The telecom operator explained that several factors contribute to faster data usage, including hotspot sharing, video streaming, automatic app updates, cloud backups, and the growing adoption of high-speed internet services.

According to the company, many users unknowingly consume significant amounts of data through background activities on smartphones, tablets, laptops, smart TVs, and other connected devices.

Features such as auto-play on social media platforms, automatic software updates, and cloud synchronization can continue running even when users are not actively using their devices.

MTN also noted that hotspot sharing remains one of the leading causes of unexpected data consumption. When subscribers connect multiple devices to a single data plan, activities such as video streaming, online gaming, software downloads, and system updates on those devices can quickly exhaust available data.

The operator further explained that faster internet technologies, including 4G and 5G networks, naturally encourage higher data consumption as users access more high-definition content and bandwidth-intensive applications.

Similar observations have previously been highlighted by industry stakeholders and regulators, who note that video streaming, automatic updates, and background applications are among the major contributors to increased data usage.

Speaking today at subscriber townhall meeting codenamed ‘Data on Trial’, Michael Ndukwe, a senior manager for core network implementation at MTN Nigeria, said many subscribers misunderstand how data is consumed, particularly with the increasing adoption of high-speed technologies such as 4G and 5G networks.

“We usually hear the concern that MTN is stealing my data. I’m here to take you step by step through exactly how your data is used,” he said.

According to him, using a TikTok video as an example, he said data is not consumed when a mobile device merely connects to the network or undergoes authentication checks.

The expert said significant data usage only begins when a user requests online content, such as a video, which is then delivered through the network in “packets and reassembled on the device”.

He said the network first confirms that the subscriber is registered, has an active data bundle, and is authorised to access internet services before establishing a session.

“Data is not taken from you without your action. When you stream, scroll, download or share, you are using data. It’s as simple as that,” Ndukwe said.

Ndukwe said subscribers often conclude that operators are deducting data unfairly because consumption rates on modern networks differ significantly from what users experienced on older technologies such as 2G and 3G.

He explained that faster networks are designed to support richer content and provide a better experience, resulting in greater data usage.

Also speaking at the ‘Data On Trial’ session, David Ogunshola of MTN’s information technology team, said differences between data usage records displayed on customers’ devices and those recorded by the network are normal.

He said devices typically track only user activities and application-level consumption, while the network records the entire data session, including signalling and other processes required to establish and maintain connectivity.

Ogunshola said discrepancies may also arise from different measurement standards used by device manufacturers and network systems.

According to the IT expert, these differences are usually marginal but become more noticeable as data volumes increase.

He noted that the evolution from basic mobile phones to smartphones, smart televisions, gaming consoles and wearable devices has significantly increased data consumption because modern devices are optimised to deliver higher-quality experiences.

“The more sophisticated the device, the more it is optimised for quality. If you do not adjust those configurations, the device will always try to give you the best possible experience, and that comes with higher data usage,” Ogunshola said.

Ndukwe said MTN provides tools to help customers monitor and manage consumption, including the MyMTN app, data usage alerts, and data management features that allow subscribers to set limits and restrict background activities.

“Our promise is that we continue to invest heavily in network quality to give you the best experience and ensure that every megabyte you purchase delivers the experience that you expect,” he said.

He assured customers that the company would continue investing in network infrastructure to improve service quality and ensure transparency in data billing.

Meanwhile, Blessing Banro from TECNO Mobile representing the device makers spoke on understanding smart devices and how to they help you manage your data

The clarification comes amid increasing consumer complaints regarding data consumption patterns, particularly following recent adjustments in telecommunications tariffs.

While some subscribers continue to question the accuracy of data deductions, Timi Agbaje spoke against the defence of device makers and MNOs, asking pertinent questions on behalf of the people, operators maintain that changing digital habits and increased connectivity are the primary drivers of higher data usage.

To help subscribers better manage their data, MTN advised customers to:

• Monitor data usage regularly through available tracking tools.
• Disable automatic updates when using mobile data.
• Turn off auto-play features on social media and video platforms.
• Restrict background data usage for non-essential applications.
• Review devices connected through hotspot sharing.
• Use data-saving modes where available.

Industry analysts at the Data on Trial session by MTN Nigeria are of the view that the growing popularity of video content, cloud services, remote work applications, and connected devices is reshaping internet consumption patterns across Nigeria, resulting in higher average data usage per subscriber than in previous years.

Peak brightness figures are now going over 3,000 nits on premium sets and refresh rates of 165–180Hz becoming standard on mid-to-high-end models. 

RGB Mini LED in particular is being commended for colour precision and brightness across multiple brands. 

If you decide to purchase a television right now, you shouldn’t limit your judgement to screen size or brand name. 

The evolution of display technology means buyers must weigh brightness, colour accuracy, gaming performance, smart features and long-term software support. In Nigeria, where value for money is paramount, this decision is super important.

Even before 2026, Samsung has mostly been seen as the benchmark for picture quality and reliability when it comes to TVs, and Hisense, historically a value-oriented brand, has closed the gap with its latest RGB Mini LED technology. 

This comparison looks at the latest 2026 TVs from Samsung and Hisense, and what you should prioritise before buying.

Latest 2026 TV Lineups, What’s New This Year

Samsung’s 2026 Lineup

This year, Samsung launched new Mini LED models (M70H, M80H) aimed at entry and mid-range buyers, alongside refreshed Neo QLED and OLED sets. 

The discontinuation of some older models like the QN90F shows something interesting, with Micro RGB technology emerging as a new premium option above traditional Neo QLED. 

Samsung’s OLEDs (such as the S95H and S99H) are reported to be up to 30–35% brighter than previous models, which directly improves HDR performance and overall picture quality. 

Features across the lineup include high refresh rates (up to 144Hz on some Mini LED models), AI-based picture and sound optimisation, and a strong smart platform with extended update support. 

Hisense’s 2026 Lineup

Hisense has doubled down on RGB Mini LED technology for 2026, especially in its premium UR9S and UR8S models. 

These sets come with peak brightness up to 4,000 nits, advanced Hi-View AI processors and high refresh rates (up to 180Hz), making them competitive with more expensive brands. 

Beyond that, Hisense has expanded its use of RGB Mini LED across larger screens and introduced family-friendly features such as the KiDoodle remote, which provides curated content access.

The range also includes solid mid-tier models like the U7S Pro and U7S, which provides strong performance for their price points. 

Technology Breakdown What is Most Important

Display Technology

Samsung’s premium models include Neo QLED and OLED technologies, with the former using Mini LED backlighting enhanced by quantum dots and the latter providing deep blacks and excellent contrast. 

The introduction of Micro RGB on flagship models points to even greater colour precision and brightness potential. 

Hisense’s focus on RGB Mini LED means each pixel’s backlight can produce richer, more accurate colours compared with traditional Mini LED sets. The use of additional primary colours (cyan or yellow sub-pixels in some models) further expands colour reproduction and visual depth. 

Brightness and Picture Quality

Brightness is a key metric for viewing in bright rooms, a common scenario in many Nigerian homes. Hisense’s flagship peak brightness figures of up to 4,000 nits are among the highest in the industry for LCD-based TVs. 

Samsung’s OLEDs are not far behind in performance, and the brand’s constant improvements in HDR handling and anti-reflection coatings help maintain clarity even in challenging lighting. 

Gaming Performance

In 2026, both Samsung and Hisense TVs now support high refresh rates and HDMI 2.1 features. Hisense models like the UR9S and UR8S push 180Hz, which can ensure smoother motion for fast-paced games. 

Samsung’s mid-range Mini LED models also offer 144Hz refresh and AMD FreeSync Premium, which improves responsiveness and reduces tearing during gameplay. 

Smart Features and Platform

Samsung’s Tizen platform is one of the most polished smart TV interfaces, with broad app support and long-term software updates. Hisense’s smart OS (often Google TV or Vidaa depending on region) is also strong, though update frequency can vary by model.

Feature and Performance Comparison

Price and Value: What We Should Expect

Globally, Samsung’s new Mini LED models start in the mid-range price bands, while flagship OLED and Micro RGB sets sit at the premium end. 

Hisense’s RGB Mini LED models are built to provide comparable performance at lower prices, making them attractive where budget is a deciding factor.

In Nigeria, where import duties and exchange rates significantly impact retail prices, this dynamic means Hisense gives more performance per naira, while Samsung maintains an edge in brand trust and resale value.

Use Cases

Gamers:
If you play fast-paced games or use your TV as a large monitor, the higher refresh rates on Hisense premium models are great. Samsung’s 144Hz models still perform well and provide a more polished interface.

Movie Lovers:
OLED models from Samsung provide deeper blacks and smoother gradation, which benefits cinematic content. Hisense’s RGB Mini LED shines in brightness and colour volume, which can make HDR scenes pop.

Everyday Viewing:
For general TV watching, news, sports, soaps, both brands provide excellent quality. Hisense may edge out on sheer brightness and motion clarity, while Samsung’s ecosystem and UI fluidity are harder to match.

Pros and Cons

Samsung
Pros: Trusted brand, strong software support, excellent picture quality.
Cons: Higher prices, some mid-range models drop key features.

Hisense
Pros: Outstanding brightness and colour tech, strong value.
Cons: Software updates can be inconsistent, build quality varies.

If budget is your top concern but you still want cutting-edge performance, Hisense’s 2026 RGB Mini LED lineup is a serious competitor. If you prioritise long-term support, ecosystem polish and proven quality, Samsung is the safer choice.

So…

Tell us your budget and what you watch most, sports, movies or games, and we’ll recommend the best specific models for your needs.

At CES 2026 in Las Vegas, the company revealed new Gemini features for Google TV that go beyond content search, aiming to change how people interact with their screens entirely.

Instead of scrolling through menus or adjusting settings mid-show, viewers will soon be able to speak to their TV in plain language. 

You can ask for recommendations that suit more than one person, request a recap of a series you missed, or describe a film without knowing its title. 

Gemini is built to respond like a conversation, not a command list. If you forget a show’s name but remember the plot or an actor, that’s enough.

Google demonstrated this with everyday questions, including, “What’s the new hospital drama everyone’s talking about?” The response is not just text. Gemini uses a visual layout that changes based on the question, mixing words, images, video context and live sports data when needed. The idea is to make the TV screen useful, not cluttered.

The company is starting this rollout with TCL, its launch partner for Gemini on TV. The features will first appear on TCL’s flagship QM9K series before expanding to other Google TV devices in the coming months. 

That is important because Google TV and Android TV OS already run on more than 300 million monthly active devices worldwide, including televisions, streaming boxes and projectors. This gives Gemini instant scale once the wider rollout begins.

Entertainment is only part of the plan. Google wants the TV to double as a learning tool. When users ask a question they want to understand, the screen can present a guided overview of the topic. 

Concepts are broken down visually, with narration, and follow-up questions can be asked without restarting the search. It feels closer to a lesson than a lookup.

Personal media is also getting attention. Gemini can search through Google Photos on the TV, helping users find specific people or moments. It can apply artistic styles to photos and videos and turn them into cinematic slideshows.

Google believes that people want to relive memories on a larger screen, not just a phone.

One of the most practical changes is how Gemini handles TV settings. If the picture looks wrong or the sound is unclear, there’s no need to pause and hunt through menus. 

Saying things like “the screen is too dim” or “I can’t hear the dialogue” prompts Gemini to adjust the right controls instantly, without pulling you out of what you’re watching.

All of this depends on software. The new features require devices running Android TV OS 14 or higher and an active internet connection. OS 14, which began rolling out widely in 2025, brought upgrades such as picture-in-picture, improved energy-saving modes, smoother performance and stronger accessibility and security features. 

A Google account is also required, and support will vary by language, country and device at launch.

Strategically, Google is no longer treating the TV as a passive screen. With Gemini, it is positioning the television as an always-on home hub, capable of conversation, learning and control. 

In that process, Gemini is also stepping into the role once held by the older Google Assistant, promising more natural dialogue and bigger abilities.

Smart TVs are among the easiest ways to improve your home entertainment. They let you stream movies, watch shows, play games and enjoy endless content without extra devices.

Whether you’re upgrading your home or buying a gift, choosing the right TV takes a bit of thought.

Why Smart TVs Make Good Christmas Gifts

Smart TVs are a popular holiday buy because they mix convenience with entertainment. They connect to the internet, so you can open Netflix, YouTube, Prime Video and other apps straight from the screen.

They work well for students, families or anyone who wants simple access to their favourite shows.

When buying a smart TV this Christmas, keep these points in mind:

• Screen size: Choose what fits your room. Most Nigerian living rooms work well with 43 to 55 inches.
• Resolution: 4K is now the standard for sharp and colourful pictures.
• Operating system: Google TV, webOS and Tizen are the common ones. The OS affects how easy the TV is to use.
• Budget: Prices vary widely, so decide how much you want to spend.
• Screen type: LED is the cheapest. QLED and OLED look better but cost more.

Best Budget-Friendly Smart TVs for Christmas

If you’re trying to manage your money this season, there are good options that still deliver strong performance.

TCL 43-inch P635 Series Google TV

TCL has built a name for affordable TVs that offer good value. This 43-inch model is one of them.

Key Specifications:

• 43 inches
• 4K UHD (3840 × 2160)
• LED with HDR10
• Google TV, Google Assistant, wide app selection
• 60Hz refresh rate
• Price: N320,000–N356,000

Why It Is Recommended:

This TV works well for students, small apartments or a bedroom setup. Google TV makes it easy to find movies and apps, while the 4K upscaling improves low-quality videos. The size also suits tight spaces.

Hisense 43-inch A4 Series Smart TV

Hisense is one of the most dependable brands in Nigeria, and the A4 series gives strong value for its price.

Key Specifications:

• 43 inches
• Full HD (1920 × 1080)
• LED with Natural Colour Enhancer
• VIDAA U, Netflix, YouTube, app store
• 60Hz refresh rate
• Price: N280,000–N340,000

Why It Is Recommended:

This model covers basic viewing needs well. It handles local TV, YouTube and Netflix without stress. The colour enhancer improves picture quality, and the DTS Virtual Sound makes the audio feel fuller. It also uses little power, which helps reduce electricity costs.

Mid-Range and Premium Smart TV Picks

If your budget is higher, these TVs offer better colour, sound and overall performance.

Samsung 55-inch Q60D QLED Smart TV

Samsung’s QLED line is known for excellent picture quality, and the Q60D brings that technology at a more friendly price.

Key Specifications:

• 55 inches
• 4K UHD
• QLED with Quantum Dot
• Tizen OS, voice control, Samsung Smart Hub
• 60Hz refresh rate
• Price: N1,200,000–N1,400,000

Why It Is Recommended:

Movie lovers will enjoy the bright and sharp colours from the Quantum Dot screen. The large display gives a cinema feel, while Dolby Atmos sound adds depth. Gamers also benefit from low lag and Game Mode. The remote charges with sunlight, which is a nice touch.

LG 55-inch UT73 Series 4K Smart TV

LG has always been impressive, with its webOS platform and strong picture quality across its range. The UT73 series is a good example of this consistency.

Key Specifications:

• 55 inches
• 4K UHD
• LED with HDR10 Pro
• webOS 24, AI Magic Remote, voice control, 4 years of updates
• 60Hz refresh rate
• Price: N550,000–N600,000

Why It Is Recommended:

The Alpha 5 AI Processor improves both picture and sound depending on what you’re watching. WebOS is easy to navigate, and FILMMAKER MODE lets you watch movies as the director intended. Gamers also get a dedicated dashboard for quick settings.

Conclusion

Before buying a smart TV, measure your room and consider the viewing distance.

• For a 43-inch TV, sitting 5-7 feet away works well.
• For a 55-inch TV, 7-9 feet is ideal.

Think about your main use too. If you stream often, focus on apps and internet connectivity. Gamers should look for low lag and good motion handling. Sports fans should choose TVs with strong motion processing. Also check power usage, since TVs run for long hours daily.

Platforms like Jumia and Konga provide many options, often with Christmas discounts, free delivery or extended warranties. Shopping online also makes it easier to compare features and read reviews.

Look out for deals that include free wall mounts, surge protectors or longer warranties. A smart TV is more than a seasonal gift, it becomes part of family time. Whether you buy a budget model or a premium one, it will continue to bring joy long after Christmas.