At the same time, Google still holds close to 90% of the global search market.

There is a difference, but one that is closing fast. I have noticed it in my own behaviour. When I want a quick answer, I type into Google. When I want to see something, maybe a place, a product, a real experience, I open TikTok.

Search no longer means what it used to

Search used to be as simple as typing a question, scanning links, and choosing what to read.

Of course, that model still exists, but it is no longer the only one.

Today, search means:

• Watching a short video
• Listening to someone explain
• Seeing results in real time

On TikTok and Instagram, people go beyond looking for answers to looking for proof, context and experience.

This is a transition from information to demonstration.

Google still holds the system together

It is important to be clear that Google has not been replaced.

It is still the starting point for billions of queries every day. It indexes the web, organises information, and delivers results at speed. For anything detailed, including health, finance, and research, it is still the most reliable route.

Its strength is structure:

• Ranked sources
• Verified websites
• Depth and coverage

Even among younger users, Google is usually the final step, even when it is not the first.

Why TikTok is pulling people in

When it comes to search, TikTok works differently from Google, it does not present pages but people.

If I search for a restaurant, I do not get a list. I see someone walking into the space, showing the food, reacting in real time and that is surely what I want.

This is why usage is increasing. Nearly half of consumers now use TikTok for search-like behaviour, and younger users rely on it heavily for discovery.

Do not think it is replacing Google, it is more about answering a different need:

• “What does this actually look like?”
• “Is this worth it?”
• “What do people really think?”

TikTok answers those questions faster.

Speed vs depth

At the top of this is a simple trade-off.

TikTok is fast.

• Answers come quickly
• Content is easy to consume
• Little effort is required

Google is deep.

• More detailed information
• Wider range of sources
• Greater reliability

The difference is technical and behavioural. When I am in a hurry, I want clarity. When I need certainty, I want depth.

The trust problem

This is where the conversation becomes more serious.

Google’s results are built on ranking systems that prioritise established sources. TikTok relies on creators and engagement.

That changes how trust is formed.

On TikTok, a video can gain visibility because people interact with it, not because it has been verified. Engagement is not the same as accuracy.

However, many people still trust what they see there. Why? Because it feels human, direct and real.

Why people are changing their habits

The transition shows how people now prefer to learn.

Many users, especially younger ones, are moving towards:

• Visual explanations
• Personal experiences
• Quick, practical answers

Research shows that social platforms are now used as discovery tools at scale, particularly for lifestyle, products and local searches.

This is not about abandoning Google but splitting behaviour across platforms.

What this means for businesses

This change is already affecting how brands operate.

It is not enough to rank on Google these days, visibility now depends on:

• Appearing in short-form video
• Being explained by real people
• Showing, not just telling

Search has become fragmented. One platform no longer owns it.

A restaurant, for example, might still rely on Google for location and reviews. But discovery, the moment someone decides to visit, may now happen on TikTok.

Is this just a phase?

The data shows something more permanent.

Usage of TikTok for search is growing endlessly, and at the same time, Google comes first in overall search share.

This is not a replacement but a redistribution.

People are choosing platforms based on intent:

• Google for accuracy and detail
• TikTok for speed and experience

This is becoming consistent.

Where this leaves the user

We are no longer searching in one place. We move between platforms, usually without thinking about it. A question might start on TikTok, continue on Google, and end with a decision influenced by both.

That changes something fundamental. Search is no longer about finding information but about how that information is presented, who presents it, and how quickly it is understood.

So when doing your search, don’t focus on whether Google is losing, or TikTok is winning. When you need an answer today, focus on whether you trust what is fastest or what is most complete.

The post Google vs TikTok: Where Do People Actually Search First? appeared first on Tech | Business | Economy.

The continent’s foremost SEO and digital marketing event will hold at Mike Adenuga Centre, Alliance Francaise, Osborne Road, Ikoyi, Lagos State from 10:00am to 5:30pm and will feature a panel discussion on ‘How African Culture Influences Digital Marketing and Consumer Engagement’ by Ife Durosinmi-etti, founder, Herconomy; Shina Charless Memud, founder, Yournotify and Crystal Nyarko, founder, Clear Narative Media.

Topics that will be treated at the conference include:  ‘Transforming Business Visibility Through Local Search Expertise’ by Amaka Chukwuma(SEO and Content Strategist), ‘Common SEO Mistakes and Quick Wins for African eCommerce Brands’ by Safia Marmon (Project Leat at Sunbowl), ‘Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI’ by Serge Nguele (Founder Your PPC doctor), ‘Scaling Your Business Responsibly with AI, Even on a Tight Budget’ by Emina Demir (Head Of Digital Marketing-Vixen Digital), ‘Building Keyword Strategy’ by Juliana Turnbul (Semrush), and ‘Content & Product Auditing with Google Tools and Crawl Data’ by  Marco Giordano (Web & Data Analyst).

Others are; ‘Using Case Studies To Uncover Pain Points and Buyers’ Behavior’ by Stella Inabo (Content Marketer, Float), ‘How Search Happens: Before and After you Hit Enter’ by Dave Cousin (Founder Dave the SEO &co), ‘Insights From African Startups That Are Killing It With SEO and Content Marketing’ by Shehu AbdulGaniy (Founder, Your Content Mart), ‘Crystal Clear Socials: A Framework For Standing Out on Social Media’ by Crystal Nyarko (Founder, Clear Narrative Media), ‘Emotional Connections: Using Brand Archetypes to Enhance Engagement’ by Rejoice Ojiaku (Co-founder, B-Digital, UK), ‘Data-Driven Digital Marketing: The Importance of Data in Decision-Making’ by Ifeoma Nicole Oraekie (Product Marketer) and ‘The 5 Channels You Need to Become a Thought Leader’ by Chima Mmeje (Founder FCDC).

According to the convener, Ebere Cecilia Jonathan, this year’s event will offer a more immersive experience for participants as they network under a convivial ambience of music and poetry with the leading lights in digital marketing, sharing experiences, challenges and solutions.

She says, “Digital marketers, SEO professionals, Tech marketers, business owners, brands and entities interested in improving their online presence and visibility will be gathering to learn how to improve their skills, rethink internet marketing strategies, and connect with like-minded individuals.

“Join us for Africa’s must-attend SEO and digital marketing event to learn strategies and gain inspirations to improve your business and personal digital presence. It is an opportunity to meet the faces you’ve always interacted with online, so join industry experts, business owners and make new connections.

“We’re taking the conversation to the streets of Lagos the next day with Search AfriCon outing.  Don’t miss this exclusive opportunity to unwind and create valuable relationships.”

The Search AfriCon 2025 event is supported by Google, The Gray Dot Company, USA, Women-in-Tech SEO, UK, Semrush, Bax Analytics, Turn Global, Spain, and Nisa Digital, Dubai.

The post Search AfriCon 2025: SEO Experts Gather In Lagos appeared first on Tech | Business | Economy.

In other words, expansion is the blaring light that signals that a particular financial sector or business has achieved growth remarkable enough to push it into entering new market spaces. In today’s digital era, one of the economic sectors leading this charge is the Fintech industry.

With the spike in online banking, digital wallets and mobile payments, the Fintech industry has become an international sensation.

The sector has experienced substantial revenue growth in its market segments over the years, which has made it quite the ‘Universal buzz’.

In fact, since the 20th century, the fintech space has kept ticking success boxes.

In 2022, McKinsey & Company estimated it accounted for 5% of the world’s banking sector’s net worth, which is a whopping 150 to 205 billion dollars. That is an incredible ‘humble beginning’ if you ask me.

Despite these tremendous achievements, entering newer markets always poses a difficult task, especially when the expansion is hanging on the edge of several international borders. In a bid to break into these new market areas, Fintech organisations are faced with the daunting challenge of connecting with customers of diverse languages and regions.

This is where Localising Content SEO comes in handy. It has become the ‘smart’ strategy that fintech industries can utilise to win organic traffic and dominate the global market.

Let’s clear up your confusion about this strategy.

What does localising content SEO mean?

It is your adaptation of online content to meet the unique preferences of the local market. Some other definitions would add that it is the act of creating and utilising website content, especially to attract local customers.

Picture it this way: Bank A, a British bank, wants to sell its digital services in a Chinese market. Localising content SEO here means that Bank A has to adapt its online content, language, and cultural references to Chinese preferences if it wants to witness an overflow in sales.

How can fintech companies utilise localised content SEO to drive organic traffic on a global scale?

Localising your Fintech SEO demands that you succumb to a nuanced approach because entering different market spaces across the world comes with complexities, such as other languages, local currencies, dates and formats. Therefore, to ensure that the fintech industries achieve this, here is an array of strategies that can be used to penetrate various markets all over the globe:

1. Running Local Keyword Research

In the online world, keywords are very essential for content SEO. They are the bridge that connects users’ search to the contents of your organisation’s website and helps search engines give a rank to your pages for relevant queries.

This, in turn, boosts the visibility of your organisation and increases traffic.

Bringing this down to gaining recognition and engagements in new markets, organisations should ensure that thorough research is carried out on the local keywords used in the specific region they are targeting before diving head-first into offering their services.

This includes identifying the financial terminologies or region-specific terms used in that zone, like the slang name they use for money or local dialect names used for certain financial products.

You can achieve this by using helpful tools such as Google Keywords Planner, Ahrefs and SEMrush to discover and explore local search trends that could be helpful to your organisation.

2. On-Page Optimisation:

This strategy is what I call the ‘production stage.’ It’s the stage where everything needed to draw the attention of the locals is infused on the content page.

It’s all the measures you employ within the content page to improve its position in the search ranking and reach a wider audience.

This means that the page in question must comprise information relatable to the market space you want it to reach.

On-page optimisation comes with several sub-components, including images, content/body information, external and internal links, header tags, etc.

However, there are a number of them you must watch out for while localising content SEO, and they are:

Title tags: These are the Hypertext Markup Language (HTML) elements that specify the title of your web page.

It’s so important because it helps search engines and consumers understand the purpose of your webpage.

Therefore, it is important that in creating these title tags, words that resonate with your target market or local keywords are used.

Meta descriptions: Many times, once the search engine result page is on display, there is a snippet of text underneath the page title. Those texts are known as meta descriptions in SEO terms.

They are used to inform and interest the user enough to engage on that page. Similarly, while drafting out these descriptions, local keyword usage should be a priority.

Internal links: If your fintech organisation offers a wide variety of services, then this is very important. Internal links are hyperlinks that are used to navigate to different pages within the same website, almost like a redirection link to a certain type of service.

Another arm of this component that can be utilised is location-specific landing pages.

This is when a page on your website directs users to another page within the same domain. It can be employed to direct viewers to the local addresses near them, featuring contact information and hours of operation.

This will give the locals of those regions easy access to the services you provide nearest to them.

Google Business Profile (GBP) Maximisation

This strategy is scarcely used because not many companies believe that it can bring massive traffic to their pages. In reality, it is a significant strategy used in building traffic on your page.

This is because a good percentage of the world’s population uses Google browsers to make their findings; it is also one of the most popular browsers in existence.

Therefore, utilising the Google Business Profile gives companies an added advantage in new marketplaces if leveraged.

Organisations can harness this option by including the relevant categories they have and the services they offer while utilising local keywords related to the target market or regions.

Localising content SEO offers any company, not just Fintech companies, a wellspring of benefits, including increasing their online visibility and building trust and credibility with the local audience.

It is one of the major tactics that guarantees improvement in organic traffic in diverse markets only if it is harnessed by industries globally.

*Kelechi Anyikude is a seasoned digital technology expert with a background in digital and growth marketing. Kelechi specializes in crafting targeted marketing strategies that leverage the power of SEO, social media, and content marketing. He is passionate about staying ahead of industry trends and regularly contributes insights to marketing publications and speaks at conferences worldwide.

The post Localizing Content SEO: Winning Organic Traffic in Multilingual Markets appeared first on Tech | Business | Economy.

Businesses that control search rankings control market share. It’s that simple.

Traditional SEO is fading off. Keywords, backlinks, and outdated ranking tricks no longer guarantee visibility. AI has changed the rules, but most businesses are still playing by old rules. 

This is beyond a common upgrade, we can call it a disruption.

AI-powered SEO means search engines are no longer just reacting; they’re predicting. They analyse behaviour, context, and intent—before users even type a query. 

Businesses in Nigeria that fail to understand this change will be left behind, buried under pages of irrelevant search results. The question isn’t whether AI-powered SEO is necessary; we should focus on whether businesses in the country are ready for the fight.

AI Taking Over the Old SEO Methods

Let’s get one thing straight: Google is no longer just a search engine. It’s an AI-driven system. The transition happened quietly, but it was brutal.

• Before AI: Search engines relied on human-fed algorithms. You could manipulate rankings with keyword stuffing and backlinks.
• After AI: Google’s RankBrain, BERT, and MUM now understand search intent. They learn. They evolve. They push aside outdated SEO tactics.

Think of it this way: AI-powered SEO is no longer about what you tell Google. It’s about what Google understands from user behaviour. It predicts what people want, sometimes before they even know it themselves.

For Nigerian businesses, this means survival depends on adapting to AI’s logic—not fighting it.

Why AI SEO Matters Now

Digital Presence is Non-Negotiable; With over 134 million Nigerians online, as revealed by the Nigerian Communications Commission (NCC), we can see that digital visibility is becoming more indispensable. If your business doesn’t show up on the first page of Google, it might as well not exist.

AI Goes Beyond Just Keywords, Engagements are Now Priotised; Google now prioritises user experience—are visitors staying on your page or leaving instantly? Content relevance—is your content answering real questions, or is it fluff? Lastly, authority—are other sites referencing your business?

Content is King, But AI is the Kingmaker; AI-powered tools can predict viral topics, optimise headlines, and even generate content. Businesses that utilise this will take the lead. Those who ignore will fade into obscurity.

Winners and Failing Businesses: Who Will AI SEO Benefit?

Let’s be real—AI-powered SEO isn’t a gift to everyone but a filter, and it’s ruthless.

Winners

Big corporations: They can afford high-end AI tools, data analytics, and top-tier SEO experts.
Tech-savvy businesses: Those who invest in AI-powered content and marketing strategies will stay ahead.
Agile startups: Companies that take up AI early can outrank slow-moving competitors.

Left-behinds

Small businesses without AI knowledge: They’ll struggle to compete with AI-optimised competitors.
Businesses relying on outdated SEO tricks: Keyword stuffing, link farms, and other hacks are now stretching but not reaching.
Companies that ignore user experience: If your website loads slowly or has bad content, AI will bury you.

This isn’t to make businesses scared. It’s to wake you up to catch-up.

The Challenge in Nigeria: Can We Keep Up?

Businesses need to keep learning and unlearning; Most businesses still rely on basic SEO knowledge, and many digital marketers haven’t updated their skills. AI literacy has become a survival, not a luxury anymore.

Limited access to AI tools; Many AI-powered SEO tools are expensive. Businesses need affordable, localised alternatives.

The visibility problem; AI-driven search favours content with global relevance. Will local businesses be drowned out by international companies? If so, how do we get back to the limelight?

Winning the AI SEO Challenge is a Strategy for Nigerian Businesses

Use AI Tools That Don’t Break the Bank; You don’t need a Google-sized budget to compete. Affordable AI-powered SEO tools include:

• Ubersuggest: for keyword research and analytics
• SurferSEO: for AI-driven content optimisation
• Rank Math: for AI-powered WordPress SEO

Prioritise User Experience;

• Fast-loading websites win.
• Engaging content beats keyword-stuffed pages.
• Mobile optimisation is non-negotiable.

Train and Upskill Now; The AI revolution won’t wait. Businesses must train their teams in AI-driven digital marketing now, or risk being left behind.

Push for Local AI Solutions; Tech hubs, investors, and policymakers should focus on developing AI-powered SEO tools for the Nigerian market. We can’t afford to be passive consumers.

So, Adapt or Disappear

AI-powered SEO is just the beginning. The next phase includes Voice search. Visual search. Hyper-personalisation.

Search engines will soon predict what users need before they even search. Businesses in Nigeria need to prepare for a Voice search takeover—Google Assistant, Siri, Alexa; AI-curated search results that prioritise engagement over manual optimisation and AI-generated content competing with human-created articles.

The bottom line? AI won’t kill SEO. But it will kill businesses that refuse to adapt.

This is a fight for relevance and businesses that understand AI-powered SEO will thrive. Those that ignore it will vanish.

Rather than focusing on: “Should we use AI for SEO?” The real thoughts should be: “How fast can we adapt before it’s too late?”

The post AI-Powered SEO is Changing Online Visibility—Will Your Business Adapt or Disappear? appeared first on Tech | Business | Economy.

Announced by the Minister of Communications, Innovation, and Digital Economy, Dr Bosun Tijani, this expansion targets the development of Nigeria’s technical workforce, ensuring the nation becomes a huge source of tech talent.

Dr Tijani shared the announcement via social media platform X, encouraging both new and returning participants to engage with the learning resources available. 

Those already in the programme can access their training dashboards for foundational courses and assessments, while applications remain open to new entrants via the website.

The 3MTT programme has been structured in multiple phases to methodically scale Nigeria’s tech talent pool. Cohort 1, launched in the programme’s early phase, trained 30,000 individuals, followed by the second cohort in March, which enrolled 270,000 participants. 

The addition of 90,000 fellows to 3MTT cohort 3 kicks off further progress towards the goal of training three million Nigerians in marketable tech skills.

Reflecting on the success of previous cohorts, Tijani noted that many first-cohort participants have already gained placements as interns nationwide. 

Beyond on-the-job experience, these fellows are actively participating in hackathons, enabling them to apply their skills to real-world projects and showcase their abilities in building practical tech solutions.

The 3MTT initiative aligns closely with the government’s Renewed Hope agenda, which seeks to strengthen Nigeria’s digital economy and establish the country as a competitive exporter of tech talent. 

Participants are trained in a wide range of in-demand skills designed to boost productivity in roles that leverage digital tools, including Digital Marketing, Data Analysis, Project Management Software, Cloud Platforms, SEO, CRM Management, Accounting Software, Graphics Design, and UX/UI Design, among others.

The programme’s structure and curriculum were developed collaboratively, incorporating insights from government agencies, educational institutions, and industry partners. 

Through this support, the 3MTT initiative is providing individuals with the necessary skills and ensuring a solid talent pipeline that contributes to Nigeria’s economic transformation and competitive edge in the global tech industry.

The post FG Calls for New Applicants as 3MTT Programme Enrols 90,000 Nigerians in Cohort 3 appeared first on Tech | Business | Economy.

In this era of the digital world, keeping your online presence on point is very important. In these times, where 69% of people will head to online search engines to look for legal advice, it is crucial that you make yourself present there for potential clients.

And in a market so competitive as the legal market: it is vital to showcase your skills, expertise, and knowledge in the field to gain trust and credibility and increase visitors to your site. So how do you get all this?

SEO is the answer! The same reason why law firms invest in websites will now invest in SEO. They want their websites to rank higher in SERPs and increase organic traffic. Because the more the traffic is flowing, the more their law firm will make revenue.

And in this blog post, we will help you go through the basics to the exciting details of SEO to help you rank #1 on Google. So, hang tight because this post will help your law firm reach new heights of online visibility.

What is SEO for Law Firms?

Law firm SEO means designing and optimizing a website to boost its online presence. Lawyers work on their website’s SEO so that it can rank higher in Google search results. The higher your website appears on the search engine result page (SERP), the higher the chances people will visit your site.

And that’s how you gain more organic traffic, visitors, and (ultimately) customers. The process includes using techniques and strategies that focus on your target audience and aims to increase traffic. The main elements of SEO ranking strategy include; keyword research, quality content, optimization, and marketing tactics.

Understanding the Basics of SEO

To begin your journey, you must understand the basics of SEO first. Understand what a search engine is and its functions. The role of keywords, finding relevant keywords, and how to use them.

There is much to learn from on-page optimization and metadata to off-page optimization and link-building. Once you’re in the grasp of digital marketing, you’re ready to dive into the world of SEO.

1. Keyword Research

Keywords research plays a crucial role in making your game successful.

You have to tell your audience what you offer. For example, if you specialize in family law, you can target keywords relevant to your field.

A far better approach would be targeting the audience on your main page with keywords such as; “family attorney California.” Then this main page can lead to sub-pages on divorces, adoptions, or guardianship: so, you can focus on more relatable keywords accordingly. 

Identify short-tail or long-tail keywords that potential clients will search for to find your services. Utilize keyword research tools to discover high-volume or low-competitive keywords.

Learn to integrate these keywords throughout your webpage, content, and landing pages without over-stuffing them.

2. Compelling and Relevant Content

Another way of helping people gain trust and increasing your traffic is through engaging content. You know your audience and their concerns; try to address them online.

A new law passed regarding family law? Discuss it on the Internet. How to get a child’s custody? Describe it on your webpage. By doing so, you can tell people how you’re aware of your field of specialization. It will help build credibility.

And you know what? It’s even better if you can create engaging content that is easy to read. Update your website regularly with informative content, case studies, FAQs, and legal guides.

Managing your online presence while handling your legal practice can be hectic. So, you’ve got two options to choose from;

•  Content calendar. Use it to schedule your content beforehand and publish fresh and valuable content throughout the week.
• Professional Help. Many legal marketers can help you enhance your online visibility [Access the full article].

So, if you’re looking for a trustworthy firm that knows the legal jargon and can help you gain an audience, you now know who to ask.

3. Optimizing Website Structure

Always pay attention to the structure of your website, as it significantly affects your law firm’s SEO. First, it helps search engines crawl through your website, find relevant content and rank your site.

Secondly, it will help people navigate through your website with ease. The better the user experience, the higher your rank in SERP. Since 2020, Google announced user experience as a ranking factor (all the more reasons to focus on website structure).

Therefore, organize your website into categories and subcategories. The homepage could be about your law firm, leading to a service page (where you discuss your area of specialization), and another click leads to CTA.

Focus on reducing the number of clicks for a user to reach their desired page.

3. Local SEO

The legal industry is a highly competitive market that primarily serves local clients. It makes the use of local SEO more crucial than ever.

Optimize and update your Google My Business (GMB) account. Provide accurate and up-to-date information about your law firm’s name, address, contact info, and operating hours.

Lastly, don’t forget to encourage your past client to leave a review for your law firm. Respond to both positive and negative reviews. These optimization steps will help Google decide your rank in local searches.

4. Building High-Quality Backlinks

Other web pages linking (back) to your website is called a backlink, one of the most influential ranking factors in SEO. Earn good quality backlinks to help your site rank higher in search result pages.

There are many ways to gain backlinks, like; asking your local government to add your law firm to the business directory, funding a minor scholarship, or creating a legal eBook for local governments and colleges. It will help you gain .gov and. Edu backlinks.

Other ways include; guest posting on relevant legal websites and collaborating with local organizations. Focus on organic backlinks more than manipulative ones, as they can cause penalties (in some cases).

5. Mobile Optimization

Genz or Millennials, everyone has resorted to phones than PC. Thus, optimizing your website for mobile phones is non-negotiable.

While developing a legal site, go for a responsive design. It means a website that can resize its elements according to the screen’s size.

Now that most people use phones to browse the Internet, you want your website to provide a seamless experience. Not to mention that mobile-friendly websites rank higher on Google’s SERPs, increasing your visibility and spectrum of the target audience.

6. Monitoring and Analytics

Before we wrap this article, there’s one final and crucial thing that can determine the success of your website; Analytics. Regularly monitor your website’s performance — analyze metrics; organic traffic, conversion rate, bounce rate, and keyword rankings.

It will help you identify your area of improvement so you can focus on making a more informed decision. Examine the data and stay updated on the trends and algorithm changes to reform your SEO strategy accordingly.

Conclusion

A well-organized SEO strategy is essential for an online boost. Pay attention to ways to expand your audience and how to stay competitive in the market.

Understand the basics of SEO and start implementing those today. Understand that a good and working SEO tactic may take time and effort. It may take some tries to figure out a strategy that works for your law firm. Until then, focus on link building, keyword research, website structure, and everything else to keep your website in the eyes of your potential clients.

About the Writer:

Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Muslim Pro

The post SEO for Lawyers: Grow Law Firm’s SEO Guide [2023] appeared first on Tech | Business | Economy.

Founded in 2015 by His Majesty King Charles III, then The Prince of Wales, Prince’s Trust International aims to combat global youth unemployment and has made a difference in the lives of young people in the UK and worldwide over the last four decades. The charity is aimed at delivering education, employment, and enterprise programs that empower young people to thrive in the job market.

As part of the launch activities in Nigeria, Prince’s Trust International held several events in Lagos, raising awareness for the cause. Closing out the week-long program was a launch dinner hosted by Coronation Group and The Aig-Imoukhuede Foundation. The special evening brought together esteemed guests from the public and private sectors including The British High Commissioner to Nigeria, Richard Montgomery, and The Governor of Lagos State, Babajide Sanwo-olu.

In support of the work of The Prince’s Trust International, H.E. Babajide Sanwo-olu expressed his firm belief in the power of partnerships between the government, private sector, and charities, to tackle youth unemployment in the State. 

Mrs. Ofovwe Aig-Imoukhuede, Executive Vice-Chair of the Aig-Imoukhuede Foundation, delivered an inspiring opening address at the launch event, where she conveyed her deep appreciation for the Trust’s remarkable momentum and innovative initiatives across Africa, all aimed at fostering the success of young individuals, a cause very dear to her heart. She shared her hope that the launch event will birth enduring partnerships that will enable PTI to exponentially expand its life-changing efforts among the youth in Nigeria.

Sharing on the historical background to the partnership with PTI, Mr Aigboje Aig-Imoukhuede CON, Chairman of Coronation Group and Aig-Imoukhuede Foundation,stated, “When I graduated from the University of Benin in 1986, unemployment was 4%. You had to work hard not to get a job. As a graduate today, you face a completely different reality.

Unemployment is at 33% and youth unemployment is over 50%.” Mr. Aig-Imoukhuede added, “I salute King Charles III for his vision as a young man at 27, devoting his life to tackling youth unemployment around the world. By partnering with Prince’s Trust International, we are working to realise that vision, transforming the lives of millions and creating brighter futures for our youth and communities.”

Will Straw, Chief Executive Officer at Prince’s Trust International said, “We are thrilled to partner with Coronation Group and The Aig-Imoukhuede Foundation as we launch our programmes in Nigeria. Together, we aim to address the pressing challenges of youth unemployment and support young people into sustainable and meaningful careers. Through this partnership, we can create life-changing opportunities  for young people in Nigeria.”

Nigeria faces the challenge of rapid population growth, which, without urgent investment in job creation and skills development, could lead to increased levels of unemployment. The Aig-Imoukhuede Foundation’s deep understanding of the Nigerian context through their work with the public service and Coronation Group’s focus on providing transformational solutions to Africa’s unique challenges will be instrumental in shaping the direction of the partnership.

The post Prince Trust International Launches in Nigeria, Aims to Combat Youth Unemployment appeared first on Tech | Business | Economy.

These common mistakes are broad but let’s focus on a few and how to avoid them in online marketing, highlighting valuable insights to help you maximize your digital success.

1. Neglecting Target Audience Research

One of the biggest mistakes in online marketing is failing to understand your target audience thoroughly. 

Without a clear understanding of their needs, preferences, and demographics, you risk crafting ineffective marketing messages and targeting the wrong audience. 

Take the time to conduct comprehensive market research and create buyer personas to guide your marketing strategies and ensure they resonate with your intended audience.

2. Inconsistent Branding and Messaging

Maintaining consistency in your branding and messaging across all online channels is vital for building brand recognition and trust. 

Inconsistent visuals, tone of voice, and messaging confuse your audience and dilute your brand identity. Create brand guidelines that establish a unified look, feel, and voice for your brand, and ensure that all your online marketing efforts align with these guidelines.

3. Lack of Clear Goals and Metrics

Without clear goals and metrics in place, it becomes challenging to measure the success of your online marketing campaigns. 

Set specific, measurable, attainable, relevant, and time-bound (SMART) goals that align with your overall business objectives. Define key performance indicators (KPIs) that allow you to track and analyze the performance of your campaigns.

Regularly monitor and evaluate your results to make data-driven decisions and optimize your marketing strategies.

4. Overlooking Mobile Optimization

With the majority of internet users accessing content through mobile devices, neglecting mobile optimization can be a significant setback for your online marketing efforts. 

Ensure that your website, emails, landing pages, and advertisements are responsive and optimized for mobile devices. Improve load times, simplify navigation, and optimize content for smaller screens to provide a seamless user experience across all devices.

5. Ignoring Search Engine Optimization (SEO)

Search engine optimization is essential for improving your website’s visibility and driving organic traffic. Neglecting SEO best practices, such as optimizing page titles, meta descriptions, headings, and incorporating relevant keywords, can hinder your website’s ranking in search engine results. 

Invest time and effort into understanding SEO techniques and apply them consistently to enhance your online visibility and attract qualified traffic.

6. Failing to Engage with Your Audience

Engagement is a key aspect of online marketing success. Failing to actively engage with your audience through social media, comments sections, and customer support channels can create a disconnect and hinder your relationship-building efforts. 

Respond to comments, messages, and inquiries promptly, encourage discussions, and foster a sense of community around your brand. Personalize your interactions and show genuine interest in your audience to build lasting connections.

7. Overlooking the Power of Content Marketing

Content marketing plays a pivotal role in attracting, educating, and nurturing your audience. Failing to invest in high-quality, valuable content can limit your online marketing success. 

Create a content strategy that aligns with your target audience’s needs and preferences. Develop informative blog posts, engaging videos, visually appealing infographics, and shareable social media content to establish your brand as an industry thought leader and build trust with your audience.

Conclusion

By avoiding these common mistakes in online marketing, you can position your business for digital success. With a strategic and well implemented online marketing approach, you can enhance your brand visibility, attract qualified leads, and drive conversions. Stay vigilant, adapt to the evolving digital landscape, and continuously analyze and optimize your strategies to stay ahead of the competition.

Online marketing offers immense opportunities for businesses to connect with their target audience on a global scale and is a dynamic and ever-changing field. 

Stay informed, keep learning, and adapt to new trends and technologies to stay ahead of the curve. With a solid foundation, a clear understanding of your audience, and a strategic approach, you can navigate the online marketing landscape with confidence and drive your business towards sustainable growth.

The post Seven Common Mistakes to Avoid in Online Marketing appeared first on Tech | Business | Economy.

As soon as you start blogging, you start considering how to make money off your website. There are several ways to achieve it, but Google Adsense is one of the most popular.

Through the Google AdSense program, website owners in the Google Network of content sites can distribute text, image, video, or interactive media adverts that are specifically tailored to the site’s audience and content. Google oversees, organizes, and maintains these adverts.

As a blogger, you need to take care of the fundamentals, such as optimizing your website for search engines and generating traffic. Your initial priorities shouldn’t concentrate on how to make money.

Creating Contents 

Because it needs to be original, creating content is one of the more challenging tasks. As a blogger, you should make an effort to produce interesting and educational content for your readers. Added to this is your online presence –  you should also focus on SEO and make sure that your content is optimized for search engines.

SEO

For your content to be more visible and accessible as a blogger, you must concentrate on SEO (Search Engine Optimization). This is one of the ways to increase traffic to their blog and website’s ranking in search engine results pages (SERPs).

To achieve this, there are a bunch of strategies to deploy, such as incorporating pertinent keywords into the content, optimizing the meta tags and photos, and constructing backlinks to the site. 

However, it’s critical to keep in mind that creating high-quality and engaging material that appeals to readers is just as important as using SEO as one component of a successful blogging strategy.

Driving Traffic

Being a successful blogger involves many different factors, including increasing a website’s visibility. It requires time and work, but you can do it by constantly producing high-quality material, interacting with your audience, and promoting your site, promoting content on social media, guest posting on other blogs, etc. 

To Qualify for Google Adsense – Know the Following

1. Your website must have been online for at least six months.
2. Any violent, sexually explicit, or content is not permitted on the website.
3. The website must not have previously had AdSense access denied.
4. No pornographic or gambling-related content is permitted on the website.
5. The website needs a privacy statement.
6. A substantial amount of high-quality, AdSense-compliant content must be included on the website.
7. The website must be available in a language that AdSense supports.
8. There cannot be any unlawful or protected content on the website.

Monetizing your website with Google AdSense

• Sign up for a Google AdSense account by visiting https://www.google.com/adsense.
• Once the account is set up, you must upload the AdSense code to your website. Usually, you can do this by simply copying and pasting the code into the HTML of your website.
• Once you have inserted the AdSense code, you will need to wait for Google to review and approve your website for AdSense. The process can take many days.
• You can start modifying the ad units once your website has been approved and start earning money from clicks and impressions on your site.

The post [GUIDELINES] Bloggers Should Focus on Contents, SEO, Driving Traffic before Monetization  appeared first on Tech | Business | Economy.

Skilled in project management, web design, search engine optimization (SEO), networking and data analysis.

In this interview, Kayode Omotehinse reflects on his journey to landing a technical support engineer role at Ruleguard; a London-based regulatory technology platform for financial sector firms that helps organisations manage their evidence compliance…Excerpt:

​TE: Hello Kayode. Can you tell us a little bit about your background and how you got into the field of technology?

Kayode: Sure, thanks for having me. I have always been interested in technology, ever since I was a child. I was always fascinated by how computers worked and ho​​w we could use them to solve problems and create new things. I decided to pursue a career in technology, and I have been working in the field for the past eight years.

TE: Can you tell us more about your area of core specialization and your achievements in this field?

Kayode: My area of core specialization is in Information Technology, with a focus on Infrastructure, Application support, and Security services. Throughout my career, I have gained a wealth of experience in these areas and have developed a strong reputation as a skilled IT leader.

I have been fortunate to have had a number of notable achievements in my career, including serving as the Lead IT Specialist during the merger of Chocolate City Group with Warner Music PLC, the third largest music record label in the world.

TE: That sounds like a very rewarding and challenging career. You mentioned that you have a passion for mentorship and training. Can you tell us more about your experience in this area?

Kayode: Yes, I have always enjoyed helping others learn and grow, and I have had several opportunities to do so throughout my career. In the past, I have regularly conducted free web design trainings for high school students, and I have been an active member of Elementor Lagos and WordPress Nigeria groups, where we regularly organize meetups, free trainings, and help new developers by answering questions on WhatsApp groups. I believe that mentorship and training are important aspects of any successful organization.

TE: Thank you for sharing that with us. Can you tell us more about your future plans and what your next steps are in your career?

Kayode: I am currently focused on starting my new role at Ruleguard and on getting up to speed on the company’s products and processes.

Ruleguard is an industry-leading software platform designed to help regulated firms manage the burden of evidencing and monitoring compliance.

In the longer term, I am always interested in pursuing new projects and challenges that allow me to use my skills and knowledge to make a positive impact. I am particularly interested in projects that involve mentorship and training, as I have a strong passion for helping others learn and grow.

I am always on the lookout for new opportunities to be involved in industry events and to contribute to the broader tech community, and I am open to exploring new projects and initiatives that align with my goals and interests.

TE: That’s a very exciting and ambitious career path. We wish you the best of luck in your new role at Ruleguard and in all of your future endeavors.

Thank you for sharing your insights with us, Kayode.

The post The Story of Kayode Omotehinse: From IT Mentorship in Nigeria to Technical Engineer at London’s Ruleguard appeared first on Tech | Business | Economy.