The company said eligible users will get free access to DStv Stream Compact from April 1 until the end of May. After that, they can continue at R99 ($5.90) a month for 12 months. The standard price is R299 ($17.83).

The offer is aimed at keeping viewers as Showmax closes on April 30. From that date, all content, including Showmax Originals, will sit on DStv Stream.

Subscribers must sign up for DStv Stream, create a new profile and follow instructions sent to their registered email. MultiChoice said the process takes less than five minutes, but it still requires users to opt in.

That step could affect how many people make the switch. The company has not shared current Showmax subscriber numbers, so it is not known how many users may drop off.

The R99 price is lower than several competitors. It sits below Netflix’s standard plan in South Africa and includes live sport through SuperSport, which other platforms do not offer. DStv Stream also combines live TV, films, series and children’s content in one app.

Still, the discount lasts for a year. After 12 months, the price returns to R299 a month. That jump could test how many customers stay on beyond the promotional period.

The offer comes with conditions. Subscribers must keep their accounts active and payments up to date throughout the 12 months. If payments lapse, the price resets to the standard rate.

The promotion is open to Showmax users who do not already have an active DStv subscription and who pay for Showmax directly. Existing DStv Compact, Compact Plus and Premium customers are excluded, as they already have access to Showmax content on DStv Stream at no extra cost.

Customers who decide not to move can request a refund for any unused portion of their Showmax subscription. Automatic payments will stop once the platform shuts down.

MultiChoice is also using the transition to push new and returning content on DStv Stream. These include the true-crime series The People vs VBS, available from 1 April, the final episode of Die Kantoor on 14 April, and a live broadcast of the Soweto Derby on 26 April.

The Australian Competition and Consumer Commission (ACCC) claims that from October 2024, Microsoft misled about 2.7 million users into thinking they had to upgrade to more expensive Microsoft 365 personal and family plans that included Copilot. 

Prices for the personal plan jumped 45% to A$159 annually, while the family plan increased 29% to A$179.

According to the ACCC, Microsoft failed to clearly inform customers that a cheaper “classic” version of Microsoft 365, without Copilot, remained available. The regulator said that users only discovered this lower-priced option after starting the cancellation process, a design choice it believes violated Australian consumer law.

“Microsoft’s conduct created the impression that customers had no choice but to pay more if they wished to continue using Microsoft 365,” the ACCC alleged. The watchdog said the company’s emails and blog posts also omitted any mention of the cheaper plan, instead informing users that the higher price would automatically apply at renewal.

The ACCC accuses Microsoft of breaching sections 18 and 29 of the Australian Consumer Law, which prohibit misleading or deceptive conduct and false or misleading representations about goods and services. It argues that Microsoft’s approach amounted to “dark patterns,” design tactics that subtly manipulate user behaviour to achieve commercial gain.

In response, a Microsoft spokesperson said the company was “reviewing the ACCC’s claim in detail.” The tech firm has not indicated whether it plans to alter its subscription messaging or reinstate clearer disclosures for customers.

If found guilty, Microsoft could face financial penalties. Under Australian law, the maximum penalty per breach is the greater of A$50 million, three times the benefit gained, or 30% of the company’s adjusted turnover during the period of violation if the benefit cannot be determined.

“Any penalty that might apply to this conduct is a matter for the Court to determine and would depend on the Court’s findings,” the ACCC stated. “The ACCC will not comment on what penalties the Court may impose.”

The regulator is also seeking consumer redress, injunctions, and legal costs against both Microsoft Australia Pty Ltd and its U.S. parent, Microsoft Corp.

The way technology companies bundle AI tools into existing products and communicate subscription choices is currently being investigated, with similar efforts underway in the European Union under the Digital Services Act and Digital Markets Act, while the U.S. Federal Trade Commission is examining subscription “traps” and AI-related disclosures.