The acquisition, which includes intellectual property, contracts, equipment, and other assets, is part of Host Africa’s strategy to expand its operations in Nigeria.

The deal, structured as a Sale of Asset Agreement, will see GO54’s assets transferred to Host Africa Nigeria Limited, a subsidiary registered in October 2024. This enables Host Africa to deliver web hosting, cloud services, and domain registration solutions in the country.

The acquisition aligns with Host Africa’s vision to establish itself in Nigeria’s growing digital services market. Regulatory filings reveal that the decision was influenced by GO54’s steady revenue growth, diverse customer base, and broad product offerings.

Host Africa plans to change the acquired assets into an affordable digital platform serving individuals, enterprises, and corporations.

The Federal Competition and Consumer Protection Commission (FCCPC) has endorsed the transaction, describing it as beneficial to Nigerian consumers. According to the FCCPC, the investment will foster local tech talent and boost online adoption across the country.

Formerly known as WhoGoHost, GO54 underwent a rebranding in March 2024 to reflect its pan-African aspirations.

With over 13,000 hosting accounts and 25,000 active domains, the company has been a leader in Nigeria’s web hosting space since its founding in 2006 by Opeyemi Awoyemi.

The rebranding aimed to position the company for expansion beyond Nigeria, with the name “GO54” symbolising a focus on enabling online business solutions across Africa’s 54 countries.

In recent years, GO54 has also pursued acquisitions to strengthen its market presence, including the purchase of iHost Africa, TheExpertHost, and Sendchamp.

Host Africa, led by its founder Michael Osterloh, is renowned for its expertise in cloud server solutions. Headquartered in Cape Town, the company has successfully expanded its footprint across Africa through strategic acquisitions.

This is not Host Africa’s first entry into Nigeria. The company previously acquired DomainKing in 2021 and Naijawebhost in 2024. Beyond Nigeria, Host Africa has expanded into East Africa, acquiring Kenyan hosting provider Sasahost in December 2023.

With the GO54 acquisition pending regulatory approval, Host Africa aims to strengthen its place in Nigeria’s digital sector, leveraging its expertise to meet the growing demand for online services.

For 17 years, WhoGoHost has been SMEs trusted partner in navigating the online world, providing users with tools and support to build their digital presence.

Founded by Opeyemi Awoyemi in 2006, WhoGoHost made it first acquisition with iHost Africa in 2016. It was also reported that the company acquired TheExpertHost, another Nigerian hosting company founded in May 2008 by Dennis Isong in the same year (2016).

It also acquired Sendchamp in September 2023.

WhoGoHost has established itself as the largest web hosting company in Nigeria with over 13,000 hosting account and more than 25,000 active domains.

In an email to the clients, Toluwani Adejuyigbe, the chief executive officer, GO54, said that the digital landscape is constantly evolving, and today, “we’re thrilled to announce a bold step forward that reflects our commitment to keep exceeding your expectations.

Adejuyigbe is also the co-founder and CEO of Brompton Industries, a long-term holding company that acquires control-themed stakes in internet, software and technology-enabled companies.

Speaking further about the renewed vision with GO54, he said, “As GO54 is more than just domains and hosting. We’re your one-stop shop for navigating the complexities of the online world, offering:

• AI-powered website builders (ready-to-go websites in 10 seconds!)
• Local cloud hosting
• Email marketing
• Bulk SMS services
• Link-in-bio pages
• Custom payments links as a sub-domain

“We’ve simplified things, making your digital journey more accessible and impactful than ever before”.

Why GO54?

Adejuyigbe, said that as a a vibrant brand built for the future, GO54 as the new identity reflects the dynamic energy and commitment to constant innovation.

“Seamless simplicity: We believe technology should be easy to use. GO54 simplifies complexity, giving you the power to focus on what matters most: achieving your goals.

“Unwavering commitment: Our mission remains the same: to empower individuals and businesses like yours to thrive online. GO54 represents our ongoing promise to provide you with the tools, support, and security you need to succeed.

What does this mean for you?

“As a valued WhoGoHost customer, you’ll experience a seamless transition to GO54. Your existing services and accounts will remain uninterrupted, and you’ll enjoy all the benefits of our expanded offerings with the same high level of dedication and support.

“We’re confident that GO54 will be your trusted partner on your continued digital journey. We invite you to explore our new website,GO54.com, to discover the exciting possibilities that await you”, the GO54 CEO said.