The Illusion of Influence: Why Brands Must Rethink Creator Marketing
If your marketing department is about to send another cheque to an influencer without a concrete strategy backing it, do ...
If your marketing department is about to send another cheque to an influencer without a concrete strategy backing it, do ...
Against this backdrop, Damilola’s mission, to build replicable, dignified stories of success, feels less like a passion project and more ...
Onyinye Ikenna-Emeka, the chief marketing officer of MTN Nigeria, has described 5G technology as a transformational force with the potential ...
The shift from traditional marketing to digital marketing in Africa can be said to be greatly influenced by the high ...
Chain Reactions Africa, a Public Relations and Integrated Communications firm, has announced the appointment of Lanre Odukoya as an Associate ...
Staying informed as a citizen in the digital age is challenging. The vast online information, misinformation, social media, and cybersecurity ...
…designed to support content creators across the continent and its diaspora
After nearly three decades on the global stage of strategic communication and personal transformation, Mimi Kalinda, founder and CEO of ...
Embrace the art of storytelling, and unlock its potential to elevate your brand and forge meaningful connections with your customers
In this article, Tofunmi Akinseye examines ‘Digital Innovation through Storytelling in propelling cultural shift for positive female representation within Nigeria’s ...
