Taiwo Kola-Ogunlade – Tech | Business | Economy https://techeconomy.ng Tech | Business | Economy Thu, 12 Feb 2026 20:47:39 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png Taiwo Kola-Ogunlade – Tech | Business | Economy https://techeconomy.ng 32 32 The Aesthetic Economy: Google Data Reveals Nigerians are Swapping Roses for Dental ‘Glow-Ups’, AI-Planned Getaways in 2026 https://techeconomy.ng/google-data-reveals-nigerians-are-swapping-roses-for-dental-glow-ups/ https://techeconomy.ng/google-data-reveals-nigerians-are-swapping-roses-for-dental-glow-ups/#respond Thu, 12 Feb 2026 20:47:39 +0000 https://techeconomy.ng/?p=176074 According to fresh search data from Google, the “standard dinner date” is being disrupted by a surge in demand for medical tourism (dental packages), visual-heavy gifting (money bouquets), and AI-assisted itinerary planning.

The data suggests that for Nigerian consumers, the holiday has transitioned from a simple romantic gesture to a high-stakes “Experience Flex,” where the goal is as much about the memory as it is about the “aesthetic” for social media.

The “Glow-Up” as a Love Language

In one of the most unexpected pivots of the year, Nigerians are moving beyond spas into clinical self-care.

Search interest for “valentine couple package for dental” has spiked, indicating that elective health procedures are becoming a preferred gift category.

  • The Wellness Shift: Traditional spa searches are still high, but they are increasingly paired with “combo deals” that include salon services, suggesting consumers are looking for “all-in-one” beauty transformations.

Visual Gifting: The “Money Bouquet” Standard

The “Money Bouquet”, an elaborate arrangement of currency notes, has officially become the dominant gift trend of 2026.

This reflects a broader shift toward functional gifting that doubles as high-impact content for Instagram and TikTok.

  • Creative Demand: Searches for specific “cake designs” and “valentine photoshoot ideas for boys” show that men are now just as invested in the visual presentation of the holiday as women.

Top Nigerian Search Trends (Feb 2026) | Insights and lists below

  • Search interest for Galentine’s Day has seen a steady increase year by year and reached its peak in 2025. In the first week of February searches went up +140%.

  • “Valentine’s messages for boyfriend long distance” spiked +380%, “what can a girl buy for her boyfriend on valentine’s day” went up +200% and “valentine’s message for new relationship” increased +180%  the first week of February.

  • Searches for Valentine bags quadrupled (+300%) and Valentine hairstyles spiked +270% in the first week of February.

Top Valentine’s day activity searches

  1. Spa couples valentine package ideas

  2. Activities for valentine’s class party in nigerian schools

  3. Games for youth valentine program in church

  4. Valentine couple package for dental

  5. Romantic weekend getaway lagos

  6. Combo deal for valentines in a spa or salon

  7. Cheap good restaurants for valentine’s day

  8. Activities in church for youth during valentine’s sunday service

  9. Valentine cruise trip near nigeria

  10. Valentine photoshoot ideas for boys

Top creative gifting searches

  1. Nail polish valentine gift

  2. Valentine gift bag

  3. Pink flowers for her

  4. Money bouquet for valentine

  5. Valentine games for adults

  6. Valentines letters for friends

  7. How to make a gift box for valentine

  8. What flowers are good for valentine’s day bouquet

  9. Letter for valentine

Top “food trends” searches

  1. Valentine cake ideas

  2. Bento cake designs with cupcakes for valentine

  3. Valentine foil cakes

  4. Valentine themed cupcakes

  5. Red wine on valentine’s day

  6. Brownie for valentine

  7. Best valentines day treats not candy for kids

  8. Valentine snack box

  9. How to make cake decorations for valentine’s day

  10. Valentine’s food tray

Top Galentine’s searches (past month)

  1. Valentine’s day quotes for best friend girl

  2. What is galentine

  3. How to make valentine’s day sweetheart bracelet for your best friend

  4. Funny valentine messages for friends

  5. What can i make my friends for valentine’s day if they are boys

  6. Galentine’s day gift ideas

  7. Is galentine’s day for singles

  8. Valentine’s day messages to send to my best friend

  9. Valentine letter for your friend

  10. Activities to do on valentine’s day with friends

AI as the New “Date Architect”

The 2026 trends highlight a significant reliance on AI tools to manage the logistics of these elaborate plans.

Gemini for Itineraries: With searches for “romantic weekend getaway Lagos” rising, Google notes that users are leveraging Gemini to compare complex travel itineraries and find budget-friendly “hidden gems.

Nano Banana for Mood Boards: For those planning photoshoots or custom money bouquets, Nano Banana is being used to generate reference images and mood boards to ensure vendors deliver on the “visual vibe.”

“The 2026 trends show that Nigerians are being more intentional than ever,” says Taiwo Kola-Ogunlade, communications manager for West Africa at Google. “It’s exciting to see how people are using Search not just to find products, but to find the ‘how-to’ for making their celebrations unique.”

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Google’s New Gemini Storybook Feature Brings Nigerian Stories to Life https://techeconomy.ng/googles-new-gemini-storybook-feature-brings-nigerian-stories-to-life/ https://techeconomy.ng/googles-new-gemini-storybook-feature-brings-nigerian-stories-to-life/#comments Sat, 09 Aug 2025 14:45:10 +0000 https://techeconomy.ng/?p=164703 Imagine this scenario: the crayon drawing your child proudly stuck to the fridge last week, or the snapshot of them hugging their favourite teddy bear, suddenly transforms into a colourful, 10-page storybook, complete with illustrations, narration, and a plot where they are the hero.

That’s the magic Google is offering with Storybook, the newest feature in its Gemini app.

With just a simple prompt and a personal image, Nigerians can now spin everyday moments into unique, narrated tales.

For a country like Nigeria, where storytelling has been the heartbeat of culture for generations, Storybook feels like a natural next chapter.

Here, folktales have always been more than entertainment; they’ve been bridges between generations, carriers of wisdom, and sparks for young imaginations.

And with roughly 39 million Nigerian children aged six and under, the need for engaging, accessible, and personalised learning materials has never been greater.

“In a country with such a vibrant history of passing down knowledge through stories, Storybook feels like a natural evolution,” says Taiwo Kola-Ogunlade, communications & public affairs manager for Google in West Africa. “The challenge has always been making education both interactive and personal. Now, parents and teachers can literally put a child inside their own learning adventure.”

The process is as enchanting as it is simple:

  • Describe a story idea.
  • Add a photo, drawing, or even a school project.
  • Gemini turns it into a fully illustrated, narrated story.

It could be a bedtime adventure featuring your child and their favourite toy. Or maybe that rough sketch your son made of a superhero now stars in a thrilling tale. One father even turned his work resume into a playful “day in the life” adventure for his curious daughter.

“The interesting part isn’t the AI; it’s the personal expression it enables,” Kola-Ogunlade explains. “It’s a canvas for small, personal moments that form the foundation of early education and family connection.”

Beyond fun, Storybook offers a tool for preserving culture. Families can now craft tales rooted in local traditions, bring historical figures to life, or make personalised gifts that carry sentimental value.

How to begin: Simply open Storybook in the Gemini app at gemini.google.com/gem/storybook, describe your story, and, if you like, upload an image to make it uniquely yours.

Storybook is available globally starting today on mobile and desktop, ready to help Nigerian families turn memories into magic.

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6 AI Hacks Helping Nigerian Gen Zs Hustle Smarter, Live Better, and Stay Ahead https://techeconomy.ng/6-ai-hacks-helping-nigerian-gen-zs-hustle-smarter/ https://techeconomy.ng/6-ai-hacks-helping-nigerian-gen-zs-hustle-smarter/#respond Fri, 14 Mar 2025 13:51:30 +0000 https://techeconomy.ng/?p=154899 Nigerian Gen Zs are finding new ways to win — turning their creativity, hustle, and lifestyle into opportunities to stand out and stay ahead.

Whether they’re building their social media presence, perfecting their side gigs, or just making everyday tasks easier, AI tools are becoming a go-to life hack for this fast-moving generation.

The surge in AI adoption is vividly reflected in search trends. In 2024, searches for “AI” in Nigeria reached an all-time high, increasing by a remarkable 130% compared to the previous year.

Nigerian Gen Zs and AI hacks
Gen Z trying new stuffs with AI

This heightened interest is further underscored by specific queries: “what is AI” saw a rise of over 30%, while “how to use AI” increased by 40%, indicating a strong drive to understand and utilize this technology.

Notably, Nigerian Gen Zs are leveraging AI to enhance their professional and creative pursuits, with trending searches including “create a logo with AI,” “create a CV with AI,” and “design a website with AI.” This demonstrates a clear ambition to harness AI for tangible career and creative outcomes.

As one of Africa’s largest and most influential demographics, Nigerian Gen Zs are shaping online culture and redefining success in the digital age.

According to Google’s “Our Life with AI” report, 70% of Nigerians have already used generative AI in the past year—significantly above the global average.

Moreover, studies project that AI could contribute as much as $15 billion to Nigeria’s economy by 2030, highlighting its growing potential to revolutionize careers, businesses, and daily life.

Here are six powerful AI hacks that are helping Nigerian Gen Zs unlock opportunities, boost creativity, and simplify their everyday lives:

1. Get Inspired, Plan Big Ideas, and Find Your Creative Spark

Whether you’re brainstorming a new fashion collection, writing song lyrics, or mapping out a podcast series, AI tools like Gemini are becoming powerful creativity boosters.

Gemini doesn’t just generate ideas — it can refine them, offer new angles, and help creatives think bigger. With the recent release of Gemini 2.0 Flash, now available to all Gemini app users on desktop and mobile, everyone can discover new ways to create, interact, and collaborate.

For instance, if you’re an aspiring designer, you could ask Gemini for color palette ideas based on Nigerian street style or find storytelling tips for promoting your collection.

If you’re planning a trip, Gemini can help you create a detailed itinerary with food, culture, and adventure tips customized for your interests.  It’s like having a creative partner that sparks fresh ideas and helps you bring them to life. Leveraging the updated Gemini 2.0 Flash, you can experience enhanced creative collaboration and explore even more innovative possibilities.

2. Structure Your Thoughts and Stay Organized with Smarter Notes

For busy Gen Zs juggling studies, side hustles, and content creation, organizing ideas can be tricky. Tools like NotebookLM simplify this by helping users create clear, structured notes and summaries.

A new Audio Overviews feature takes this even further — summarizing your notes into podcast-style recaps that let you listen to key points on the go.

Whether you’re a content creator brainstorming viral video ideas or a student revising for exams, this feature allows you to review key insights in minutes rather than re-reading pages of notes.

3. Find Lost Photos, Receipts, and Memories — Instantly

Ever struggled to find that screenshot of your Jumia receipt or that perfect picture of your last birthday party?

With Ask Photos, powered by Gemini, you can now search your photo library with natural language prompts. Instead of scrolling endlessly, just type: “Show me my concert photos from December” or “Find my shoe receipt from March.”The tool retrieves your images instantly — perfect for tracking expenses, remembering special moments, or saving time when you’re in a rush.

4. Turn the Web Into Your Personal Research Assistant

Forget endless clicking between tabs — AI Overviews now brings key insights directly to the top of your search results.

Whether you’re researching the best skincare routine, trying to understand investment basics, or learning how to create a business pitch, AI Overviews simplifies complex information into clear, actionable summaries.

For Gen Zs managing side hustles, this is a game-changer — imagine typing “How to write a winning business proposal” and getting key points, sample structures, and helpful tips without digging through multiple pages.

5. Learn New Skills or Fix Everyday Problems with Real-Time Guidance
From nailing a flawless makeup look to fixing a broken charging cable or practicing for a job interview, Gemini Live is fast becoming a trusted guide for Gen Zs in Nigeria.

Offering real-time conversational support, Gemini Live walks you through step-by-step instructions tailored to your needs.

For example, if you’re struggling with a new hairstyle, Gemini Live can provide visual guidance and easy-to-follow instructions. Trying to practice public speaking? Gemini Live can even simulate mock interviews or offer feedback on your pitch — helping you build skills without paying for expensive tutors or classes.

6. Solve Everyday Problems with Visual Search

For Gen Zs who love exploring fashion, food, or tech, Google Lens is changing the way they discover new ideas.

Snap a photo of a trendy outfit, a cool sneaker design, or even a Nigerian dish you’ve never seen before — and Lens will identify it, offer styling ideas, or suggest recipes you can try at home. Trying to repair your tech? Lens can also recognize product labels, provide troubleshooting steps, or recommend where to buy spare parts. It’s an all-in-one tool that makes discovering new ideas and solving everyday problems effortless.

Why This Matters for Gen Zs in Nigeria

AI adoption is booming in Nigeria — and Gen Zs are leading the charge. As a generation known for its adaptability and creativity, they’re proving that AI isn’t just about big tech — it’s a powerful tool for anyone with ideas, ambition, or a desire to simplify their daily grind.

With AI poised to contribute up to $15 billion to Nigeria’s economy by 2030, embracing these tools could give Nigerian Gen Zs a serious advantage — whether they’re chasing their dreams, building side hustles, or shaping the next wave of cultural trends.

Digital Advertising with Taiwo Kola-Ogunlade - Google Ads
Taiwo Kola-Ogunlade, communications & public affairs manager, West Africa at Google

“From building content ideas to finding better deals, Nigerian Gen Zs are proving that AI isn’t just a trend — it’s fast becoming an everyday life hack,” said Taiwo Kola-Ogunlade, communications & public affairs manager, West Africa at Google. “By embracing these tools, they’re unlocking smarter ways to hustle, live better, and stay ahead.

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5 AI-Powered Creative Tools To Help You Elevate Your Digital Advertising Campaigns https://techeconomy.ng/5-ai-powered-creative-tools-to-help-you-elevate-your-digital-advertising-campaigns/ https://techeconomy.ng/5-ai-powered-creative-tools-to-help-you-elevate-your-digital-advertising-campaigns/#comments Tue, 06 Aug 2024 09:45:18 +0000 https://techeconomy.ng/?p=139163 Artificial intelligence (AI) is revolutionising industries, including digital marketing, by enabling marketers to create targeted, engaging, and effective campaigns.

Last week Google Ads introduced a suite of new AI-powered tools that enhance creativity and performance, such as advanced reporting, AI-powered image editing, generative AI for asset creation, streamlined access, and seamless integrations with creative platforms.

These tools empower marketers to uncover hidden insights, unleash their creativity, accelerate content creation, simplify their workflow, and expand their creative network.

These new features build upon the foundation of Performance Max, providing marketers with even more tools to unleash their creativity and drive results.

5 Ways Google Ads is Transforming Creative Performance

1. Uncover Hidden Insights with Advanced Reporting:

Ever wondered which of your ad creatives are truly hitting the mark? Now you can find out! Google Ads is introducing detailed conversion metrics right within your asset-level reporting for Performance Max campaigns.

See exactly which images, videos, and headlines are driving the most valuable actions from your audience.

Additionally, you can now track where your video ads are appearing on YouTube, ensuring your brand is showcased in suitable environments. If you spot something amiss, you have the power to exclude specific placements.

This level of transparency puts you in control, allowing you to make data-driven decisions that optimise your campaigns for maximum impact.

To access these reporting tools, navigate to the “Reports” section in your Google Ads account and select the relevant campaign.

Digital Advertising Insights with Advanced Reporting
Insights with Advanced Reporting

2. Unleash Your Creativity with AI-Powered Image Editing:

Forget the hassle of outsourcing image edits or learning complex software. Google Ads now offers AI-powered image editing tools that put the power of creativity at your fingertips.

Remove unwanted objects, add new elements, expand backgrounds, and even crop images to different aspect ratios, all with a few simple clicks.

This empowers you to create a wider variety of eye-catching visuals, tailored to different platforms and audiences, without breaking the bank or slowing down your workflow.

To try out these features, head to the “Assets” section of your Google Ads account and select the image you want to edit.

AI-Powered Image Editing
AI-Powered Image Editing

3. Accelerate Asset Creation with Generative AI:

Struggling to keep up with the demand for fresh creative content? Google Ads’ asset generation feature is here to help. Now available in App and Display campaigns, this powerful tool leverages AI to generate high-quality images in a flash.

Simply provide a few prompts and let the AI do the heavy lifting, saving you valuable time and resources.

You’ll also gain access to enhanced asset reporting for App campaigns, so you can track the performance of your AI-generated images and fine-tune your strategy. To explore asset generation, go to the “Create” menu in Google Ads and select “Assets.”

Digital Advertising
Asset Creation with Generative AI

4. Simplify Your Workflow with Streamlined Access:

No more jumping through hoops to create and manage your assets. Google Ads has simplified the process, making it easier than ever to access essential tools. You can now generate images, create videos, and upload assets directly from the “Create” menu.

This streamlined workflow saves you time and eliminates unnecessary clicks, allowing you to focus on what matters most – crafting compelling campaigns.

5. Expand Your Creative Network with Seamless Integrations:

Collaboration is key to success, but it can be challenging when your creative team uses different platforms. Google Ads has partnered with leading creative platforms like Canva, Smartly, and Pencil to bridge the gap.

Typeface will now be joining the fold. This integration enables seamless implementation of assets built with Typeface directly into Google Ads campaigns. Now, teams can focus on their creative strengths, while marketers enjoy a smooth and efficient workflow.

Creative Network with Seamless Integrations - Google Ads
Creative Network with Seamless Integrations

Embrace the Power of Innovation

Google Ads is committed to providing marketers with the tools they need to thrive in the digital age.

These new features, powered by AI and a focus on user experience, offer endless opportunities to elevate your campaigns, captivate your audience, and achieve your marketing goals.

[Featured Photo Credit]

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Google Translate Empowers 614 Million More Voices with 110 New Languages https://techeconomy.ng/google-translate-empowers-614-million-more-voices-with-110-new-languages/ https://techeconomy.ng/google-translate-empowers-614-million-more-voices-with-110-new-languages/#respond Tue, 09 Jul 2024 16:16:38 +0000 https://techeconomy.ng/?p=136251 Google has announced a major expansion of Google Translate, adding 110 new languages to the platform

This update, part of Google’s 1,000 Languages Initiative, which uses AI models to support the 1,000 most spoken languages around the world, represents a significant step towards breaking down language barriers and fostering communication across diverse cultures. 

The new inclusions include eight languages from across Africa, which now join Nigerian languages Hausa, Igbo, Yoruba, Fulani, Kanuri, and Tiv, which were already supported by Google Translate.

Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for West Africa at Google, highlighted the importance of this initiative: “Our mission is to enable everyone, everywhere, to understand the world and express themselves across languages.

“With the addition of these 110 new languages, including many from Africa, we’re opening up new opportunities for over half a billion people to connect and communicate.”

Africa, with its rich linguistic diversity, is a key focus of this expansion. The addition of numerous African languages underscores Google’s commitment to supporting underrepresented languages and amplifying voices from across the continent.

Kola-Ogunlade further explained the complexities involved in language selection: “A lot of consideration goes into new language additions for Google Translate, ranging from which languages to include to the use of specific spellings.

“Many languages do not have a single, standard form, so learning the specific dialect that is spoken the most in an area is more feasible. Our approach has been to prioritise the most commonly used varieties of each language.”

The latest expansion utilises the PaLM 2 large language model, following the addition of 24 languages in 2022 using Zero-Shot Machine Translation.

This technology enables Translate to more efficiently learn languages that are closely related to one another or have various distinct dialects. 

Google collaborated extensively with native speakers to ensure accuracy and prioritise the most commonly used varieties of each language.

The 110 new languages represent over 614 million speakers worldwide, covering around 8% of the world’s population.

This includes major world languages with over 100 million speakers, languages spoken by small Indigenous communities, and languages undergoing revitalization efforts.

Key African Languages Now Supported by Google Translate:

  • Middle Africa: Kikongo
  • Eastern Africa: Luo, Swati, Venda
  • Western Africa: Fon, Wolof
  • Southern Africa: Swati, Ndebele

Notably, this update marks Google’s largest expansion of African languages to date, including:

  • Afar is a tonal language spoken in Djibouti, Eritrea and Ethiopia. Of all the languages in this launch, Afar had the most volunteer community contributions.
  • Cantonese is one of the most requested languages for Google Translate. Because Cantonese often overlaps with Mandarin in writing, it’s tricky to find data and train models.
  • Manx is the Celtic language of the Isle of Man. It almost went extinct with the death of its last native speaker in 1974. But thanks to an island-wide revival movement, there are now thousands of speakers.
  • NKo is a standardised form of the West African Manding languages that unifies many dialects into a common language. Its unique alphabet was invented in 1949, and it has an active research community that develops resources and technology for it today.
  • Punjabi (Shahmukhi) is the variety of Punjabi written in Perso-Arabic script (Shahmukhi), and is the most spoken language in Pakistan.
  • Tamazight (Amazigh) is a Berber language spoken across North Africa. Although there are many dialects, the written form is generally mutually understandable. It’s written in Latin script and Tifinagh script, both of which Google Translate supports.
  • Tok Pisin is an English-based creole and the lingua franca of Papua New Guinea. If you speak English, try translating into Tok Pisin — you might be able to make out the meaning!
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Earth Day: Google Reveals Top Sustainability-Related Trends in Nigeria https://techeconomy.ng/earth-day-google-reveals-top-sustainability-related-trends-in-nigeria/ https://techeconomy.ng/earth-day-google-reveals-top-sustainability-related-trends-in-nigeria/#respond Tue, 18 Apr 2023 10:02:57 +0000 https://techeconomy.ng/?p=100039 In celebration of Earth Day, Google has released data highlighting the top sustainability-related trends in Nigeria.

The data showcases Nigerians’ growing interest in environmental issues, as they search for answers to questions and learn more about the pressing concerns of our planet.

Nigerians are showing a strong desire to understand environmental terms and concepts, such as global warming and climate change.

In simple terms, global warming is the gradual increase in Earth’s temperature due to human activities, while climate change refers to the wider effects of global warming, including changes in weather patterns and more extreme weather events.

Both of these issues have a major impact on Nigeria’s environment, economy, and society. The most asked questions on Google in Nigeria include:

  1. What is global warming?
  2. What is climate change?
  3. What causes climate change?
  4. What is the greenhouse effect?
  5. What is an ecosystem?

Google’s data reveals the top trending topics in Nigeria, reflecting the country’s growing concerns and interests.

Among these, the devastating 2022 floods—which affected 33 out of 36 states, and displaced over 2 million people —stand out and underscore the significance of this issue.

With a vast coastline and numerous rivers, Nigeria is particularly vulnerable to flooding, which can wreak havoc on communities, agriculture, and infrastructure.

Consequently, Nigerians are increasingly searching for solutions to manage and mitigate the impacts of flooding.

Another trending topic in Nigeria is carbon neutrality. As awareness of climate change grows and its effects become more evident, Nigerians are seeking ways to minimise their carbon footprint and contribute to global climate action.

Both individuals and businesses are showing heightened interest in reducing their emissions and promoting sustainable practices to combat climate change and protect their communities.

 The top trending topics are:

  1. Flood 
  2. Carbon neutrality 
  3. Environmental, social, and corporate governance
  4. Tropical cyclone 
  5. Climate change 
  6. Landsliding 
  7. Solar power 
  8. Heat wave 
  9. Solar lamp 
  10. Climate 

The most searched topics showcase a range of environmental subjects that Nigerians are eager to explore:

  1. Flood
  2. Climate
  3. Solar power
  4. Solar energy
  5. Pollution
  6. Climate change
  7. Sustainability
  8. Recycling
  9. Nuclear power
  10. Renewable energy
Taiwo Kola-Ogunlade Google
Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for West Africa

Reflecting on these findings, Taiwo Kola-Ogunlade, Communications and Public Affairs Manager, West Africa, emphasised the importance of individual and collective action: “Climate change is one of humanity’s most urgent challenges, and Earth Month is an opportunity for all of us to consider how we can make a difference. By providing accessible information on environmental topics, we hope to empower Nigerians to take action for a more sustainable future. It’s not just about what Google does; it’s about how we can all work together to protect our planet.”

The data highlights Nigeria’s growing awareness and commitment to sustainability and environmental protection.

As the country faces unique challenges in combating climate change, the increased attention to these issues is a testament to the growing public engagement on Earth Day and beyond.

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TIPS: How Google Maps Reviews Work https://techeconomy.ng/tips-how-google-maps-reviews-work/ https://techeconomy.ng/tips-how-google-maps-reviews-work/#respond Thu, 03 Feb 2022 08:14:51 +0000 https://techeconomy.ng/?p=67329 Google has shared information about how reviews work on Google Maps.  They have also introduced new content policies that safeguard the process of posting reviews for business profiles.

The Google Maps User Contributed Content Policy is aimed at ensuring that information on Google Maps is reliable by protecting both individuals and businesses from policy violations.

Google Maps Review

Much of the work done to prevent inappropriate content is done behind the scenes, so today Google is shedding more light on what happens after you hit “post” on a review.

With more than 1 billion people turning to Google Maps every month to navigate and explore, Google aims to make sure the information they see, especially reviews, is reliable for everyone.

They have created the Maps User Contributed Policy to make sure reviews are based on real-world experiences and to keep irrelevant and offensive comments off of Google Business Profile.

Google Map Review
Businesses can reply Google Map Review

Google will use machine learning models to moderate millions of reviews uploaded using the Google Business Profile tool while its staff will identify the subtle distinction or variation of various expressions of individual posts.

Machines identify patterns to determine if content is legitimate. Other issues flagged by machines include offensive or off-topic content, any Google account with a history of suspicious behaviour, places with uncharacteristic activity such as an abundance of reviews over a short period of time about a particular place or business or any place that has received recent news or social media coverage that would motivate people to leave fraudulent reviews.

Businesses detecting policy-violating reviews on their profiles can alert Google via the How to remove reviews from your Business Profile on Google while individual Map users can report any violation via the Flag and fix inappropriate content portal.

This will see the offensive content removed, user accounts  suspended or in some instances litigation being pursued.

Taiwo Kola-Ogunlade
Taiwo Kola-Ogunlade, Communications and Public Affairs Manager, West Africa

Taiwo Kola-Ogunlade, Communications and Public Affairs Manager, West Africa, said: “We’re dedicated to keeping reviews on Google Maps authentic and reliable to protect local businesses from fraud and abuse, and keep the information helpful for users. Over the past couple of years, through the Local Guides program we have developed easy tools that allow people to help contribute to Maps so others can more easily and accurately explore their world.”

Local Guides help millions worldwide discover new places by sharing local knowledge and experiences. They share reviews, photos, and knowledge on Google Maps and influence how millions of people navigate and explore the world. Their contributions inform people about what matters to them, make it easier for them to find what they need, and help support small businesses.

Google Business Profile is an easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. This helps customers individual businesses, enable business owners to tell their story, verify their businesses and edit their online business information.

Google’s mission is to organise the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

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