 domain names in mind. But then, the name ‘Techeconomy’ came to me, and it was a perfect fit for our vision,” Mr Oluka recounted, sharing his experience in selecting a domain name.

At the NiRA Tech Convergence 1.0, Mr Oluka’s message on adopting a .ng domain reiterated the patriotic choice and also provided businesses with a solid tool to enhance their visibility, branding, and global reach. 

He urged these businesses and content creators to take on the .ng domain, especially in the face of a fast changing digital space.

“If you are not on .ng, you are missing out,” he concluded, pointing to the notion that Nigeria’s identity in the digital world must be proudly showcased through the .ng domain.

Embracing .ng is both a smart business move and an enhancement of Nigeria’s digital presence.

The session, moderated by Busayo Balogun, head of Corporate Services at the Nigeria Internet Registration Association (NiRA), featured speakers including Omotola Olaseni, managing director/CEO of GO54; Ebenezer Dare, CEO of HOSTLAG Limited; Ahmad Mukoshy, CEO of GigaLayer; and Prof. Ibrahim Adeyanju, managing director/CEO of Galaxy Backbone. 

These experts delved into the benefits, challenges, and untapped opportunities surrounding the adoption of .ng domains by Nigerian businesses and web developers.

The Case for Localisation: Leveraging .NG for Growth

Omotola Olaseni stressed the importance of owning a local domain: “If you want to succeed in Nigeria and truly establish your presence, having a .ng domain will go a long way for you and your business.”

Ebenezer Dare built on this, highlighting the technical advantages of .ng domains, particularly in reducing cyber risks and enhancing Search Engine Optimization (SEO): “Using a .ng domain and hosting locally reduces the number of attacks on your website. If your traffic is local, it helps your SEO because search engines prioritise locally hosted websites when people search within the country.”

He also noted the affordability of .ng domains, stating: “Many years ago, .com was way cheaper than .ng. But today, you can buy three .ng domains for the price of one .com. They are all top-level domains, so why not go with the cost advantage?”

Addressing Challenges

Ahmad Mukoshy acknowledged some challenges developers face when working with .ng domains, particularly with DNS configurations: “Developers tend to have challenges with manipulating or using DNS because it is complex, as simple as it seems.”

He further elaborated on the advantages of .ng domains, explaining their unique offerings compared to .com: “There are some other domain names you would want, and you would not find them under .com. The .ng domain gives you sovereignty and a unique identity as a Nigerian.”

Ebenezer Dare addressed misconceptions about .ng domains being “too local,” emphasising: “Some people say my business is global, so I don’t want to remain local. But even with a .ng domain, anybody from any part of the world can access your website and do business with you. Let’s educate our customers about these advantages and work to mitigate the challenges.”

.NG as a Symbol of Sovereignty

Prof. Ibrahim Adeyanju brought a historical perspective to the discussion, tracing the evolution of the internet from the early days of the World Wide Web to the current era of Web 3.0: “The future of the World Wide Web lies in artificial intelligence, blockchain, and machine learning. The .ng domain gives Nigeria a sovereign digital identity, akin to the country code +234. It shows that Nigerians are powering and contributing to the digital ecosystem.”

He also highlighted the government’s role in adopting .ng domains, noting the example of Service Wise GPT, an AI-powered platform recently launched to enhance civil service processes: “This project shows the potential of integrating AI into government services, and it is all powered by .ng domains. The local domain reinforces our identity and promotes innovation within the country.”

Building Awareness

In closing, the panel emphasised the need for increased awareness about the benefits of .ng domains. Busayo Balogun, the moderator, noted: “I’m sure there are challenges, but sessions like these help in building trust and confidence in the .ng domain.”

There was a consensus among the panellists that organisations like NiRA should engage with tech communities, schools, and businesses to drive .ng adoption.

Ebenezer Dare reiterated: “We need to create more awareness. Let people see the need for .ng domains. Engage tech communities and educate students about this. With time, more people will embrace .ng domains.”

The session at the NiRA Tech Convergence 1.0 was a detailed exploration of how webmasters and developers can leverage .ng domains to drive growth in Nigeria’s digital space.

It stressed the need for stakeholders to embrace local domains as tools for innovation, economic growth, and national identity.