From keynote stages to classrooms, from digital platforms to policy roundtables,  Mr. Achi has become the defining voice in AI-powered communications education and advocacy across Africa.

And now, on May 21, 2025, he’s taking that leadership global—with the simultaneous launch of a transformational book, a gamified PR learning platform, a diagnostic model, and a proven AI implementation framework.

The Ecosystem He Built

At the center of this rollout is his book:
AI-Powered PR: The Essential Guide for Communications Leaders to Master Artificial Intelligence
A strategic manual and desk companion, the book fuses real-world case studies, practical prompts, and tools that guide readers through AI adoption in content creation, media intelligence, stakeholder engagement, and sentiment analysis.

Alongside, Achi has also developed a game:

AI-Powered PR: The Interactive Experience.This gamified simulator empowers users to step into the shoes of a digital-era PR lead solving complex, high-pressure AI-related scenarios. It’s fun, realistic, and deeply strategic.

There is also a third leg which adds to the avant-garde:  The AI-PR Maturity Model.
This is an institutional roadmap that allows  organizations measure their AI readiness, benchmark against industry standards, and get tailored advancement plans across six critical areas.

Tying them all together is the concept:

TABS-D — Train, Adapt, Build, Ship, Deploy. It’s the methodology Achi has taught in workshops, Masterclasses and executive programs, showing how to go from zero to transformation with clarity and confidence. Turning Learning into Impact: The TABS-D Framework.

The TABS-D Framework charts exactly how to get where you want to be. Achi’s five-phase blueprint ensures no idea remains only theoretical:

• Train: Establish clear AI objectives and conduct foundational training—building the bedrock of AI literacy.
• Adapt: Assess readiness and address barriers, from data gaps to skill shortages.
• Build: Define practical AI solutions and develop use cases that solve real communications challenges.
• Ship: Rigorously test for quality, compliance, and ethical guardrails before any deployment.
• Deploy: Implement at scale, track impact with robust KPIs, and continuously optimize for performance TABS-D Framework..

In workshops across Africa, Achi has guided executives through hands-on exercises: from training bots to draft press releases, to building simple AI dashboards that visualize media sentiment in multiple languages. Each cycle of TABS-D deepens both capability and confidence, ensuring AI serves strategy, not the other way around.

Why It Matters

Achi’s timing is no coincidence. With generative AI, synthetic media, and algorithmic targeting now reshaping every aspect of media, PR professionals need more than awareness—they need capability.

“The future of PR won’t be defined by press releases—it’ll be defined by who owns the data, who understands the narrative signals, and who can automate wisely without losing trust,” Achi explains.

Through the AI-Powered PR platform, his certification programs, and his upcoming podcast series, Achi is on a mission to train 100,000 African communicators in AI literacy and leadership by 2030.

He’s not just writing books—he’s building the future, future of the  African youth to take over the AI global landscape and build wealth for Africa.

Achi’s  new book is more than a publication—it is a mission-driven blueprint designed to upskill the communications industry with practical tools, AI workflows, and strategic templates grounded in African realities.

Alongside the book, he is launching AI-Powered PR: The Game—a first-of-its-kind interactive video game inspired by the book’s content. This immersive learning platform invites players to take on the role of a next-generation PR strategist, facing simulated challenges in crisis management, campaign design, sentiment analysis, and media engagement.

“This launch isn’t just about reading or playing—it’s about reshaping how we train, think, and lead in the age of intelligent media”, Achi explained, noting that “Africa doesn’t need to catch up—we need to lead. This book and game are my contribution to building that leadership from the ground up.” Achi explained.

A Vision of African Leadership in AI

“Africa doesn’t need to catch up—we need to lead,” Achi asserts. His mission is audacious: train 100,000 African communicators in AI literacy and leadership by 2030. Through books, certification programs, podcasts, and collaborative community platforms, he’s already reached thousands—government press officers in West Africa, agency creatives in East Africa, and students across the continent.

Tangible Impact: The National Orientation Agency

The impact is tangible. The National Orientation Agency used Achi’s TABS-D-inspired process to deploy an AI-driven citizen-engagement system, an agency-to-agency AI Collaborator, and a Visualizer dashboard that identifies emerging scenarios—empowering proactive policy responses and streamlined interagency coordination.

TABS-D Framework by Cel…TABS-D Framework by Cel…. A pan-African NGO credits the AI-PR Maturity Model with helping it secure new grant funding by demonstrating clear, data-backed steps toward communications excellence.

Charting the Future of PR

As AI tools proliferate, the PR field stands at a crossroads. Will leaders cling to the tactics of the past, or will they embrace the data-driven, AI-powered future that Achi so vividly outlines? By integrating the AI-PR Maturity Model and TABS-D Framework into everyday practice, communications teams can ensure they’re not only reacting to change but driving it—crafting narratives that resonate, building trust through transparency, and measuring impact with unprecedented precision.

In Achi’s words: “The future of PR won’t be defined by press releases—it will be defined by who owns the data, who understands the narrative signals, and who can automate wisely without losing trust.” With his frameworks as compass and catalyst, a new generation of African communicators is ready not just to participate in the AI revolution—but to lead it.

Foreword to the book is written  by Dr. Ike Neliaku, president of the Nigerian Institute of Public Relations, whose endorsement highlights the publication’s importance for the future of Public Relations.

Both the book and game will be available globally from May 21, 2025 in print and digital formats on the following platforms :

• Official Site: www.aipoweredpr.com
• Print Edition: https://selar.com/aipoweredprprint
• Digital Edition: https://selar.com/aipoweredpr

According to Celestine Achi, this dual release is targeted at communications professionals, educators, agencies, students, and forward-thinking institutions ready to embrace the AI-powered future of digital PR.

The Academy has been officially affiliated with the International University of Information Management (IUIM), Colorado, USA, and has received full accreditation from the Institute of Information Management (IIM), Africa for its Artificial Intelligence (AI) and Digital Technology Certification and Masterclass programs.

With these affiliations, all training programs at Cihan Digital Academy, including its Masterclass series, will now offer internationally certified credentials recognized worldwide. This development underscores the Academy’s commitment to setting global standards in AI and digital technology education.

In a letter dated January 8, 2025, Mr. John Montana, Director of Programs at IUIM, confirmed the approval, stating:

“Following a thorough review of your proposed collaboration framework, curriculum structure, and alignment with our educational standards, IUIM is pleased to endorse and affiliate with Cihan Digital Academy. This affiliation reflects our commitment to ensuring that the Artificial Intelligence and digital technology programs offered by your institution meet global standards of excellence and relevance.”

Similarly, Dr. Oyedokun Oyewole, international president of IIM Africa, praised the Academy for its innovative TABS-D Framework and its focus on practical applications tailored to Africa’s digital needs.

Speaking on the achievement, Mr. Celestine Achi, Chief AI and Digital Communication Strategist at Cihan Digital Academy and CEO of Cihan Media Group, stated:

“We are excited to partner with IUIM, a globally recognized institution for training information managers, and to receive accreditation from IIM Africa. This is a testament to our commitment to democratizing AI and digital education in Africa. This recognition motivates us to continue expanding access to high-quality AI and digital training, particularly in this era of transformative technological disruptions.”

Adding her perspective, Thelma Okoh, co-fouder of Cihan Digital Academy, emphasized the transformative potential of AI:

“AI has become a game-changer, transforming industries and revolutionizing how we work and live. To remain relevant and thrive in this AI-driven world, individuals need to unlearn outdated skills, relearn foundational skills, and learn AI-specific knowledge and emerging technologies. Cihan Digital Academy, with affiliations to global institutions, offers the opportunity to stay up-to-date with emerging technologies, master AI tools, and gain hands-on experience. By embracing this unlearning, relearning, and learning mindset, individuals can effectively adapt to the AI-driven world and unlock new opportunities for growth and success.”

Orimolade Oluwamuyemi Alexander, co-founder of TellitNG, echoed the importance of accredited training, stating:

“As AI and digital technology rapidly evolve, accredited and globally recognized training programs are crucial. Cihan Digital Academy’s recent affiliations highlight its commitment to top-tier education and equipping professionals with essential skills. We urge stakeholders to support institutions like Cihan Digital Academy leading this digital transformation.”

Mr. Achi also called on governments, private sector players, educational institutions, and individuals to embrace AI as a critical tool for competing effectively in the global economy.

The Academy remains committed to shaping Africa’s digital future through innovative programs, partnerships, and tools designed to prepare professionals for a rapidly evolving global economy.

Whether you’re looking to advance your career, acquire globally recognized credentials, or become a leader in digital innovation, the Academy is here to support your journey.