Designed to deliver customized guidance and support from top-notch mentors and experts, the Startup Wise Guys’ SaaS Acceleration Africa program offers a streamlined approach to help participants overcome the challenges of building a company, transforming their go-to-market strategy, and motivating them to perform at best.

The program enables startups to connect with a rapidly growing community of entrepreneurs, professionals, and investors who share a similar vision. By fostering value-driven partnerships, startups will find like-minded individuals who see the world through the same lens.

Benefits

Participants in the program will receive the following benefits:

• €65,000 investment for up to 12% equity (€45,000 cash + €20,000 program) with a follow-on possibility
• Access to Startup Wise Guys’ program and growth through weekly 1:1 support in areas like sales, marketing, pitching and others 
• Access to top-notch industry experts joining a network of +600 founders, +350 mentors and +200 investors

Eligibility

To be eligible to participate in the SaaS Accelerator Program, the following eligibility criteria must be met: 

• You must be an English-speaking East and West African early-stage digital B2B SaaS startup with initial traction, a solid team, and a focus on one of these areas:

• You are an early-stage B2B SaaS startup working in
  • FinTech
  • AgriTech
  • Edtech
  • CleanTech
  • RetailTech

• You should have a working MVP
• Your startup should have at least 2 co-founders or team members
• You should be building initial customer traction, MRR or revenues

How to apply

Are you a SaaS startup that meets the above criteria? Then apply before the deadline on Thursday, September 7, 2023.

Led by Folarin Olulana, the CEO, the company has built a cloud-based transport and logistics operating system built for intercity service providers.

Launched in 2020, T40 creates value in the intercity transport and logistics industry in Nigeria and across Africa by digitally enabling transport companies to sell tickets, manage inventory, and generate additional revenue.

T40’s co-founders experienced, first-hand, the difficulty of booking inter-city transport in Nigeria.

In 2018, they entered the transport industry as investors and service providers themselves to solve these challenges.

According to Folarin: “We quickly understood the challenges for service providers, which brought us full circle in understanding the problems of this industry. Our approach takes all stakeholders into account so that we can align the interests of all players in this industry and deliver value to everyone”.

Fixing Africa’s outdated intercity transportation business model will help these businesses grow while providing great customer service. Transport companies struggle with high costs and lack of alternative revenue streams, which puts a massive strain on profitability.

“Our solution to this problem is threefold. First, we have developed a new business model that aligns the interests of all participating stakeholders. Next, we provide a product (platform infrastructure) that can be configured to the unique needs of the business, and finally, we help companies create new products to drive revenue growth” explains Folarin.

Transportation companies in Africa are adopting T40’s system quickly, with 750 routes already added to its network.

Transport companies can sign up to the T40 network and gain immediate access to T40’s operations tool to digitize their operations with no setup cost.

New companies can likewise join the network and apply to get vehicles on T40’s “wet-lease” solution which provides them with fully serviced vehicles with professional drivers to serve more customers and open new routes.

T40 is also building a retail network that will allow PoS agents and other merchants to sign-up to sell retail bus and car tickets on the network for a commission.

The round was led by Reflect Ventures with participation from Startup Wise Guys, Roselake Ventures, and select angel investors.

According to Michael Friedman, founder at Reflect Ventures, “T40 is making it easy for people in Africa to book transport or send parcels from city to city in Nigeria and from Nigeria to Ghana while making it easier for transport companies to sell tickets and manage their business.  The value proposition is clear, so we bought our ticket and we are joining them for the ride!”